JSSCMS, SJCE Mysore

JSSCMS, SJCE Mysore

STUDENT DECLARATION

I hereby declare that this project report titled………………………………………………... a

record of an original and independent work carried out by me under the guidance
of Prof……………. Department of Management Studies and Mr………….. and
submitted to the Visvesvaraya Technological University in partial fulfillment of the
requirements of Masters of Business Administration 4th semester.

I further declare that this project has not formed the basis for the award of any
other degree/diploma of any university/institution.

Place: ( Name and Sign)

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ACKNOWLEDGEMENT

It is my proud privilege to express my deepest gratitude to a number of helping hands for

their indefatigable cooperation that enabled me to shape my study. Indeed this page of
acknowledgement shall never be able to touch the horizon of generosity of those, who rendered
help to me.
It’s my utmost pleasure to extend my sincere gratitude to wind flowers resorts and spa ,
Mysore for offering me an opportunity to undergo internship program in this esteemed
organization.
I offer my sober and earnest regards to Mr. nilesh Kumar, my corporate guide for their
scholarly guidance& kind cooperation. Their keen interest and encouraging words at every step
were a source of inspiration that enabled me to broaden my sphere of domain knowledge.
I am extremely grateful to MS. Anupama sunder Faculty and Guide whose timely
guidance and illuminating suggestion inspired me in shaping the report in its existing form.
I acknowledge special thanks to all the employees and staff members of different
departments at wind flowers resort and spa for their ready to help attitude and support extended
during the course of internship.
I am also grateful to my family and friends for their continuous encouragement and
appreciation which helped me in the successful completion of this project.
This report is a reflection of the knowledge acquired by me during the internship period.

Charan.m
JSS Center for Management Studies, Mysore.
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TABLE OF CONTENTS

PART 1 Internship Report page no

 Industry Profile
 Company Profile
 Service and other amenities
 Departments and operations
 Marketing strategy
 conclusion
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INDUSTRY PROFILE

Indian hotel industry- A Brief Introduction

Over the last decade and half the mad rush to India for business opportunities has intensified and
elevated room rates and occupancy levels in India. Even budget hotels are charging USD 250 per
day. The successful growth story of 'Hotel Industry in India' seconds only to China in Asia
Pacific. 

'Hotels in India' have supply of 110,000 rooms. According to the tourism ministry, 4.4 million
tourists visited India last year and at current trend, demand will soar to 10 million in 2010 – to
accommodate 350 million domestic travelers. 'Hotels in India' has a shortage of 150,000 rooms
fueling hotel room rates across India. With tremendous pull of opportunity, India is a destination
for hotel chains looking for growth. The World Travel and Tourism Council, India, data
says, India ranks 18th in business travel and will be among the top 5 in this decade. Sources
estimate, demand is going to exceed supply by at least 100% over the next 2 years. Five-star
hotels in metro cities allot same room, more than once a day to different guests, receiving almost
24-hour rates from both guests against 6-8 hours usage. With demand-supply disparity, 'Hotel
India' room rates are most likely to rise 25% annually and occupancy to rise by 80%, over the
next two years. 'Hotel Industry in India' is eroding its competitiveness as a cost effective
destination. However, the rating on the 'Indian Hotels' is bullish. 'India Hotel Industry' is adding
about 60,000 quality rooms, currently in different stages of planning and development and
should be ready by 2012. MNC Hotel Industry giants are flocking India and forging Joint
Ventures to earn their share of pie in the race. Government has approved 300 hotel projects,
nearly half of which are in the luxury range. Sources said, the manpower requirements of the
hotel industry will increase from 7 million in 2002 to 15 million by 2010.

Resorts and spa

Due to changing scenario of hotel and hospitality sectors business makers are trying to find
different services and products to attract customers, one being the combination of resorts and spa
which is taking a leap forward step attracting customers
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A resort can be a large hotel with many facilities. The resort industry is divided into three major
categories: hotels in resort destinations, full-service hotels in resort destinations, and self-
sufficient destination resorts.
The spa industry in India has seen some phenomenal growth in recent years. Few places across
the country, with Ayurveda roots, have emerged as hot destinations for spa tourism. You will
also find some wonderful fully refreshing destinations spas in the mountains and enticing resorts
spas in India.
Indian spa Industry is still in infancy stage. Medical Spa trend, which is sweeping North America
and Europe today, has no presence in Indian soil. Government of India has no Policy specific to
Spa Industry. However, one of the very centers of Tourism in India, Kerala Tourism (remember
'God's Own Country' campaign) has introduced 'Green Leaf' status for distinguished Ayurveda
Resorts in Kerala to guide the tourists.

