Professional Documents
Culture Documents
Our Corporate Profile: Company
Our Corporate Profile: Company
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Company
Our Corporate Profile
PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as nutrition
and always, good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP,
Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages
such as Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana 100% fruit juices, and juice based
drinks – Tropicana Nectars, Tropicana Twister and Slice, non-carbonated beverage and a new innovation Nimbooz
by 7Up. Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands.
PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are
free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and
traditional snacks under the Kurkure and Lehar brands and the recently launched ‘Aliva’ savoury crackers. The
company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful
choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in
Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their
packets.
The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 36 bottling
plants in India, of which 13 are company owned and 23 are franchisee owned. In addition to this, PepsiCo’s Frito Lay
foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its sustainability vision of making
tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the
country, consumers and farmers.
PepsiCo’s people are united by our unique commitment to sustainable growth, called Performance with Purpose. By
dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our
environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial
returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.
Brand Facts
PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats that deliver enjoyment,
nutrition, convenience as well as affordability
Beverages
PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Nimbooz, Mirinda and
Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as
Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice based drinks –
Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar Evervess Soda, Dukes Lemonade and
Mangola add to the diverse range of brands.
Foods
PepsiCo’s food division, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free
of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional
snacks under the Kurkure and Lehar brands. The company’s high fibre breakfast cereal, Quaker Oats, and low fat
and roasted snack options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s,
Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its
products contain voluntary nutritional labeling on their packets.
Quick Facts
PepsiCo established it's business operations in India in 1989
Invested more than USD 1 Billion since inception
Well known and loved global brands that delight and nourish consumers
Annual Report
Sustainability Reports
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.
Home
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Company
Our Mission and Vision
Our Vision
"To build India’s leading total beverage company, delighting consumers by best meeting their
everyday beverage needs, and stakeholders, by delivering performance with purpose, through
our talented people."
Annual Report
Sustainability Reports
Know More
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.
Website Development by
Home
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Company
Our Core Values and Principles
Our Commitment
Our values reflect our aspirations - the kind of company we want PepsiCo to be. We express our values in the form of
a commitment.
PepsiCo India also introduced a Speak Up line - a free hotline operated by a third party - which PepsiCo associates
may call to report any issues of concern, including those relating to values, Code of Conduct and accounting and
auditing issues. The line is accessible from anywhere around the world and callers remain anonymous.
Note: If you do not have Adobe Acrobat installed on your computer, you can download the software free of charge
Sustainability Reports
Know More
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.
Website Development by
Home
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Brands
Beverages
Pepsi
Youngistaan loves it. 200 million people worldwide love it. But what has made Pepsi the single largest selling
soft drink brand in India is actually a formula concocted a century ago in a far away continent.
1886, United States of America. Caleb Bradman, the man with a plan, got on to formulate a blockbuster
digestive drink and decided to call it Brad’s drink. It was this doctor’s potion that was to become Pepsi Cola in
1898, and eventually, Pepsi in 1903.
Pepsi has always played on the front foot and since its inception has come out with revolutionary concepts like
Diet, 2L bottles, recyclable plastic cola bottles and the enviable My Can.
Brand Advantage
Pepsi has become a friend to the youth and has led many youth cultures. Youngsters over the generations have
grown up with Pepsi and share an emotional connect with it, unlike any other cola brand. Be it parties,
hangouts, or just another day at home, a day is never complete without the fizz of Pepsi!
Pepsi, Cricket and Bollywood have been joined at the hip since the beginning. Shah Rukh Khan, Sachin
Tendulkar, Saif Ali Khan, Amitabh Bachchan, Kareena Kapoor, Priyanka Chopra, Virender Sehwag, M. S.
Dhoni, John Abraham, Ranbir Kapoor and Deepika Padukone are a few celebrities who will go any length for a
chilled Pepsi.
The Pepsi My Can is undoubtedly the most popular cola pack of all times. It is not just a pack but a style
statement for today’s youth.
IN THE NEWS
Pepsi sends 16 ‘First Ball Ka Captain’ winners to World Cup England 2009
Pepsi ‘Recycle’ campaign wins an Abby award at Goafest 2009
John creates frenzy at the new Diet Pepsi Slim Can launch in Mumbai and Delhi
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.
Home
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Brands
Beverages
7UP
Brand Advantage
For the past 2 years, 7UP’s ambition as a brand has been to capture and own the lemon refreshment territory
within the clear lime category. Lemon has proven to be a clear and relevant differentiator for the brand. Further,
it has allowed the brand to ladder up to an emotional payoff of uplifting refreshment.
After establishing itself as “The Lemon Drink ", in Jan 2009, 7UP continued to build further on the theme of
mood upliftment with its new tagline "Mood ko do Lemon ka Lift”
7UP’s brand communication is premised on the product’s natural lemon flavor , guaranteed to provide uplifting
lemon refreshment that raises one’s spirits.
Did You Know?
There are many theories for the origin of the 7UP name.
