Xavier University-Ateneo de Cagayan

Basic Education Department

Senior High School

Science, Technology, Engineering and Mathematics (STEM)

BUSINESS PLAN

INFRATECH ENTERPRISE
“GeoWave Earthquake Detector”

Princess Allysa Eyog

Jay Lord Ignalig

Zippy Moss Medalla

Bea Andrea Moncay

Christine Mae Panganiban

Antonino Soriano

Juhaira Villacrusis

Hershey Moselle Zayas

February 09, 2022

 TABLE OF CONTENTS

PAGE

TITLE PAGE I

TABLE OF CONTENTS II

EXECUTIVE SUMMARY III

MANAGEMENT AND ORGANIZATION

Company Name 7

Company Logo 7

Business Address 7

Vision and Mission 8

Key Personnel 8

Organizational Chart 9

Type of Ownership 10

Capital 10

Salary of Employees per Month 11

External Management 11

PRODUCTION PLAN

Purpose of the Product 13

Products Unique Feature 15

Production Process 15
 Distribution Logistics 21

Regulatory and other Compliance 21

MARKETING PLAN

Marketing Analysis 53

Marketing and Sales Strategies 53

Product Characteristics and Features 55

Pricing Policy 56

Price Based on Demand 56

Annual Sales Projection 57

FINANCIAL STATEMENT

Projected Income Statements 69

Projected Statement of Cash Flows 70

CURRICULUM VITAE 71
 EXECUTIVE SUMMARY

1. Business Description

According to ElGabry (2019), the word "infrasound" refers to audible sound waves
with frequencies ranging from 0.003 to 20 Hz. Since the historical explosion of the Krakatoa
volcano in 1883, the significance of infrared sound has grown. The rupture or movement of
the ground atmosphere due to earthquakes is one of the natural seismic activity origins.
Hence, Infratech Enterprise aims to create a system that employs infrared technology to
detect geological activity within the ground, namely geological earthquakes. The cutting-edge
technology enables infrasonic initiation, which implies it identifies vibrations below the
frequency of sound waves detectable by humans to warn of geological tremors and sends the
message to us. Furthermore, to provide more in-depth coverage of what the product may do,
the technology permits recognition of seismic waves within the earth's ground, and upon
monitoring motion, it relays the message via an application that consumers can run. The
gadget and the merchandise will be linked via a wireless network, allowing for a better user
interface between the consumer and the application.
This device is appropriate for usage in schools, malls, and other places where an
earthquake alert system is required to ensure the safety of the people present, such as
targeting various crowded places. Our product is made up of two sorts of cube devices that
are linked together to work. 1 transducer cube device and 1 analog cube device, with the
analog cube device being where the customer may connect/insert the power cord to work,
and the digitizer cable is where the consumer can connect to any digitizer accessible. The
transducer, on the other hand, is made up of two parts: the core of the sensor, which is an
aneroid capsule coupled with a magnet and a coil transmitter, and the transducer itself. A
secondary winding wrapped around the main one allows for remote calibration, thus
lengthening the device in order to exclude external factors such as normal shaking of the
building caused by people's movement or vibrations through loudspeakers. After the
transducer and analog cube device are attached, our sensor will be mounted to a 110 mm
thick and 8 m long steel rod. Enough to keep the cables safely contained within the steel rod
that is fastened to our sensor. The battery container and a metal figure resembling a steel
wheel are located at the top of the steel rod. The aim of the steel wheel-like metal figure is to
drill the product below the earth at the consumer's desired depth. Infratech will give the
consumer appropriate software for detecting infrared radiation as well as a battery for the
gadget. Our goods, along with the user's manual, will be packaged in a case.

2. History

As the Philippines is situated in the Ring of Fire, a vast Pacific Ocean region where
many of Earth's earthquakes and volcanic eruptions occur. Hence, for many years the
Philippines has been a victim of earthquake eruptions. Crowded places have been affected
and structural faults have sunk. And thus arose GeoWave: Earthquake Detector, the product
that will enable the further pre-and post-assessment of various locations, enabling user
interface and understanding how we can further advance architectural structures.

In the year 2022, Infratech Enterprise was formed in the middle of a global epidemic.
The organization aspires to provide services that are unlike anything else you'll discover in
any company. Princess Allysa Eyog, Jay Lord Ignalig, Zippy Moss Medalla, Bea Andrea Moncay,
Christine Mae Panganiban, Antonino Soriano, Juhaira Villacrusis, and Hershey Moselle Zayas
are among the company's eight passionate individuals who are adamant that it is our duty
and responsibility to advance architectural structure through our product.

3. Product or service overview

Core Product

The company plans to release a product called GeoWave: Earthquake Detector,

which will provide consumers with information on various geological movements. The
product enables a post-earthquake evaluation method that displays how the location's
surrounding area has been affected by the earthquake, this is measured through the basis of the
PHILVOCS Earthquake Intensity Scale (PEIS). Furthermore, this product ensures that it can be used
in both the public and private sectors, such as community barangays and educational schools.
Furthermore, the product may provide consumers with a number of advantages, including
improved message reception, user interface, easier access to the product, which includes
today's knowledge of using applications as a medium for communication between the user
and the product, device durability, and long-term use, and the ability to relay post-assessment
information.

Actual Product

The actual product composes of raw materials such as a 2kg transducer cube which
composes of a 35mm magnet plate and a 0.5mm coil, a velocity transducer, an aneroid
capsule, and a 47mm metal cylinder tube. A 1kg analog cube which composes of a metal
cylinder, power insert cable, and digitizer insert cable. And a BB 10V Ion Battery, 4m power
cable, 4m digitizer cable, and shockproof container package. Furthermore, the product is
designed with the colors black, silver, and white. With a varied range of 0.5 sq km for an
average size building (per pin) and 1 sq km for a huge size building (per pin) to ensure accurate
acquired data of the seismic waves.

Augmented Product

The company's goal is to provide a variety of services related to the purchase of a

product. We provide a two-year warranty and a free installation service upon purchasing the
product, as the team aspires to make sure the product is well-placed and easy to use for
customers. In addition, our customer support department may provide a variety of hotlines
for various areas for post-consultation from expert architects, technical engineers, and
software engineers from the company that can provide discourse on the business’ structural
integrity or problems on the user’s bought product. As a result, a consumer-friendly directory
on how to utilize the product should be included.

4. Financial Overview

We offer you the one-of-a-kind earthquake detector with a better user interface,
“GeoWave: Earthquake Detector” for ₱ 4,999.00. Infratech Enterprises offers 2 varied pins,
one that has a range of 0.5 sq km for average size buildings and a 1 sq km for a huge size
building.

5. Future of the Business

The company’s future aspires to be a more forward-thinking corporation that

continues to produce cutting-edge technology in the field of seismology that benefits both
the company and its customers. Inquiring about stepping up to be part of urban development
planning of the structural level of residential and non-residential locations, enhancing
structural stability. Aiming to target a variety of industries, including medical, educational,
and others. Progressing into a more social concept of becoming a consultation firm for buying
suitable land locations that can be used and involved in business ventures for urban
development and planning, hence seeking landmasses that are stable and secured to be
utilized by establishments or real estates. Soon the development of Infratech Enterprises
would be able to predict and pinpoint earthquake directions and their epicenter.
 MANAGEMENT AND ORGANIZATION

Company Name

- The company name was inspired by the words, ‘Infrasonic’ and ‘technology’, thus
taking the first syllables of those two words and conjoining them together came
Infratech Enterprise.

Company Logo

- The company logo is a simple and comprehensive design meant to emphasize the first
letter of ‘Infra’ and ‘Tech’, hence merging them in a way that they form one logo, while
a sensor icon is placed on top of the letter ‘i’.

