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Bookstore Business Plan Example
Bookstore Business Plan Example
Bookstore Business Plan Example
[YEAR]
Book Store
Come alone, leave with a new lesson.
John Doe
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
info@upmetrics.co
https://upmetrics.co
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Step-By-Step Guide
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plan writing.
Executive Summary
Mission Statement
Vision Statement
Customer Focus
Success Factors
Financial Summary
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Mission Statement
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Vision Statement
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Customer Focus
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Success Factors
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Financial Summary
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10.00k
5.00k
0
Year1 Year2 Year3
Company Summary
History
Business Structure
Startup summary
Store Design
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History
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Business Structure
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Startup summary
Startup cost
Amount
100.00k
75.00k
50.00k
25.00k
0
Expenses Assets Investment
Expenses 50000
Assets 80000
Investment 35000
Legal $75,500
Consultants $0
Insurance $62,750
Rent $22,500
Signs $1,250
Start-up Assets $0
START-UP FUNDING $0
Assets $203,125
TOTAL ASSETS $0
Liabilities $0
Current Borrowing $0
Long-term Liabilities $0
TOTAL LIABILITIES $0
Capital $0
Planned Investment $0
Investor 1 $312,500
Investor 2 $0
Other $0
Store Design
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3.
Products and
services
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Market Analysis
Industry Analysis
Target Market
Industry Analysis
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Target Market
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5.
SWOT Analysis
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Strengths Weaknesses
Our location, the business model we will A major weakness that may count against
be operating on (a one-stop physical store us is the fact that we are a new bookstore
and online store), varieties of payment in Detroit and we don’t have the financial
options, a wide range of books and capacity to engage in the kind of publicity
stationeries from local and international that we intend to give the business.
manufacturing brands, and our excellent
customer service culture will definitely
count as a strong strength for Maxwell
Bookstore.
Opportunities Threats
The fact that we are going to be operating We are quite aware that just like any other
our book store in one of the busiest school business, one of the major threats that we
districts with the right demographic are likely going to face is an economic
composition in Detroit – Michigan provides downturn. It is a fact that the economic
us with unlimited opportunities to sell our downturn affects purchasing power.
items to a large number of people.
Another threat that may likely confront us
We have been able to conduct thorough is the arrival of a new bookstore in the
feasibility studies and market surveys and same location where ours is located or
we know what our potential even the arrival of a mall where books and
customers/residents within the location stationeries are retailed etc.
where our book store will be located will
be looking for when they visit our
bookstore. We are well-positioned to take
on the opportunities that will come our
way.
6.
Strategy &
Implementations
Sales Strategy
Sales Forecast
Advertising Strategy
Pricing Strategy
Sales Strategy
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Sales Forecast
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1.50M
1.00M
500.00k
0
2021-22 2022-23 2023-24
Advertising Strategy
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Direct Mail
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Public Relations
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Advertising
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Ongoing Customer Communications
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Pre-Opening Events
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Pricing Strategy
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7.
Financial Plan
Important Assumptions
Brake-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios
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Important Assumptions
The financial projections of the company are forecast on the basis of the following assumptions. These
assumptions are quite conservative and are expected to show deviation but to a limited level such that
the company’s major financial strategy will not be affected.
Plan Month 1 2 3
Other 0 0 0
Brake-even Analysis
Assumptions:
Other $0 $0 $0
Expenses
Leased Equipment $0 $0 $0
Other $0 $0 $0
Profit Before Interest and Taxes $105 205 $146 040 $186 875
Interest Expense $0 $0 $0
Profit
15.00k
10.00k
5.00k
0
Year1 Year2 Year3
Year1 10000
Year2 12000
Year3 14000
Gross Margin
Year1
Year2
Year3
Year1 10000
Year2 12000
Year3 14000
Projected Cash Flow
SUBTOTAL CASH FROM OPERATIONS $47 143 $53 651 $59 359
Dividends $0 $0 $0
Current Assets
Long-term Assets
Current Liabilities
Current Borrowing $0 $0 $0
Long-term Liabilities $0 $0 $0
TOTAL LIABILITIES AND CAPITAL $198 839 $232 978 $267 117
Percent of Sales
Main Ratios
Additional Ratios
Activity Ratios
Debt Ratios
Liquidity Ratios
Net Working Capital $120 943 $140 664 $160 385 N.A.
Additional Ratios
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