 LECTURE 1

1. Why is marketing important?

2. What is the scope of marketing?
3. what are some fundamental marketing concepts?

4. How has marketing management changed?

5. :5. What are the tasks necessary for successful marketing management?

Marketing practices are continually being refined and reformed in virtually all industries. Good
marketing is no accident, but a result of careful planning and execution. Marketing is both an "art" and a
is constant tension between the formulated side of marketing and the creative side.
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