Business Address

Block 5, Beacon Avenue, Pueblo de Oro, Cagayan de Oro City. This is located near the Beacon
Boutique Hotel
Vision and Mission

Vision
Infratech Enterprise aspires to be the Philippines' premier structural company,
focusing on user-interface systems for structural integrity and accommodating consumers as
a consulting firm for urban development planning by 2027.
Mission
As a Technological Enterprise, Infratech Enterprises aims to be a leading company that
utilizes scientific methods through GeoWave. Developing a system that is accessible to
improved consumer and professional services by developing and strategically leveraging
technological structures and networks. Improving and concentrating on the creation of
numerous softwares that advance user-interface management and provide deeper access to
rapid services.
As Entrepreneurial Scientists, we ensure that the consumers receive a high-quality and
well-researched product in the field of science. offering a solution that not only ensures
structural integrity but also enables for data analysis of infrastructure pre- and post-
assessments Biomimicry in business as a means of advancing today's area of science and
information on expanding technological horizons.
As urban and rural developers, Infratech Enterprises desires to fortify structural
planning within the community with its architectural consultations for various public and
private establishments. Developing accessible networks for follow-up consultations that
enable for improvements to the current architectural examination of customers' properties.
We live to battle structural faults and enlighten structural reliability, and our products
will accompany you on every journey. Mitigating barriers through providing quality products
and services that repair and strengthen structural flaws. Join Infratech Enterprises in
upgrading structural integrity and promoting the welfare of buildings.

KEY PERSONNEL

- The company includes eight important individuals who will guide and assist the company
in various tasks and responsibilities:

1. Chief Executive Officer / Architect - Arch. Bea Andrea C. Moncay, PhD

2. Associate Chief Executive Officer / Architect - Arch. Jay Lord P. Ignalig, PhD
3. Chief Financial Officer / Technological Engineer - Engr. Juhaira Villacrusis, PhD
4. Operation Manager / Seismologist - Christine Mae R. Panganiban, PhD
5. Marketing Manager / Technological Engineer - Engr. Princess Allysa J. Eyog, PhD
6. Purchasing Manager / Technological Engineer - Engr. Antonino Soriano, PhD
7. Customer Relations Officers / Software Engineers- Engr. Zippy Moss H. Medalla, PhD
/ Engr. Hershey Moselle N. Zayas, PhD
Organizational Structure/Chart
Type of Ownership

InfraTech Enterprise is a general partnership. We've all joined forces to run a

profitable business. There are no requirements for the agreement to be in writing or for it to
be filed with the state. We can't sell any of our GeoWave Earthquake Detectors without the
permission of our employees. Most states regard partnerships to be different entities from
their partners, allowing them to hold property and sue and be sued in their own names. The
company is run by the company’s 8 shareholders, who handle the company's operations and
affairs.

Capital

NAME CAPITAL CONTRIBUTIONS

Bea Andrea C. Moncay

₱293,750

Jay Lord P. Ignalig

293,750

Zippy Moss H. Medalla

293,750

Princess Allysa J. Eyog

293,750

Christine Mae R. Panganiban

293,750

Hershey Moselle N. Zayas

293,750

Juhaira Villacrusis
293,750

Antonino Soriano
293,750

Total Capital
Contributions
₱2,350,000
Salary of Employees per month

Employee’s Name Monthly Salary

Bea Andrea C. Moncay ₱ 10,000

Jay Lord P. Ignalig ₱ 10,000

Zippy Moss H. Medalla ₱ 10,000

Princess Allysa J. Eyog ₱ 10,000

Christine Mae R. Panganiban ₱ 10,000

Hershey Moselle N. Zayas ₱ 10,000

Juhaira Villacrusis ₱ 10,000

Antonino Soriano ₱ 10,000

Total Monthly Salary Expense ₱ 80,000

External Management

The Infratech Enterprises will assemble various operating and interesting businesses
that might be possible partners in the investment of our product in order to achieve success
in our company's future endeavors. Organizing a variety of third-party organizations to help
us promote our goods by persuading other customers and allowing our company to gain a
wider audience. As a result, the company's business would undoubtedly expand and be
influenced in a variety of ways, as third-party influencers would be able to influence and
promote our product to various public and private sectors that are interested in it. To begin,
presenting our product to school administrators and officials from our local barangays could
be a means for us to expand and become more well-known. They may be able to assist us in
getting more investors for our company as a result of this. Overall, we may be able to locate
and develop agents for our company, as well as assist possible investors and consumers in
their development and expansion.
 PRODUCTION PLAN

Purpose of the product

One of the natural seismic activity origins is the rupture or movement of the ground
atmosphere caused by earthquakes. As a result, as pioneers of the earthquake sensor
industry. We, Infratech Enterprise, chose to bio mimic Elephant’s infrasound as a way of using
it as a mode of communication to fortify structural integrity, warn others of impending
danger, coordinate group movement, provide post-earthquake analysis and structural
consultations. Infratech Enterprise provides an innovative, environment, and user-friendly
technology observable by users. Infratech Enterprise intends to develop a system that uses
infrared technology to detect geological activity within the ground, including geological
earthquakes, thus utilizing PHILVOCS Earthquake Intensity Scale (PEIS) as a basis, dividing
them into 3 parts for the alert system scale which identifies the hertz based on a study done
by Tosi, et al., (2012) wherein a minor earthquake identifies with 5 to 60 Hz, moderate with a
60 to 200 Hz, and major with more than 200 Hz. The cutting-edge technology permits
infrasonic initiation, which means it detects and transmits vibrations below the frequency of
soundwaves observable by users to warn of geological tremors. Furthermore, it sends the
message via an application that users can run as identifying the S and P waves through a graph
and a 3D Rendering assessment.

Demonstration of the product placement around a corporate building

 Demonstration of the product detecting seismic waves around a certain location of the
corporate building

3D demonstration of the product detecting seismic waves around a certain location of the
corporate building
 PHILVOCS EARTHQUAKE INTENSITY SCALE (PEIS) is the basis of the application’s alert
system divided into three parts

Product Unique Feature over Existing Products

The product that Infratech Enterprise intends to develop is named "GeoWave:

Earthquake Detector." Infratech Enterprise sets itself apart from other companies as it is the
first to develop a product that allows for the identification of earthquake waves. As a result,
the company has established a better solution: we developed a product that enables a post-
earthquake evaluation approach that demonstrates how the earthquake impacted the
surrounding environment. With GeoWave: Earthquake Detector, it can be used in both the
public and private sectors, such as community barangays and educational schools. Another
approach for the enterprise to accurately detect earthquakes is to install it underground, with
a battery and any digitizer device on the market that can be used to link in the sensor. Making
it a user-friendly product and providing an improved message receiver feature is one method
to give our consumers a distinct experience. Infratech Enterprise has also produced GeoWave:
Earthquake Detector to be an environmentally-friendly product since our product is
composed of alloy steels that will not corrode and can help reduce waste production.

Production Process:

Production Process Production Process Materials needed Time

Steps description

Step 1: Planning the The 1st step that our No materials 2 weeks
product's concept company should do needed
 is to figure out
what’s the concept
of our product, how
it can benefit us
sellers and also our
consumers.

Step 2: Research of Next step is to No materials needed 4 weeks

our future product research more of the
future product.
Conduct a survey,
analyze data, and
apply it to our future
product.

Step 3: Designing of The 3rd step is No materials needed 1 week

Product designing the
product, this can
help our company
give a better and a
unique feature in our
product.

Step 4: Gathering After the necessary - Alloy steel 1 day

the materials preparation for our - Steel melting
product we will then machine
proceed to gather - Wires
the materials. This is - Sand casting
to verify that the - Transducer
correct block
measurements for - Analog block
the materials are
used in our product.

Step 5: Molding of Before assembling - Alloy steel 1 hour and 45

Cylinder tubes our product we need - Steel melting minutes
to mold the body by machine
turning it into a - Sand casting
cylinder alloy tube
through sand
casting.
Step 6: Molding of After molding the - Alloy Steels 1 hour and 45
screw-like tip cylinder tubes. We - Steel melting minutes
will be molding the machine
screw-like tip - Sand casting
through sand
casting.

