SGPC’s

GURU NANAK INSTITUTE OF MANAGEMENT STUDIES

Matunga (E), Mumbai – 400 019

Capstone Project Report

Titled
“An Analysis of Business Plan: With Reference
to Herbal Cosmetics Outsourcing”
In the partial fulfillment of

PGDM Term VI

By

Ms. Sujata Nandlal Kanoujiya [Class-PGDM A & Roll No:30]

Term-VI & Specialization: Operations

Batch: 2020-2022

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 SGPC’s

GURU NANAK INSTITUTE OF MANAGEMENT STUDIES

Matunga (E), Mumbai – 400 019

CERTIFICATE
This is to certify that Ms. Sujata Nandlal Kanoujiya[Class: PGDM A & Roll
No:30] Term-VI & Specialization: Operations a student from PGDM Term:
VI 2020-22 Batch has successfully completed the project titled, “An Analysis
of Business Plan: With Reference to Herbal cosmetics outsourcing”, in the
partial fulfillment of the course of PGDM.

Place: Mumbai

Date:

Remarks from the Project Guide:

Name & Signature of the Project Guide:

Institutes Seal:

Signature
Director

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 ACKNOWLEDGEMENT

Apart from my efforts, the success of any project depends largely on the encouragement
and guidelines of many others.

I take this opportunity to express our gratitude to the people who have been instrumental
in the successful completion of this project.

I would like to show my appreciation to the GNIMS Director Dr. D.Y. Patil for his support.
I feel grateful and appreciative to my project guide Prof. Ravi.Shankar, without his
encouragement and guidance this project would not have been materialized. I would also
like to sincerely thank PGDM course coordinator Prof. Faisal Memon and my mentor Prof.
Ravi.Shankar for sharing knowledge. The guidance and support received from all the
members who contributed the non teaching staff, the library staff was vital for the success
of the project. I am thankful for their constant support and help.

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 TABLE OF CONTENTS

Sr. Topic Page Numbers

No.
1. 7-10
EXECUTIVE SUMMARY

2. 11-14
PRODUCT/SERVICES

3. THE MARKET 15-16

17-19
4. COMPETITION
20-22
5. MARKETING

6. 23
OPERATIONS/PRODUCTION

7. 24-26
MANAGEMENT

8. 27-31
FINANCIAL PROJECTIONS
32
9. BIBLIOGRAPHY

4
 LIST OF TABLES

SR.NO. PARTICULARS TABLE PAGE

NOS. NOS.

1 FINANCIAL PROJECTIONS 3 27-31

5
 LIST OF DIAGRAMS

SR.NO. PARTICULARS DIAGRAM PAGE

NOS. NOS.

1 Executive Summary 2 9-10

2 3 15-17
Competition

3 Marketing 1 18

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 EXECUTIVE SUMMARY

Herbal boutique as we believe will be a combination of beauty as well as herbal essence in

different types of products. The products will be gathered from various sources which includes
small scale company which makes home made products with perfection and purity and collect in
wholesale and will provide customers products in combo packs which will include sandalwood
soaps, aloe vera shampoo, Herbal hair oil of all types, moisturizer, turmeric Face mask for
glowing skin and will all the products which will be beneficial for skin as well as for hairs,
according to customer requirements. The unique selling proposition will be bringing back the
traditional way of living in an customized packing of the product in most attractive format to
attract customer by advertising the packaging videos through social media.The main objective of
creating herbal essences is offering pure herbal products in combo packs with various
distribution channels through salons, parlors, and putting up the advertisements online on social
media.
Herbal boutique will not be just a product but will also consult with a team of healthcare which
will provide information on the use of the particular product by presenting the results of
experimental and clinical research. The main agenda of writing his business plan is to build a
proper foundation for the vision, philosophy and strategy of the venture. We at Herbal boutique
hope to employ hardworking and well experienced workers, and those who have enthusiasm and
we hope to compensate them accordingly.

Our major objective at Herbal boutique is to acquire the market share in the region for herbal and
beauty skincare products. We also want to build a business that will be an active and vocal
member of the community, and to provide continual re-investment through sponsorship of
community activities and celebrations.

