1. What was Starbucks' business strategy? Elaborate your answers.

The business strategy of Starbucks has used several strategies simultaneously.

Accordingly, the coffee chain giant focuses on the quality of the products and customers pay
premium prices for high quality products and excellent customer services as one of the solid
sources of Starbucks competitive advantage further increases the attractiveness of the
coffee retailer.

2. How did Starbucks implement a technology strategy?

Starbucks implement a technology strategy by makeshift office or forum due to free

and unlimited Wi-Fi that many customers love. The foremost notable examples for value
creation via technological integration by Starbucks include the launch of Mobile Order & Pay
feature, which allows customers to shop for without going in line, the launch of voice
ordering app and “sending text message notifications to customers within the Seattle area
when their mobile orders are ready”. With this level of visibility at each stage of the method,
the corporate can create and adapt production and distribution schedules that match
consumer demand.

3. Did Starbucks select the right technology strategy? Explain your answer.

Yes, Starbucks select the right technology strategy because technology enhanced
Starbucks' business process implication efforts. Starbucks in so many ways stay competitive
in the market in order to sustain its life. With technology, Starbucks has been able to launch
the digital networks and app on smart phones. Technology has helped Starbucks to generate
higher revenue and profits.

4. If you are to make recommendations to Starbucks? What would those be? Elaborate
your answer.

If I will make a recommendations to Starbucks should set different strategies and

approaches for each market to make Starbucks’s experience to be part of the culture. It is
undeniable that Starbucks has a competitive advantage when it comes to quality, especially
when compared to other generic coffee commodity. However, in terms of convenience,
despite arduous efforts to establish Starbucks ate every corner, there are still more
supermarkets than there are Starbucks bars. Realizing the potential for this convenience
sector of the coffee market, Starbucks should actively pursuing substitutes that compete in
these areas, for example a pre-packaged drinks or offer tea in its shops as a preemptive
measure to fight off any teahouse looking to steal away coffee drinkers.