According to Professor Gary Yu (UCSB) and researchers for the popular "Uncle John's Bathroom Reader" the
name is derived from the atomic mass of Lithium, 7, which was originally one of the key ingredients of the drink
(as lithium citrate).
However, there are numerous myths explaining the name. Such as:
It's creator named the soft drink after winning at a casino with 3 rolls of 7 and the letter U.
The drink was formulated with seven flavours plus the bubbles from the drink's carbonation (the bubbles go up).
The original bottle contained seven ounces; its creator came up with the name while playing dice.
7UP was the 7th large commercial lemonade brand that tasted the same.
Before the formula changed in 2006, a can of 7UP included seven ingredients.
The "Up" in the drink's name might refer to the original inclusion of lithium citrate, when it was marketed as a
patent medicine to cure hangovers.
The name "7UP" was a reference to the Esotericism concept of the Seven Planes, made famous by the internet
series The Arrivals.
The name came at the Seventh-inning stretch "7UP" in baseball tradition.
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.
Home
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Brands
Beverages
Aquafina
Aquafina - The Purest part of you
Brand History
Aquafina was first launched in USA in the year 1994 and with its unique purification system and great taste,
Aquafina soon became the best selling brand in the country.
In India, Aquafina’s journey began with the Bombay launch in 1999 and it was rolled out nationally by the year
2000. On the strength of its brand appeal and distribution, Aquafina has become one of India's leading brands
of bottled water in a relatively short span.
Brand Advantage
Aquafina goes through a 5 step state-of-the-art purification process to give consumers pure water and perfect
taste every time.
Aquafina has been built through refreshing and edgy advertising. The ‘What a Body’ campaign has enabled the
brand to drive modern, premium, and youthful brand imagery in an otherwise undifferentiated category.
Bottled across India in 19 plants, Aquafina ensures its availability across more than half a million outlets. To
cater to varied consumer needs and occasions, it is available in various pack sizes like 300ml, 500ml, 1 ltr, 2 ltr
bottles and in bulk water jars of 25lts.
Aquafina is the face of PepsiCo’s water conservation initiatives and builds awareness on Pepsico’s efforts to
replenish and restore the water table through its pack-labels. To know more about our water conservation
efforts, please visit www.tomorrowbetterthantoday.com
WATCH THE AD...
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.
Home
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Brands
Beverages
Mountain Dew
In India, Mountain Dew set the soft drink category ablaze in 2003 with their iconic launch campaign “Cheetah
Bhi Peeta Hai”.
Brand Advantage
It is a soft drink that exhilarated like no other because of its daring, high-energy, active, extreme citrus taste.
Challenge, a can do attitude, adventure and exhilaration is deeply entrenched in its brand DNA and the brand
has always celebrated the bold and adventurous spirit of the youth.
This exhilaration and excitement of Mountain Dew has always been reflected in the high-adrenaline advertising
of the brand that connected it to outdoor adventure.
In 2007, the brand was re-launched with a completely new, punchier formulation with communication that aimed
at forging a strong emotional connect with our audience. Thus came about the "Darr Ke Aage Jeet Hai"
campaign, which acknowledged that fear was a very real and relevant aspect of the adventurous world and
Mountain Dew, as a brand wanted to encourage all youth in their moment of fear, to believe in themselves and
just go for it because beyond fear, lies victory.
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.
Home
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Brands
Beverages
Slice
Slice - Pure Mango Pleasure
Brand History
Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to become a leading
player in the category.
In 2008, Slice was relaunched with a 'winning' product formulation which made the consumers fall in love with
its taste. With refreshed pack graphics and clutter breaking advertising, Slice has driven strong appeal within
the category.
Brand Advantage
With the launch of “Aamsutra” campaign in 2008 along with a winning taste & most appealing pack graphics,
Slice created disruptive excitement in the category and celebrated mango indulgence like no other.
While other players have portrayed mango as a simple and innocent fruit, Slice celebrates the indulgence and
sensuality of consuming a Mango. The creative idea “Aamsutra” communicates the art of experiencing pure
mango pleasure through the taste of Slice.
As a first ever by any brand in the Juice and Juice Drinks Category, Bollywood’s reigning Diva, Katrina Kaif was
signed on as the Brand Ambassador on Slice.
Slice took INDULGENCE to a new level in 2009 with the launch of the ‘Slice Pure Pleasure Holidays’, giving its
consumers a chance to win luxuriant all-expense-paid holidays to their dream European destinations like Paris,
Vienna, Greece and Venice. To know more,visit http://www.mangoslice.com
WATCH THE AD...
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.
Home
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Brands
Foods
Cheetos
Cheetos
Brand History
Cheetos, a global brand, launched in India in 1995 has been positioned as a brand which inspires imagination
and a sense of adventure and fun.
Know
More
Brand Advantage
Why is Cheetos good for you?
All Cheetos products are made with healthier oil - Rice Bran Oil. This has led to a reduction in saturated fat by
40% in Cheetos products.