Step 7: Molding of After molding the - Alloy Steels 1 hour and 45

steering-wheel-like screw-like tip. We - Steel melting minutes
head will be molding the machine
steering-wheel-like - Sand casting
head to attach it to
the cylinder where
the battery
compartment is also
located.

Step 8: Molding the Since almost all of - Alloy steels 2 hours

Sensor’s vessel the parts of the - Steel melting
product have been machine
molded. Next, will be - Sand casting
the sensor’s vessel.

Step 9: Assembling Since we’ve already - Power Cable 1 hour

of the analog pins molded the sensor’s - Digitizer
vessel, the next thing Cable
to do is to assemble - Analog pins
the analog pins. By vessel
putting the printed - Printed
circuit board below circuit board
the analog pins
vessel and
connecting the
power cable inserter
to its perspective
place together with
the digitizer cable
inserter.

Step 10: Assembling After forming the - Aneroid 1-hour

of the transducer analog pin, the only capsule
pins left to assemble for - Magnet and
 the sensor to work is coil
to assemble the - Velocity
transducer pins. transducer
Together with the - Transducer
velocity transducer pins vessel
that is wrapped
around with coil, and
the aneroid capsule
we insert it to the
transducer’s vessel
upside down where
there is a magnet
being attached
inside and locked it
in place.

Step 11: Assembling After assembling the - Transducer 45 minutes

of Sensor pins, we need to pins
attach them - Analog pins
together to assemble - Molded
the Sensor. Sensor’s
case.

Step 12: Testing of We need to test the - 10V Ion 30 minutes

Battery and cable battery of the Battery
wires product before - Wires
putting it in the
compartment and
also, to ensure that
the wire cables
function.

Step 13: Assembling In assembling the - Molded 15-25 minutes

of Product Product, we can Screw-like tip
screw them together - Molded
from the cylinder steering-
tubes up to the wheel-like
screw head-like tip. - 12 V Battery
We should also make - Wires
sure that the power - Molded
cable are attached Cylinder
 first to the sensor up tubes
to the battery and - Assembled
the digiter up to the sensor
outside of the
product to
completely see the
overall product.

Step 14: Product After the product is - Assembled 30 minutes

Testing assembled, we need Product
to test-drive if the
product is suitable
for the market.

Production Cost

Direct Materials for making one unit of GeoWave: Earthquake Detector

Qty Unit Item Price Total

1 35 mm Magnet Plate ₱ 5.00/ 5mm ₱ 35.00

1 0.5 mm Coil ₱30.00/0.5 mm ₱30.00

1 - Velocity Transducer ₱160.00/1 ₱160.00

1 - Aneroid Capsule ₱200.00/1 ₱200.00

1 meters Power Insert Cable ₱90.00/1 ₱90.00

1 meter Digitizer Insert cable ₱115.00/1 ₱115.00

1 4m Power Cable ₱20.00/ 1 m ₱80.00

1 4m Digitizer Cable ₱21.25/ 1 m ₱85.00

1pc large Shockproof Container ₱150.00/pc ₱150.00

Package
 1 2kg Structural Steel Square ₱61.10/kg ₱122.20
Bar (A36)

1pc 10v 10V Ion Battery ₱824.00/pc ₱824.00

1pc small LCD Display ₱342.00/pc ₱342.00

Multifunctional
Indicator Panel

1 pc - GeoSIG GMSplus ₱1,557.00/1 ₱1,557.00

Measuring System

Total/No. of servings: 1

Total Direct Materials: ₱3,790.20

Direct Labor

Monthly Wages Total Products Produced/ Direct Labor/ Unit

Month

₱ 10,000.00 500 ₱ 20.00

Factory Overhead

Overhead Total cost/ Month Total Products Factory Overhead/

produced/ Month unit

Water ₱150.00 500 ₱ 0.30

Electricity ₱16,727.64 500 ₱ 33.46

Total Factory Overhead/unit ₱ 33.76

Production Cost per Unit

 Direct Materials ₱ 3,790.20

Direct Labor ₱ 20.00

Factory Overhead ₱ 33.76

Total cost Per Unit ₱ 3,843.96

Mark-Up (30%) ₱ 1,153.20

Selling Price ₱ 4,997.16

Adjusted Selling Price ₱ 4,999.00

Distribution Logistics

In our shop, we provide both in-store and online services to a wider spectrum of
customers. We use two social media platforms: Facebook and Instagram, as well as our
company's official website. Our company and production sites are in the same location for
easier delivery and much less inconvenience for our employees. We can then use Maxim to
provide delivery services for local and intra-city transactions. For delivery outside of
Cagayan de Oro City, we can use LBC and J&T Express.

Regulatory and other Compliance

 MARKETING PLAN

7 PS (Marketing Mix)

A. Product

GeoWave: Earthquake Detector is the company's product. The product is

designed to provide a wider variety of alerts for geological movements, hence the
words 'Geo' and 'Wave,' which
indicate that it detects frequency
within the ground. GeoWave:
Earthquake Detector is designed to
assist many sectors that do not
receive or receive messages from
the National Disaster Risk Reduction
and Management Council on a
timely basis (NDRRMC). The device
has a sensor that detects geological
movement along with the earth's
crust and sends a signal to the user's phone, making pre- and post-earthquake
assessments easier to access. A product that enables infrasonic innovation to be a
future progression that advances the betterment of the environment around you
while also improving today's technology.

How is it installed?

GeoWave Earthquake
detectors can be installed by
planting or drilling it to the ground.
We innovate it in a way that it can
be easily drilled in the surface of
the earth. The screw tip is the
product part that made all of this
possible.

In the picture (right), is an example

of an illustration to demonstrate
how our product is installed in the
ground.
B. Price

The final selling price of the GeoWave: Earthquake Detector is ₱ 4,999.00,

including the direct materials, direct labor, factory overhead, and the 30% mark-up,
thus amounting to a total of ₱ 4,997.16 For it to become more precise and
comprehensive for the market, the value has been rounded off into ₱ 4,999.00.

C. Place

For the business to stabilize, the home of Infratech Enterprise is located at Blk
5, Lot 2, Beacon Ave., Pueblo de Oro Business Park, Upper Carmen 9000 Cagayan de
Oro, Philippines. This is located near the Beacon Boutique Hotel, for the location of
the business, this hits the target market which is the main benefit of GeoWave:
Earthquake Detector which is to cater to homes and schools. Beacon Avenue is in the
uptown area of Cagayan de Oro City, which is abundant with many subdivisions and
barangays surrounding and near it which are Camella Homes, Hillsborough, Gran
Europa, Xavier Estates, Golden Glow Village, and many more subdivisions and homes.
The place is also near schools such as the Andrew L. Gotainun Sr. Center for Integrated
Technologies, campus for TECH-VOC, and AL-GCIT students at Xavier University.
Others are the Xavier University Grade School and Junior High School, Corpus Christi
School, Rosevale School, and Fr. William F. Masterson SJ, Elementary School. The
business being an area that is being surrounded by homes and schools, it can benefit
these groups as it is convenient for all. We will gain customers from being in the
beacon of it all, individuals, families and organizations and institutions are the people
who are being catered by this business. The locations are also near buildings and
companies such as Concentrix, a call center and a condominium, the Primavera
Residences Condominium, these companies are also our targeted consumers. This
could help them as they would be interested in our product by being in close proximity
with them, for them to potentially invest in our product and to be able to cater to their
needs as big companies. Our customers or visitors will find it easier and more
convenient to come to our store. We'll be checking out our product to ensure
consumers that Infratech Enterprise is a trustworthy business. Since it is located in the
city, this location may be an advantage for us as it allows us to attract a huge number
of potential customers. Not only that but when it comes to potential customers that
do not reside in the city who are interested in purchasing our product, it would be
much more convenient for Infratech Enterprise and beneficial to those consumers as
shipping and delivery would not be a problem and another form of selling the product.
Beacon Avenue is also located near SM Uptown Mall which is part of the private sector
which is a target consumer of the business, this could help bring people to our store
as they are close to one another and even advertise it inside the mall as by our
salespersons giving posters. This could help benefit the mall as it is a private sector
that has people always being inside of the infrastructure as it also is a big area. The
uptown area of Cagayan de Oro City is slowly being populated more and more and has
been a good place for businesses. It would provide our customers a sense of security,
allowing them to feel at ease whenever they visit or shop at our store.

