The B.C. Rich Guitar Irv order to. mar#tin B.C RICH quilae, it ie macesaney to explain Dow B.C. RICH began Unlike most maior guitar rusmufacturs. BC Rich ig not owned by 8 compiomarate whose: decisions are made by a eammittee concerned with profit margins. but 8 campuny owned wn run by one man, Baenardes C. Rica, hamsalt & coneart guitarist. Bernardo’s father, alsa named Ayerario, url be tived last yeas, awmed a guitar eapairshom in the Los Angeles area qrastly respected iy the city’s successful musicians Cunstantiy exposed to hes father's shop and the musicians whe frequented Core, young Bérnarco peuhanecusly began making guitars and playing flemenco i concert Uses the lata 1860, Bamarda made aniy elses! guitars. tut wos paetsunde by fiends i fot uu Yo hake sew string HcoUeTC puitark | was 2 this time that the company became B.C Rich, and shortly afar that maved tram his father's hap te 13 resent locatien, In 1173, fronds who playa Rock dre! Ral, Uke his Fotk music francs Letare them, complained te Semardo that the electric guitars beng made at thst time te} not fulfil their newts Bornaric took oe their challenge ic make 2 quality electric guts Hg (new out all of ihe pre-consstmd dems about electnec gusta, realizing hat thee routs were ins the acoustic Quit, # GOmpNtely eltaret MénLmant Such iGeas ws.» amparate piece of waned tor the neck hu kre was a necessity for ae acoustic uitar but a deeiment to an electric guitar For ultimume sustain the nack should extend all the way thaugh the bay Evoiyone Anew oloctic guitars had ningtoan frais and jared the body with » heel somewhere botireers the Reallth de sixtoweitls fats ‘Acai, bernardo knew these were rules anky for an acoustic guitar He could soem Pao cetive, 24 fis, hect logs mock and a cutsway to make evecy fret easily accessable, Guitarist, Dominic Tnana, ten with the Guess Wha, taught Beratco tapeaher with Neal Moser rber had sant thm pr en years perfecting a practical spacial eftacts electronic circuit far the lecteic entar Theic ideas meshed. ond the fest result was the B.C RICH ‘Seagull’. now 9 collector's Hem. bre! ectunianally still made on spacial cries, ‘The Tlingit the 8G ich shops is Mea tarmty, ane Beenardo Nas waking tat Men only the mast experienced master guitarmakers who care about act guitar they hand-carve Berg a concert guitunat, Beenaeio knows the needs of the musician, andi aach eecision made ‘oriesening the guitars made 4om this paint of Viws, ancl fat this reason, en tha heghast qusiay parts are sad its construction Because of oll hose cambibuting factors, the ALG Rich electric guitar wit an immodiang acssa and since the fest ane wee mace prariection has never caught ap wth demand ‘The ald 8. Rich uitarshon was establichad in 1949, Bernarda M. Rico founder, Originally they son classics! and Mamence Qustar maksrk. Seenaedo Fsto Jt began making zmall acoustie watrumands and repaiing ny 1959. In adetion to bend 8 famence guetarat Barnard Rice Jr algo fiked Pos Mac, FAB. and Rock4 Atoll and decided to make the same high quality guitars for RockdiFicll Artints 35 he auld Ror classical and Mamance artista. Hence tha busing of aome of tha wevid's finast alectne & acoustic guitarsEagle Supreme guitar Koa [or Maple} Totally. hand carved, hese modals arg the top of the B.C, Rich live, The woods ans materia ane of the finest obtrinabie, hcl are euecifically eelucted for thers models Specs and Faarures: Go pine rik thnegh the body Heel-Inss neck allows total acueseabulity a the 24th frat. Totally bound Ehery tingerboara and heed sock, Pasition markers ate of perwine mother of gwar qur cloud sign raver Impecial machin psd. Leo Quan Bales brid DiAdderio. strings are Strap-Luc system are standard Fate me specially made to BC Rich apsca, of TAN miskat smooth high creme and eur abilny Dual soure! High Output ick lupe are exclusively made for B.C Rich by DiMarzio for a unigue an powecl sun Incormermted circuitry ince the feslwing: Master volume contro! Booster valu ceiral for pra-eat Boasior serich for heal akin lew aire Master tone contrat ‘Sa pnsttion waritane conceal Pick-up selector s9iteh It in preaenp is used for overciva (eistortion) of, with highs or lows without ewerceion fffoc The