COURSE STRUCTURE AND

SYLLABUS OF M.DES
SEMESTER-1
Department of Design, School of Engineering, Tezpur University
Preamble
The roadmap outlined under the recently announced National Education Policy by the
Ministry of Education, GoI, clearly lays emphasis on critical thinking and creative problem
solving that is multidisciplinary, innovative, experiential, holistic, integrated, inquiry-
driven, discovery-oriented, and learner-centered. Capturing this spirit, the Department of
Design, School of Engineering, Tezpur University has commenced a new 2-year Master’s
program in Product Design.

The program aims to train the next generation of trained professional Designers who will
enter the creative workforce and contribute as Designers to meet the challenging needs of
the diverse sectors of Indian Industry, Social Sector and related domains of national
priority that contribute to the Indian Economy meeting the needs of Indian society.

Outlined below is the proposed structure of the Curriculum. The focus of the program is on
the creation of products and product systems that meet human needs. The program offers a
multi-disciplinary approach drawing from the domains of technology, managements and
the social sciences to understand the underlying parameters that contribute in creative
visualization, critical thinking and foundational principles that impact design decision-
making and enable translation of innovative ideas into functional, usable and economically
viable design solutions.

The program introduces core courses in visual and multi-sensorial principles of design
including aspects of color and form studies; Visualization and communication of ideas
through skills that include sketching, drawing and computer graphics; a study of state of art
materials and processes that enhance understanding of translating design ideas into
tangible and pragmatic solutions. The overall approach is integrative and holistic with a
human centric design approach that draws upon understanding from the domain of
technology, Design and the Humanities and Social Sciences.

Program Outcomes:
PO1 – An ability to independently carry out research /investigation and development work
to solve practical problems.
PO2 – An ability to present the outcomes/deliverables in the form of a design portfolio or
write and present a substantial technical report/document.
PO3 – Students will gain the knowledge and skillset to create innovative solutions to the
emerging problems of society while working at the intersection of Design, Technology, and
People.
PO4 – Students will develop the skillset in creative problem solving and critical thinking.
PO5 – This multidisciplinary approach will train students for different industry domains
such as consumer products, agriculture equipment, health care products, IT-based
industries etc. and various design firms.
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Nature of Pedagogic Course Inputs and their Evaluation for the
M.Des programme
In meeting the innovative and critical thinking learning approach, the curriculum and
courses will focus upon technology as the means in seeking an application centered and
innovation-based project approach in the curriculum.

The courses will comprise of inputs that will draw from theoretical foundations with
emphasis on their applications following a user centered approach. The nature of courses
will comprise of credit requirements of the following three types:

 Core Design Courses

 Elective Design Courses
 Choice Based (optional) Courses.

These courses will be delivered following a combination of academic modes of instructions

comprising of:

 Lectures
 Studio sessions
 Field studies
 Projects

The holistic performance of the candidates will be assessed following a combination of

 Semester examination
 Seminar and Term paper
 Studio based class assignments
 Laboratory and field-based experiments
 Design Project

2
Nomenclature of Design Courses based on academic
instructions.
Hands-on practice-based Studio sessions are a very important academic form of instruction
in Design education and therefore various courses of the Design Department are
categorized into 4 broad categories.

1. Studio-based courses: Courses under this category have Studio sessions as the main
academic form of instruction. The courses under this category are Elements & Principles of
Product Form Design, Communication Techniques for Designers, Visual Design – Principles
and Technology, Design Project, Product Graphics and Packaging – Principles and
Applications, M. Des. Thesis Project - Stage I, Product Detailing, Design Workshops, M. Des.
Thesis Project - Stage II.

These courses will be evaluated through continuous evaluation of studio assignments.

2. Studio and Lecture-based courses: The Studio and Lecture-based courses form an
important component of the program where theoretical inputs are matched with practical
applications. The courses under this category include Design and Creativity - An
Introduction, User Interface Design, User Research Methods, Ergonomics for Designers,
Design Methods and Sustainability – Issues and concerns, Product Communication & Digital
Products, Principles of Interaction Design, Advancements in Design Research
Methodologies, Usability Engineering, Semantics and Communication Theory.

