Welcome to the new

Thomas Cook
Athens, May 2022
The New Thomas Cook

Same Sunny Heart, New Thomas Cook

✓ This new Thomas Cook combines the best of technological innovation with the best of human holiday
expertise to offer customers holidays to suit them.

✓ We are on a mission to design digital experiences that enable customers to create their dream holidays
to suit them and their family – and so they return to us year after year for our trusted travel expertise.

✓ We honour the innovative foundations of our brand to open up every possible holiday experience for
our customers – making holidays for everyone, forever.

✓ Same dedication to looking after customers – honouring our promise that Thomas Cook helps you
holiday your way
2 | The new Thomas Cook
What happened from 2019 to now

Thomas Cook plc Fosun Tourism A new Thomas New Thomas Cook
collapses buys digital assets Cook begins launches in UK
23rd September 2019 November 2019 December 2019 September 2020

Integrated Primal New Thomas Cook Beds4Greece go

Res Launches in NL live
March 2022 February 2022 December 2021

3 | The new Thomas Cook

Who is Fosun Tourism Group?

World-leading leisure-focused integrated tourism group

EUR1,3bn turnover for 2021; up 31% on 2020

Club Med Casa Cook and Cook’s Club
More than 60 ultra all- Collection of hotels in Greece,
inclusive resorts Spain, Turkey and Egypt
New openings including New openings for 2022
Seychelles and Quebec including Corfu, Mykonos and
Samos – total 8 hotels in
Greece
4 | The new Thomas Cook
Hotel resorts Thomas Cook China
Atlantis Sanya, 5-star Lifestyle platform
resort in Hainan 2.6 million downloads
FOLIDAY TOWN, collection Turnover of RMB 351
of branded resorts in million for 2021
Lijiang and Taicang
A very different financial model

All customer protected in an external trust

▪ CAA-approved trust model meaning all customer money is protected outside of the
business.

▪ Suppliers – and customers – can be assured that in the event of the worst happening,
all the money is safe and the holidays can go ahead as planned.

▪ Makes Thomas Cook one of the safest companies for suppliers to work with as full
ABTA membership, ATOL protection for customers and trust model.

5 | The new Thomas Cook

The new Thomas Cook in numbers

27,000 1.8m 1m+

2021 bookings Monthly web Social followers
visitors

145,000 23% 100,000

2022 Atol licence Customer
Greece bookings
database

4.4 80 £1,900
Trustpilot score CES Average spend

6 | The new Thomas Cook

Who are our customers?

Gen Z Boomers
Couples Family
18 – 24: 14% 55+: 20% 54% 31%

Gen Y Gen X Male Female

25 – 44: 48% 45 – 54: 18% 47% 53%

London Airports 48.25%

46% All Inclusive North West Airports 18.60%
Midland Airports 11.50%
South West Airports 9.87%
Scotland Airports 6.48%
32% North East Airports 3.85%
Northern Ireland
49% Airports 1.05%
Wales Airports 0.34%
16% East of England Airports 0.06%

3%

7 | The new Thomas Cook

Our Greek customer this year

2,600€ 58% 120 days

Average spend All inclusive Average booking
window

16 45% 5%
Destinations on 5* hotels Increase in spend
offer

7000 3 8 days
Total bookings Average party size Average length of
stay

8 | The new Thomas Cook

 Thomas Cook and Greece
▪ Rhodes is the most popular Greek island for
our customers, followed by Crete, Kos and
Corfu – for couples, Rhodes is our most
popular summer holiday destination overall
and Santorini is the third most popular. 1 Rhodes 7x
2 Crete 4.6x
3 Corfu 3.6x
▪ Bookings for Rhodes are seven times higher
than last year – only Turkey destinations rank 4 Kos 5.2x
higher for fastest growth. 5 Santorini 3.9x

▪ Greece was our best selling summer

destination last year as customers understood
the rules and good now to see all rules
scrapped – makes families’ lives easier.

9 | The new Thomas Cook

 How is this summer looking?
• Currently 30% of our bookings are for Greece – this week it was higher than Spain in
total – and has consistently been higher than Turkey.

• People are booking even closer to departure than last year – 52% of our bookings are
for the next 10 weeks.

• Bookings are higher now than they were six weeks ago – customers seem to be less
concerned about Ukraine but still booking relatively short-term.

• Spend continues to increase as people indulge in 4* and 5* hotels and more all-
inclusive.

• Average spend in Greece is 30% higher than in Spain – reflecting higher all-inclusive
and higher hotel category.
10 | The new Thomas Cook
 There’s still a lot more bookings to come…

11 | The new Thomas Cook

Thank you.
www.thomascook.com