PROGRAMME : BACHELOR OF ACCOUNTING (HONS)

BACHELOR OF ACCOUNTING & FINANCE (HONS)

BACHELOR BUSINESS MANAGEMENT (HONS)

Course/ Business Management

Module:
SEGI Course Code: BUS2043 Assessment Submission Date:
19th/November/2021
Lecturer name: Gopal Perumal

ASSESSMENT METHODS

Number of Form of % Size of Category of Learning

Assessments Assessment Weighting Assessment/ Assessment Outcomes
Duration/ being
Word count Assessed
5 Alternative 50% 2,500 words Exam CLO 1,2,3,
Assessment &4
1 Case study 25% 2,000 words Coursework (CW1) CLO 1 & 2
1 Quiz 10% 30 minutes Test (CW2) CLO 2 & 3
online test
1 Individual 15% 15-20 slides & 1) Power point CLO 1 & 2
Presentation 15 min video slides (CW3) &
presentation Video Presentation

This question paper contains TWO (2) assessments:

1. Coursework 1: Individual written report (Case study)
2. Coursework 3: Power point slides & video presentation

Regulations

Students must submit all materials supporting their assessment listed in the
deliverable section.

 Please make sure that you are aware of the rules concerning plagiarism. If you
are unclear about them, please consult your program coordinator/lecturer.

Plagiarism is presenting somebody else’s work as your own. It includes: copying

information directly from the Web or books without referencing the material;
submitting joint Assessment as an individual effort; copying another student’s
Assessment; stealing Assessment from another student and submitting it as your
own. Suspected plagiarism will be investigated and if found to have occurred will be
dealt with according to the procedures set down by the SEGi University/ UCLAN.

 Students will have 2 Plagiarism policies in place – double award students the
UCLAN Plagiarism policy will override SEGi Plagiarism Policy. The
appended table provides the summary of the 2 policies.
UCLAN Plagiarism Policy SEGi Plagiarism Policy
Single offence – 0 marks – affected Minor Plagiarism: poor in-text
assessment to be re-submitted and student referencing and few paragraphs being
can only secure pass mark copied – stern warning and or counseling
Repeat offended – 0 marks and no Moderate Plagiarism: copying some

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 PROGRAMME : BACHELOR OF ACCOUNTING (HONS)
BACHELOR OF ACCOUNTING & FINANCE (HONS)
BACHELOR BUSINESS MANAGEMENT (HONS)

opportunity to re-submit – student can paragraphs and results without in-text

retake courses referencing – awarded next lower grade
Major Plagiarism; Most of the work is
copied and cases of repeat minor and
major plagiarism – Fail and re-take or
suspension or dismissal
 The Assessment should exhibit formal research skills i.e. with a table of
content, proper citations, references, and appendixes.
 The Assessment write up must be able to demonstrate critical analysis and
application of both theory and practical issues to the company that you have
selected.
 Student may include additional relevant data/information apart from the
proposed guidelines in conjunction to your research. Additional marks will be
awarded for such attempt.
 All written reports MUST be submitted for similarity checks to Turnitin.
 Extensions
Authorization of late submission of work requires written permission. Your
lecturer is authorized to give permission for one extension period of between
1 and 10 working days where appropriate evidence of good reason has been
accepted and where submission within this timescale would be reasonable
taking into account your circumstances. Requests for extensions should be
made prior to the submission date as extensions cannot be given
retrospectively.

 Late submissions
If you submit work late without authorisation, a universal penalty will be
applied in relation to your work. The appended table summarises the
SEGi/UCLAN penalties.

SEGi/UCLAN Penalties
Submission within 5 working date following published deadline – given a pass
(50 marks for the component of assessment)
Submission later than 5 working days – awarded 0 marks for the component
Unauthorized late submission at supplementary will be automatically be awarded
0 marks for the component assessment

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 PROGRAMME : BACHELOR OF ACCOUNTING (HONS)
BACHELOR OF ACCOUNTING & FINANCE (HONS)
BACHELOR BUSINESS MANAGEMENT (HONS)

COURSEWORK 1: INDIVIDUAL WRITTEN REPORT

Secret Recipe Cakes and Café Sdn Bhd (doing business as Secret Recipe) is a
Malaysian halal-certified café chain company established since 1997. It has
international branches in Singapore, Indonesia, Thailand, China, Brunei, Cambodia,
Myanmar, Maldives and Bangladesh. It serves cakes and fusion food in a service
environment.

Required:

Question 1
Discuss background of the Secret Recipe Cakes and Café Sdn Bhd.
You are required to write on the Vision, mission, major products and services, major
products’ market share, company’s share market price, high lights of big results on
financial performance and success story.
(20 marks)
Question 2
Based on the published information discuss in relation to identify Secret Recipe
Cakes and Café Sdn Bhd stakeholders, core competencies and competitive strategy
(a Strategic plan) that will be make Secret Recipe Cakes and Café Sdn Bhd to gain
competitive advantage.
(20 marks)
Question 3
The PEST (political, Economic, Social and Technology) analysis on Secret Recipe
Cakes and Café Sdn Bhd.
(20 marks)
Question 4
The SWOT (Strength, Weakness, opportunity, and Threat) analysis on Secret Recipe
Cakes and Café Sdn Bhd.
(20 marks)
Question 5
Discuss the lessons you have learned after studying Question 1 to Question 4.
(20 marks)
(Total 100 marks)

Note:
Refer Appendix 1 for the remaining marks allocation.

