RODOLFO BENAVIDES, MBA

Rodolfo.benavides@gmail.com
Work: (585) 420 7114; Messages (519) 208 8200; International: 52+ 81 83783367

EXECUTIVE MANAGEMENT
International Business/Strategic Planning/Business Development / Telecommunicat
ions
Comprehensive experience in new business development, strategic planning and IT
innovation, including full project management and personal client relations wit
h key domestic and international accounts.
Proven ability to identify, direct and execute world class solutions in a wide
range of cutting-edge industries; leverage analytical and strategic skills, and
provide expertise and vision to develop profitable new opportunities.
Effectively hire, train and supervise technical and non-technical staff and man
agers in new procedures and processes; provide leadership, motivation and mentor
ing to create strong, cohesive teams.
Plan and conduct written and oral presentations in a professional manner; nego
tiate contracts with key decision makers and large industrial groups; fluent in
English and Spanish.
EXPERIENCE - Last 10 Years
TN Group 2009 Present
TN Group is working with TELCEL (America Movil), Latin America's leading carrier
for mobile technology & services. (Sales $1.2 B/Year). The firm integrates key
merchants nationwide into its electronic platform and currently distributes more
than 40% of the pre paid air time in Mexico (1 million cellular top up operatio
ns served per day).
Director Strategic Planning and Business Development
Full responsibility for the corporate re engineering process, including Mission
and Vision, including a detailed, 5 year plan.
Established a new board of directors, new strategic planning methodology and org
anizational structure.
Currently implementing an international marketing plan to operate in Europe, USA
and South America.
Created new metrics (KPI) linked to the implementation of a new BI system.
Renegotiated contracts with key customers and service providers.
(R) Provided strategic vision and executive leadership from start-up to full sca
le operations.
(R) Consistently maximize resources, align stockholders, employees, processes an
d activities in the pursuit of World Class operations.
(R) Personally led the planning and forecasting process to meet future growth an
d align resources accordingly.
ToditoCard, (www.toditocard.com) 2008 2009
This firm is a subsidiary of Avalanz (sales $100+ M/Year), which participates in
industries such as TV Broadcasting, Entertainment Arenas, a Nationwide ticketin
g company, High School Private Services and Telecomm services through ToditoCard
. ToditoCard.com core business is the nationwide production and distribution of
Internet, Long Distance and online services prepaid cards; main product is curre
ntly Toditocash.com.
Chief Executive Officer
Performed a complete, successful financial restructuring of this company, divert
ing a potential crisis and creating a basis for new, more effective operations.
(R) As CEO, launched a new, prepaid service concept/product called www.toditocas
h.com. Toditocash allows customers to pay for online services such as sport book
s, gaming, retail purchases, music and more, without direct use of a credit card
.

Rodolfo Benavides Page Two

Proeza IT, subsidiary of Proeza Group 2007 2008

Proeza IT is an international group with sales of $750 M/Year. Headquartered in
Mexico, the firm has five business areas, Automotive, Foundry, Juice & Fruits, I
T and Health. The IT Division provides services in two main fields: remote asset
s monitoring and mobile satellite telecommunications.
Director, Business Development
Provided executive leadership and insight to scale new, large government project
s, increasing sales by +200% annually.
(R) Developed a market strategy to gain competitive advantage toward the end obj
ective, with acceptable risk and margin.
(R) Established satellite tracking services to 2000 fishing vessels as part of a
5-year, public bid contract.
Director, Electronic Engineering Proeza IT/subsidiary of Proeza Group 2006
Built the NOC and gained government approval to operate Inmarsat (UK) satellites
.
(R) Designed software platforms and back office systems to provide GPS services
to +10k users.
Director, Business Development Proeza IT/subsidiary of Proeza Group 2002 2005
Led company into the Satellite Business, from start-up to fully operational.
Developed proposals and negotiated legal terms and conditions with government cu
stomers.
Signed strategic alliances and M&A with Canadian company MSV, a subsidiary of Te
lesat and Bell.
Prepared and negotiated successful contracts and partnership agreements with Can
adian companies Vistar, EMS, as well as Inmarsat (UK) and France Telecomm Satell
ite Division.
General Manager Astrum Comunicaciones, subsidiary of Proeza Group 2001 2002
Re designed Orbcomm de Mexico and transformed it into a new business unit.
Directed the new business and aligned all resources, stockholders, employees, pr
ocesses and activities in the pursuit of World Class Business Operations.
Negotiated and obtained Federal Government authorizations to operate the Network
Operations Centers (NOC) for 2 International Satellite Carriers.
EDUCATION
IPADE 2004 2006
MBA Degree
IPADE is ranked by The Wall Street Journal and Financial Times as one of the Top
Ten International Business Schools.
ITESM University 1977 1981
Bachelor in Science Degree
PERSONAL
A deep understanding of technology and business development allows me to underst
and the different interests of various stakeholders. I have the ability to conti
nuously innovate in search of the best technical solution. My experience as CEO
of various companies, and as an entrepreneur, allows me to solve complex problem
s in a simple, creative and efficient manner. My peers would tell you I have vis
ionary capabilities that challenge traditional ways of conducting business. Stra
tegic Planning executive experience with demonstrated ability to think strategic
ally and tactically. Key values are honesty, accountability and the ability to e
ncourage growth and trust in business environments.