About the company

Shanthi enterprises
Shanthi enterprises was started 15 years ago with different businesses. They also started with a
budget hotel named as siddhartha hotel under the banner ‘siddhartha group of hotel’ and slowly
growing their chains in deluxe and executive hotels in southern part of India and Singapore. This
group was started and owned by single owner MR. Giri Naidu a resident of Mysore. Last five
years they have been starting a chain of resorts and spa called “Wind flower” they have used its
name as blanket having started many resorts and spa in bandipur, coorg, Pondicherry, vythiri,
shanthi enterprises also have also set a bench mark in ice cream industry with ‘joy ice creams”
and a pizza centre called U.S. pizza. One of the oldest in Mysore.

Wind flowers resorts and spa, Mysore

Situated at the footsteps of chamundi hills. Wind flowers resorts and spa adds as one the best get
away in Mysore which is inhabited my many tourists for different reasons. Located at rana prata
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sing road, near planet-x. Spread across 4 acres of beautifully man crafted landscapes and
infrastructure with state of the art amenities. It has an unbeatable location and just 5 minutes
away from the main palace, 2 minutes from Mysore zoological garden and iconic race course.
Mandakalli airport has direct flights operating from Bangalore and Chennai and Mysore station
well connected to major cities in India. And Volvo buses connecting Bangalore to Mysore every
10 minutes.

Wind flowers vision is “To be the Principal Chain of luxury hotels across India with the Highest
Guest Pleasure Manifestation in our Fragment”.

Its mission is “Enthusiasm for Work and the Will of Service, Ensure maximum Guest Delight ensuring
maximum proceeds.

Few of the objectives across which they operate are

 Make preferred choice of guests in their Chosen Markets.

 Ensure that we are seen as the preferred place to work and Develop within the Hotel Industry.
 To provide the Best and Excellent Services.
 To provide Customer Satisfaction and to make Profitable Growth.

Services and amenities offered at wind flowers

Accommodations:

Wind flowers offer different ere of rooms and services for different customers.
They have 39 rooms for different classes ranging from deluxe called as wind flower apartments,
executive class know as wind flower studio, club class as wind flower suit and wind flower villa.
Charging rupees: 4500, 5500, 7200 and 9900 respectively. All The rooms offers different
products and services like rain shower, Balinese interiors, plunge pool in villa, rain shower,
private sit out and oriental interiors in club class, huge shower cubes twin beds, open shower will
surely delight everyone. Electronic safes in every rooms, electronic kettle, individually
controlled air conditions.
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Spa:

The spa is named as Emerge’ it has claimed the prestigious award as the ‘Best spa Ayurvedic spa
in India by International spa association, they offer over 30 different renowned massages and
therapies. Few of them are ‘Panchakarma detoxification program, water
Healing therapy kerela Ayurveda massages etc. therapist are even send to Thailand and different
part of the countries to improve their skills and learn new methods.
Different people take up different therapies according to their necesseity.

Restaurant:

Exotic and authentic. Ayurveda food is served hot at wind flowers. They also have a multi
cuisine restaurant called olive garden an open area surrounded by glittering water body. And bar
called vine yard. They also can customize the food by directly speaking with the chef. They also
have special spa diet which can be utilized. They have the capacity of to serve 60 at the
restaurant at one shot.

Board room and banquet hall:

board rooms and open air banquet offer facilities like Wi - fi Connectivity, Bus Centre, Video
and Audio equipments, 24 hours in room Dining and strategically placed source points ensure
that your Business needs Do Not Suffer
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Other facilities include:

 Swimming pool set in a natural rock formation with lifeguard on duty.

 State of the art gym with instructors
 Taxi services
 Recreation

 Fully Wi-Fi enabled, completely free

 Business centers open 24 hours

 Rent a bi cycle

 tourist guides

 tennis courts

Different departments and its operations:

The head office of wind flowers is located at Bangalore. Major activity of finance, marketing,
human resource and operations have been concentrated in the main office in order to felicitate
easy accountability and foreseeing growth prospect.

