I.

INTRODUCTION

II. SUMMARY OF THE PROJECT STUDY

A. Home of the Enterprise

B. Location

1. Major reason for selecting the site

2. Cost of land and building

3. Target market

4. Source of Raw Materials

5. Utilities

6. Nature of Transportations

7. Project long range objectives

III. HIGHLIGHTS OF THE PROJECT

A. Brief History of the Project

B. Nature of The Industry

C. Mode of Financing

D. Market Feasibility

E. Techinical Study

F. Socio Economic Advantage

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G. Management Study

1. Type of Ownership

2. Organization Chart

3. Employee’s Benefit

IV. Market Study

A. Description of the Market

B. Competitors Profile

C. Market Programs and Marketing Strategy

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I. Introduction

Lodging Industry is becoming one of the most important social and economic
activities in the world today. The number of domestic and international travellers is
steadily increasing and now seeking to develop tourism for its many benefits.

Whether for pleasure or for business, travel demand is rapidly growing. Higher
incomes, more leisure time changing lifestyles, increased overseas visiting and a growing
number of people reaching retirement age and all of that indicates the tourism or lodging
industry will continue to expand. The industry has responded to the increased growth
opportunity with new hotels, resort destinations and convention centers as well as
growing local service industries which support the needs of the tourist. Tourism is an
industry that employs more people worldwide than any other enterprise. An industry of
this size has a great impact on the lives of individual and the economies of nations. The
explosive growth of the lodging industry has created a demand for professionals who are
committed to professional careers in the industry. It demands the services of well trained,
enthusiastic and responsible individual.

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II. SUMMARY OF THE STUDY

A. Name of Enterprise

Sunrise Hotel
In every establishment , the name of the enterprise is not a major factor but it serves as an
identify to your business. We believe that in every as a sunrise in the morning it brings new hope
life, and a new perspective. Sunrise is one of the beautiful things in this created by God that for us
symbolize warm welcome of blessings. Sunrise Hotel offers a great satisfaction for everyone.

B.Location

Sunrise Hotel location is at the largo highway beside Redwoods condominium. Sunrise Hotel
location is at the center of everything your family needs from schools, to hospitals and to recreation,
accessibility to any where and everywhere is a breeze.

1. Cost of land and building

Total cost of land - 25 square kilometre = 25 million

Total cost of building - 50 million
Major reason for selecting the site
We have lot of reason in preparing and selecting a site.

 It should be passing through to any kind of vehicle that easy to seen in the area.
 It should be clean and center of business people or it is near along other business establishments.
 It should be also walk able to the person around near the community, school, supermarket and
other.
 Any public transport is accessible.
 Our site is example of commercial site.

Target Market

Residential community
 Maligaya subdivision
 Sacred heart subdivision
 Our lady of Fatima subdivision
 Largo subdivision
 Redwood Condominium
Food establishment
 Mc Donalds
 Jollibee
 Shakeys
 Mang inasal
 Pande manila
School and university
 Our lady if Fatima university
 Access college
 Montessori professional college
 Saint agustine school of nursing
 National polytechnic college of science of technology
 Saint dominic institute
 Saint Anthony nova school
Medical Institution
 Neopolitan hospital
 San lazaro hospital
 Lying inn clinic
 Fatima general hospital
Other business
 Bank companies
 Spare tire
 Coca cola company
  Grilled houses
 Clubs
 Fitness gym
 Drug stores

Nature of Transportation

In the business, transportation is one of the most important in taking consideration. There
should be a possible lane or route to get or see your business for it to be markable to the industry.

Jeep
Route : 1 – Lagrodulo – bayan / Bayan – largo dulo
Route : 2 – Palmera – Bayan Glori / Bayan glori – Palmera
Route : 3 – Tala – Bayan / Bayan – Tala
Route : 4 – Francisco – Cubao / Cubao – Francisco homes
Route : 5 – Tungko – Glori / Glori – Tungko

Busses
Jayross Transit : route Fairview – NAIA
Thelman Transit : route Fairview – Baclaran
Pascual liner : route Bayan – Baclaran

Private cars
Those who own or they rent
We also have a private coaches to have service for UPPS and those from the airport.

Project long range objectives

5 to 10 years from now this is the long range of our establishment.

 Ensuring a total satisfaction, not only for the present guest but also for the future guest.
 To give te guest an experience of a total quality management in the food service in a lodging
industry
 We will add a new entertainment hubs
 Create a harmonious relationship to the other lodging establishment for investment purposes
 Embrace new technology that improves your guest experience
 To create consistency in quality products and services that would develop confidence among the
customers and would help in their retention.
 Maintain a harmonious relationshop with suppliers employees, customers and competitors
 Trained personnel that would add towards the success of the project
II. HIGHLIGHTS OF THE PROJECTS

Vision :
We envisioned as a dynamic and leading standard hotel, rendenny above of service,
consistent with shared and sustained corporate growth and development where everyone feels at home
and where everyone works as a team with a sense of pride and belongingness.

Mission :
We are committed to provide total customer satisfaction through providing alert
competent nd personalized service. Assuring wholesome and safe accomdation. Enhancing cooperation
and team work in the organization. Ensuring employees welfare and development and working towards
globally competitive service.

A. Brief history of the project

B. Nature of the Industry

Us we entered in this industry we are focused in giving total satisfaction in our guest. The main
objectives is to earn profile but in the same time we want to express our gratitude for our guest in giving
the right service them the feeling of at home and belongingness, we want them to feel that in every
second they spent in our establishment they are in the paradise.

C. Mode of financing

When we start this establishment we are full of confident to finish what we have start. We are
looking for Brightside of our project. We are very thankful that we have a friends in our side when we
needed. We borrowed a capital in a bank in order to sustain all operation inside of our establishment. We
promised to bring it back in a night date and time.

D. Market feasibility
Lodging industry is now one of the largest industry in our country. This is very fast changing to
serve and satisfaction to their guest travellers from other country satisfaction that can we provide fir them
even our local travellers are very active to promote out industry. Local and foreign travellers play a great
role in the progress of this industry. Our hotel is very open to who wants to experience the service and the
amenities we can provide. But we are pushing to our local travellers to enter in our establishment so that
they can help our establishment, not only for that they can help in promoting the beauty of our country.

E. Socio economic advantage

 Lodging establishment has a very wide and broad advantage not only in our industry but in our
country. It helps a lot in all aspect around his environment. Our hotel plays a role in helping our country
in a small way but little by little in can create a big role. Our hotel gives satisfaction in local and foreign
guest if they entered in our establishment. We can give them a full service, They can feel that they are at
home.
We can help also the people around our establishment by giving them a job. And also we can
accept the young professional the student in their on the job training. We can lift the self confidence of
our people in facing different race. For our country we can promote the beauty of it, we are the importers
of foreign currency coming from the foreign tourist. We play also in a big role in business world by being
one of the competitors. Lastly we ca help our country by promoting itself for promoting the business to
become one of the leading competitors of this generation.