● Property Usage: Office and Consultation Firm

● Transaction type: Rent

● Property floors: 5

● Price: ₱ 7,000/month
 D. Promotion
- Market Target: Public Sectors (Barangays) and Private Sectors (Corporations, NGOs,
etc.)
- Product Label: GeoWave: Earthquake Detector
- Color Scheme: Green and Yellow
- Company Name: Infratech Enterprise
- Company Logo:

- Tagline: “Always Alert, Always Prepared”

- Social Media Accounts:
- Facebook: Infratech Enterprise
- Instagram: @infratechenterprises

Examples:

1. Start- up Convention

As a start-up, to introduce our product we will be participating in the Philippines' biggest

virtual business expo for SMEs, startups & Entrepreneurs. This convention helps in boosting new
businesses, with more than 100 exhibitors and 3,000 visitors this could be an opportunity to learn how
to grow our business and also meet potential customers. An avenue where Infratech Enterprise can
boost and showcase what the business has to offer is the GeoWave: Earthquake Detector. The
Business Expo is shown on a platform enabling attendees to view exhibitors' products and services.
It can provide exposure towards our business but also learn from others to use it as a networking
event that can interact with people through learning sessions.
 2. Convention and Exhibition

We will be attending the Philippine Semiconductor & Electronics Convention and

Exhibition in order to promote our goods. Among the 300+ semiconductor and electronics
firms and suppliers that are members of SEIPI, we will have the opportunity to meet new
customers, suppliers, and partners. The show includes semiconductors, computer-related
products, consumer electronics, communications and radar, automotive electronics, solar,
office equipment, telecommunications, medical, industrial. This convention allows us to
showcase our product the GeoWave: Earthquake Detector as the PSECE is the Philippine
electronics sector's main business forum, where industry executives, senior middle
management, industry experts from semiconductor and electronics manufacturers, as well as
support industries, meet to discuss concerns, future orientations, and topics of importance to
sustain the competitiveness of the industry. The main objectives of this convention is to
intensify awareness of the presence and contribution of the Philippine Electronics Industry to
the economy and create a platform for manufacturing companies and potential suppliers to
meet and consult through business matching, exhibitor’s presentation and reverse trade fair.

We will also be taking part in the World of Consumer Electronics Expo and World of
Safety and Security Expo which is one of the leading B2B consumer electronic trade shows
and personal safety, defense, and security in the country. The expo also includes business
matching that will help our company to search for business contacts and investment
prospects with the other participating companies and trade show visitors. This event could
also help us to fully showcase our product the GeoWave: Earthquake Detector Pin to be
known as the expo highlights emerging businesses and their products.
 Another convention Infratech Enterprise will be attending is the Philippine Suppliers
& Manufacturers Exhibition (PSMEX). It is an international event that appeals to both local
and international consumers. This event helps our company by showcasing our products,
which provides exploratory chances for Philippine manufacturing businesses. It gives us an
opportunity to meet leading end-users and learn effective techniques for growing our supply
chain and more.

3. Publicity (Social Media)

Using social media to branch out to a bigger audience as it is a big platform that is
being used by many. To create social media presence, to be able for our business to interact
with our consumers. Instagram and Facebook are social media platforms and applications that
Infratech Enterprise will utilize to share content out GeoWave: Earthquake Detector. Create
exposure for our business and what Infratech Enterprise can offer to people, Facebook and
Instagram and commonly used apps that are used daily by people.

Publicity (Posters)
One of the easiest ways to advertise our product is to create a presence towards it,
having posters and promoting printed media is one to achieve that. It can attract customers
to inform them about GeoWave; Earthquake Detector, a poster that is conceptualized with
compelling visuals and informative content can be hugely effective in attracting and helping
people to be interested also in our business for what we have to offer but also raise visibility
for both.

4. Website

A website can help our business with expanding its adaptability and credibility. It
likewise assists with giving a positive impression that the company is greater and more
effective. Our site sets our business, constructs trust, and gives possibilities for certainty to
make the following stride and purchasing decision of clients. This contains information
towards our business and our product, with the social media and promotional materials and
activities as well. Establishing a service-based business website is to convince website visitors
that they should become customers of the service company. This is accomplished by
establishing the organization in the target market as a credible, trustworthy, and experienced
service provider.
F. People

ARCH. BEA ANDREA C. MONCAY, PhD

Chief Executive Officer (CEO) / Architect

The CEO is the company's highest-ranking executive, and he or she oversees making
the company's most important decisions. The person in charge of gathering resources to help
the firm and its employees. The person in charge of facilitating and overseeing the operational
and structural changes that have a direct impact on the organization's growth. Responsible
for approving the whole team's ideas and product suggestions. In charge of accepting
consultations about consumers’ infrastructures and enhancing architectural designs.

ARCH. JAY LORD P. IGNALIG, PhD

Associate Executive Chief Officer (CEO) / Architect

After the president has clarified and carried out the company's goals and obligations,
the Vice President takes over the reins. Assists the president in any absences and ensures that
all business activities inside the organization are managed and overseen. In charge of
accepting consultations about consumers’ infrastructures and enhancing architectural
designs.

ENGR. JUHAIRA VILLACRUSIS, PhD

Chief Financial Officer / Technological Engineer

 The Chief Financial Officer's (CFO) job includes securing funding from outside sources,
as well as planning, implementing, managing, and administering all aspects of a company's
financial operations, such as business planning, budgeting, forecasting, and negotiating. In
charge of accepting consultations about consumers’ technological problems within the
system.

Responsible for:
● Meetings planning
● Making agreements with the other parties

ENGR. PRINCESS ALLYSA J. EYOG, PhD

Marketing Manager / Technological Engineer

The complete marketing operations of the company are overseen by the marketing
manager. Assisting in the development of a marketing strategy, doing market research, and
devising, directing, and coordinating marketing operations. The face of the firm helps to the
implementation of suggested marketing strategies by providing promotional materials to
reach out to potential consumers. In charge of accepting consultations about consumers’
technological problems within the system.

ENGR. ANTONINO SORIANO, PhD

Purchasing Manager / Technological Engineer

The purchasing manager oversees distributing a company's financial resources, which

includes daily reporting, reviewing objectives, and budgeting. Assisting in the organization's
financial health, managing employees, and identifying cost-cutting options. In charge of
procuring commodities that the company needs, such as production materials and other
items; interacts with the chief financial officer on the list of items to be acquired; and works
with the finance manager on procurement approval and expense tracking. In charge of
accepting consultations about consumers’ technological problems within the system.

CHRISTINE MAE R. PANGANIBAN, PhD

Operation Manager / Seismologist

Operation manager is responsible for the organization's product development and

oversees all aspects of the product life cycle, including assembling and focusing on item and
client requirements, defining the product vision, and collaborating closely with design, sales,
marketing, and support to ensure revenue and customer loyalty. Ensures that the offered
products are in good shape and that the store is well maintained by implementing the
appropriate methods and strategies throughout the organization. In charge of further
identifying and researching data and analysis on geological movement and how greatly it
affects the consumers’ infrastructures.

ENGR. ZIPPY MOSS H. MEDALLA, PhD / ENGR. HERSHEY MOSELLE N. ZAYAS, PhD

Customer Relations Officers / Software Engineers

Customer Relations Officers are the company's front-line employees who oversee
meeting the needs and concerns of customers. The face of the firm that helps in directing
consumers to the proper line of consultations for whatever problem they might face between
the software, technological issues, or the infrastructure itself. In charge of accepting
consultations about consumers’ software problems, especially with the application.

