EXECUTIVE SUMMARY

i) Objectives
Agriculture employs 600 million people in India and accounts for
16 percent of the country's overall GDP. As a result, tractor and plough
manufacture is done on a large scale in India, resulting in an enormous market
potential for the product now and in the future. With India's fast urbanisation,
many areas, such as Haryana and Punjab, are experiencing a labour deficit in
agriculture, resulting in a high reliance on migrant labourers. This technology
will compensate for the labour shortfall and lower labour costs.
Our product, which is a design that combines a plough, fertiliser, and speed
sprinkler all in one, aims to provide a convenient solution for our Indian
farmers, allowing them to save money while also addressing the labour shortage
that is affecting many states such as Punjab and Haryana, and supporting their
agriculture-based economy.
ii) Mission and Vision
All-purpose ploughing equipment that not only tills the
soil but also acts as a seed injector and a multipurpose herbicides, weedicides,
and other chemicals. It employs millions of people and as a result, tractor and
plough manufacture is done on a large scale in India, resulting in a huge market
potential for the product now and in the future which is the vision of the project.
With the country's fast urbanisation, many states in India, such as Haryana
and Punjab, are experiencing a labour scarcity in agriculture, causing farmers to
rely heavily on migrant workers. This technology will help to compensate for
the labour deficit and lower labour costs.
iii) Keys to Success
 Access to finance
 Effective business models
 Availability of key agricultural, digital and business resources
 Many start-ups fail to keep up with the pace of innovation in the market.
This lack of constant innovation acts as one of the main reason for the
startup exit from the competition or market. Innovation provides start-ups
with an edge over their competition and helps them to become a market
leader.
 If innovation is the core of your startup, it becomes easier to solve the
problems as well as huge challenges. When the full force of the startup is
 focused on bettering the end product or process, it will eventually lead to
greater process, products or services and huge advantage for the business.
iv) Start-up costs and funding
We opted to establish our business in a
commercially dense neighbourhood after months of searching for a suitable
place. Legal fees and other equipment will be paid for with the beginning funds.
Total start-up expenditures are projected to be Rs. 50000. The figures in the
start-up and start-up finance tables should reflect these estimates. The initial
capital of the company will be Rs. 20000.
As co-owners, Manas and Ayush contributed 15000 rupees. Additional
investment of around Rs. 35000 is required. The goal of this business plan is to
get that amount of funding. Again, the investor is able to join by investing
15000 Rs in investment and may be awarded a 30 percent stake in the total
50000 Rs capital.
The company intends to earn stipends that will fulfil our future requirements for
the remaining cash, which will be used to cover start-up expenditures.
v) Company Ownership
Ploughing Division, Inc. will be a privately held C-
corporation with Manas and his partners owning the bulk of the stock.
Ploughing Division intends to issue 100 shares of 50 Rs. per common stock at
the time of its creation.
Manas and his partners would receive 36 shares at Rs. 50 each common stock
for a total of Rs. 50000. Their entire capital contribution would be 35000
rupees. The new investor would earn 50 Rs per share in exchange for putting
Rs. 15000 in the company's capital.
vi) Products and Services
Our product's design is designed with the process in mind-
1.The plougher, which is pulled by the tractor, tills the soil, making it ready for
seeding and aerating it, which is an important component of the process.
2. The seed injector is next, which will quickly inject the seeds into the tilled
soil.
3. The sprayer will be situated in such a way that it will spray the fertiliser at an
upward inclination in the opposite direction of the tractor's movement.
Our model is generally targeting the farmers who both small scale and big scale,
provides them with a cheaper and more efficient option to pursue farming. Our
multipurpose plough which has a unique ability to plough the field. inject the
seed and also sprinkle pesticide, weedicide according to the situation. We aim to
generate revenue by producing the product beyond break even point and setting
manufacturing unit in heart of the market. We will also help farmers with
medium loan to buy this product and also help government with various
initiatives such as waste management, water management and etc.
vii) Market
Automated auctions of digital ad space across hundreds of websites
are known as programmatic ads. Instead of showing an advertisement to all
users on a single website, it is presented to a certain type (or set of users) on a
number of different websites. Uploading our data to Facebook/Instagram or
other social media platforms allows us to target ads directly at farmers.
As a result, running commercials on a radio network will allow us to promote
our goods to a big number of farmers. Many rural people read newspapers,
publicity in local news will be a huge help.
Incentives and free samples are great ways to encourage people to join your
mailing list. According to research on rural advertising, giving free samples
helps to market a product and achieve acceptability.
viii) Strategy
The marketing technique in which a corporation focuses its efforts
on a specific group of individuals. This form of market is targeted depending on
the persona and attributes of the buyer. Our business will use a micro-marketing
strategy to reach out to different groups of people.
When comes to the sales strategy, there are partner selling, script based selling
and needs satisfaction selling in which sales are the process of assessing a
potential customer's needs and problems, and adapting a sales pitch to meet
them. This form of selling works best if the needs of customers vary, but the
products being offered are fairly standard, such as Plough & farmer Demands.

