NEWS RELEASE

Travis Ligon
Media Relations - Fitment Industries
847-777-9036
tcligon@ilstu.edu

FOR IMMEDIATE RELEASE

June 1, 2021

Artisa Artformed Wheel Brand Reveal

APPLETON, Wisconsin - Fitment Industries, and the new premium wheel brand Artisa
Artformed Wheels will be teaming up to reveal the new Artisa wheel lineup of art inspired
directional wheels. A weeklong set of giveaways and live streams will introduce the world to the
stunning new lineup of premium wheels.

Artisa Artformed Wheels and Fitment Industries will introduce this new lineup in a one by one
fashion every day for five consecutive days. These announcements will be live-streamed on the
official Fitment Industries and Artisa Wheels Facebook, Tik Tok, and Youtube channel. There
will be apparel giveaways and a giveaway of one set of the announced wheels every day. This
will all cap off with an in-person car show on the Saturday after the last announcement. There
will be apparel giveaways and limited wheel giveaways at this event and show cars with the new
wheels on them. That Saturday at Noon will be the official launch of the Artisa wheel brand to
consumers.

The live-streamed wheel announcements will begin on Monday, June 14th, 2021. The
announcements and daily giveaways will continue until Friday, June 18th, 2021. The car show
will then take place at the Schaumburg Convention Center on Saturday, June 19th, 2021. The
start time of the live streams will be 5 p.m. CST going until 6:30 p.m. CST. The car show will
begin at 7:30 p.m. until 11 p.m. The wheels will release for public purchase through the Artisa
Wheels website at noon on Saturday, June 19th, 2021.

Artisa Artformed Wheels wants to show the car community that design doesnt have to be
thrown out in the name of functionality. Artisa wheels have the presence to draw eyes and the
performance to bring your car to the next level.

Artisa CEO John Doe said, “Artisa Wheels was founded to breathe new life into the world of
aftermarket wheels. Finding inspiration through the unified ideology of function and presence,
Artisa Wheels is driven by the passion for creating a new standard for wheel design.”

With concave designs, Artisa wheels bring a new level of depth to wheel design while creating
enough space to fit OE and aftermarket big brake kits. These design elements allow you to get
the look, feel, and strength of a forged wheel without sacrificing presence. Combining the
concave look with our Deco Directional styling creates a form unique to Artisa wheels.

###