These courses will be evaluated through semester assignments and lab submissions

3. Lecture-based courses: The lecture component is the main academic form of instruction
of the courses under this category. These courses may have one studio session or no studio
sessions. The courses under this category are Materials and Manufacturing Processes for
Designers, Design Research Seminar.

These courses will be evaluated through semester examinations and assignment and lab
submissions.

Studio sessions are different from the practical sessions of various engineering disciplines.
During studio sessions, a course instructor interacts directly with the student/group of
students and mentor them throughout various stages of the assignments/projects. Studio
3
sessions are the part of a module, and each module is structured for a whole week. The
instructor is engaged throughout the day with the students during each day of the weekly
module.

Credits
 The various Design Course outlined in the academic program carry a specified
Credit (weight).
 Based on the nature of the course, the credit weightage are derived against the time
duration of course engagement as outlined below.

1 Credit = 1 Hour of teaching (lecture) per week during a Semester

= 2 Hours of studio per week during a Semester
= 2 Hours of fieldwork or equivalent project/dissertation work per
week during a Semester

 A seminar/term paper-based Course will include One Seminar presentation of one

hour duration per semester.
 Each seminar presentation will be conducted during the week before the Mid-
Semester Examination and the End-Semester Examination respectively.

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Course Structure & Credits for M. Des Programme (Semester 1)

Semester - I
Course Course Title L T P S Credits Contact Course
Code (CR) Hours (CH) Type
DD-511 Design and Creativity - An 2 0 0 2 4 6 Core
Introduction
DD-512 Elements & Principles of Product Form 0 0 0 4 4 8 Core
Design
DD-513 Visual Design – Principles and 1 0 0 3 4 7 Core
Technology
DD-514 User Interface Design 2 0 0 2 4 6 Core
DD-515 Communication Techniques for 0 0 0 2 2 4 Core
Designers

Electives (anyone from the below Design courses excluding CBCT)

DD-516 Materials and Manufacturing 3 0 0 1 4 5 Elective
Processes for Designers
DD-518 User Research Methods 2 0 0 2 4 6 Elective
CBCT (University Open Electives) 3

Total Credits 25

L - Lecture
T - Tutorial
P - Laboratory
S - Studio
CR - Credits
CH - Contact Hours

5
Code Subject L T P S CH Credit
DD-511 Design and Creativity - An Introduction 2 0 0 2 6 4

Course Objective: The course aims to create an understanding and recognition of the
design discipline and its creative nature. The course will try to explore the relevance and
value of design and creativity through lectures, case studies and studio activities.

Course Outcomes/Learnings:
CO1 The course will help to develop an awareness and understanding of design discipline
and its relevance in present times.
CO2 The course will help in exploring the value of design and creativity.
C03 Students will explore problem solving by design thinking /design science approach
CO4 Students will learn the value of design and how it impacts society, industry and the
environment.
.
Syllabus:
 Introduction to Design
Definition of Design. Interrelationship of Design to Engineering, Architecture, Arts and
Social Sciences. Design as a creative professional career. Choices, Routes, Courses and
Specializations in the field of Design.
 Historical Evolution of Design
Brief history of developments in Design and Technology. Aesthetics, Ergonomic, Scientific
and Engineering considerations in Design, Design and Society. Chronological studies for
analysis of designed objects/systems/environments and their eclectic evolution through
technology change. Simple exercises in design creation/recreation through mock
ups/montages/paste boards using primary materials such as paper, board, wood etc.
 Design Process
Problem, Solution and the Design Process. Identification of Design Problem and finding a
Design Solution. Design Thinking, Types and Styles of Thinking, Creative Thinking, Guiding
Principle, Design Strategies, Designing with others. Application of the Design Process and
Design thinking principles in development of the Solution also documenting the design
process as a team/group.
 Indigenous Design
Understanding environmental benefits,social benefit, energy aspects & cost effectiveness
of indigenous design methods and techniques.
 Design Management and Practice
Design Practice: Understanding how a Design Practice works from real life perspective.
Advantages and Challenges, Role of Design in creating the future.
Status of Design profession in India and worldwide. Design and Innovation, Design
Research, Understanding Role of Innovation in Design Design Management and Enterprise
development Copyright, Design Registration, Patent. Design Management Introduces the
principles and practices of the economic and commercial aspects of design practice in a
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global economy. It gives attention to the processes and skills required in establishing an
independent design office.
 Design for Future
Interdisciplinary Design Approach, Integrated Design Approach, Sustainable Design,
Green Design, Eco Design, Designing for Millenials

