Research Methodology lab

Field Studies Project

BBA-208
BACHELOR OF BUSINESS ADMINISTRATION
GURU GOBIND SINGH INDRAPRASTHA
UNIVERSITY, DELHI

Session: 2020-23
Submitted to: Dr. Y.P Singh Submitted by: Vikas Kumar Jha
Enrollment no. 13621301720
Section- 4EC

TECNIA INSTITUTE OF ADVANCED STUDIES

NAAC Accredited Grade ‘A’ Institute
INTRODUCTION TO THE TOPIC:

What Are Demographics?

Demographic analysis is the study of a population-based on factors such as

age, race, and sex. Demographic data refers to socioeconomic information
expressed statistically, including employment, education, income, marriage
rates, birth and death rates, and more.

Governments, corporations, and non-government organizations use

demographics to learn more about a population's characteristics for many
purposes, including policy development and economic market research.

For example, a company that sells high-end RVs may want to reach people
nearing or at retirement age and the percentage of those who can afford their
products.

What are demographic data?

Demography is the quantitative study of populations. Demographic data, in

their simplest form, refer to six interacting dimensions:

 Births, deaths, migration (and resulting population growth)

 Age, sex, spatial distribution (and resulting population structure).

What are demographic profile?

Demographic profiling is a form of demographic analysis used by marketers so

that they may be as efficient as possible with advertising products or services
and identifying any possible gaps in their marketing strategy. Demographic
profiling can even be referred to as a euphemism for industrial espionage. By
targeting certain groups who are more likely to be interested in what is being
sold, a company can efficiently expend advertising resources so that they may
garner the maximum number of sales. This is a more direct tactic than simply
advertising on the basis that anyone is a potential consumer of a product;
while this may be true, it does not capitalise on the increased returns that
more specific marketing will bring. Traditional demographic profiling has been
centered around gathering information on large groups of people in order to
identify common trends. Trends such as, but not limited to: changes in total
population and changes in the composition of the population over a period of
time. These trends could promote change in services to a certain portion of the
population, in people such as, children, elderly, and the working age
population. They can be identified through surveys, in-store purchase
information, census data, and so on. New ways are also in the works of
collecting and using information for Demographic Profiling, Such approaches
that have been used are, target-sampling, quota-sampling, and even door-to-
door screening.

Types of Demographic Information:

For corporate marketing goals, demographic data is collected to build a
customer base profile. The common variables gathered in demographic
research include age, income level, race, employment, location,
homeownership, and level of education. Demographical information makes
certain generalizations about groups to identify customers.

Additional demographic factors include gathering data on preferences,

hobbies, lifestyle, and more. Governmental agencies collect data when
conducting a national census and may use that demographic data to forecast
economic patterns and population growth to better manage resources.

Special Considerations:
Most large companies conduct demographic research to determine how to
market their product or service and best market to the target audience. It is
valuable to know the current customer and where the potential customer may
come from in the future. Demographic trends are also significant since the size
of different demographic group changes over time due to economic, cultural,
and political circumstances.

This information helps the company decide how much capital to allocate to
production and advertising. For example, the aging U.S. population has
specific needs that companies want to anticipate. Each market segment can
be analyze for its consumer spending patterns. Older demographic groups
spend more on healthcare products and pharmaceuticals, and communicating
with these customers differs from that of their younger counterparts.
 OBJECTIVE:-

TO STUDY ABOUT THE DEMOGRAPHIC PROFILE OF STUDENTS :

IMPORTANCE OF STUDY ABOUT DEMOGRAPHIC PROFILE :-

 Demography is widely used for various purposes and can encompass
small, targeted populations or mass populations. Governments use
demography for political observations, scientists use demography for
research purposes, and businesses use demography for the purpose of
advertising

 Demographic information allows you to better understand certain

background characteristics of an audience, whether it’s their age, race,
ethnicity, income, work situation, marital status, etc. … You’ll also find
specific sample survey questions and demographic examples that you
can apply in your own questionnaire.

 Demographic information provides data regarding research

participants and is necessary for the determination of whether the
individuals in a particular study are a representative sample of the target
population for generalization purposes.

 Quantitative research samples of populations ideally are collected by

selecting participants randomly from the larger populations. …
Therefore, they collect demographics to inform readers about the
sample of respondents to their survey or about representative hospital
records.

 Demographic analysis is the study of a population-based on factors such

as age, race, and sex. Demographic data refers to socioeconomic
information expressed statistically, including employment, education,
income, marriage rates, birth and death rates, and more.

 Demographic information allows you to better understand certain

background characteristics of an audience, whether it’s their age, race,
ethnicity, income, work situation, marital status, etc.
 Demographic data provides the platform and rationale for the
development of educational plans. Furthermore, proper demographic
data analysis, to a large extent, determines the potential demand for
education and also the nature and type of education to be provided.

 Demographics are a key part of your small business marketing strategy.