most desiabiy system for fae conser and studio. werk Mockingbird Supceme, Maple lor Koa) Specs and Moatuiee tome az Eagle Suareme Meckingbed Guiter Koa lor Mapiel Specs and footie: ‘One place neck trough the nocy Helos noch alan tral aecoata 1a the 241) Net Bra Rosewood fingerboard. germina mether of pear! pasiian markers. ‘Grawar tana machina tnd, Lao ‘Gus Gaeta triage, Sup Loe Sytem, O"Auiro atrings ane 1B Micke iter tres are stanton This model teares the same incor: oratod circuitry aK me Eagle and Mockingbird Suareene B.C. RICH GUITARS ARE Eagle Supreme guitar Koa AVAWABLE IN EITHER LEFT a aaah HAND OF RIGHT HAND VERSIONS. ee SSMockingbird Suprame. Maple Mockingbird Guitar Kos lor Koa} for Mapie}Eople Guitar Meple (or Kea) Specs and features One piace nack through the body Honless neck allows total aconssa ty 1 the 24th fet. Brasilien Fomeword fingerbosrd. genuine mother ef pearl position markets Grower Imperial machina heads, 160 Cuan Badass brik Lae Sys, D'Addario string, and 18%. Nickel silver frets are standard. This model features the same. incor porated circuitry a the Eagie and Mockingtoed Supreme Eagle Guitar Mahogany [Mockingbird Guitar also available} Spocs and dennuren: ‘One paece neck throsgh the och Heoless rock allows satal access a the 24th fret Beuzlion Rosewood fingerhosrd. genuine mothor af paar! position markors, Grower teperial machine hebds. Le Quan Badets bridge, Strap Loc ‘Sipstoen, D’Addaris strings. and 18% Nickel river trets are standard. This modal features the same incor porated circu as the Eagle anid Mockinghie! Sumpemrye Mahogany guitars are aveiloie in the following olor Natural CChaery ant chery. sunboast Tobacco sunburst fuse ons hlue sunburst Mockingbird Guitar Walnut [Eagle Guitar also availabe! This or iia doen for the working musician who finde himanit in need of 9 high quality quitar without the eamplety ne ophictication af our incorparsiad ereaity ‘Spsca ard testueas ‘One piece neck through the body. Hocless neck allows tata acceasa- bblicy to the 24th tet, Brazilian Razawacd fingetmoard, genuioa mother of pearl postion markers, ‘Grower imperial machine heads. Leo Quan Sadses bridge Swap Loe ‘Siystam, D'Addario atvings, and 18% Nickel wiver frets are shandare 2 Bun Sound High Our 2 volume controle 1 tune controt pick-up selector swatch 2 Dual sound aniterins pick-ups Eagle Guiter Maple lor Koa)Eagle Bass Koa (ar Maple} Mockingberd Bass Maple (ar Koa} Eaglé Bass (or Mockingbird Gass} Mahogany Specs and features One plese nach mouse ew boty. Weatless neck allows total y to the 2din ra Brenan rosewood fngerboara thee of part inlay Grover Machine heads, Strap Line Leo Quan Badess bridge. 18% ickel silver tts, and 2 BE Rich fos! bound Hi-Redainy pick-ups for a claan sec! powerful sou fcarpaated eMcury In tha ttiasing Master volume contro Seoster volume central tor prazat Bocatae faite tor Nag gan uses (pre-amp Master tore contra Six positian varions control Piet-igt waleetor ewitch Two Dus! scundl swt jane for exch pick-unh Phas switch “Tha Buittin pre-amp usectwith fig volume contral can ba regulated for tong lain sustain ang to enhance highe oF lowe The most dosrata system for live concert fd Stud veork u Eagle Bass Koa (ar Maple} Mockingbird Bass Maple lor Koa)Eagle Bass for Meckingkard Bass} Mahogany Eagle Bass for Mackinglaird Base! Walnut Like its counterpart, the Mockingtiid: and Eagla guitar in Walnut. wo have sesignsted thes bess for tho working musica we faosifos &C: Rich quality wethoun the complexity and saphtication af our ingoebomanad circuit Bpocs and foatures: ‘One piece neck through the body, Heebless nack allows ratal accessabviny 1 ihe 24th fret Branlian reameod Fagerbourd. ‘lay. Graver Machine heads. Strap. Loe tae Guan Badass Bridge. 