Brand Management MCQs [set-1]

1. A Challenge in marketing of services is that they are

A. perishable

B. tangible

C. intangible

D. physical
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Answer: C
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2. The act of creating a brand is
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A. branding c
B. brand management
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C. brand hierarchy

D. brand building

Answer: A

3. The ad campaign " din hai suhana aaj pehli tarik hai" is of

A. bornvile

B. cadbury

C. nestle

D. amul

Answer: B

4. _______ are short phrases that communicate persuasive information

about the brand

A. slogans

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 B. visual

C. jingle

D. logo

Answer: A

5. _____ occurs when the brand makes consumers feel better about
themselves

A. social approval

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B. excitement
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C. self respect
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D. security

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Answer: C
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6. ____methods are ideal for measuring brand association

A. qualitative research

B. awareness

C. recognition

D. building

Answer: A

7. Brand feelings are customers

A. emotional responses

B. rational responses

C. moral responses

D. direct responses

Answer: A

8. ____ is the structure of brands within an organisational entity

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 A. brand recognition

B. brand equity

C. brand architecture

D. brand monitoring

Answer: C

9. Cause Related Marketing was introduced by

A. varadarajan and menon

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B. n r narayan murthy
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C. rajshree birla
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D. ratan tata
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Answer: A
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10. _____ refers to the word, phrase or clause that functions as an
adjective or adverb to qualify the meaning of the other word.

A. green marketing

B. brand reinforcement

C. global brands

D. modifier

Answer: D

11. A brand is defined as an asset.

A. liquid

B. fixed

C. current

D. intangible

Answer: D

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12. Which of the following is not an objective of Brand management?

A. to establish an identity for the product or a group of products.

B. to establish an identity for the product or a group of products.

C. to do telly calling and acquire sales

D. to acquire place for the product in consumers’ minds for high and consistent quality.

Answer: C

13. 3 C's of branding are o m

, consistency and constancy.
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A. continuity
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B. coverage

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C. collaboration
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D. clarity
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Answer: D

14. Brand are a means to provide in-depth information and

insights essential for setting long-term strategic direction for the brand

A. audit

B. edit

C. recalling

D. rejuvenating

Answer: A

15. A is a specific item that different organisations sell in the market to

their consumers with the sole purpose of making profits.

A. market

B. goods

C. product

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 D. things

Answer: C

16. This is a scenario in which the customers have too limited a awareness
of the brand.

A. under positioning

B. over positioning

C. confused positioning

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D. double positioning
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Answer: B
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17. which of the following is not a clothing brand brand?
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A. h&m

B. zara
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C. nyka

D. raymonds

Answer: C

18. The brand element that specifies the location of web pages.

A. unique resource locator

B. uniform resource locator

C. unique reference locator

D. uniform reference locator

Answer: B

19. Relate marketing creates experiences by taking into account

individual's desire to be a part of the social context

A. permission marketing

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 B. experiential marketing

C. relationship marketing

D. one to one marketing

Answer: B

20. It is used to identify the brand, to enhance brand awareness and to

facilitate unique brand associations.

A. brand elements

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B. brand personality
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C. brand positioning
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D. brand marketing

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Answer: A
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21.
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is the difference between what a brand promises to
deliver in its communications and what it actually does

A. brand differentiati on

B. brand gap

C. brand communicati on

D. brand extension

Answer: B

22. Three fundamental pricing approaches are market skimming pricing,

neutral pricing, and?

A. word-of- mouth pricing

B. fair pricing

C. market penetration pricing

D. niche pricing

Answer: C

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23. Customize products and services

A. one to one marketing

B. cause marketing

C. standardized marketing

D. relationship marketing

Answer: A

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24. It is an approach of selling goods and services in which a prospect
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explicitly agrees in advance to receive marketing information
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A. green marketing a
B. cause marketing
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c
C. relationship marketing

D. permission marketing
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Answer: D

25. The Drivers that differentiate and identify the brands are classified as?

A. brand emotions

B. brand elements

C. brand conversation

D. brand judgment

Answer: B

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