Actividad de aprendizaje 2 Evidencia 2: Workshop “Products and services”

La lectura es una de las habilidades más utilizadas en el mundo, pero a la vez es la menos
motivante, dado que en ocasiones hay textos muy extensos y con vocabulario complejo que
dificulta su comprensión y le resta interés al texto; afortunadamente existen nuevos
métodos que facilitan obtener la información necesaria y con ello aumentar el léxico
personal.
En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia,
consulte el material complementario denominado Integration of products and services.
Luego de esta consulta, resuelva el siguiente taller sobre comprensión lectora:

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.

# 1: The evolution of the increase was fixed, the model changed in the trade according to
the importance of the user as the main participant of the process and of the technology as
an associate and important tool of the same

# 2 : The importance of the product is highlighted, thus leading to the service that is given

to it.

# 9 : Nowadays, companies must be updated, thus being a high demand in digital, which
there are few that are not seen in this area.

# 10 : It can be established that digital adoption allows to reduce the use of paralyzed
companies, therefore it is a question of carrying a digital implementation which makes
improvements in terms of service and product quality

# 11 : A illustrious example of adaptation and evolution is Tesla, a company that has just
emerged, starting from a technological model, and arriving at the creation of electric
cars with state-of-the-art technology, and robus automation in its production and assembly
lines.

# 12 : This company plans to implement an excellent service, which entails different

strategies which have been required by the consumer, thus aiming at a comprehensive
market with a high percentage of profitability.
 2 . Write a summary of ten lines from the text.

I think that the implementation that each day is given to the services are effective since with
each one as industries and small consumers go through their development, they face the
challenge of finding different ways to market their products as we see in the guide, since
innovation has a highly added valu and digital is becoming more relevant which makes it
more attractive in the eyes of the consumer.
Here it is also highlighted how the consumer and the user are so important for the new
economy, thus being more receptive. It is in this way that the demand must be broader, and
its quality must meet the standards to give added value to what you want to sell.

3.Choose a paragraph and traslate it with your own words.

Large to medium-sized companies are able to position themselves differently from the
previous leagues, thus being a more acquisitive development because they have
implemented more marketing at a technological level, such as the internet today. From this
paragraph we can see how GLOBAL was born, being a clear example of global positioning
in terms of the internet and its development. This company shows us that nowadays they
no longer have to go through the traditional path of slowly building to increasing a local
presence but rather are focused on a more up-to-date development.

4 . Choose ten words from the text and organize them alphabetically. Look for the meaning of each
word.

• Company : Entity in which capital and labor intervene as factors of production of

industrial or commercial activities or for the provision of services.
• Implanted : Establish and impose new practices.
• Internet : World-class computer network that uses the telephone line to transmit
information.
 • Marketing : Set of techniques and studies that aim to improve the commercialization
of a product.
• Positioning : Positioning is the initial work of getting into your mind with an idea
• Purchasing: Is an adjective that refers to what allows you to acquire (buy, obtain)
something.
• Suspenders : Competition system
• Trajectory : Course or evolution that, over time, follows the behavior of a person or
a social group in their intellectual, moral, artistic, economic activities
• Technological: Group or group that is dedicated to the study of the means,
procedures and techniques used in any field and oriented to the development and
technological progress.
• World : Which is produced in a large number of countries at the same time.

5. Match the term with the corresponding meaning.

A Client D Things created by projects.

B Solution E A series of tasks to be done in a specified sequence.
C Engagement A A customer.
D Project B Products and services that solve a client’s problem
E Deliverable C An agreement between client-service provider