Wind flowers offers employment for 150 full timers in different departments, and 50 plus
depending on job requirements on contract basis. Ashwath rao the general manager makes sure
everything goes on schedule. The check in and checkout happens at 12 noon.
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Front office department:

It is the “NERVE CENTRE” in the Entire Hotel operations. All the transactions pass through within this
Department. They have a simple policy that is ‘Give them a warm welcome make them happy and keep
reminding them. They have 4 people at the front office and they always make sure they have a person
on the front desk.

HOUSE KEEPING DEPARTMENT:

The House Keeping Department is One of the Most Important Department in the Hotel. It is the
Cleanliness Pillar. Everything must be kept Neat, Clean and in Hygienic way. It involves cleaning the
Premises of the Property. Ms Divya a professional from Bangalore takes care of the entire wind flowers
Groups, she works on the contract basics for the company.

Food and beverages service department :

This Department performs the Task of Arranging Tables, Chairs Decorations and most important is
serving the Food and Beverages to the Guests. All these people are trained before they are put in to
work to ensure quality of service and standards are maintained.

Accounts maintenance departments:

As the head office takes care of all the major financial transactions, investments only the day to
day account is maintained by a small group of accountants in wind flowers mysore. There is 3
subordinates and one super ordinate constantly over viewed by Ashwath rao, and taking
assistances from Bangalore head office.

TAXATION STRUCTURE:

Restaurant Taxes: 12.5%.

Luxury Taxes depends:

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 For Rs 500 to 999 is 4%.

 For Rs 1000 to 1999 is 6%.
 For Rs 2000 and above is 10%.

Marketing departments:

Marketing of all the products and services will be done through the head office. Management
feels keeping separate departments for marketing in all wind flowers will shoot up the marketing
expenditure and also they will not be able to maintain a uniform marketing strategy.

SECURITY DEPARTMENT:

Security Records the Date, Time and Outline of all the Employees, Visitors and Who Ever Comes in the
Hotel, Details are recorded. Security plays a very Important Role for the Safety of the Guests. It is out
sourced to a local security agency. Their job is to maintain strict code of conducts maintain CCTV and its
records.

HUMAN RESOURCE DEPARTMENT:

Human Resource Department is One of the Most Important Department in an Organization, as it deals
with Most Valuable assets in the Organization. There is one HR manager in the wind flowers Mysore
who makes there is right employee at the right time doing right job. She also was assigned the job of
public relations. The main recruiting was done by head office.
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Organization chart of wind flowers resorts and spa:

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DIFFERENT SET OF CUSTOMERS VISITING WIND FLOWERS:

Wind flowers get their customers from nick and corner of the globe. Every customer will get
different packages like monsoon packages, summer packages, Artha spa packages and many.
Mysore being one of the most tourist destinations in both India and world gives a bigger
competitive advantage to the resorts. Mysore offers a wide range of places having historical
importance and many cynic beauties, few places are Mysore palace, zoological gardens, bird
sanctuary in shrirangapatna, madikeri, elephant etc. they also have the advantage of Mysore
growing in terms of economy through growths of information technology industries. Customers
come to spend their weekends peacefully from all the office and day to day tensions is also
becoming a big fat list for the resort.

My guide and front desk manager also mentioned that all their rooms run full on capacity on all
weekends and maintain 80 % occupancy rate on other days. Guests book rooms prior a month
which shows a positive signage. Prices are according to the services they offer and usually head
office set the prices which are competitive in the market.mr. Nilesh mentioned that they do not
have potential competitors in the market but local players such as silent shores, star hotels get
guests leaked out of business for certain reasons. World class spa ‘Emerge also plays a vital role
getting guests to the hotel.

Marketing techniques of wind flowers resorts and spa.

The major marketing strategy revolves around catching travel agents and agency and convincing
them to get customers to wind flowers around the world. This is a major way by which wind
flowers get their customers from around the world. Agents are giving certain commission or
some advantage and create a network. Another important strategy is wind flowers marketing
executive travel to different hotel exhibitions to promote the product. They also regularly
advertise on national news paper, magazines like traveler, out loot, world sport, TV shows. Etc.
They also advertise on bill boards on national and state highways. But the major retention of
customers happens from a good service they provide and the positive word of mouth they get.
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