Herbal boutique we believe will be the sole destination for those who want to know anything
about herbal products which explains the traditional ways why herbs are considered most
effective and helpful for repairing of body cells and any more. We believe that with our
commitment and approach, herbal boutique will be the future of all in one shop, and specially
known for its pure herbs and different types of products in one combo packs and at affordable
prices .

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Herbal Soaps

Herbal Shampoo

Herbal hair oil

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  Industry Overview
The herbal beauty products market is segmented by product type that includes skincare products,
hair care products, makeup and color cosmetics, fragrances, and other product types

The global herbal market has grown steadily in the last few years. The market size is projected
to reach USD 86.74 Billion by 2022, at a CAGR of around 6.8% from 2016 to 2022. The
growing awareness for preventive healthcare methods is the major driving factor of this market.
The herbal supplements market, in terms of value, is projected to reach around USD 86.74
Billion by 2022, at a CAGR of 6.8% from 2016 to 2022. The market for herbal supplements has
been segmented on the basis of source, function, application, form, and region. The years
considered for the study are as follows:

Base year – 2015

Estimated year – 2016
Projected year – 2022
Forecast period – 2016 to 2022

The prominent factors that were driving the market before the outbreak of the coronavirus
pandemic consisted of improvements in the lifestyle of the people, growth in disposable income,
and rising concerns related to appearance. However, since the beginning of 2020, the market has
shown decline in the growth rate in the first quarter. The lockdown situation imposed across the
globe has significantly reduced the demand for beauty products among consumers and many
cosmetic manufacturers have closed down their production facilities owing to the shortage of
laborers.
Growing preference for herbal ingredients that acts as a natural remedy for acne skin and hair
related problems has been enhancing market growth. Established market players have been
focusing on acquiring firms, dealing in the natural beauty and personal care segment to widen the
customer base by attracting people who are increasingly passionate about healthy, herbal, and
natural products.
The growth is attributed to increasing awareness of the benefits of herbal beauty products on the
body such as skin improvement, acne reduction, removal of fine lines to slow down aging
processes. Growing demand for skincare and hair care products is expected to drive segment
growth.

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Growing preference for chemical-free products, along with the rising popularity of
environmentally-sustainable products is driving the demand for herbal beauty products across the
world. The increased demand for chemical-free hair and skin products along with growing
awareness about cruelty-free cosmetics products is supporting the market growth. The significant
rise in the influence of social media and beauty blogs that are communicating the benefits of
herbal beauty products is likely to influence sales of herbal beauty products. Moreover, herbal
beauty products are suitable for all type of skin which is influencing the sales of herbal beauty
products such as foundation, eye shadow, and lipstick which are appropriate irrespective of skin
tone. The availability of the various types of herbal beauty products and improving distribution
networks are playing a key role to drive market growth.

OUR BUSINESS STRUCTURE

We at Herbal BoutiqueHerbal boutique understand and believe comfortably that the connection
and workforce we employ should be structured with enough room for creativity, and pay should
be commensurate with the amount and quality of work completed. Herbal Boutique Brute Protex
will not departmentalize and every decision made in the company will be done in accordance
with the company mission.
Our workers will be given explicit tasks based upon their creativity, knowledge, and social
ability. We hope to fulfill all our goals and visions, which is why we have chosen designated
portfolios to employ right from the beginning. They are;

● CEO (OWNER)
● Head of operations
● Admin and Personnel Manager
● Herbalist
● Sales and Marketing Officer
● Accountants / Cashiers
● Drivers / Distributors
● Security Officers
● Cleaners
● Social Media.

Herbal products in cosmetics or herbs in cosmetics can also be referred as botanical origin
products in cosmetics. Personal care products containing ingredients from the plant origin are
finding an increasing receptive trend in the domestic as well as world market.

Herbs should be stored in a cool and dry place. Moisture can damage the herbs. Also moisture
promotes bacterial and fungal growth. Dried herbs should be stored in an airtight container.
Herbs should not be stored in direct sunlight.