In two of our biggest variants (Masala balls & Cheese Puffs) we have reduced fat by 10% through product
improvement initiatives even as we maintain their taste profiles.
In the third main variant - Tangy Loops, the product has been improved by using wholegrain in its manufacture.
The new launch under Cheetos Whoosh is a source of Vitamin A.
Know
More
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.
Home
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Brands
Foods
Kurkure
Kurkure - Tedha Hai Par Mera Hai
Brand History
Launched in 1999 , this perfect 'namkeen' snack, fully developed in India, has become the torch bearer of fun
and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi
Chawla [2003] and Kareena Kapoor [2008], well-known actors in Indian Cinema.
Embodying the spirit of India, Kurkure has found a home in the hearts & minds of all and enjoys the position of a
strong Lovemark brand in India.
The spirit and twinkle of Juhi's personality complements and embodies what Kurkure stands for. Over the years,
Kurkure has journeyed effortlessly from being a snack with a twist to being an integral part of the tea time menu
to being an embodiment of lovable human 'imperfections' or 'tedhapan'.
Brand Advantage
- Cooked in RBO (Rice Bran Oil), Kurkure has 40% less Saturated Fat, Zero Trans Fats and No Added MSG.
- All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules that
govern the manufacture, distribution and sale of Kurkure.
- All ingredients are such that are used daily in all households today for preparation of various edible items.
Innovations
Kurkure has constantly re-invented to keep itself relevant to the Indian ethos and culture. Not only has Kurkure
provided an inimitable taste and superior quality, but it has also strived to do more for its consumers. It has
brought fame and joy to many through its'Chai-time-achievers' face on pack initiative.
Kurkure Desi Beats - Kurkure Desi Beats is an exciting new range of crunchy triangular snacks offering
irresistible Indian tastes. This newly launched sub-brand for the Youth personifies the inherent'Desi (Indian)'
spirit in all of us and gives one the license to be'Desi'. Desi Beats celebrates the contemporary Indian youth
who straddles both tradition and modernity and is confident in his Indian identity.
Know
More
Kurkure, a Snack SmartTM product, is a new age Namkeen and contains Rice meal, Corn meal, Gram Meal,
Edible oil, Seasonings, Salt, Spices and Condiments and Flavors (some or all in variants of Kurkure).
Search
Company
Brands
CSR
Media
Careers
Home
Brands
Foods
Lay's
Lay’s - Be a Little Dillogical
Brand History
Lay’s - world’s largest and favorite snack food brand, has also steadily established itself as an indispensable
part of the “snacking culture” in India since its launch in 1995.
Lay’s, with its irresistible tastes, international & Indian flavors and young imagery has established itself as a youth
brand and continues to grow in the hearts and mind of its consumer!
Know
More
Brand Advantage
Lay’s is a SNACKSMARTTM product is 100% vegetarian
Quality Standards
Lay’s is made in automated plants in three locations – Channo (Punjab), Kolkata and Pune.
These plants are also audited and certified by various external agencies. These certifications include
Lay’s is a SNACKSMARTTMproduct. Lay’s is made with India’s best quality fresh potatoes, simply sliced and
cooked in Rice bran oil, and then seasoned with delicious flavors!
Lay’s also answers the call of the ever growing ‘health-consciousness’ trend in India. It now has 40% less
Saturated Fat, Zero Trans Fats and no added MSG! Frito-Lay potato chips have taken out 40% of unhealthy
saturated fats for you
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.
Home
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Brands
Foods
Quaker Oats
Brand Advantage
Quaker Oats is a nutritious breakfast that helps reduce cholesterol.
Why is Quaker Oats good for you?
Know
More
Quaker Oats is a wholesome heart-healthy nutrition that is high in complex carbohydrates, high in fibre, high in
protein and low in sodium
Quaker Oats offer the complete whole grain "package" of complex carbohydrates, fiber, essential nutrients, and
phytonutrients - plant based substances with many health benefits. Each serve of Quaker oats provide 70% of
your daily whole grain requirement *
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.
Home
Contact Us
PepsiCo International
Search
Company
Brands
CSR
Media
Careers
Home
Brands
Foods
Uncle Chipps
The brand was acquired from Amrit Agro Ltd. in 2000 by Frito-Lay India. The extremely popular brand has
grown from strength to strength post acquisition with consumers feeling a very strong connection with it. Uncle
Chipps is'warm playful, lively, companionable and traditional-at-heart', just like the Uncle everyone in the family
related to and no family gathering is complete without!
Brand Advantage
Quality Standards
It starts on farms in select regions across India where the best potatoes are specifically grown for Frito-Lay to
make great tasting chips. Upon arrival at plants, it can take as little as 24 hours for the chips to be made. This is
how Uncle Chipps Chips are made:
Sitemap
Terms of Use
Privacy Policy
If you would like to contact Customer Care, please email
consumer.feedback@intl.pepsico.com or call us at 1800224020
RSS
2010 Pepsi Foods Pvt. Ltd.