The total marks for this question is 100% but it carries 25% of overall question for
this module.

* The detailed marking criteria’s for the allocation of 100 marks is provided in
Appendix 1

LENGTH REQUIRED
2000 words +/- 10%. Any deviation from this will be penalized.
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 PROGRAMME : BACHELOR OF ACCOUNTING (HONS)
BACHELOR OF ACCOUNTING & FINANCE (HONS)
BACHELOR BUSINESS MANAGEMENT (HONS)

FORMATTING AND
LAYOUT
 A Microsoft Office Word Document or other relevant applications as
permitted by module lecturer/ typed using computer. Usage of typewriter or
hand - written is STRICTLY not allowed.
 12 font size, Time New Roman font and bold title and sub titles
 A4 sized paper
 Fully justified alignment
 1½ line spacing
 Margins of 1” at top and bottom; left and right

Appendix 1: Marking Criteria for individual assignment (written report) (100%)

No. Assessment Criteria Weightings Marks Allotted

by Lecturer
1. Introduction
 Discuss background of Secret Recipe Cakes and 20%
Café Sdn Bhd .
2. Body 1
 Discussion on stakeholders, core competencies and 20%
competitive strategy of Secret Recipe Cakes and
Café Sdn Bhd .
3. Body 2
 Discussion on PEST (political, Economic, Social 20%
and Technology) analysis of Secret Recipe Cakes
and Café Sdn Bhd .
4. Body 3
 Discussion on SWOT (Strength, Weakness, 20%
opportunity and Threat) analysis of Secret Recipe
Cakes and Café Sdn Bhd .
5. Conclusion
 Lessons you have learned after studying learned 20%
after studying Question 1 to Question 4.

/100

Weightage /25

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 PROGRAMME : BACHELOR OF ACCOUNTING (HONS)
BACHELOR OF ACCOUNTING & FINANCE (HONS)
BACHELOR BUSINESS MANAGEMENT (HONS)

COURSEWORK 3: INDIVIDUAL (VIDEO) PRESENTATION

Year 2021 Quarter September 2021

Subject FINANCIAL MANAGEMENT (PRESENTATION)

Weightage 10% Submission Date 15/November/2021

Based on your findings in the individual assignment (written report), CW1,

prepare the power point presentation slides. Once prepared, do a self-presentation and
record that presentation into an appropriate video format (.avi, .mpeg etc.). Then,
embed the video into the slides before submitting the slides with the embedded video
to the Blackboard system.

Note:
Refer Appendix 1 for the remaining marks allocation.

The total marks for this question is 100% but it carries 15% of overall question for
this module.

* The detailed marking criteria’s for the allocation of 100 marks is provided in
Appendix 1

LENGTH REQUIRED

Power point (CW3) slides & Video Presentation

15 to 20 slides &
15 minutes +/- 10%. Video presentation.

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 PROGRAMME : BACHELOR OF ACCOUNTING (HONS)
BACHELOR OF ACCOUNTING & FINANCE (HONS)
BACHELOR BUSINESS MANAGEMENT (HONS)

GRADING SCHEME (VIDEO PRESENTATION)

Name and Student ID:

__________________________________________________________

Evaluation Criteria Marks

Power Point Slides / 20

Creativity and attractiveness of slides. /10
Integration and synthesis of information. /5
Information is presented orderly and clearly. /5

Content / 40
Background of Secret Recipe Cakes and Café Sdn Bhd . /8
Stakeholders, core competencies and competitive strategy of /8
Secret Recipe Cakes and Café Sdn Bhd
PEST (political, Economic, Social and Technology) analysis of /8
Secret Recipe Cakes and Café Sdn Bhd
SWOT (Strength, Weakness, opportunity and Threat) analysis of /8
Secret Recipe Cakes and Café Sdn Bhd .
Lessons you have learned after studying learned after studying /8
Question 1 to Question 4

Speech / 20
Correct and consistent use of appropriate language. /5
Clear and confident voice. /5
Maintained eye contact throughout. /5
Appropriate body language. /5

Dressing / 10
Smart and appropriate. /10

Question and Answer / 10

Handled questions with confidence and in a professional manner. /5
Answers are relevant. /5

TOTAL MARKS / 100

Weightage / 10

Comments:
___________________________________________________________________________
_____

___________________________________________________________________________
_____

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 PROGRAMME : BACHELOR OF ACCOUNTING (HONS)
BACHELOR OF ACCOUNTING & FINANCE (HONS)
BACHELOR BUSINESS MANAGEMENT (HONS)

• In Secret Recipe, consumers can always enjoy in the vast variety of high-
quality, delectable handmade confectionary served in all their outlets such as:
more than twenty types of fusion food, forty cakes creations and pastries, with
a delectable selection of dairy products and liquids

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