CvSU-Naic

Bachelor of Science in Business Management

Second Semester : 2021-2022 MIDTERM
Professor: JULHMA PERITO FERNANDEZ MKTG 60 – Product Management

NAME: Kristela Alexis R. Osorio Rating :

I. MULTIPLE CHOICE: Read each statement carefully and identify the correct answer. WRITE the letter of
your choice. (20 points)
1. A product that certain consumers will actively seek to purchase because of unique characteristics or
loyalty to a specific brand. C.
a. Convenience Product c. Specialty Product
b. Shopping Product d. Unsought Product
2. A product that the consumer does not know about or does not normally think of buying, and the purchase
of which arises due to danger or the fear of danger and lack of desire. D.
a. Convenience Product c. Specialty Product
b. Shopping Product d. Unsought Product
3. A ____________is a consumer product that takes little thought, is routine, purchased often, appeals to a
large target market, and the consumer purchases with little planning. A.
a. Convenience Product c. Specialty Product
b. Shopping Product d. Unsought Product
4. A type of product that requires consumer research and comparison of brands. B.
a. Convenience Product c. Specialty Product
b. Shopping Product d. Unsought Product
5. Which of the following types of products are generally priced the lowest? A.
a. Convenience Product c. Specialty Product
b. Shopping Product d. Unsought Product
6. ______ products are consumer products and services that customers usually buy frequently,
immediately, and with minimal comparison and buying effort. A.
a. Convenience Product c. Specialty Product
b. Shopping Product d. Unsought Product
7. Which statement about convenience products is most likely true? D.
a. They are distributed exclusively in only one or a few outlets per market area
b. Luxury cars and designer clothes are examples of convenience products.
c. Consumers need to make special purchasing efforts to buy such products.
d. They are bought by consumers frequently and with minimal comparison.
8. _____ products are less frequently purchased consumer products and services that customers
compare carefully on suitability, quality, price, and style. B.
a. Convenience Product c. Specialty Product
b. Shopping Product d. Unsought Product
9. A refrigerator is an example of a(n) ________ product. B.
a. Convenience Product c. Specialty Product
b. Shopping Product d. Unsought Product
10. Which of the following is most likely a true statement about shopping products? C.
a. Shopping products tend to be less expensive than convenience products.
b. The existence of such products is generally unknown to consumers.
c. Shopping products are purchased less frequently than convenience products.
d. Consumers typically spend very little time comparing shopping products.

11. Which of the following is an example of a shopping product? D.

a. toothpaste c. laundry detergent
b. fast food d. Television
12. ________ products are consumer products and services with unique characteristics or brand
identifications for which a significant group of buyers is willing to make more effort than usual to
purchase. C.
a. Convenience Product c. Specialty Product
b. Shopping Product d. Unsought Product

13. Specialty products are consumer products and services that customers generally buy _____ D.
a. to conduct business c. based on availability
b. frequently and immediately d. without making comparisons
14. Consumer products that the buyer either does not know about or knows about but does not normally
consider buying are referred to as ________ products. D.
a. Convenience Product c. Specialty Product
b. Shopping Product d. Unsought Product
15. Which of the following statements is most likely true about unsought products? C.
a. Unsought products are consumer products and services that customers buy frequently
b. Marketers use aggressive advertising to convince consumers to buy unsought products.
c. Unsought products are typically purchased for further processing by industrial manufacturers.
d. Compared to convenience products, unsought products are purchased more frequently.
16. Product mix length refers to the D.
a. number of versions offered for each product in the line
b. ways in which the various product lines are related
c. number of different product lines the company carries
d. total number of items a company carries within its product lines
17. Product mix width refers to the C.
a. number of versions offered for each product in the line
b. ways in which the various product lines are related
c. number of different product lines the company carries
d. total number of items a company carries within its product lines
18. Product mix depth refers to the A.
a. number of versions offered for each product in the line
b. ways in which the various product lines are related
c. number of different product lines the company carries
d. total number of items a company carries within its product lines
19. Consistency of a product mix refers to the B.
a. number of versions offered for each product in the line
b. ways in which the various product lines are related
c. number of different product lines the company carries
d. total number of items a company carries within its product lines
20. Which of the following is most likely a true statement about services? D.
a. Services can be stored for later sale or use.
b. Service quality is not dependent on the provider.
c. Services can be easily separated from their providers.
d. A service is intangible before it is purchased
II. IDENTIFICATION. Identify which stage in the product life cycle is referred to in the following. Write your
answer in each blank (20 points)

Growth Stage 1. Takes time

Decline Stage 2. Slow sales growth
Decline Stage 3. Substitute products
Maturity Stage 4. Price stability
Growth Stage 5. Profits increase
Decline Stage 6. No profit
Maturity Stage 7. Overcapacity leads to competition
Growth Stage 8. New features
Introduction Stage 9. New market segments
Introduction Stage 10. Consumer education
Growth Stage 11. High distribution
Maturity System 12. New competitors enter the market
Maturity System 13. Sales increase
Growth System 14. Many suppliers
Decline System 15. Slowdown in sales
Maturity System 16. Promotion and manufacturing costs gain economies of scale
Maturity System 17. Increase promotion and R&D to support sales & profit
Growth System 18. Maintain the product
Maturity System 19. Harvest the product
Decline System 20. Drop the product

III. MATCHING TYPE. Write the letter of your choice that best describe the statement below (20
points)
A. Batch D. Job Shop
B. Continuous System E. Mass Production
C. Intermittent System F. Project

1. Moderate volume A.
2. Goods are made to specially fulfill orders made by customers rather than for stock
C.
3. Standardization is the fundamental characteristic E.
4. Items are produced for stocks and not for specific orders B.
5. Uniform and uninterrupted flow of materials is maintained E.
6. Moderate variety. Variety among batches but not inside A.
7. Non routine F.
8. Generally used to produce sub-assemblies or parts/components E.
9. Production facilities are flexible C.
10. Inputs are standardized B.
11. Most products are produced in small quantities C.
12. Predetermined sequence E.
13. Standard set of process and sequence B.
14. Low volume D.
15. Each product is a class in itself F.
16. Does not require diverse work B.
17. High-variety D.
18. Skilled workers D.
19. One type of product at one time E.
20. General equipment D.
 IV. MODIFIED TRUE OR FALSE: Write TRUE if the statement is correct and if it is false, write the
correct answer for the underlined word(s). ( 2 points each)(20 points)

1. Product manager can be defined as the general business structure within a company that
supports and manages all the activities related to developing, marketing and selling a
product – or even more than one – all through its lifecycle.Product Management
2. Market focused organization lead to the “death of the product manager system” and
widespread burnout among them. Production focused organization
3. Product manager must synthesize information from a variety of departments. TRUE.
4. Product manager defines the product vision, strategy and road map. Product Management
5. Product Management smoothen the process of exchange of ownership of goods and
services from seller to the buyer. TRUE.
6. Product focused organization responsible for success or failure. TRUE.
7. Product focused organization can be clearly segmented by channel, industry, buyer
behavior, region, customer size. Customer focused organization
8. Product management must be persuasive & able to influence the management. Market
focused organization
9. Company focus on the lifetime-value-of-a-customer concept TRUE.
10. General marketing management is mainly strategic. TRUE.

Prepared by:

JULHMA PERITO FERNANDEZ

Instructor