E. Process

Step 1: Planning the product's concept

- The 1st step that our company should do is to figure out what’s the concept of our
product, how it can benefit us sellers and also our consumers.

Step 2: Research of our future product

- Next step is to research more of the future product. Conduct a survey, analyze
data, and apply it to our future product.

Step 3: Designing of Product

- The 3rd step is designing the product, this can help our company give a better and
a unique feature in our product.

Step 4: Gathering the materials

- After the necessary preparation for our product we will then proceed to gather the
materials. This is to verify that the correct measurements for the materials are
used in our product.

Step 5: Molding of Cylinder tubes

- Before assembling the product we need to mold the body by turning it into a
cylinder alloy tube through sand casting.

Step 6: Molding of screw-like tip

- After molding the cylinder tubes. We will be molding the screw-like tip through
sand casting.

Step 7: Molding of steering-wheel-like head

- After molding the screw-like tip. We will be molding the steering-wheel-like head
to attach it to the cylinder where the battery compartment is also located.

Step 8: Molding the Sensor’s vessel

 - Since almost all of the parts of the product have been molded. Next, will be the
sensor’s vessel.

Step 9: Assembling of the analog pins

- Since we’ve already molded the sensor’s vessel, the next thing to do is to assemble
the analog pins. By putting the printed circuit board below the analog pins vessel
and connecting the power cable inserter to its perspective place together with the
digitizer cable inserter.

Step 10: Assembling of the transducer pins

- After forming the analog pin, the only left to assemble for the sensor to work is to
assemble the transducer pins. Together with the velocity transducer that is
wrapped around with coil, and the aneroid capsule we insert it to the transducer’s
vessel upside down where there is a magnet being attached inside and locked it in
place.

Step 11: Assembling of Sensor

- After assembling the pins, we need to attach them together to assemble the
Sensor.

Step 12: Testing of Battery and cable wires

- We need to test the battery of the product before putting it in the compartment
and also, to ensure that the wire cables function.

Step 13: Assembling of Product

- In assembling the Product, we can screw them together from the cylinder tubes up
to the screw head-like tip. We should also make sure that the power cable are
attached first to the sensor up to the battery and the digiter up to the outside of
the product to completely see the overall product.

Step 14: Product Testing

- After the product is assembled, we need to test-drive if the product is suitable for
the market.

F. Physical Evidence

Packaging

- The customers will receive well-structured and environmentally friendly reusable

packaging from the company. The following is the design:
Application

- The Interface Enterprise Application is both accessible for IOS and Android, enabling
GeoWave: Earthquake Detector as part of the IOS control center.

- One of the keys to better software quality is reliability testing. This testing aids in the
detection of numerous flaws in the software's design and functionality. In our
scenario, regression testing was utilized to see if any new defects had been introduced
as a result of earlier bugs being fixed. After every change or update to the software
features and their functionalities, regression testing is performed. This type of
reliability test was conducted to verify that our software/app is accurate and that our
clients can obtain dependable information.

- https://www.guru99.com/reliability-
testing.html#:~:text=Software%20reliability%20is%20measured%20in%20terms%20
of%20mean,software%20is%20a%20number%20between%200%20and%201.
- The Interface Enterprise Application user interface display.
Alert Alarm

- How the alert notification of the alarm will look like.

Product

- The Anatomy and design of the product showcase how the product is utilized and
displays the correct information about the product, special aspects are identified and
designated. This also ensures clients that the product contains all of the necessary
components.
 - Anatomy and parts of the Digitizer

G. Evaluation of the Survey

1. Survey Questions

Consumer’s Profile

Do you authorize the team to use your o Yes

information for the betterment of the
product? o No

Email

Full name (Last name, First name)

Age
Gender o Male

o Female

o Other: __________

Understanding of Earthquake Updates and Infrasonic

1. On a scale of 1-10, how active are the

warning signals you receive from the
NDRRMC (National Disaster Risk
Reduction and Management Council)
about earthquakes? Where 1 is the lowest
and 10 is the highest. 1 10

2. What are the common hindrances in o Delays

receiving earthquake information
messages? o Does not receive messages

o Outdated information

o Other: __________

3. On a scale of 1-10, how much do you

know about infrasonic and how it can be
utilized for earthquake detection. Where 1
is the lowest and 10 is the highest. 1 10

4. What other functions would you like to o 3D rendering

see in our earthquake detector?
o Pre and post-earthquake analysis

o Structural analysis

o P and S waves comparison chart

5. From the choices below, rate how this
product can benefit you with the first Rows Columns
choice being the most beneficial and the
5th being the less beneficial. o Convenience o 1st Choice

O Quality o 2nd Choice

Performance
o 3rd Choice
o Price
o 4th Choice
o Availability
o 5th Choice
o
Environmental
Impact

6. What characteristics are you looking for o Effectiveness

in an infrared earthquake detector?
o Accessibility

o Eco-Friendly

o Sustainability

Production

7. How likely are you to install an o Strongly Agree

innovative earthquake detection system
in your household, school, or workplace? o Agree

o Neutral

o Disagree

o Strongly Disagree

8. If this product were to be marketed, o 500-1000

how much would you spend on it?
o 1000-1500

o 1500-2000
 o 2000-2500

9. Are you considering purchasing an

earthquake detector that uses infrasonic
sound waves? Why or why not? Limit your
answer to not more than 3 sentences.

10. In order to satisfy our customers more,

what recommendations/improvements
would you like to suggest? Limit your
answer to not more than 3 sentences.

Results, Interpretation, Analysis, and Recommendations of Survey Questionnaires

Respondents’ Consent to Participate

During the survey, we had asked at the very start if the respondents would consent
to the authorization of the team in using their information for the betterment of the
product. All (100%) respondents answered with ‘Yes’ which is a total of 35 respondents out
of 35 respondents. Moreover, we had ensured the respondents of the terms and conditions
upon consenting, as abided by the Data Privacy Act of 2012

Email of Respondents

As mentioned in the survey, we had asked for consent in allowing the respondents to
give their emails. All 35 respondents (100%) have given consent to fully give their emails.

Name of Respondents

Likewise, we had also asked for consent in allowing the respondents to give their full
names. And truly, all 35 respondents (100%) have given consent to fully give their full
names.

Age of Respondents

The respondents were asked to input their age as part of their consumer profile. The
majority (54.3%) responded with them as 18 years old, followed by many (40%) of the
respondents are 17 years old while a very few (5.4%) responded that they are 16 years old.
The data shows that we have different perspectives and gathered information from the
respondents as the age group ranges from 16 to 18 years old.

Gender of Respondents

The respondents were asked to input their gender as part of their consumer profile.
Majority (51.4%) of the respondents are female and almost half (48.6%) are male. The data
shows that overall, there are more female respondents than male respondents.

Survey Question #1: On a scale of 1-10, how active are the warning signals you receive from
the NDRRMC (National Disaster Risk Reduction and Management Council) about
earthquakes? Where 1 is the lowest and 10 is the highest.

In our group’s survey, we were able to obtain 35 respondents to answer our survey.
Now in the first question, we asked them to rate how active they think the warning signals
they receive from the NDRRMC (National Disaster Reduction and Management Council) on a
scale of 1-10, with 1 being the lowest and 10 being the highest. Out of 35 respondents, no
respondents (0%) chose 1 and 2 on the scale. This is followed by very few (2.9%) respondents
choosing 3 on the scale and very few (2.9%) respondents choosing 4 on the scale. Following
that very, few (5.7%) respondents also chose 5 on the scale and very few (11.4%) respondents
chose 6 on the scale. Very few (5.7%) respondents chose 7 on the scale and few (28.6%)
respondents chose 8 on the scale. Few (25.7%) respondents chose 9 and few (17.1%)
respondents chose 10 on the scale. The highest percentage obtained on this question is
28.6%, with 10 respondents answering the 8 on the scale indicating that they think that the
warning signals they receive from the NDRRMC (National Disaster Reduction and
Management Council) are fairly active.

