THE C I V I C

BREWS " WE
NURTURE YOUR
HEALTH "
8-PART FINAL OUTPUT
 People

Leader : Balani, Kurt Russell T.

Members :
Bismonte, Luis Miguel
Lava, Jo Ann
Chuck, Polline
Nicole, Lyanne
Pesidas, Jhon Louise
Politico, Algene
Osayan, Michaela
Roquid, Juan Antonio
Sections
Problem
Solution
Product
Market Size
Unique Selling Proposition
SWOT Analysis
Marketing Plan
Financial Plan
 Problem
This intense heat has become one of our major
problems including the Covid-19 pandemic. Numerous
milktea shop has been forced to close up ever since the
pandemic become worse. Many Milk tea shop goers
were not ready for this type of sudden changes in their
usual needs.Work- from – home set-up became the
optimistic choices for both business and employees .
Milk tea is still their staple when it comes to jump –
starting their day at home , and the safest way to enjoy
the good quality and accessible milktea whileworking,
studying is to have it delivered into your respective
houses.
 Solution
The civic brews aims to become one of the
successful online milk tea shop in the Makati
Area . It is a both virtual and one spot milk tea
shop that serves those who wants refreshing
and healthy milk teaduring in time of a hot
weather, while staying at home .
 Product
The CivicBrew offers homebrew milk tea with different
types of creation varies to the country of origin. The
majority of the ingredients or materials are locally and
internationally sources of a variety of tea across the
world.
 Market Size

The numbers of customers may range up to 200-

400 as per monthly statistics from facebook and
engagement rate. The civic brew business is quite
small to become a building business for people to
stay and enjoy so it decided to become a delivery
milk tea shop business
O Unique Selling
Proposition
One of the unique selling propositions of
the civic brews is the process itself and the
heart of every brew we make and also the
time and effort. Aside from the process,
the civic brews also supporting those who
are really in need and who are highly
affected by the pandemic.
STRENGTHS
SWOT Analysis
We are able to use spare time we get while not in classes to
help the business grow.

We can use our connection to teachers and other students to

help.

We can also use the thoughts of other students to have our

product more suitable to people.

We can use our knowledge as CSS students have a our own

personalized website.
WEAKNESSES
There are some days where we cannot do businessas we
have classes in those hours.

We also gonna argue a lot as we don’t have much experience

We are gonna use the book of recipes for our

milktea as we don't have the experience to make
our own custom milk tea.
OPPORTUNITIES

We can make use by the pandemic

to open up a website or online
advertise of our milk tea.
 Threats

We don’t have the ability to go outside to make the

deliveries so we have to make use of a online business
to have our product delivered productively for us
during this pandemic
 Marketing Plan
The people we target are teens and young adults
who love milktea and coffee, the objection of this
business is we need to go online or promote our
business online so people will easily know the
increase of our sales online by 20% within 5 months
and can sales 30% off of our product physically and
also we can promote it in social media like on our
Facebook Page : The Civic Brews Milk Tea House
and also in our vlog and infograph by assigning
someone in our social media vlog and infograph so
our target person will easily to know.
 Financial Plan

In this time of pandemic we choose to make a milk tea

shop were you will just to order and where you can leave
or go immediately and enjoy our milktea, to this kind of
process of buying a milk tea for our shop , there is a lower
chances that you might get infected from the virus . to
successfully accomplish this plan we need a lot of money
that goes around to 50k – 60k to this estimated budget it
includes all the materials and ingredients, equipments, etc.
that we need for our milktea shop.
 NOTE
Be creative. No composition/design rules, just follow the
template (I'd appreciate if you don't use too much colors
and unnecessary stolen pictures).
Deadline is on ___________.