Vision & Mission

We aspire to be among the nation’s top 3 real estate companies, while continuing to be the most
trusted name in the industry. We shall deliver superior value to all stakeholders through
extraordinary and imaginative spaces created out of deep customer focus and insight.

Market Share : Current & growth rate since last 2 years value & volume

Current growth rate (by booking value) : 13.69%

FY20 : 11.26%

FY19 : 4.5%

Current growth rate (by volume) :27%

SBUs if applicable & Product Portfolio

Major competitors

DLF ltd

Oberoi Realty ltd

What is your company’s positioning? The main reason this company is known for

intrinsic culture and attachment that the brands have with the customers over the years.

SWOT Analysis of the assigned company : Identify company’s strengths, weaknesses, threats and
opportunities

Strengths of Godrej Properties

Godrej Properties provides exhaustive product mix options to its customers. It helps the
company in catering to various customers segments in the Construction Services industry.

Even though most players in the Capital Goods strive to innovate, Godrej Properties has
successful record at consumer driven innovation.

Godrej Properties extensive product offerings have helped the company to penetrate
different customer segments in Construction Services segment. It has also helped the
organization to diversify revenue streams.

Godrej Properties products have strong brand recognition in the Construction Services
industry. This has enabled the company to charge a premium compare to its competitors in
Construction Services industry.

compare to Construction Services industry's competitors, even though Godrej Properties is

facing downward pressure on profitability, compare to competitors it is still racking in higher
profit margins.

Over the years Godrej Properties has ventured into various businesses outside the Capital
Goods sector. This has enabled the company do develop a diversified revenue stream
beyond Capital Goods sector and Construction Services segment.

Weaknesses of Godrej Properties

Niche markets and local monopolies that company’s like Godrej Properties able to exploit
are fast disappearing. The customer network that Godrej Properties has promoted is
proving less and less effective.

Low investments into Godrej Properties's customer oriented services - This can lead to
competitors gaining advantage in near future. Godrej Properties needs to increase
investment into research and development especially in customer services oriented
applications.

Business Model of Godrej Properties can be easily imitated by the competitors in the
industryname industry. To overcome these challenges companyname needs to build a
platform model that can integrate suppliers, vendors and end users.

Declining market share of Godrej Properties with increasing revenues - the Construction
Services industry is growing faster than the company. In such a scenario Godrej Properties
has to carefully analyze the various trends within the Capital Goods sector and figure out
what it needs to do to drive future growth.

Loyalty among suppliers is low - Given the history of Godrej Properties coming up with new
innovations to drive down prices in the supply chain.

High turnover of employees at the lower levels is also a concern for the Godrej Properties .
It can lead to higher salaries to maintain the talent within the firm.
Opportunities for Godrej Properties

Lowering of the cost of new product launches through third party retail partners and
dedicated social network. Godrej Properties can use the emerging trend to start small
before scaling up after initial success of a new product.

Local Collaboration - Tie-up with local players can also provide opportunities of growth for
the Godrej Properties in international markets. The local players have local expertise while
Godrej Properties can bring global processes and execution expertise on table.

Trend of customers migrating to higher end products - It represents great opportunity for
Godrej Properties, as the firm has strong brand recognition in the premium segment,
customers have experience with excellent customer services provided by Godrej Properties
brands in the lower segment. It can be a win-win for the company and provides an
opportunity to increase the profitability.

Rapid Expansion of Economy As the US economy is improving faster than any other
developed economy, it will provide Godrej Properties an opportunity to expand into the US
market. Godrej Properties already have know-how to operate into the competitive US
market.

Opportunities in Online Space - Increasing adoption of online services by customers will also
enable Godrej Properties to provide new offerings to the customers in Construction Services
industry.

Increasing customer base in lower segments - As customers have to migrate from un-
organized operators in the Capital Goods industry to licensed players. It will provide Godrej
Properties an opportunity to penetrate entry level market with a no-frill offering.

