Rotated Component Matrix

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Rotated Component Matrixa

Component
1 2 3
PRICE 0.969 -0.054 0.011 Variable 1 Variable 2
MILEAGE 0.961 0.182 0.106 PRICE ADULTCOMFORT
ABLE
EASYSERVICE 0.960 -0.137 -0.007 MILEAGE LEGSPACE

ADULTCOMFORTA -0.187 0.889 -0.007 EASYSERVICE


BLE
LEGSPACE 0.105 0.911 -0.176 BOOTSPACE
BREAKING 0.070 0.101 0.830 Name Economy Comfort
COLAPSEABLESTE 0.100 -0.125 0.769
ERING
POWERSTEERING -0.257 -0.645 -0.295 Eigen Value
INTERIORDESIGN -0.205 0.612 0.633 0.9383435682 0.002882575286
BOOTSPACE 0.974 0.067 0.085 0.9241961784 0.03309954981
Extraction Method: Principal Component Analysis. 0.9218950219 0.01885112496
Rotation
a. Method:
Rotation Varimax
converged with Kaiser
in 4 iterations. 0.0349771972 0.7901757561
Normalization. 0.01100249932 0.8292025058
0.004957600138 0.01010264924
0.009984935931 0.01569401962
0.06591949168 0.4166118539
0.04186782204 0.3748477791
0.9482696846 0.004552497523
3.901413999 2.496020311

comunality
0.941338280877724
0.968617381211434
0.940802078733501
0.825205221218265
0.871175040625319
0.704543027902957
0.616679707088007
0.569328995771261
0.817635576806071
0.960040142034949

0.990 0.052 0.129 Component Matrixa


-0.101 0.905 0.412 Component
-0.095 -0.421 0.902 1 2 3
PRICE 0.958 -0.142 -0.060
MILEAGE 0.975 0.111 -0.072
EASYSERVICE 0.943 -0.225 -0.040
ADULTCOMFORTABLE -0.140 0.821 -0.363
LEGSPACE 0.129 0.741 -0.552
BREAKING 0.182 0.426 0.700
COLAPSEABLESTEERING 0.191 0.193 0.737

0.990 -0.101 -0.095 POWERSTEERING -0.326 -0.680 0.031


0.052 0.905 -0.421 INTERIORDESIGN -0.089 0.836 0.333
0.129 0.412 0.902 BOOTSPACE 0.979 -0.003 -0.044
Extraction Method: Principal Component Analysis.
a. 3 components extracted.
Variable 3 Total Variance Explained
BREAKING Extraction Sums of Rotation Sums of
Initial Eigenvalues Squared Loadings Squared Loadings
COLAPSEABLESTEERI % of % of % of
NG Compo Varianc Cumula Varianc Cumula Varianc Cumula
nent Total e tive % Total e tive % Total e tive %
INTERIORDESIGN 1 3.935 39.353 39.353 3.935 39.353 39.353 3.901 39.014 39.014
2 2.687 26.867 66.219 2.687 26.867 66.219 2.496 24.960 63.974
Safety 3 1.593 15.934 82.154 1.593 15.934 82.154 1.818 18.179 82.154
4 0.695 6.951 89.104

5 0.593 5.928 95.032


0.0001121374147 6 0.255 2.546 97.577
0.01132165299 7 0.117 1.166 98.744
0.00005593189909 8 0.071 0.707 99.451
0.00005226793567 9 0.039 0.389 99.839
0.0309700355 10 0.016 0.161 ###
0.6894827785 Extraction Method: Principal Component Analysis.
0.5910007515
0.08679765021
0.4009199756
0.007217959889
1.817931142
Rotated Calculated

0.968681 -0.0536890.01058949549
0.961351 0.181932 0.1064032565
0.960153 -0.137299-0.007478763206
-0.1870210.888918 -0.007229656677
0.104892 0.910605 -0.1759830546
0.070410 0.100511 0.8303509972

0.099924 -0.1252750.7687657325
-0.256747-0.645454-0.2946144094
-0.2046160.612248 0.6331824189
0.973791 0.067472 0.08495857749

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