The herbal cosmetics are defined as the beauty products, which possess desirable physiological
activities, such as skin healing, smoothning, appearance, enhancing and conditioning properties

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 PRODUCTS AND SERVICES

Herbal boutique will provide customised products by understanding the skin type and issue
related to skin and provide them with the product which will give the customer and optimal
results.
HERBAL COSMETICS FOR VARIOUS TYPES OF SKIN
These are the types of herbs used for particular skin types:-
1. FOR DRY SKIN
Example of Herbs:
• Triphla,
• Tulsi,
• Glycerihza glabra in sesame oil. Fruit face mask:
• Banana or pulp.
2. FOR SENSITIVE SKIN
Example of Herbs: • Curcuma longa(Turmeric)
, • Triphala,
• Nimba in coconut oil. Fruit face mask:
• Banana or pineapple pulp.
3. FOR OILY SKIN
Example of Herbs:
• Tulsi,
• Nimba,
• Curcuma longa(Turmeric)
• . Fruit face mask:
• Strawberry or papaya pulp.

HERBS FOR SKIN CARE

● Green tea:- Protects against damage to the cell moderates inflammation.
● Turmeric Curcuma longa produces a natural golden glow and has a healing effect.

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 ● Rose :-Used as toner for fair and dry skin.
● Sandalwood:- Cooling and calming with natural astringent and antiseptic properties.
TYPES OF HERBAL HAIR CARE PRODUCTS :
The hair oils used for dressings and nourishing the hairs and grace to appearance of hairs. This
preparation is generally used to increase the growth of hair and remain healthy. E.g shikakai.
HAIR OIL: Hair oil will have a stimulating effect upon the hair follicles. They are generally
perfumed with oil of rosemary and other scenes as it poses a good stimulating property.
HAIR COLORANTS: These are preparations which are used for the coloring of the hairs.
They enhance the attractiveness of gray hair. They are applied externally on the hair with the
help of a brush. E.g Henna
SHAMPOO: Shampoo is preparation of surfactant in suitable form liquid, solid or powder,
which when used under the condition specified will remove surface grease, dirt, and skin debris
from the hair shaft and scalp without affecting adversely the hair, scalp or health of the user. E.g:
Shikakai
FOR HAIR CARE
● Amla
Rich in vitamin C , tannins , minerals [ P , Fe , Ca ] which provides nutrition to hair and also
darkening of hair.
● Almond
Contain omega – 3 fatty acids ;provide nourishment , softness and strength to the hair.

Benefits of Use of Herbal Cosmetics

1. Aloe Vera Benefits
• It keeps skin looking smooth and supple.
• Delays visible signs of ageing like fine.
• Healing cracked heels.
• Moisturizes the skin
2. Sandalwood Benefit
• Naturally clear skin complexion and add a healthy glow to it.
• Tightens the drooping skin tissues,
• Provide youthful appearance.
• Effectively in fighting the bacteria and fungi,
• Prevents the breakout of pimples.

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3. Turmeric Benefit
• Help lighten stretch marks.
• Effectively reducing fine lines and wrinkles.
• Quick relief of accidently burning skin.
• Antiseptic, anti-inflammatory and anti-bacterial properties.
4. Rose Benefit
• Rose water is a natural toner for skin
. • Prevent dark circles below eyes.
• It helps to lock moisture into the skin,
• keeping skin feeling smooth.
5. Jasmine Benefit
• Its mild fragrance makes it a natural anti-deodorant.
• It helps strengthen the roots of the hair.
• Effective cure for scrapes, wounds, and cuts.
• Antiseptic properties help keep skin infections at bay.
6. Papaya Benefit
• It helps in removing dead skin cells.
• It helps prevent balding.
• It is used to treat sore and cracked heels
• Used for skin whitening.

7. Cucumber Benefit
• It removes dark complexion.
• It reduces freckles.
• It helps in removing dark circles under eyes
• It helps in soothing and softening your skin .
8. Tea benefit
• Adds shine to dull hair.

