1.

      PROBLEM and OPPORTUNITY 

European Union moves to ban Single-Use plastic completely by the year 2021, to promote and
fully implement ecological waste management. The Most common Single-Use Plastics found are
carrying bags, plastic drinking bottles, plastic cups, food wrappers, plastic sachets etc. 
Since the 1950s, the production of plastic has outpaced that of almost every other material. Most
of this waste is generated in Asia, while America, Japan and the European Union are the world’s
largest producers of plastic packaging waste per capita. Only nine per cent of the nine billion
tonnes of plastic the world has ever produced has been recycled.
To weigh possible solutions to the current crisis, We rise to give a potentially sustainable
solution to plastic cups, which not only are reusable and customizable but also positively relate
to environmental impact assessment. 

2. The Value Proposition 

1.      Providing a greener solution for serving beverages at events – We have to move
towards profitable and more environment sustainable future when it comes to cater to
significant environmental complications around us. We Committed to solve the huge problem of
disposable cups.
2.     Providing event organizers with an alternative source of revenue - A series of
robust research demonstrates that a reusable cup is the better environmental option compared
to a disposable PET cup after more than 3 uses in many cases. Organisers using reusable cups
report very positive audience feedback about the dramatic reduction in litter. 
3.     Affordability- The business case for using reusable cups varies considerably depending on
scale and type of event, and the service provider, but in most cases there can be costs savings
and/or revenue gain, proving a net gain compared to using disposable cups. This will, however,
very much depend on the arrangements in place, for example, if the cups are provided at no cost
by the bar contractor or sponsor, there will not be an associated saving.
4. Untapped Market - The global disposable cups market size was valued at USD 11.88 billion
in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 7.2% from 2021
to 2028. Reusable alternatives to such wasteful single-use plastics are on the rise across the
globe. And this unexplored untapped business potential of the reusable cup market can become
a universal change.
 
5. A turnkey solution for event organizers. - Most events are aiming to find the right
balance between covering the costs of managing the re-useable cup system, satisfying sponsors,
retaining the majority of cups for re-use and minimizing losses. An optimal system is one where
a deposit is charged for the first cup used and a small number of branded cups are provided
compared to the generic stock; most of which will be retained by the audience. This balances
costs and helps to realise the environmental benefits.
 
3.     TECHNOLOGY MADE SIMPLE – THE TECH IDIOTS EXPLANATION – HOW
IT WORKS 
 
A tech-savvy generation is open to competitiveness and it is quite adaptable. Its Process is easy
to understand. Let’s Have a look:
Every cup will have an RFID unique chip which will be used for the deposit system and helps to
collect the deposit for the drink and the cup, The deposit system includes multiple vending
machines spread all across the event area, where the machine scans the RFID chip, and when
the cup is returned, the deposit to the customer will be refunded. It avoids long queues in major
public events and helps event organizers to automate all the system without using any cash to
refund the deposit. 
 
The whole process is very fast and easy to access and it is not limited to cups but extends to
other reusable items and replacing every plastic source used in groceries, such as boxes, sachets
etc.
 
It only needs a Clear and visible explanation of the environmental benefits of reusable cup
systems that enhances perception, engagement and ultimately increases the percentage of
returned cups.
 
This technology-driven innovation is aimed to find the right balance between managing the re-
useable cup system, satisfying sponsors, retaining the majority of cups for re-use and
minimising losses. In every sense, it is a beneficial and cost-effective strategic model.
 
 
4.     BUSINESS MODEL  
 
Relationship between the Event organizer and our Company 
1. Event organizer places order for rental cups - Most event organisers choose a ‘service’ model
with their supplier; renting cups as part of their contract which includes washing stations onsite
or offsite as well.
 
2. We deliver cups in 2 formats (Generic & Custom) - The balance between the number of
custom-designed and generic cups is an important consideration from both a financial and
environmental perspective.
 
        Generic cup: Cups that will be returned to us on completion of the event for further use at
other events. 
        Custom cup: Cups that are branded and created for that specific event and could be
reused for the same event next year. 
3. We ship cups along with the collecting machines and once an event is finished, the machines
are sent back to our warehouse. 
    
