Lovely Professional University Academic Task No. 1 Mittal School of Business Course Title: Managerial Economics

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LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 1


Mittal School of Business
Name of the faculty member: Dr. Nadeem Ahmad Bhat
Course Code: ECOM531 Course Title: Managerial Economics
Class: MBA Term: Autumn Section: Q2145 Batch: 2022
Max. Marks: 30 Date of Submission: 30 April 2022

S. Roll No Objectives of Topic Details Evaluation Parameters Expected Outcomes


No Academic
Activity
1 Refer Page 4 To encourage Group of 4 or 3 students A written report will be This Academic task has focus
for details students to think will be allotted a unique submitted by the student and on helping students correlate
analytically and topic. Each student has to evaluation parameters for this concepts of managerial
correlate submit write up report and assignment are: economics with real life
situations.
microeconomic Peer Rating will be 1. Introduction should include
concepts with mandatory. Market size and growth outlook
real life issues. of the given firm (topic
sentence) (5marks)
2. Data Analysis and Interpretation
(10 marks) must include
Demand–supply dynamics,
Market drivers and risks,
Regulatory changes and Supply
chain and bottlenecks across the
supply chain
3. Practical application and relating
concepts (5)
4. Conclusion along with relevant
economic implications. (10
marks).
Note:

1. Assignment should be submitted in MS-Word Format.


2. No assignment will be considered without peer rating.
3. Assignment is to be submitted online via UMS only.
4. Plagiarism will be checked with the help of Turnitin software and the limit is 30 percent.
5. Every student in a group will upload the assignment from his/her UMS account.
6. Evaluation will be done strictly on the basis of the Rubrics attached.
7. In case of any query feel free to contact your teacher but not question/query will be entertained on the day of submission.

FORMATTING GUIDELINES FOR SUBMISSION OF ASSIGNMENT


Assignment Title: The title of the paper should be in 16-point Times New Roman font. It should be bold typed, centered and fully capitalized.

Body of Assignment: Assignment must be prepared on standard A4 size paper setting. It must be prepared on a 1.5 spacing and single column with 1” margin set for top,
bottom, left and right. It should be typed in 12-point Times New Roman font with page numbers at the bottom-centre of every page.

Headings: All section headings should be in 14-point Times New Roman font and sub-section headings should be in 12-point Times New Roman font. These must be bold-
faced, aligned left and fully capitalized. Leave a blank line before each heading.

Figures & Tables: These must be simple, centered & numbered, and the titles of figure/table must be above the figure/table. Sources of figures/tables should be mentioned
below them.

Citation & References: References should be cited in the text in the style prescribed in the Publication Manual of the American Psychological Association (6th edn.).
Indicate the position of the reference in the text within brackets by the author’s last name and the year of publication; e.g.: “(Hooda, 1998)” or “as pointed out by Hannan and
Freeman (1977)”, if it is part of a sentence. At the end of the text, references should be listed in the alphabetical order of the last names of the authors, with a title,
‘References’. The title ‘REFERENCES’ should be bold-faced, fully capitalized and left-aligned with 14-point Times New Roman font.
Some examples of how the references are to be listed at the end are given below.
 (If it is a book): Hooda, R. P. (1998). Indian securities market. New Delhi: Excel Books.
 (If it is an article in a journal): Hannan, M.T., & Freeman, J. (1977). The population ecology of organizations. American Journal of Sociology, 82(5), 929-964.
 (If it is an article in an edited book): Kanter, R.M. (1988). When a thousand flowers bloom: Social, structural and collective conditions for innovation in
organizations. In B. Staw and L. Cummings (Eds.), Research in organizational behavior (Vol.10, pp. 169-211). Greenwich, CT: JAI Press.

Group Roll No. Topic


Name
A A26, A12,A04,A01 Reliance Jio: A disruption in the Indian telecom sector?

B A28, A13,A05,A02 Patanjali: A price leader in Indian FMCG space


C A29, A14, A06, A03 Swiggy and Zomato: A New way to run a restaurant
D A30, A15, A07, A10 Ola and Uber: A New way to run taxi
E A21, A22, A17, A11 Netflix: A dominant player in the streaming market
F A25, A23, A18 Conspicuous consumption for smart phones in last five years: A study of Samsung and Apple.
G A20, A24, A19 Elasticity of demand affects the buying behavior of a consumer according to the nature ofgoods.
H A16, A08, A09 Slowdown in automobile sector: A special case of Maruti Suzuki, causes and solutions.
I B32, B40, B51, B61 Indian FMCG sector: An Analysis of Monopolistic Competition
J B33,B42, B52, B62 Compare the marketing strategies of Pepsi and Coca Cola for last five years.
K B35, B43, B53, B63 Barriers to entry and their effect on market competition.
L B36, B65, B54, B64 Impact of COVID-19 on demand and supply of hand sanitizers.
M B37,B66,B55, B44 State Transportation sector: A Monopolistic or Oligopolistic in nature.
N B38, B56, B47,B46 Broad banding: A Panacea for making efficient firm

O B59, B57, B48 Selling cheap or Dumping: A case analysis of Chinese Imports in India
P B31, B58, B49 Indian Aerospace: Few players; few profit
Q B39, B50, B60 India's Oyo: A disruption to global hotel industry

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