Theats to Godrej Properties

Changing demographics - As the babyboomers are retiring and new generation finding hard
to replace their purchasing power. This can lead to higher profits in the short run for Godrej
Properties but reducing margins over the long run as young people are less brand loyal and
more open to experimentation.

Saturation in urban market and stagnation in the rural markets - For Godrej Properties this
trend is an ongoing challenge in the Construction Services segment. One of the reasons is
that the adoption of products is slow in rural market. Secondly it is more costly for Godrej
Properties to serve the rural customers than urban customers given the vast distances and
lack of infrastructure.

Changing political environment with US and China trade war, Brexit impacting European
Union, and overall instability in the middle east can impact Godrej Properties business both
in local market and in international market.

Competitors catching up with the product development - Even though at present the Godrej
Properties is still leader in product innovation in the Construction Services segment. It is
facing stiff challenges from international and local competitors.
Distrust of institutions and increasing threat of legal actions for Godrej Properties - As the
WTO regulations and laws are difficult to enforce in various markets. Legal procedures have
become expensive and long drawn process. It can lead to less investment into emerging
markets by Godrej Properties thus resulting in slower growth.

Competitive pressures - As the new product launch cycles are reducing in the Capital Goods
industry. It has put additional competitive pressures on players such as Godrej Properties.
Given the large customer base, Godrej Properties can't respond quickly to the needs of the
niche markets that disruptors are focusing on.

Compare the SWOT of your chosen company with one/two competitor/s. One domestic and one
luxury brand (wherever applicable)

DLF ltd
Below are the Strengths in the SWOT Analysis of DLF Limited:
1. Largest real estate company in India
2. Its exposure across businesses, segments and geographies reduces the impact of
economic cycles
3. Experience of over many decades in Indian retail sector with an expertise in the field
4. Strong management team

Here are the weaknesses in the DLF Limited SWOT Analysis:

1.Affected due to lack of regulations and effective policies
2.Majorly present only in India and limited global exposure

Following are the Opportunities in DLF Limited SWOT Analysis:

1.Reduction in interest rates
2.Tax incentives for housing investments
3.Shortage of houses in urban areas

The threats in the SWOT Analysis of DLF Limited are as mentioned:

1.Increasing interest rates
2.Economic downturn
3.Volatility in financial markets

Identify the best practices of the firm resulting in increasing consumer base/ ensuring retention
/satisfaction

Their customer-centric approach to serve their buyers with the right kind of products and
their efforts to ramp up their execution towards providing them with a greater degree of
customer experience have helped in establishing themselves strongly in the market. In the
consolidating market scenario, they see immense opportunities and they are preparing to
explore these avenues and ramp up their share in the market.
In another unique move, GPL, in order to explore these markets in a more effective manner,
decided to create separate business units, headed by regional CEOs for these markets. This
changed strategy has worked quite well for the company which in the last few years despite
the market slowdown, has kept its momentum going.

Identify if there has been a change in company Policy / procedures as well as that of the
competitor/s WRT the above in the last twenty months due to COVID 

On execution of projects, he said the company’s strategy to shift from labour-intensive

forms of construction to precast construction would help reduce project-completion
timelines.
This will also reduce the gap between operating results and reported accounts, enhance
project returns, and enable faster turnaround of capital.

Why do you think customer feedback is important?

Customer feedback is essential to guide and inform your decision making and influence innovations
and changes to your product or service. It's also essential for measuring customer satisfaction among
your current customers. Getting a handle on how customers view your product, support, and the
company is invaluable.

How much importance do you give to the customer reviews while buying the product?

Online reviews give power to the customers to tell their side of the buying story. This provides social
proof to other potential customers. Social proof is the level of credibility that the public provides to a
service or product. The more people that use, or enjoy a product, the more likely others are to
follow

What else would you like this company to do to stay ahead of the competitors?

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