Applewood Cars

24 August 2021
Kimberly Luu
Study Objectives (in order to...)
Ms. Kathryn Ball wants to research one of the United
States' retailing industries - Applewood Auto Group.
• What is the profit per vehicle sold?
• What are the lowest and highest profits?
• What are the demographics of the customers?
• How do profits differ depending on customers'
demographics?
Study Activities (we did...)
Analysis Plan:
• Evaluate nature of data
• Examine overall frequency distribution of profit
• Examine profit frequency distribution by location
• Examine number of sales by vehicle type
and location
Study Results (which resulted in...)
Applewood Data:
• 180 records, five data elements
• Age (quantitative, continuous/discrete, ratio)
• Profit (quantitative, continuous, ratio)
• Location (qualitative, nominal)
• Vehicle-Type (qualitative, nominal)
• No. of Previous Applewood Purchases
(quantitative/discrete but could be viewed as ordinal)
Study Results (con't)
Frequency Distribution of Profit:

* Normal distribution, unimodal at around $1,800 of profit per sold vehicle.

Study Results (con't)
Frequency of Profit by Location:

* Tionesta profits the most while Olean tends to profit the least.
* Kanes seems to have more sales but Tionesta seems to make more profit.
Study Results (con't)
Number of Sales by Vehicle and Location:

* Throughout all four locations Sedans tend to be the most profitable vehicles.
* Hybrids profit the least in all but one location (Sheffield).
 Study Summary and
Recommendations
(so we recommend...)
• All locations are profitable although the profits
vary based on the types of vehicles.
• Tionesta makes more profit although it has less
sales compared to Kane.
• Look into different landscapes of locations and
compatibility with the vehicles.
• Get information on prices of vehicles at
Tionesta and Kane to compare.
• Research whether economic stability affects sales
and profit difference between Tionesta and Kane