Relationship between the Event organizer and end-user 
 
1. Event organizer charges a 3 Euro deposit fee for cups which is included in the ticket price 
2. Customers are allowed to collect their first cup for free at the event by showing their ticket. 
3. Ticket is stamped to show that a cup has been collected. 
4. Customer can use the cup throughout the event and while leaving deposit the cup at the
deposit machines to collect the refund of 3 Euro deposit. 
 
 
5.          1. ROUTES TO MARKET 
     1. Product: We bring Green product, an innovative solution to the fore to tackle these
immense problems. 
     2. Price: We offer price that is cost-effective or at Same as single-use plastic ( SUP )products 
     3. Promotion: We tend to promote this initiative by giving prominent signage, Good PR
Image for event organizers for using a green solution to make people realize this as a potential
alternative.  
     4. Place: We Operate in Finland. 
      
6.      COMPETITION ANALYSIS 
 
The constantly growing food industry will propel the adoption of reusable cups once their use
becomes affordable and accessible. The relevant market projections coupled with in-depth
analysis of customer experience, market size and intelligent solutions will maximise the
potential of reusable cups to the optimum and turns. More particularly, the beverage market is
expanding at its own pace and has grown dramatically over two decades. Hence, Global
consumption of Reusable cups is going to continue to grow and develop as a potential emerging
market. 
 
The global Shift of the non-eco-friendly packaging market to a sustainable eco-friendly market,
with an effective and affordable alternative to existing customers and businesses, will disrupt
the market dynamics completely. Therefore, many companies are seeing this market as a
beginning of a quick turnaround. Currently, there are very few companies who penetrate this
market, but sooner the competitive edge will be a reality.
 
 
7.     MANAGEMENT TEAM  
 
Our team consists of President and CEO, an independent consultant in the plastics industry,
Executive VP and COO, CFO and Human Resource Team. 
 
Our competitive edge rests with its proximity to its target markets, as well as the industry
knowledge, reputation and contacts of its senior management. Their many years of direct
experience have led them to identify this unique opportunity and put together the technology
and sources to take benefit of it. Their recognition and expertise in the relevant market segment
will result in the achievement of long-term commitments for our product.
 
8.    KEY FINANCIALS:  
  
1.      Startup Cost Ledger 
We strive to excel in our Operations by quantifying the costs of startup and analyzing the better
outcome. Here is the summarized record of every ledger:  
    
         Acquiring washing equipment: 160,000 Euro 
       Administration Cost: 40,000 Euro  
       Operating Cost for 1 year: 200,000 Euro 
     
 
2.     Time to Positive Cashflow  
It generally takes a year to generate positive cash flow, its 1-year revenue is: 300,000
Euro (Assumption of 50 Clients) 
 
     
3.     Breakeven Point (Sale Units and Chronologies) 
It takes roughly 2 years to touch the breakeven point where our total sales equal our total
expenses incurred. It helps us in determining if we need to increase the price or cut our
expenses.
 
4.     P and L extending 2 years beyond Breakeven point (or when consistent
profitability is demonstrated) 
We Forecast when our business will become profitable:
 
        Profit year 1: 80,000 Euro (Unrealized profit, reinvested towards the expansion of
business) 
        Profit year 2: 90,000 Euro (50% reinvested towards the expansion of business) 
        Profit year 3: 90,000 Euro (50% reinvested towards the expansion of business)  
 
5.     Balance Sheet at end of First Year trading/activity – this varies and will be
developed in class.  
 
A financial statement depends upon various factors and is a key source of data for analyzing the
investment value.
 
9.     THE CURRENT STATUS, INVESTMENT OFFER and USE OF FUNDS 
 
 
Raise of Capital will be done by selling company shares. The Funds raised will be used to fund
our startup costs. Dividends will be paid out to investors depending on yearly profitability and
cash flow position.
 
We have a group of investors that will put up a considerable amount to kickstart our initiative
successfully.