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Emerging Digital Disruption: A Journey Towards Digital Revolution and Study On India'S Digital Readiness
Emerging Digital Disruption: A Journey Towards Digital Revolution and Study On India'S Digital Readiness
6. The Impact of Digital Disruption Technologies on Customer Preferences: The Case of Retail
Commerce -
There are more than 627 million internet users in India. If online retailers can deliver consistent quality,
complete range of products, competitive pricing, on-time deliveries, reasonable return policies, and
good customer service (last minute change of order, cancellations, payment options), then this segment
is bound to grow rapidly. In this study, it’s found that respondents are using the eCommerce but are not
completely dependent on it for all of
they're and every time of their shopping needs.
7. Changes in Consumer Shopping Behavior – A Post Pandemic (Covid-19) Scenario -
To find out impact of Covid-19 on consumer behavior. To suggest new consumer behavior trends after
lockdown. Covid-19 is a new challenge before mankind. And for the survival humans needs to change
and adapt according to new circumstances. A new normal norm will generate after these restrictions
and lockdown. These changed circumstances will change consumer behavior for good.
8. Fashion and New Luxury Digital Disruption: The New Challenges of Fashion between Omnichannel
and Traditional Retailing-
The integration of e-commerce with physical channels creates opportunities and synergies: companies
can offer multiple services through different channels and for different target segments. Internet
retailing is creating greater value for the customer in terms of additional services and additional touch
points. Omnichannel fashion retailing is mainly driven by technological innovations, which allow deeper
channel integration, cost reduction, wider and easier access to information and large amounts of data,
and finally allow retailers to develop more effective and targeted promotions.