Survey Question #2: What are the common hindrances in receiving earthquake information
messages?
The respondents were asked what are the common hindrances that they have in
receiving earthquake information messages. According to the data, most (88.6%) respondents
answered that the most common hindrance is caused by “delays”. Followed by, a very few (
5.7%) responded that they do not receive any messages as a hindrance for them, while a very
few (2.9%) answered that this is caused by both “delays” and “outdated information”. This
data shows that most people encounter “delays” as the common hindrance in receiving
earthquake information messages. This means that information dissemination is not in an
instant and they are not alerted which does not help them in situations such as encountering
an earthquake.

Survey Question #3: On a scale of 1-10, how much do you know about infrasonic and how
it can be utilized for earthquake detection. Where 1 is the lowest and 10 is the highest.
 The third question asks the consumers to rate on a scale of 1-10 how much do they
know about infrasonic and how it can be utilized for earthquake detection. Where 1 is the
lowest and 10 is the highest. Out of 35 respondents, no respondent (0%) answered 10. This is
followed by very few (2.9%) respondents who responded 9. Moreover, very few (5.7%)
respondents also chose 1 on the scale and very few (5.7%) respondents answered 3 on the
scale. To add, very few (5.7%) respondents chose 7 on the scale and few (11.4%) respondents
replied with a 6 on the scale, following this, few (14.3%) respondents answered 2 and few
(14.3%) respondents chose 4 on the scale. Furthermore, few (17.1%) respondents answered
with a 6. Continuing on, some (22.9%) respondents answered with an 8 on the scale. Hence,
the highest obtained percentage on the scale from our respondents is 22.9% with 8 current
respondents. Overall, this indicates that their knowledge on utilizing infrasonic for an
earthquake detection system is fairly knowledgeable.

Survey Question #4: What other functions would you like to see in our earthquake
detector?
35 responses were collected, signifying that 35 people answered the survey's fourth
question. The respondents were asked what other function they would like to see in our
earthquake detector. According to the data gathered, some (37.1%) respondents wish to see
both 3D rendering and pre-and post-earthquake analysis as functions in the product.
Followed by a very few (11.4%) responses that they would like to see a Structural analysis
and P and S waves comparison chart as a function in our earthquake detector, while only very
few (3%) chose all of the above options. The data shows that some of the respondents want
3d rendering to help them as technology is a great part of the product and also pre-and post-
earthquake analysis to prioritize how to help them assess the situation for preparing but also
for the aftermath of earthquakes, to be able to know key information of the natural disaster.

Survey Question #5: From the choices below, rate how this product can benefit you with
the first choice being the most beneficial and the 5th being the less beneficial.

The respondents were asked to rate the product on how beneficial it is according to
five factors, Convenience, Quality Performance, Price, Availability, and Environmental Impact,
they were asked to rate it with the “1st Choice” as being the most beneficial and the “5th
choice” as the less beneficial. In the first part of the question with Convenience as the factor,
according to the data, almost half (42.9%) of the respondents answered, “1st Choice” while a
few (28.6%) students answered, “2nd Choice”. Followed by a very few (14.3%) who responded
with “3rd Choice” also very few (5.7%) had an answer of “4th Choice” and very few (8.6%)
respondents chose “5th Choice”. This data shows the convenience of people, as nearly half of
the respondents find this product useful in detecting natural disasters such as earthquakes
this also helps in the ease of accessibility, and tools to save and reduce resources when using
the product. Consequently, shows what is considered to be the most beneficial by the
respondents.
 In the second part of the question, the respondents were asked to rate the product
based on Quality Performance. According to the data, a majority (57.1%) of the respondents
had an answer of “1st Choice” while few (28.6%) responded with “2nd Choice”. Followed by a
very few (8.6%) who answered, “3rd Choice and very few (2.9%) had responses of “4th Choice”
and “5th Choice”. In the data that is shown, the majority of the respondents find this product
the most beneficial when it comes to quality performance. This could possibly mean that they
find this product will truly serve its purpose and will satisfy them when using it. The use of
infrasonic activation, which detects noises below the frequency of soundwaves detectable by
humans to warn geological vibrations and relays the message to us when earthquakes are
likely to happen, leads us to think that the quality performance of this product is the most
beneficial towards the consumers.

For the third part of the question, the respondents had to rate the third factor which
is based on the Price. According to the data shown, a few (25.7%) has a response of “2 nd
Choice” while a few (22.9%) respondents settled with both “3rd Choice” and “5th Choice”.
Followed by a few (20.0%) who responded with “1st Choice” and very few (8.6%) who
responded had an answer of “4th Choice”. This data shows that only a few find the price most
beneficial, this could possibly mean that the respondents are on their budgetary means or
their monetary problems but also the respondents are on the fence about whether to invest
in our product. Such that few people responded with “3 rd Choice” and “5th Choice” means
that they are not sure, in their pure choice to invest only this much in our proposed product
as it is an infrasonic gadget and utilizes infrasonic technology and how it performs.

In the fourth part of the question, the respondents were asked to rate based on
Availability. According to data, some (34.3%) respondents had a response of “1st Choice” and
also some (31.4%) answered “2nd Choice”. Followed by a few (14.3%) who had a response
“3rd Choice” with that a few (11.4%) responded with “4th Choice” and very few (8.6%)
answered “5th Choice”. The data shown means that the respondents find the availability of
the product to be most beneficial when the product is available can the need of the
respondent or the consumer be fulfilled. The respondents find it most beneficial as they can
invest in a product that can help their needs such as facing a natural disaster and receiving
information about it. This could also mean that they find it most beneficial as some
responded with “1st Choice” and “2nd Choice” which provides the consumer the consistency
that they will attain a product that can fulfill their need in service, alongside that this could
also possibly mean that the respondents find it most beneficial that a product has good
availability to become a satisfied and assured consumer that what they are investing would
surely benefit them in the long run and would continue to avail.

For the fifth and last part of the question, the respondents rate the product on how
beneficial it is based on Environmental Impact. According to the data, a great majority (77.1%)
of respondents answered, “1st Choice”. A few (14.3%) responded with “3rd Choice” and very
few (2.9%) answered “2nd Choice”, “4th Choice” and “5th Choice”. The data shows that a great
majority of the respondents think that the environmental impact of the product is most
beneficial. It also possibly means that the respondents see to it that the product can help the
environment as it is a sustainable item, developing an innovative, sustainable use of the
product in the environment and day-to-day life. With the results, it can be said that the
respondents know that the product is functional, aesthetically pleasing, and a successful
design without locking in unnecessary environmental impacts such as pollution or creating
more waste but also people find it most beneficial as it truly focuses on helping people in the
environment much more leaning to awareness towards natural disasters such as an
earthquake.

Survey Question #6: What characteristics are you looking for in an infrared earthquake
detector?

In question number 6, What characteristics are you looking for in an infrared

earthquake detector? The researchers have found the majority (88.6%) of the respondents
are looking for effectiveness, followed by 80% for accessibility. Most (71.4%) have also chosen
sustainability. More than half of the respondents(60%) are looking for the product to be Eco-
Friendly and 1 of the respondents settled with Aesthetic as one of what they are looking for.

Survey Question #7: How likely are you to install an innovative earthquake detection
system in your household, school, or workplace?

In question number 7, How likely are you to install an innovative earthquake detection
system in your household, school, or workplace? The researchers have found almost half
(48.6%) respondents strongly agreed, many (45.7%) respondents agreed, while a very few
(5.7%) respondents remained neutral. In conclusion, an innovative earthquake detection
system is likely to be installed, allowing the product to be likely purchased.

Survey Question #8: If this product were to be marketed, how much would you spend on
it?