For the Pricing Strategy, cursory glance at the price list are done and the Pricing
for market penetration and check if the price is Expensive. Here, we also look
into the factor that it is Cost-effective pricing and the discounts for purchasing
multiple items in a bundle are made and the pricing is determined by the value
where number seven is dynamic pricing.
In the Sourcing strategy ,we investigate the products first and will make contact
with any possible vector, Knowing what we want out of the service provider is
an important part of any initial interaction with a new vendor. Do product
research is an element of this, but so is understanding our needs and
expectations in terms of privacy and data protection for our personal and
professional use. We request samples when contacting vendors, you should
include this as part of your request. All these are taken into considerations.

ix) Management
Mr Manas Singh is responsible for overseeing the company's
various departments, including finance, graphics, development, testing and HR
and administrative personnel. Mr Ayush Kokare is responsible for his own work
planning against objectives set by the Development Head. Akshat Raahul,
Product Development and IT teams to deliver products that meet the needs of
users.
Mr. Ayush Bakrewal is responsible for gathering and recording financial
information, and making sure that account balances are up-to-date. Ms
Kanishka Tak and Ms. Vishali are the Graphic Assistants, administrators of UI/
UX and Video Production. They help out the production teams for Marketing/
Advertisement and other important useful stuff for example branding etc.
Mr. Shashank R, the company's staff administrator, aspires to be in charge of all
elements of personnel coordination. Sai Abhinav Kolli is the Ads and Marketing
Assistant of the company. He aims to assess current market scenario and does
the advertisement according to the needs of the advertiser.
The HR recruiter develops and screens resumes, performs in-person interviews
and administers appropriate company assessments. Ms Prachi Tiwari is
responsible for recruiting suitable candidates for new job positions within the
organization.
x) Financials
For assembly, we chose Skilled class B whose minimum wage is
Rs. 458.30 per day and highly skilled class A who get Rs. 481.21 per day. Semi-
skilled class B labour are paid minimum wage of Rs. 415.69 per day for plough,
injector and sprinkler manufacturing. For highly skilled workers, the minimum
wage in India is Rs. 481.21 per day; for those who are not highly skilled, the
cost of labour in a security guard or accountant's job is about Rs. 355.30 per day
and Rs.634.36 per day.
By the Break-even analysis, the total cost per day is Rs.64,55,172.87 and the
total sales per day is Rs.68,00,000

Hence, the total sales per day is more than Total Cost per day by an amount of
Rs. 3,44,827.13.

The Projected profit and loss and the projected cash flow and balance sheet
report has been clearly explained under the financial plan.

xi) Investor Considerations

Size of the market- Most investors are looking for start-ups that can grow into
massive, large corporations in order to obtain a good return on their investment.
Only high-growth, scalable firms can pay back 10 times the amount invested,
and only high-growth, scalable start-ups can achieve those levels.
The characteristics that the Investors pay attention to is the team, product,
market size and the valuation. By considering these the investor has invested in
the business.