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 • Eliminate darkness around the eye area.
• Increases the resistance of the body against various infections.
9. Coffee Benefit
• It plays a crucial role in regulating cell re-growth
• It is beneficial for hair fall.
• Increase skin elasticity
• Protect skin against UV rays.
10. Neem or Margosa .
. The common treatment for the dandruff is Neem as it produces antifungal, antibacterial,
pain-relieving, and anti- compounds that would treat dandruff.
11. Shikakai Acacia
It is a medicinal plant that grows in tropical rainforests of southern Asia. The fruits of this
plant are used for washing hair, for improving hair growth.
12. Almond Oil
It proves to be very nourishing, and softens and strengthens the hair. The almond oil also
proves to be a very good cleansing agent.
13. Rose oil
Rose oil helps soothe the mind and heals depression, grief, nervous stress and tension. It
also helps to heal wound and skin health.
14. Bitter orange peel
Vit C Oil extracted from the peels used in perfumary industry,bitter orange peel has
vitamin C which gives an fair and glowing skin.
15. Amla
It is highly praised both for its high vitamin C content and for the precious oil, which is
extracted from its seeds and pulp and used as a treatment for hair and scalp problems. As
well as prevent premature aging, fine lines, dark spots and wrinkles.

Conclusion
The usage of herbal cosmetics has been increased to many folds in the personal care system and
there is a great demand for the herbal cosmetics. The use of bioactive ingredients in cosmetics
influence biological functions of skin and provide nutrients necessary for the healthy skin or hair.
There is tremendous scope to launch numerous herbal cosmetics using appropriate bioactive
ingredients with suitable fatty oil, essential oils, proteins and additives.

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 THE MARKET

People have become more health conscious than before, so, they prefer best.Today, herbal
cosmetics are growing popular not only in developed countries like the United States, Canada,
United Kingdom, Australia, Germany and France etc but also in other developing countries like
the Philippines, china and India etc. Herbal cosmetic products containing natural components
have shown an increasing trend in the market. In the last decades or so, the demand for herbal
cosmetics has increased over the time period. With globalization, there have been changes in
many fields such as improvisation in products, innovation, competition, brand image etc. On the
other hand, herbal cosmetics attract the consumers due to their natural properties and lesser side
effects. According to market experts, the herbal cosmetics industry is heading towards a new
phase of its expansion. At present the global market for herbal cosmetics is $ 1500 billion and is
estimated to grow at the rate of 25% per annum.. The major problem in analyzing world trade
particularly herbal cosmetics is the limited statistical data available on production and trade.
However a projected growth rate of herbal cosmetics is predicted from Figure 1, showing an
increasing trend till 2024.
People of India and China have had knowledge about the medicinal uses of plants and herbs for
over 5000 years. China is the largest exporter of herbal cosmetics in the world whereas India
stands second in the global market share. Both the countries have a rich biodiversity which helps
in the evolution of various species of plants and herbs. Emergence of new and advanced
technologies empowers these countries as the leading exporters of herbal cosmetics. The herbs
are basically generated from wild sources and require a rationalized approach to utilize it for
sustainable development of herbal cosmetic industries.
The Indian cosmetics industry is undergoing rapid evolution and transition following
liberalization. It has matured to a great extent during the last few decades. Although the
economic recession in the world market proved to be a major setback for big players (MNCs and
limited sector companies) but, it did not affect the overall growth in the cosmetic industry. It was
estimated to be in the range of 15-20%. Indian ayurvedic products market is estimated to be Rs.
2500 crore per annum out of which Rs. 450 crore is the market of natural herbal cosmetics. The
Indian personal care market is estimated to be worth US$ 4 Billion (approx. Rs. 20,000 crore)
this includes bath and shower products, hair care, skin care, cosmetics, fragrances and
deodorants. Soaps market has grown at a rate of 5% per annum over the last 5 years and stands at
a market size of US$ 1.5 billion (approx Rs. 7500 crores). These are consumer products and their
quality, price, marketing and distribution strategies determine the success of this industrial sector.
In India AYUSH a separate department was established in March 1995 to promote indigenous
systems of medicine and homeopathy. This provided a platform and boosted the herbal cosmetic
industries too. The overall Indian personal care market has the potential to grow at 15-16% per
annum and thereby double to US$ 8 billion (approx 40,000 crore) by 2012.

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Key Market Segments
By Distribution
● Hypermarkets/Supermarkets
● Speciality Stores
● Pharmacies
● Online sales channels
● Other
By Gender
● Men
● Women
● Unisex
ByTypes
● Soaps
● Shampoo and conditioner
● Hair Oil
● Sanitizers
● Creams
● Essential oils
● Liquids(Moisturizer, Handwash)
By Sources
● Plants

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 COMPETITION

1. Lever Ayush
2. Patanjali
3. Syndy Pharma
4. Gayatri Herbals
Without Competition quality and service cannot be expected. Competition is in every field
whether it’s an online business, service provider, sales, marketing, Technical etc.

