Introduction:

Arthur C. Nielsen, who founded Nielsen in 1923, is the original name in consumer
intelligence. After decades of helping companies look to the future, we are setting the
foundation for our future by becoming NielsenIQ. We continue to be the undisputed industry
leaders as evidenced by our experience and unmatched integrity. As we move forward, we
are
focused on providing the best retail and consumer data platform, enabling better innovation,
faster delivery, and bolder decision-making. We are unwavering in our commitment to these
ideals and passionate about helping clients achieve success.

NielsenIQ is the industry leader in global measurement and data analytics, and the most
trusted source for retail and consumer intelligence. We deliver the complete truth to retailers,
manufacturers, and our partners through our comprehensive data sets and powerful insights.
We enable businesses to make critical decisions confidently, accelerating growth and
optimizing performance. The fast-moving consumer goods (FMCG) industry is India's
fourth-largest. The key growth drivers for the sector have been increased awareness, easy
accessibility, and changing lifestyles. However, in recent years, the FMCG market in rural
India has grown at a faster rate than in urban India. This has resulted in an increase of over 10
million traditional retail outlets selling FMCG products, such as Grocery stores, Chemists,
Paan Plus, Food Stores, Cosmetic Stores, and so on. During the lockdown, e-commerce
gained a lot of momentum. FMCG Manufacturers/Brands require retail sales information for
their categories and brands in order to evaluate their own performance in the competitive
landscape, identify opportunities for growth in distribution and throughputs, and innovate
with new launches.
Presently, reputed and reliable market research firms use retail measurement to provide these
insights to manufacturers. Online portals are expected to play an important role for
companies looking to expand into the hinterlands. The Internet has made a significant
contribution, allowing for a less expensive and more convenient method of expanding a
company's reach. By 2025, the number of internet users in India is expected to reach one
billion. By 2020, it is expected that 40% of all FMCG consumption in India will be done
online. The online FMCG market is expected to grow from US$ 20 billion in 2017 to US$ 45
billion in 2020. The digital revolution and covid disruption have contributed to the emergence
of numerous new models of B2B and B2C FMCG supply. Organized cash n carry players
have grown in their ability to supply goods in unconventional ways. Q-Commerce and hyper-
local are also rapidly expanding, with hybrid supply and sourcing patterns. Organized retail
players are also pursuing an Omni channel strategy, supplying consumers and B2B customers
via a variety of models.

Nielsen Services:
Nielsen retail measurement Services, or RMS, studies the retail marketplace capturing sales
data in over 100 countries worldwide.From major outlets like supermarkets.To smaller
outlets such as traditional grocery stores, in order to provide you with a comprehensive view
of your total market, including your product sales, Market share, Distribution and pricing
information and competitive landscape. We do this by following a five step process.
The first step is Establishing the retail universe provides a solid foundation for Nielsen RMS,
so you can have confidence that the data you see is accurate and representative of your retail
market.To establish the retail universe in a new country, Nielsen uses a variety of resources
to determine the number of stores and the importance of each stored type.Store types are
grouped into channels. For example, store types such as hypermarkets and supermarkets may
fall under the channel grocery.These definitions may vary depending on the local market.
Nielsen will refer to official geography information in order to provide a framework for
sample selection. This framework is used to study the market to determine high level in
scope, Nielsen Universe and out of scope channels for each legitimate category based on
importance or storage size in terms of sales volume and accessibility.
Next, we classify all retail stores for in scope channels according to store type, location and
product sold, these groupings are referred to as outlet types. Afterward, Nielsen
representatives gather more detail from public retailer and client data until they have a clear
view of the market, including exact store addresses, additional store characteristics, as well as
total sales volume. Sometimes, especially in developing and emerging markets, those sources
are not enough.
In order to establish a statistically viable retail universe, we must further investigate the retail
landscape using other Nielsen tools like the Retailer Establishment Survey or RES.RES is a
study used to establish the number of stores in a geographical area. Nielsen data scientist split
country into blocks or small territories, so dating can be collected in smaller, more
manageable areas. Then Nielson auditors, business stores in each block with the
questionnaire designed to collect more information such as store hours, store size and product
mix. The questionnaire gives more insight into store types, locations and significance in the
market, so we can accurately estimate the number of stores and understand the structure of
the universe. Once the retail universe is established, we are able to design A representative
sample of your retail market.