Mar 1, 2019 - Mar 31, 2019 ▼

Conversion Rate & Cost Cost Per Click 

Click Through Rate & Impressions
by Conversions Rate and Cost / Conv. by Cost, CPC, and CPM
by Clicks, CTR, and Impressions

Clicks CTR Impressions Conversions Conv. rate Cost / conv. Cost Avg. CPC Avg. CPM

42.0 6.1% 684.0 1.0 2.4% $322.37 $322.37 $7.68 $471.30

-8.7% 31.2% -30.4% -50.0% -45.2% 55.4% -22.3% -14.9% 11.6%

Clicks CTR Conversions Conv. rate Cost Avg. CPC

4 100% 1 60% 40 30

Conversions

Conv. rate

Avg. CPC
40% 20
Clicks

Cost
CTR
2 50% 0.5 20
20% 10

0 0% 0 0% 0 0
Mar 1 Mar 11 Mar 21 Mar 31 Mar 1 Mar 11 Mar 21 Mar 31 Mar 1 Mar 13 Mar 25
Mar 6 Mar 16 Mar 26 Mar 6 Mar 16 Mar 26 Mar 7 Mar 19 Mar 31

What are top search keywords? How's daily spend doing?

Cost Clicks
Cost Conversions
40
60

Cost | Clicks
40 20

20
0
0 Mar 1 Mar 5 Mar 9 Mar 13 Mar 17 Mar 21 Mar 25 Mar 29
l… e… t… s… t… e… s… t… t… h … l p … e r t…
se nag oper mer oper me l mer oper oper tal a
u
ho ma pr l pr l pr pr n nt prop
pa ho pa re re
Top Campaigns 
Device Breakdown 
by CTR, Avg. CPC, and Cost / Conv.
by Clicks, Cost, and
Conversions Campaign CTR ▼
Avg. CPC Cost / conv.
1. Feilding 8.75% $9.51 $0

11.9% 2. Palmerston North 7.3% $7.41 $251.89

25%
19%
3. Palmerston North (Call Only) 0.72% $3.9 $0
100%

69% 70.2%

Clicks Cost Conversions 1-3/3

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 Mar 1, 2019 - Mar 31, 2019 ▼

Day ▲
Clicks Impressions CTR Avg. CPC Cost Avg. positi… Conversions Conv. rate
1. Mar 1, 2019 2 3 66.67% $8.92 $17.84 1.33 1 50%

2. Mar 2, 2019 1 2 50% $20.59 $20.59 1 0 0%

3. Mar 3, 2019 1 11 9.09% $13.91 $13.91 1.27 0 0%

4. Mar 4, 2019 2 46 4.35% $3.99 $7.98 1.43 0 0%

5. Mar 5, 2019 1 22 4.55% $3.26 $3.26 1.64 0 0%

6. Mar 6, 2019 0 23 0% $0 $0 1.43 0 0%

7. Mar 7, 2019 3 24 12.5% $4.28 $12.84 1.21 0 0%

8. Mar 8, 2019 4 32 12.5% $4.37 $17.49 1.34 0 0%

9. Mar 9, 2019 3 17 17.65% $12.48 $37.44 1.41 0 0%

10. Mar 10, 2019 0 12 0% $0 $0 1.42 0 0%

11. Mar 11, 2019 2 54 3.7% $4.8 $9.6 1.46 0 0%

12. Mar 12, 2019 1 38 2.63% $7.62 $7.62 1.29 0 0%

13. Mar 13, 2019 0 29 0% $0 $0 1.45 0 0%

14. Mar 14, 2019 1 28 3.57% $22.77 $22.77 1.18 0 0%

15. Mar 15, 2019 1 24 4.17% $12.06 $12.06 1.21 0 0%

16. Mar 16, 2019 0 5 0% $0 $0 1.2 0 0%

17. Mar 17, 2019 0 9 0% $0 $0 1.78 0 0%

18. Mar 18, 2019 2 23 8.7% $8.97 $17.93 1.22 0 0%

19. Mar 19, 2019 0 19 0% $0 $0 1.32 0 0%

20. Mar 20, 2019 3 19 15.79% $8.58 $25.74 1.26 0 0%

21. Mar 21, 2019 0 24 0% $0 $0 1.29 0 0%

22. Mar 22, 2019 1 18 5.56% $4.02 $4.02 1.67 0 0%

23. Mar 23, 2019 2 17 11.76% $2.25 $4.5 1.53 0 0%

24. Mar 24, 2019 2 14 14.29% $7.57 $15.13 1.21 0 0%

25. Mar 25, 2019 1 29 3.45% $12.84 $12.84 1.17 0 0%

26. Mar 26, 2019 2 42 4.76% $6.42 $12.83 1.48 0 0%

1 - 31 / 31
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 Mar 1, 2019 - Mar 31, 2019 ▼

Clicks Conversions
4 1

2 0.5

0 0
Mar 1 Mar 5 Mar 9 Mar 13 Mar 17 Mar 21 Mar 25 Mar 29 Mar 1 Mar 5 Mar 9 Mar 13 Mar 17 Mar 21 Mar 25 Mar 29

Impressions Conv. rate

60 60%

40 40%

20 20%

0 0%
Mar 1 Mar 5 Mar 9 Mar 13 Mar 17 Mar 21 Mar 25 Mar 29 Mar 1 Mar 5 Mar 9 Mar 13 Mar 17 Mar 21 Mar 25 Mar 29

Avg. CPC Cost

30 40

20
20
10

0 0
Mar 1 Mar 5 Mar 9 Mar 13 Mar 17 Mar 21 Mar 25 Mar 29 Mar 1 Mar 5 Mar 9 Mar 13 Mar 17 Mar 21 Mar 25 Mar 29

Avg. position Cost / conv.

2 20

1.5 10

1 0
Mar 1 Mar 5 Mar 9 Mar 13 Mar 17 Mar 21 Mar 25 Mar 29 Mar 1 Mar 5 Mar 9 Mar 13 Mar 17 Mar 21 Mar 25 Mar 29