Demographics help you identify the individual members of your
audience by key characteristics, wants and needs. Demographics
explain who makes up your audience and help you to segment your
customers by individual characteristics and needs.

 Demographic data is statistical data collected about the characteristics

of the population, e.g. age, gender and income for example. It is usually
used to research a product or service and how well it is selling, who likes
it and/or in what areas it is most popular.

 There are many methods for how to visualize demographic data well
such as:
Colour coding,
Pie charts,
Bar charts,
Line charts.
 RESEARCH - METHODOLOGY:-

SCOPE OF THE STUDY:-

The scope of the study is to get the knowledge about the communication
and cross-cultural communication.

DATA TYPE :-

Primary data

Primary data is that data which is collected for the first time. For the
purpose of collection of primary data, a well – structured questionnaire was
framed which was filled by the respondents.

Secondary data:-

Secondary data is that data which is already collected by someone.

Secondary data was collected so as to have accurate results. Required data
was collected from various books, magazines, journals and internet.

SAMPLE SIZE:-

30 People ( 15 male and 15 female ).

ANALYTICAL OVERVIEW:-

. Pie charts

. Bar graphs
ANALYTICAL OVERVIEW:-

GENDER:-

Interpreation:- We Got Responses from 30 people 18 male and 12

female. 63.3% are male and 36.7% are female.

AGE:-

Interpreation:-We Got Responses from 30 people 18 male and 12

female. 63.3% are male and 36.7% are female. In this group 93.3% people
are between 18 to 21 age group and 6.7% are related 22-25 year.
RELIGION:-

Interpreation:- We Got Responses from 30 people 18 male and 12

female. 63.3% are male and 36.7% are female. In this group 88.7%
people related to Hindu family and rest 13.3% are belong to Punjabi.

Category:-

Interpreation:- We Got Responses from 30 people 18 male and 12

female. 63.3% are male and 36.7% are female. In this group 93.3 people
are related to Genral category, 3.4 are belong to OBC category and rest
3.3 are related to SC\ST category.
Educational Background :-

Interpreation:-We Got Responses from 30 people 18 male and 12

female. 63.3% are male and 36.7% are female. In this group 66.7%
people are related to commerce background, 13.3% people are related
to arts and rest 20% are related to science background.

Father Occupation :-

Interpreation:- We Got Responses from 30 people 18 male and 12

female. 63.3% are male and 36.7% are female. In this group 43.3%
student’s father have business, 30% on private sector,16.7% in govt. job
and rest 10% in professionals services.
Mother Occupation :-

Interpreation:- We Got Responses from 30 people 18 male and 12

female. 63.3% are male and 36.7% are female. In this group 83.3%
student’s mother is house wife, 6.7% on private sector and rest 10% in
govt. job.

Family Income :-

Interpreation:- We Got Responses from 30 people 18 male and 12

female. 63.3% are male and 36.7% are female. In this group 40%
student’s family income is less than 3 lakh, 36.7% income in 5 to 7 lakh,
6% income in 7 to 10 lakh and rest 7.3% income is above 1o lakh.

Number of brothers in family :-

 Interpreation:- We Got Responses from 30 people 18 male and 12
female. 63.3% are male and 36.7% are female. In this group 40%
students have 0 brother, 46.7% students have 1 brother and rest 10%
have 2 brother.

Number of Sister in family :-

Interpreation:- We Got Responses from 30 people 18 male and 12

female. 63.3% are male and 36.7% are female. In this group 40%
students have 0 sister, 46.7% students have 1 sister and rest 10% have 2
sister.

Have You availed any kind of loan for pursuing current

course?
 Interpreation:- We Got Responses from 30 people 18 male and 12
female. 63.3% are male and 36.7% are female. In this group 5% students
have taken loan , 5% students response maybe and rest 90% students
response is no.

Area of interest field for career.

Interpreation:- We Got Responses from 30 people 18 male and 12

female. 63.3% are male and 36.7% are female. In this group 40%
students are interest in job, 23.3% are in Entrepreneur, 30% in
Competitive exam and rest 6.7% in business.
Conclusion:-
We received the responses from 30 peoples from different
companies and places. Which include 18 male and 12 female. We
got a valid response of our 10 questions. We did a field studies on
demographic profile of students in Tecnia Institute of Advance
Studies.
Bibliography:-
https://www.investopedia.com/terms/d/
demographics.asp#:~:text=Demographic%20analysis%20is%20the
%20study,and%20death%20rates%2C%20and%20more.

https://en.wikipedia.org/wiki/Demographic_profile

https://www.google.com/search?
q=demographic+profile+introduction&oq=demo&aqs=chrome.1.69i57j6
9i59l3j0i433i512l3j0i512j0i20i263i433i512j0i433i512.3312j0j7&sourceid
=chrome&ie=UTF-8

https://guides.newman.baruch.cuny.edu/demography

https://repository.up.ac.za/bitstream/handle/
2263/24820/03chapter4.pdf?sequence=4&isAllowed=y