There few competitors too which are having a good hold on their local customers, they
spread a wrong image related to skincare because of the side effects of mixing of chemicals
in herbal products and wrong supplement based product and service in the minds of the
people , to create the trust it takes time and to provide best service at lower or similar cost as
compared to local shops is a tough job.

There are few online protein snacks and supplement services which are already available in
the market but have low presences in the market due to poor service quality, high pricing, no
proper guide etc. all this factor had created a negative image in the minds of the people to use
protein snacks and supplement.

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 MARKETING
PRICING & POSITIONING
STRATEGY

There are several pricing techniques that may be utilized by the manufacturers and marketers
of herbal products.

COMPETITION-BASED TOTAL PRICING

A competition-based total pricing will permit thrive properly inside the midst in their
competition. This can be done through giving reductions, allowances and promotions
amongst different trade benefits.

COST-PRIMARILY BASED PRICING

A cost-primarily based pricing will ensure that the cost of manufacturing merchandise does
now not exceed the profits obtained from the sale. If the profits made are low than the entire
value of production, the marketers of herbal cosmetics may be running on losses.

DEMAND-PRIMARILY BASED PRICING

A demand-primarily based pricing will make sure that the extent of production of Herbal
products does now not exceed their call for in the marketplace, a high call for a
a particular product would possibly result in a high manufacturing degree and this will result in
income at excessive charges. Here, call for may be evaluated in phrases of the willingness
and the purchasing energy of herbal cosmetics clients.
A price-primarily based pricing is also vital in the sale and fashionable distribution of
enterprise products.
Due to the reality that most Herbal cosmetics products are new merchandise and innovations
inside the market, minor pricing strategies, which includes, price skimming and penetration
pricing can also be carried out.

USE OR APPLICATION POSITIONING

A Complete source of daily nutrition needs for you and for your loved ones.

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MARKETING COMMUNICATION

ADVERTISING
Openly sponsored, non-personal message to promote. Majorly outside the delivery stores like
pharmacies and retail outlets with flyers and testers for a good user experience.

Print Advertising: Newspaper, magazines, & brochure advertisements.

Outdoor Advertising: Hoardings, banners, flags, wraps.

Product/Brand Integration: Product placements in entertainment media like TV shows,

YouTube videos.
Print Advertising: Newspaper, magazines, & brochure advertisements.

Outdoor Advertising: Hoardings, banners, flags, wraps.

Product/Brand Integration: Product placements in entertainment media like TV

show, YouTube video, Instagram Reels, Facebook video.

SALES PROMOTION
Sales promotion which needs to be designed as a short-term tactic to boost sales and build
long-term customer loyalty.

Spread information about the brand to new customers or new markets.

Stabilize sales volume and fulfil short-term sales goals.
Stimulate demand for a short term by making the product look like a great deal.

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DIRECT MARKETING
Under this advertising strategy which relies on the individual distribution of a sales pitch to
potential customers. Mail, email, and texting are among the delivery systems needs to be
used. And to eliminate the middleman such as advertising media, Also have a direct impact in
the minds of the consumers.

MARKET SEGMENTATION
Market segmentation of those people who have recently inclined and focused towards traditional
methods of living with herbal lifestyles, therefore, the herbal products are a great opportunity to
be targeted with people, especially youths.
Age Group 18-25
Professional Profile Students/ Graduates and working men and women's.
Potential to Buy High
Influence Level Easy

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 OPERATIONS/PRODUCTIONS

By combining state-of-the-art technology with industry-leading experience, we efficiently

manufacture and distribute herbal cosmetics products regardless of order size. We have the
capacity to produce over 3000 products per day, and many of our clients sell millions of products
per year. However, we also pride ourselves on helping businesses grow from the ground up, and
our minimum order quantities start at just 5,000 products in all.

OUR MINIMUM ORDER QUANTITY:

Just 5,000 products for true production.

OUR SPECIALITIES: Organic, Purity,

Hygienic, Effective Plus fusion of real herbs.

LEAD TIMES: 4-6 weeks from date of PO being placed

COST: Depends on the products and the order quantity.

PACKAGING: Fully customized for our brand, attractive packaging.

