Professional Documents
Culture Documents
NowOrNever 20in30 Workbook EN
NowOrNever 20in30 Workbook EN
20 PEOPLE
IN 30 DAYS
WORKBOOK
WELCOME TO THE HOW TO RECRUIT 20 PEOPLE
IN 30 DAYS PROGRAM
Congratulations on your decision to boost your Network Marketing
Business with the How to Recruit 20 People in 30 Days program. By
stepping into your potential and following the simple steps in this
program, you’ll be pulling the trigger to your future. In a mere 30 days,
your life and business as you know it, will be transformed by growing
your team by 20 new recruits. All you have to do is follow the 9 Courses
that will guide you to recruit 20 people in 30 days.
PROGRAM OVERVIEW
Course 1 — 20 Recruits Can Change Your Life: We’ll share why 20 is
the ideal number and how this general number comes from 30 years’
worth of experience. There is also a certain Psychology that results
because Success Loves Speed.
Course 2 — The Schedule: You’ll learn how to map out all of your
activities and appointments to make sure that you reach your goal of
20 in 30.
Course 5 — Telling Your Story: One of the most powerful tools you’re
going to use during this process is telling your story. We’re going to
role play and have some fun!
This is YOUR time to make a difference in your business and your life.
If you do this work, and commit these exercises and lists to paper and
to yourself, you’ll experience some amazing results.
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
What is it worth to recruit 20 in 30? Fill in the blanks and do the math
to get your total number of what this is worth to you.
Will do something
After 90 days
After 1 Year
After 5 Years
Now which one would you rather do? If you’re going to recruit the
same 20 people anyway, why not do it quickly, and give everyone a
better chance for success together?
Typical result from a 30 day recruitment effort Typical result from a 30 month recruitment effort
In this course, we’re going to talk about a Schedule and building your
list. You use it to list everyone you know, with whom you’re in contact,
everyone in your sphere. If you haven’t already done so, download the
Ultimate Memory Jogger which is in the nowornever On-Boarding
Tool. When you’ve filled it out completely, you should feel confident
that you can send enough texts to fill out your calendar with
appointments. Don’t worry too much at this point. Relax, take a deep
breath, and assume that success is yours.
So, 300 to 500 names on your Master Candidate List will get you your
300 texts or calls. If you do this quickly, you’ll get your 100
presentations, and you’re going to get your 20 people recruited from
those presentations. Now, here’s what I want you to understand. The
numbers above in the chart are what you need to do if you were going
to try and bring in 20 in 30 months, if you just spread it out over time.
What if you did this just once a year? You get the intensity over with
and then just work with the team and have a great time the rest of the
year. Wouldn’t that be great, instead of thinking every day about where
you’re going to find people to help build your team?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
Step 2: Sacrifice
Every entrepreneur goes through a season of sacrifice. You’ve got to
make sacrifices to be able to pursue your dream. Decide what you’re
willing to put aside for 30 days. What are you willing to sacrifice in
order to make this thing work? Are you willing to be uncomfortable for
30 days? You have to decide what you’re willing to give up. For 30 days
can you turn off the television, turn off your sports team, turn off your
hobbies, get someone else to mow the lawn, etc.? What will you
sacrifice? Write it down here.
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
1. Write down the number of hours that you’re prepared to work for
these 30 days. You can print a copy of the blank calendar on page one
of The Calendar to write down the hours daily.
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
3. How are you going to do it? What are the tactics you’re going to
use? What is your strategy?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
THE CALENDER
Go to the Calendar, and we’re going to start setting up appointments,
now that you have made your commitment on what hours you will
work each day. I recommend that you book the appointments in 30-
minute blocks. If it’s a face-to-face presentation, determine where
you’re going to do it. Pick a spot that will become your go-to-spot.
Face-to-face will radically improve your results, any time you can
possibly do it.
Next, we’re going to determine who we’re going to invite. This is where
you go to The Ultimate Memory Jogger in order to list any possible
candidate. What is a candidate, and who are candidates for your list?
A candidate is someone who might be a prospect for your product or
opportunity, for them to be a customer
or distributor. Don’t worry about anything for the next 30 days but
hitting our numbers.
• We’re going to do 60–70 presentations. We’re going to tell the story
60–70 times. • 30 minutes each time = 35 hours of presentation time
over the next 30 days.
2. Write down all the contacts you have. Pull out your phone, your
address books, Social Media. We’re looking for somebody to tell our
story to. We’re going to be doing 70 presentations in 30 days.
3. Think about all the contacts. Who do they know? This is the second
degree of separation.
Once you build this list, you’re going to separate them into three
different groups or categories:
1. Hot Market: Close family and friends. They may give you a
challenge as you’re growing your business.
2. Warm Market: People who you know who are on a peer level.
3. Cold Market: You may know them, but they don’t know you,
and you need to make an introduction. You may need to warm
them up during the preparation phase to move them to your
Warm Market.
Rather than the support and practice approach, “I’ve got something
I’d like to share with you. Can I get together with you for coffee?” Or,
“Listen, I just want to share with you what I’m doing. I want to find out
what’s going on in your life.”
Don’t worry too much about your cold market right now unless you’ve
warmed them up in your preparation phase.
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
The world’s changed to the point that if you don’t respond to a text
message now, you’re kind of a jerk. Texting is so efficient for so many
reasons.
I recommend you cram 70 presentations into the first ten days. What
are 35 hours you can find in the first ten days? If you did two
Saturdays, twelve hours each, that would be 24/day x 2 = 48 of your
70 done! All you would need is 22 in the other eight days. It could be
two a day.