In our group’s survey, we were able to obtain 35 respondents to answer our survey.
Now in the 8th question, we asked them how much they would spend if the product were to
be marketed. Out of 35 respondents, very few (14.3%) respondents would spend 500-1000
pesos and few (25.7%) respondents would spend 1000-1500. This is followed by many
(42.9%) respondents that would spend 1500-2000 and few (25.7%) respondents would
choose to spend 2000-2500. This data shows that Many of the respondents would spend
1500-2000 on the marketed product.

Survey Question #9: Are you considering purchasing an earthquake detector that uses
infrasonic sound waves? Why or why not? Limit your answer to not more than 3
sentences.
 Comments about purchasing the product

· Helpful at all times and not wait for the NDRRMC warning signals.

· Gives awareness and allows preparation before the disaster occurs.

· May give reliable data

· Lessen causalities and damage

· Safety Purposes

· Made them interested

· Accessible when needed

· As long as it’s not bulky

· Keeps us informed

On question number 8, we asked the respondent’s if they would purchase the pitched
product and their thoughts on why or why not would they purchase the said pitched product.
In continuation to this, the respondents overall felt as though they would buy this product,
leaving various and numerous comments that the product could be beneficial to them in
different ways. Hence to further explain their sentiments, the respondents answered with the
following data:

They feel as though the product would be helpful at all times, especially because they
would not have to wait for the NDRRMC’s warning signal about the earthquake. Moreover,
they feel as though the product would aid them in becoming aware and allowing them to
prepare ahead of time before the disaster occurs. To add, they left a comment about buying
the product and that it would allow them a reliable source of data as the product could
implement different assessment graphics after the earthquake. Another comment about the
product was that it could aid in lessening the causalities and damage within the area, thus
enabling it for safety purposes. Furthermore, a comment about the product description on it
being accessible was brought up, however, another respondent expressed that they would
appreciate it if the product was not bulky. Lastly, they would avail the product because it
would allow them to be informed.

Overall, there was only one respondent who commented with a ‘no’, however, it did
make them interested after understanding the product description. In addition, there were
other respondents who had no more comments about the product.
Survey Question #10: In order to satisfy our customers more, what
recommendations/improvements would you like to suggest? Limit your answer to not more
than 3 sentences.

Recommendations

· Presentation with a whole briefing of the product (manual)

· Eco-friendly and harmless to the user

· Apply color variants

· Make it small and portable

· Offer product installments

· Keep it affordable

· Wide-range capacity

· Add graphs or visuals about the earthquake assessment

· Must be efficient and durable

On question 10 of our survey, we had asked the respondents on what their thoughts,
recommendations, and various concerns are that could affect the product in such a way that
we could improve and progress it more in terms of structure, analysis, production, and how
it can gradually become more efficient and be of great influence on consumers. Additionally,
we had made this part of the survey to allow more open space to respondents who are willing
to offer their recommendations.

In the final analysis, the respondents had left a great number of suggestions that could
contribute to the betterment of our product, likewise, it allows us to assess and progress our
product further in the field of satisfying our consumers more. So far there are respondents
who overall had no recommendations about the product, and some gave sentiments about
not being able to think of any recommendations, this could be concluded that the following
respondents had no recommendations regarding the product. Contrariwise this, other
respondents had left constructive criticism that allows us to develop solutions and advance
our product more.

The data that was gathered was diverse recommendations from the respondents,
recommendations such as allowing an overall briefing of the product to further allow
consumers to utilize the product. Also, applying color variants to the product would aid in
making consumers interested, as well as, allowing it to be more portable and smaller in size.
Besides that, a respondent gave their sentiments on suggesting about giving product
installments for the consumers, and another suggested as well that it should also be kept
affordable on the market. Moreover, respondents commented that it would be beneficial if
the product had also a wide-range capacity, graphs, or visuals about the earthquake
assessment and that the product should also be tested for efficiency and durability.

In conclusion, the respondents were able to voice out what they would like to see in
our product. They were able to give us more progressive and constructive views on what could
enable our product to become more advanced.

Market Analysis

Infratech Enterprise was formed in the middle of a global epidemic, this has created
an opportunity for the business to produce a product that ensures the safety of the people.
As the Philippines is situated in the Ring of Fire, a vast Pacific Ocean region where many of
Earth's earthquakes and volcanic eruptions occur. This has made the country vulnerable, for
many years it has been a victim of earthquake eruptions. Crowded places have been affected
and structural faults have sunk. We offer and cater our products to both the public and private
sectors, including barangays, schools, malls, and other businesses, corporations, this includes
condominiums and commercial buildings. Thus, arose GeoWave: Earthquake Detector, the
product that will enable the further pre-and post-assessment of various locations, enabling
user interface and understanding how we can further advance architectural structures.

Marketing and Sales Strategies

The goal of Infratech Enterprise is to advertise an earthquake detector that uses

infrasonic technology to help people detect geological activity, such as earthquakes, and
ensure people's safety. The company will be available through different areas of
communication. Potential customers can find us on:

● SOCIAL MEDIA and WEBSITE- Infratech Enterprise operates in both stores and online.
Instagram and Facebook are web-based media stages and applications that will be
used to share content about the GeoWave: Earthquake Detector and to connect with
the possible customers to engage and learn more about our product as these this
allows us to leverage platforms that clients are already familiar with so that you can
reach out to them more effectively.

● TARPAULINS, POSTERS, FLYERS, and DISCOUNT COUPONS - These are other ways to
promote our product, as some potential customers may not be able to find or are not
on social media, so physical advertising could be a great help in reaching out. This can
 gain attention and awareness towards our business and product as benefits are
offered such as discounts.

Monthly Marketing Budget Plan

Month Marketing Activities Amount

February 2022 Tarpaulin ₱250.00

March Poster 500.00

April Social Media Ad 155.00

May Start-Up Convention 5,000

June Flyers 300.00

July Flyers 300.00

August Social Media Ad 155.00

September Posters 500.00

October Flyers 300.00

November Social Media Ad 155.00

December Electronics Exhibitions 8,000

January 2023 15% New Year Sale 300.00

TOTAL ₱15,665.00
Marketing Activity
MONTH MARKETING ACTIVITY PURPOSE

February-April (2022) Tarpaulins, Posters, Flyers & To let the public know about
Social Media Ad/Promotion the product we offer.

May (2022) Start- up Convention To cater our product and

find opportunities for our
company.

June-November(2022) Tarpaulins, Posters, Flyers Advertise and introduce our

& Social Media product to the public.
Ad/Promotion

December (2022) Electronics Exhibitions To meet and connect with

potential clients and
increase brand awareness.

January (2023) 15% Discount To engage consumers to

purchase the product during
the holiday season with a
discount.

Product Characteristics and Features

One of the natural seismic activity origins is the rupture or movement of the ground
atmosphere caused by earthquakes. As a result, as pioneers of the earthquake sensor
industry. We, Infratech Enterprise, chose to bio mimic Elephant’s infrasound as a way of using
it as a mode of communication to fortify structural integrity, warn others of impending
danger, coordinate group movement, provide post-earthquake analysis and structural
consultations.
Infratech Enterprise provides an innovative, environment, and user-friendly
technology observable by users. The product uses infrared technology to detect geological
activity within the ground, including geological earthquakes. The cutting-edge technology
permits infrasonic initiation, which means it detects and transmits vibrations below the
frequency of soundwaves observable by users to warn of geological tremors. Furthermore, it
sends the message via an application that users can run as identifying the S and P waves
through a graph and a 3D Rendering assessment, this also allows the identification of
earthquake waves. It is established that we developed a product that enables a post-
earthquake evaluation approach that demonstrates how the earthquake impacted the
surrounding environment. Post- consultations from professional architects and engineers
that can help fortify structural integrity and fix bug reports. Application allows for an
immediate contact with emergency hotlines.
The company will take measures to accurately detect earthquakes by installing it
underground, with a battery and any digitizer device on the market that can be used to link
in the sensor. Making it a user-friendly product and providing an improved message receiver
feature is one method to give our consumers a distinct experience. Infratech Enterprise has
also produced GeoWave: Earthquake Detector to be an environmentally-friendly product
since our product is composed of alloy steels that will not corrode and can help reduce waste
production.