18% nickol slvr fists, and 2 BE lich ‘ual sound Hi-fi pick-ups foe clean sew powerful une Socorporsted cirousry includes the following One Dual Sous Hi-fitelity pick-up Dew velar cominat ‘One Tone cangral B.C. RICH BASS GUITARS ARE AVAILABLE IN THE FOLLOWING CONFIGURATIONS. SHORT SCALE, LONG SCALE, FRETLESS, RIGHT HANDED OR LEFT HANDED Eagle Bass (or Mockingbird Bass) Walnut&C. Rich Bich Elctionic Spacificanans Two tus sound High eutpert pick-ups Pick-up soluctar stich (nw vetuena eoeural ger pick-up Moster fone control Two dual averchive mise comirols Twa preamp switcnes Sia poaibon war toca eantral ‘Teen dus! mound pavitches One in and out of phase switch Une eaeina the use of tse | eantci and enordiaian with baner spats tect ut is wil | achive 6 vattaon of sounds never | tefore he BC. Rich BichEagle Guitar Mahogany Mockingbird Guitar Walnut (Mockingbird Guitar also svailsbie} {Eagle Guitar also avaliabielThe B.C Rich Bich ‘The Rich Bich is the moet revoluonary quite sex the mention af the elect quite Mary toa stutig ard slage musscians have come to us ove the yoars and eaprataod tie dora fr 9 12-string spat that ployed hke a B-string. ‘Well. quite trankly, we found what 10 be on impossiate dernand. But we ert put the kaa ein, and we sid lot of thinking about i We thought aboue the ps and cone of & waive strip Quitas, The prow, of covrae, wert rich {all sound eral fone The cons were many Twelve sine guitars ane always neek-hekey [ha iow ord of the guitir soem to get last with the extave strings. “The neck hos ta be fares 40 hans the tenon “Tuning i wary confusing with sx machinns on mach aide of the head We sur abaus fa correct these shortcomings. snd the final result wis te BC: Rich Bich Fr re started outwith neck of sali! hard Tack maple. x of tha necks or the ch are of maple to withstand the mcragcod torsion. We aut si machines on tm hod, cut the neck tothe seme de Son as on our reg sk iting Gua ar strung Ic up 9s 4 sx snr Viethen acod unison atings 10 thw Bist and amcor srg are octave strings to the thc ancl founh sings just ax an» twig sting Bu unlike 8 twelve string. we lee the lt anc set strings abana. The put Jess tortion on the feck, £0 there wee renee for to be fat i Italo saved the bottam snd andAgpr ic sounding more ike sx sting wher fully chorded, wid ha tale string sfiect mee ntl there for lens and tings We cut away the but ofthe gular and neta! tha mache for ch cutaway, thereby wlirinanig tha other to probiems it was no langue néck envy, baceuse not only wes the rack theme, but the woh af the a onal emachiogs a on che EVEL No lame wn conn to tune You meray Sune the sik baie tree a8 Hou would 8 string. ther reach down and bring the unison ard octeew stings up t ich ‘Wa than ind on a beaut! Btazilan Rosewood hesbosre with 18% nickel ume size tate a ciredetat It up Eh Gu largo tether of peort ou inlays, ‘We than adc n the edee of the body in the woud of your chaize| chy figuzee Hawaiian Koa Hardfiock Mania, ce Afican hack Wut. It then scnives toveral coots of ur new apace age Fr DuraAich © anes nancrubbd to the highest gloss | ‘to ve you security againat an ancient ain ie have istaled the Strap-Lat’ © systern we | rower yaur buaunfalinsourment we ectave and uniaon strings in, WE, AT AC. RICH, ARE INNOVATORS, SPECULATORS. i GUITAR PLAYERS. AND MANUFACTURERS WERE TRENDSETTERS AND WERE i BIZARRE, © 1978 B.C. RICH co. BICH = 1978 Photographs & design Andy CoulfiahdBCR. iE Cc H 470 Valley Boulevard Stall 119-120 Los Angeles, Ca, 90032BCR. I C H 4770 VALLEY BOULEVARD © SUITE 119-120 # LOS ANGELES, CA. 90032 © (213) 222-8167 PRICE LIST EFFECTIVE JAN. 1978 MODEL wooD RETAIL (U.S.) Binseseeeeecese es $1800.00 EAGLE SUPREME -1299.00 MOCKINGBIRD SUPREME-------Xoa or -1299.00 EAGLE GUITAR_ EAGLE GUITAR- "999400 EAGLE GUITAR- MOCKINGBIRD GUITAR MOCKINGBIRD GUITAR= MOCKINGBIRD GUITAR- EAGLE BASS EAGLE BOD EAGLE BASS: MOCKINGBIRD BASS MOCKINGBIRD BASS MOCKINGBIRD BASS-- {ohogany--- -Walnut---=----------- 899.00 onne=Koa or Maple NE BAS: ohogany=-=- Saas weeas-=---Walnut-----FRICE LIST NOVEMBER 1, 1978 “BC. SR, I C H 4770 VALLEY BOULEVARD # SUITE 119-120 » LOS ANGELES, CA. 90032 © (213) 222-8167 BICH DOUBLENECK $3000.00 US BICH BASS KOA 1800.00 BICH GUITAR KOA or MAPLE 1800.00 SUPREME MOCKINGBIRD KOA or MAPLE 1499,00 EAGLE KOA or MAPLE 1499.00 STANDARD MOCKINGBIRD KOA or MAPLE 1199.00 EAGLE KOA or MAPLE 1199.00 BASS MOCKINGBIRD KOA or MAPLE 1199.00 EAGLE KOA or MAPLE 1199.00 HARDSHELL CASE 100.90 FLIGHT CASE 210,00 FLIGHT CASE (Doubleneck) 275.00 BICH GUITARS and BASS availible with flight case only. All modles availible in lefthanded at no extra charge. Colors availible on special request, at a $100.00 charge.