WRITE DOWN your strategy for sending out 150–200 text messages
today. And which 35 hours will you commit to in the first ten days?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
If you don’t get 70 or 90 appointments from your 150, then text some more.
And remember... face-to-face changes the game!
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
Every one of you has a story. You might have struggled. You might not know
that you even have a story. This is when you need to play at 100% for a few
minutes. If you can, find someone you don’t know very well, or even a
stranger.
Step 1: Connect with that person. For two minutes, one person tells the
story to the other person. Then for two minutes, that person comes back
and tells their story back to you.
Step 2: Share with one another how that experience was. What did it feel
like? For example, “The more you talked, the more I wanted to listen.” Or,
“It was a little clumsy for me.” It could be: “When you started talking about
Network Marketing, your whole face lit up and I started to feel that passion.”
Having a structure to tell the story gives you something to work with. Write
down some of the feedback you received or what you noticed about your
partner’s story. What did you feel?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
In this situation, how many of you felt you could trust this person
within a couple of minutes? And if you have that platform of trust, now
you’re ready to listen. You want to hear more. The commonality and
the pain is what binds us. It’s what allows us to connect with another
human being.
For this second part, pick a different person this time. Don’t cheat and
do it with the same person.
Step 1: This time, push yourself to be a bit more real, maybe even
more than you’ve ever articulated in your life, about the things that
made you unhappy in your life. The dissatisfaction in your
background.
Step 2: Share how it made you feel that maybe you’ve never
articulated to somebody else. Your doubts. Your concerns. Your fears
about that whole situation. Get really raw with what you didn’t like. Do
this for two minutes. Then switch.
Step 3: Now share the feedback on the experience this time. Express
openly, like “Vulnerability works.” Or, “I got chills after that.”
Things you may notice are that it’s a little bit more comfortable with
structure. And you realize you have an emotional, an inspirational, an
empowering story too. And once you tell it ten times, you’re going to
find your groove.
Write down how it felt this time for you. Was it easier? Were you
more emotional or passionate? What feedback did you receive from
your buddy? What feedback did you have for your buddy? Did you
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
You’ll have success if you do this. This is a big part of what you’re
going to do 70 times in 30 days. You’re going to start every
presentation with: “Let me just tell you my story to start.”
Let’s do one more exercise so that you can feel the difference when
you focus on a different element of your story.
This time, you’ll only have two minutes; one minute each.
Write down how it felt. Was is personal or impersonal? Did you feel
comfortable doing it? Did you even want to do it? How did it feel
listening to your partner? What feedback did you receive from your
partner? Be open and honest about how that felt for you.
This is what most of you have been doing your entire network
Marketing career. You’ve been telling them about your company,
product, compensation plan, timing, team, your goals and dreams.
And nobody cares. Everybody wants to run the other way.
TO RECAP...
Exercise I: I wanted you to do it one time and go, “Huh, that kind of
worked.”
Exercise II: The second time, I wanted you to go, “Wow! Emotion matters,
and we have more in common than we have separate. And I trust this
person more because they were more open with me.”
Exercise III: The third time was sterile. How empty and ugly it feels when
it’s all facts and figures and hype, and your dream, and you, you, you.
But you can fix it from now on.
With this process, you will be liberated. You are now empowered and
equipped. Now, when you get together with someone, you’re going to
be more connected with them and you know it will be a great
experience.
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
Here are some questions to ask at the end of the presentation that will
absolutely change everything:
The formula for telling your story is a simple thing that makes big
money.
Question #1: What did you like best of what I just showed you?
Question #2: On a scale of 1 through 10, if 1 is, you have zero interest
in doing anything like this and 10 means you’re ready to get started
this moment, where are you on a scale of 1 to 10?
Question #4: How many hours a week, realistically, could you commit
to developing that ($1,000) a month?
Question #5: How many months would you be willing to work those
10 hours a week while you were developing that ($1,000) income?
What you’re saying is, “If I give you everything you want, and I show
you how to do it, do you want to do it or not?”
It’s going to take practice. Sit down and practice with somebody.
2. Relate to them. The more you can relate to the person and let them
know they’re not crazy for the objection, let them know you thought
about that stuff, too, and let them know. And then, tell your story.
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
How to recruit 20 people in 30 days 28
ACCOUNTABILITY
Our whole life, we’ve been programmed to avoid pain. Consequences
have been built in to almost every action. Here are some strategies for
ensuring you do what you set out to do, once you put this commitment
in motion, if you’re really serious.
- Tell everybody. Tell your whole team you’re gonna do it. Tell
your upline. Tell your company owner.
- Create some accountability.
- Don’t give yourself excuses to back out.
- Maybe you need to turn off some of the things that are passions
for you.
- It could be watching sports on TV. Or your favorite TV show. Or
Social Media time.
- You don’t get to do any of that until you get your 20.
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
What you want to do is move your brand new people into the easier
to stay column. You’re going to do that in a getting started process
of helping them:
Do the different things you know how to do that’s going to build their
belief and confidence in the business and in you. Planting the seed
of 20 in 30 is a simple way to think about how you’re going to get
these people started.
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
You do 20 in 30, and people will be talking about you with praise.
“He’s the one exploding and building that market in that other city
that nobody thought was buildable in that city, but brought in 20
people in 30 days. That’s the one. Let’s go see if we can get a picture.”
You do 20 in 30, and someday, your critics today are going to brag
about how they met you. They’re going to brag about the fact that they
know you.
You’re going to gather a strength around you like a storm. When that
30 days happens, you’re going to unleash every ounce of passion you
have inside of you. You’re worthy. You’re deserving. You’re capable.