Pricing Policy

- GeoWave: Earthquake Detector is the only product that Infratech Enterprise

concentrates on. This has been properly priced and thoroughly considered in terms of
the procedure; as a result, the product has come out to be more reasonable and
sensible, as well as ensuring quality performance and durability.
-
● The app can be downloaded for free, both android and apple devices.

● 1 Product of GeoWave: Earthquake Detector = ₱ 4,999.00

Sales Projection

ANNUAL SALES PROJECTIONS

 CHAPTER 4: FINANCIAL STATEMENTS

Projected Cost

Permit and License ₱ 1,995.00

DTI Business Permit ₱ 1,300

Sanitary Permit ₱ 195

BIR Permit ₱ 500

Operational Materials ₱ 3,790.20

Magnet Plate ₱ 35.00

Coil ₱ 30.00

Velocity Transducer ₱ 160.00

Aneroid Capsule ₱ 200.00

Power Insert Cable ₱ 90.00

Digitizer Insert Cable ₱ 115.00

Power Cable ₱ 80.00

Digitizer Cable ₱ 85.00

Shockproof Container Package ₱ 150.00

Structural Steel Square Bar (A36) ₱ 183.30

10V Ion Battery ₱ 824.00

LCD Display Multifunctional Indicator Panel ₱ 342.00

GeoSIG GMSplus Measuring System ₱ 1,500.00

Machines ₱ 552,924.00

2 Smelting Machine ₱ 276,462

Office Supplies ₱ 398.00

2 Trash cans ₱ 180

1 dozen pack of ballpen ₱ 120

2 Record book ₱ 98

Furniture ₱ 2,000.00

Chairs ₱ 1,000

Tables ₱ 1,000

Total pre-operating expense ₱ 561,107.20

FINANCIAL PLAN

1. Projected Cost

Permit and License ₱ 1,995.00

DTI Business Permit ₱ 1,300

Sanitary Permit ₱ 195

BIR Permit ₱ 500

Operational Materials ₱ 3,790.20

Magnet Plate ₱ 35.00

Coil ₱ 30.00

Velocity Transducer ₱ 160.00

Aneroid Capsule ₱ 200.00

Power Insert Cable ₱ 90.00

Digitizer Insert Cable ₱ 115.00

 Power Cable ₱ 80.00

Digitizer Cable ₱ 85.00

Shockproof Container Package ₱ 150.00

Structural Steel Square Bar (A36) ₱ 183.30

10V Ion Battery ₱ 824.00

LCD Display Multifunctional Indicator Panel ₱ 342.00

GeoSIG GMSplus Measuring System ₱ 1,500.00

Machines ₱ 552,924.00

2 Smelting Machine ₱ 276,462

Office Supplies ₱ 398.00

2 Trash cans ₱ 180

1 dozen pack of ballpen ₱ 120

2 Record book ₱ 98

Furniture ₱ 2,000.00

Chairs ₱ 1,000

Tables ₱ 1,000

Total pre-operating expense ₱ 561,107.20

2. Annual Marketing Expenses

 Month Marketing Activities Amount

February 2022 Tarpaulin ₱250.00

March Poster 500.00

April Social Media Ad 155.00

May Start-Up Convention 5,000

June Flyers 300.00

July Flyers 300.00

August Social Media Ad 155.00

September Posters 500.00

October Flyers 300.00

November Social Media Ad 155.00

December Electronics Exhibitions 8,000

January 2023 15% New Year Sale 300.00

TOTAL ₱15,665.00

3. Administrative Expenses
Salary of Employees per month

Employee’s Name Monthly Salary

Bea Andrea C. Moncay ₱ 10,000

Jay Lord P. Ignalig 10,000

Zippy Moss H. Medalla 10,000

Princess Allysa J. Eyog 10,000

Christine Mae R. Panganiban 10,000

Hershey Moselle N. Zayas 10,000

Juhaira Villacrusis 10,000

Antonino Soriano 10,000

Total Monthly Salary Expense ₱ 80,000

3.1 Annual Salary Expense

Month Monthly Salary

February 2022 80,000

March 80,000

April 80,000
May 80,000

June 80,000

July 80,000

August 80,000

September 80,000

October 80,000

November 80,000

December 80,000

January 2023 80,000

Total Annual Salary Expense ₱ 960,000

3.2 Annual Rent Expenses

Month Rent Expenses

February 2022 7,000

March 7,000

April 7,000

May 7,000

June 7,000

July 7,000

August 7,000
 September 7,000

October 7,000

November 7,000

December 7,000

January 2023 7,000

Total Rent Expense ₱ 84,000

3.3 Utilities Expenses

Month Utilities Expenses

February 2022 ₱ 16,877.64

March 16,877.64

April 16,877.64

May 16,877.64

June 16,877.64

July 16,877.64

August 16,877.64

September 16,877.64

October 16,877.64

November 16,877.64

December 16,877.64
 January 2023 16,877.64

Total Utility Expense ₱ 202,531.68

4. Annual Production per Month

Month No. of Selling Days No. of units to be Total of units to be

produced/day produced per month

February 2022 20 20 400

March 23 20 460

April 21 20 420

May 22 20 440

June 22 20 440

July 21 20 420

August 23 20 460

September 22 20 440

October 21 20 420

November 22 20 440

December 22 20 440

January 2023 21 20 420

TOTAL 5200

4.1 Total Annual Production in Units

Total Annual Production in Units

 ANNUAL

2022 5200

2023 5720

2024 6292

2025 6921

2025 7613

INCREASE BY 10% PER YEAR (assumption for sales increase)

5. Cost of goods sold

Cost of Making the production/unit ₱ 3,790.20

No. of units to be sold/day 20

Cost of goods sold/day ₱75,804.00

No. of selling days/month 22

Cost of goods sold/month ₱1,667,688.00

6. Sales Projections

Month No. of Product Price per Units Total Sales/month

working Name unit sold/day
days

February 2022 20 GeoWave 20

₱ 4,999.00 ₱ 1,999,600.00

March 23 GeoWave 4,999.00 20 2,299,540.00

April 21 GeoWave 4,999.00 20 2,099,580.00

 May 22 GeoWave 4,999.00 20 2,199,560.00

June 22 GeoWave 4,999.00 20 2,199,560.00

July 21 GeoWave 4,999.00 20 2,099,580.00

August 23 GeoWave 4,999.00 20 2,299,540.00

September 22 GeoWave 4,999.00 20 2,199,560.00

October 21 GeoWave 4,999.00 20 2,099,580.00

November 22 GeoWave 4,999.00 20 2,199,560.00

December 22 GeoWave 4,999.00 20 2,199,560.00

January 2022 21 GeoWave 20

4,999.00 2,099,580.00

Grand Total ₱ 25,994,800.00

7. Capital

NAME CAPITAL CONTRIBUTIONS

Bea Andrea C. Moncay

₱293,750

Jay Lord P. Ignalig

293,750

Zippy Moss H. Medalla

293,750

Princess Allysa J. Eyog

293,750
 Christine Mae R. Panganiban
293,750

Hershey Moselle N. Zayas

293,750

Juhaira Villacrusis
293,750

Antonino Soriano
293,750

Total Capital Contributions ₱2,350,000

8. Initial Investment

Cost of goods sold ₱1,667,688.00

Pre-operating expense 561,107.20

Marketing Expense (February 2022) 250.00

Salary Expense (February 2022) 80,000.00

Rent Expense (February 2022) 7,000.00

Utilities Expense (February 2022) 16,877.64

Total ₱ 2,229,045.20
9. Projected Income Statement
10. Projected Statement of Cash Flows