Professional Documents
Culture Documents
Group 1 Evoe Spring Spa - A Positioning Dilemma
Group 1 Evoe Spring Spa - A Positioning Dilemma
A POSITIONING DILEMMA
Situation Analysis
5C ANALYSIS
a) Customers
segments.
good growth.
b) Collaborators:
opportunities.
3) Internal/External Communication
Situation Analysis
5C ANALYSIS
(c) Company
strategies.
problem solving.
Situation Analysis
5C ANALYSIS
(d) Competitors
market position.
biggest challenge
which means new entrant are coming in the market but they are
(e) Context
regulations.