At Herbal boutique, we understand that your product’s packaging is as important as what’s inside
the wrapper. Because of this, we have an entire team of graphic designers, quality assurance
specialists and compliance experts that will help you bring your product to life so that it looks as
good as it provides results.
Protecting your soaps, shampoo,oils, moisturizer, sanitizer against damage or contamination by
microorganisms, air, and moisture.
Preventing spilling and tampering with your product while in transit and in stores.

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 MANAGEMENT
Management is essential for an organized life and necessary to run all types of management and
organization. Good management is the backbone of successful organizations. Management is a
problem- solving process of effectively achieving organizational objectives through the efficient
use of scarce resources in a changing environment.

Job Roles and Responsibilities

CEO (OWNER)
He is in charge of Overseeing all other executives and staff within the organization.
He is Tasked with the board of directors and other executives to determine if the company is in
accordance with goals and policies.
Charged with encouraging business investment.
He also promotes economic development within communities.
He is in charge of directing the organization’s financial goals, objectives, and budgets.
Implement the organization’s guidelines on a day-to-day basis.
Preside over quality control.
In charge of Hiring, training, and terminating employees.
In charge of developing and implementing strategies and setting the overall direction of a certain
area of the company or organization.
Provide visionary and strategic leadership for the organization.
Collaborate with the board of directors to develop the policies and direction of the organization.
He makes sure that the members of the Board of Directors have the information necessary to
perform their fiduciary duties and other governance responsibilities.
He also Provided adequate and timely information to the Board to enable it to effectively execute
its oversight role.
Directs staff, including organizational structure, professional development, motivation,
performance evaluation, discipline, compensation, personnel policies, and procedures.

Head of operations
In charge for managing the daily activities
Make sure that the retailer facility is in very good shape and conducive enough for customers
Connects with third – party providers (vendors)
In charge of supervising and training new staff members
Reports to the Owner.
Settles all Customers complaints and enquiries
Creates budget and reports
Any other duty as assigned by the General Manager

Admin and Personnel Manager

In charge of overseeing the running of HR and administrative tasks.
Monitor office supplies by checking stocks; placing and expediting orders; evaluating new
products.

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Ensures operation of equipment by completing preventive maintenance requirements; calling for
repairs.
Stays updated on job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; and participating in professional
organizations.
Builds the reputation by accepting ownership for accomplishing new and different requests;
exploring opportunities to add value to job accomplishments.
States job positions for recruitment and managing interviewing process
Organize staff induction for new team members
In charge of training, evaluation and assessment of employees
In charge of arranging travel, meetings and appointments

Herbalist Consultant
In charge of evaluating a client’s needs
In charge of providing counselling and advice to clients
Tasked with creating a clinical treatment plan for a client
In charge of educating the public on any herbal products issues
Consults with a team of health care practitioners on Herbal management for a client

Sales and Marketing Officer

Oversees external research and coordinate all the internal sources of information to retain the
organizations’ best customers and attract new ones
Creates demographic information and analyse the volumes of transactional data generated by
customer purchases
Understand, prioritizes, and reaches out to new partners, and business opportunities
Understands development opportunities; follows up on development leads and contacts;
participates in the structuring and financing of projects; assures the completion of development
projects.
In charge for supervising implementation, advocate for the customer’s needs, and communicate
with clients
Creates, executes and evaluates new plans for expanding increase sales
Keeps all customer contact and information
Represents the company in strategic meetings
Aids to increase sales and growth for the business

Accountants/Cashiers
In charge of preparing financial reports, budgets, and financial statements for Herbal boutique
Gives the management with financial analyses, development budgets, and accounting reports;
analyses financial feasibility for the most complex proposed projects; conducts market research
to forecast trends and business conditions.
In charge of financial forecasting and risks analysis.
Understands cash management, general ledger accounting, and financial reporting
In charge of developing and managing financial systems and policies
In charge of administering payrolls
Ensures compliance with taxation legislation
Takes care of all financial transactions for Herbal boutique

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Serves as internal auditor for the organization

Drivers/Distributors
Delivers customer’s orders on time
Delivers correspondence for the shop
Any other duty as assigned by the floor / line manager

Cleaners
In charge of cleaning the business facility at all times
Makes sure the toiletries and supplies don’t run out of stock
Makes sure that both the interior and exterior of the business facility are always clean
Handles any other duty as assigned by the general head.

