Landing Page Briefing Template

Description
Internal Name:
Version:
Publish Date:
Responsible:
Task URL:
Status:

Search Engine Optimization

URL
Title:
Meta-description:
Indexed by Search Engines:
Canonical URL:
Favicon:

Social
Facebook Sharing: Title
Facebook Sharing: Description
Facebook Sharing: Image
Twitter Description

Targeting
Persona:
Buyer's Journey Stage:
User Intent:
Traffic Source
Devices
Landing Page Goal

Landing Page Elements

Headline:
Sub-headline:
Bullet-header
Bullet-points
Form fields:
Call-to-action:
Trust/Authority Elements:
Guarantee:
Personalized elements:
Time-restrictions:
Copy Document:
Images:
Videos:
Logo:

Checklist
Design
Company Logo
Headline above the fold
Call-to-action above the fold
Call-to-action Color contrasts with the rest of the page
Background images do not affect text readibility
No more than 3 colors for all the elements

Functionality
Google Tag Manager
Facebook Pixel Tag
Facebook Conversion Tracking
Google Analytics Tag
Google Analytics Conversion Tracking
Email Service Provider integration
Form Submission
302 Redirect Test
Thank you page created
Spell Checked
Sharing Buttons Tested
Terms and Conditions
Privacy Policy
Optin Checkbox
Navigation removed
Mobile Device Test
Browser Compatibility Tests
Speed Test
Landing Page Briefing Template
Description
The name you want to give to this landing page inside your organization
1
1
Tommy
If you use a project management tool like Asana, link to the task here
Draft

Search Engine Optimization

The URL where this landing page will be/is available
The title of the landing page
Meta description of the landing page
Yes
The canonical URL of the landing page
Insert the URL of your ‘Favicon’

Social
The title of the landing page
Meta description of the landing page
URL of the image for social sharing
Social post description for Twitter

Targeting
Mark the Entrepreneur
TOFU / Awareness
Getting a free emoji cheat sheet to use with Facebook Ads
Facebook Ads
Desktop only
Email sign up

Landing Page Elements

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N/A
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Email
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Available for the next 3 days only
URL of Google Doc for any additional copy.
No Images
No Videos
The URL of the logo that will be used on this landing page.

Checklist

Pending
Pending
Pending
Pending
Pending
Pending

Done
Done
Not Required
Pending
Done
Not Required
Not Required
Not Required
Done
Done
Done
Done
Done
Not Required
Not Required
Not Required
Not Required
Not Required
"Wow" - M. Zuckerberg
Status Checklist Funnel Stages
Select an opti Pending TOFU / Awareness
Planning Stage Done MOFU / Consideration
Design Stage Not Required BOFU / Conversion
Ready to Publish
Published
Unpublished