Media Planning MCQs [set-2]

26. is not included in Electronic media .

A. radio

B. satellite tv

C. cable tv

D. letters
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Answer: D
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27.
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relates to consumers responding favorably to the message.
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A. comprehension c
B. explosion
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C. yeilding

D. exposure

Answer: C

28. Deciding ideal media mix is linked to locating audience.

A. target

B. class

C. young

D. old

Answer: A

29. Inflation adjusted reveals the return on an investment after removing

the effects of .

A. deflation

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 B. inflation

C. investment

D. reccession

Answer: B

30. Advertising, as a profession, is subject to certain standards .

A. subject

B. ethical
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C. unethical
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D. business
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Answer: B
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31. Media research is also called as _research.

A. audience

B. fashion

C. subject

D. status

Answer: A

32. TRP is related to _.

A. television

B. mobile

C. newspaper

D. radio

Answer: A

33. Media has four main characteristics; speed, reach, power & _.

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 A. finance

B. budget

C. frequency

D. cost

Answer: C

34. The job of is to determine the best combination of media to achieve the
marketing campaign.

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A. media plan
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B. media strategy
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C. media mix

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D. media budget
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Answer: C
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35. The word media came from the latin word .

A. medium

B. medical

C. mix

D. middle

Answer: D

36. is the study of the effects of the different mass media on

social, psychological and physical aspects.

A. media ads

B. media research

C. media game

D. media team

Answer: B

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37. evaluation of data can be achieved through media
research.

A. baised

B. unbaised

C. unclear

D. wrong

Answer: B

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38. ABC stands for . .c
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A. american broadcast company a
B. automatic brightness control
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C. absolute brain control

D. audit bureau of circulation

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Answer: D

39. Media planner helps in .

A. profit earning

B. media research

C. financing

D. communication

Answer: B

40. is challenge of media planning.

A. media options

B. low income

C. human resource

D. loans

Answer: A

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41. Media mix is very essential in order to achieve objective.

A. marketing

B. management

C. functional

D. financial

Answer: A

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42. The represent the dominant majority in theosociety
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A. audience
a
B. people
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C. editorial
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D. mass audience M
Answer: D

43. refers to the special interest group in the society.

A. specialized audience

B. normal audience

C. target audience

D. fixed audience

Answer: A

44. Broad media class is a for carrying the advertisers message to the
target audience.

A. trick

B. vehicle

C. cart

D. place

Answer: B

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45. Unethical advertising is business.

A. good

B. excellent

C. ethical

D. bad

Answer: D

46. ______________, in advertising, is a serieso

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e
delivery of message to the targeted audience.

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A. Market Analysis

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B. Media Objective
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C. Media Planning

D. Media Strategy
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Answer: C

47. Every media plan begins with the ______________.

A. media objective

B. market analysis

C. media mix

D. media strategy

Answer: B

48. The ______________ of target audience helps media planner to

understand the media consumption habit, and accordingly choose the
most appropriate media mix.

A. analysis

B. identification

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 C. selection

D. classification

Answer: D

49. ______________ describes what you want the media plan to

accomplish.

A. Media Objective

B. Media analysis

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C. Media mix
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D. Media strategy
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Answer: A

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50. ______________ refers toc the number of people that will be exposed to
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a media vehicle at least once

A. Frequency

B. Reach

C. CPM

D. CPP

Answer: B

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