Security Officers
In charge of protecting the agency and its environs
Controls traffic and organize parking
Gives security tips when necessary
Patrols around the building on a 24 hours basis
Presents security reports weekly

Social Media
Growing your brand awareness
Increasing your traffic
Promoting your products and services

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 FINANCIAL PROJECTIONS

In its simplest form, a financial projection is a forecast of future revenues and expenses.
Typically, the projection will account for internal or historical data and will include a prediction
of external market factors.

In general, you will need to develop both short- and mid-term financial projections. A short-term
projection accounts for the first year of your business, normally outlined month by month. A
mid-term financial projection typically accounts for the coming three years of business, outlined
year by year.

Website Creation SEO Social media Technical team

marketing
(lifetime) & SEM (3 Members)
70 Rupees per day
25000 per person per
month

15000 800 2100 75000

1 The website creation is for life time and website plays and important role in order to
expand the business
2 SEO & SEM: The cost shown is for 1 month
3 Social media: The cost showed for social media marketing is on daily basis @ 70 Rupees
4 Technical team: The cost showed for the technical team is based on monthly salary

27
STANDALONE PROFIT AND LOSS Figures in INR Lacs

Particulars Year 1  Year 2  Year3

CONTINUING
OPERATIONS
Revenue from 54,402.00 44,069.78 44,708.87
operations
Other Income 944,090.47 766,335.08 1,275,931.99
Total Revenue 998,492.47 810,404.86 1,320,640.86
Cost of - - -
Materials
Consumed
Purchases of - - -
Stock in
Trade
Changes in - - -
Inventory
Employee 16,839.05 15,077.32 13,646.76
Benefit
Expenses
Finance Costs 148,991.14 145,292.72 157,761.99
Depreciation 828.74 702.45 896.85
and
Amortization
Other Expenses 71,368.44 78,273.26 61,917.22
Total Expenses 238,027.38 239,345.76 234,222.82
Total Revenue 760,465.09 571,059.10 1,086,418.04
Less
Total Expenses

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Prior Period and 677,267.41 240,642.83 157,294.81
Exceptional
Items
Profit Before 83,197.68 330,416.27 929,123.24
Extraordinary
Items
Extraordinary - - -
Items
Profit Before 83,197.68 330,416.27 929,123.24
Tax
Current Tax - 26,500.00 30,000.00
Expense
Deferred Tax 796.55 2,605.14 -7,081.42
Expense
Profit From 82,401.12 301,311.13 906,204.66
Continuing
Operations
Profit From - - -
Discontinuing
Operations
(After Tax)
Net Profit/Loss 82,401.12 301,311.13 906,204.66

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PROJECT BALANCE SHEET
 
Particulars  Year 1  Year 2  Year3

Assets 

Current asset 
4,50,000 5,00,000 5,50,000
Cash 
4,00,000 4,50,000 5,00,000
Inventory 
8,50,000 9,50,000 10,50,000
Total current assets 
2,00,000 2,20,000 2,42,000
Long-term assets-machinery

Total assets 10,50,00 11,70,00 12,92,000

0 0

Liabilities and capital 

Current liabilities
2,00,000 2,25,000 2,50,000
Creditors 
2,00,000 2,25,000 2,50,000
Total current liabilities 
2,00,000 2,70,000 3,42,000
Long – term liabilities 
4,00,000 4,95,000 5,92,000
Total liabilities 
4,50,000 4,50,000 4,50,000
Total capital

30
Total liabilities and capital  10,50,000 11,70,00 12,92,000
0

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 BIBLIOGRAPHY

https://www.slideserve.com/ enresearch12/india-herbal-digestive-market-research-report

https://www.betterhealth.vic.gov.au/health/conditionsandtreatments/herbal-medicine

https://www.alliedmarketresearch.com/cosmetics-market

https://www.slideserve.com/kettykerr1985/herbal-beauty-products-market-analysis-size-share-growth-trends-and-forecast-to-2025-powerp
oint-ppt-presentation

https://www.slideserve.com/Coherent_Market_Insights/herbal-beauty-products-market-growth-opportunities-till-2025

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