Texts
 History of modern design David Raizman David Raizman, Laurance King
Publishing, 2010
 Joycelyn de Noblet Ed., Industrial Design – Reflections of a Century, Thames and
Hudson, 1993.
 J. Guy, 20th Century Design, Thames and Hudson, 1993.
 John Chris Jones, Design Methods – Seeds of Human Futures, Willy-
Blackwell,1970.
 Bryan Lawson, How Designers Think: The design process demystified. Biddles
Ltd, 2005
 D. Norman, Design of Everyday Things, Currency Books, New York, 1990.
 D. Norman, Emotional Design, Why we love (or hate) Everyday Things,
Currency Books, New York, 1990.
 D. Norman, The Design of Future Things, Currency Books, New York, 1990.
 R. Buckminster Fuller and Claude Lichtenstein, Your private sky : art design
science, Lars Müller, 2017
 Tom Russ, Sustainability and design ethics, CRC Press, 2010
 Sotiris T. Lalaounis, Design management : organisation and marketing
perspectives, Routledge, 2017
 M. R. Endsley, B. Bolte and D. G. Jones, Designing for situation awareness : an
approach to user - centered design, CRC Press, 2007
 Neil Leonard and Gavin Ambrose, Design research, Bloomsbury publishing,
2021.

References:
 A. Forty, Objects of Desire, Thames & Hudson, 1998.
 M. Droste, Bauhaus, Taschen, 1994.
 R. Hollis, Concise History of Graphic Design, Thames and Hudson, 1994.
 P. Sparke, Introduction to Design and Culture in the 20th Century, Routledge, 1986.
 M.A. Muser and D.Macleon, Art and Visual Environment, MIT Press, 1996.
 M.N. Horenstein, Design Concepts for Engineers, Prentice Hall UK, 2002.
 J.H. Earle, Engineering Design Graphics, Addition Wesley, 2003.
 C.H. Flurscheim Ed., Industrial Design in Engineering –a Marriage of Techniques,
The Design Council, 1983.
 Karl Aspelund, The Design Process. Fairchild Publications 2010.
 Jim Postell, Furniture design, Wiley
 Nigel Cross, Design Thinking. Breg Publishers,2011.
 Jorg Niemann, Serge Tichkiewitch and Engelbert Westkamper, Design of
sustainable product life cycles, Springer, 2009.

Approach:

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• Studio sessions to train students with design thinking way of problem solving.
• Individual assignments.

Evaluation Criteria:
• Performance in individual assignments, end semester exams and quizzes
• Final submission of classwork in the form of a digital portfolio.

Mapping of course with program outcomes (POs):

Course title PO1 PO2 PO3 PO4 PO5

CO1 1 2 2 1 1
CO2 1 1 2 2 3
CO3 2 2 2 3 3
CO4 1 2 2 2 2

3 = Strong mapping
2 = Moderate mapping
1 = Gentle mapping
0 = Negligible/Very weak mapping

8
Code Subject L T P S CH CR
DD-512 Elements & Principles of Product Form Design 0 0 0 4 8 4

Course Objective:
The course will introduce the fundamentals of three-dimensional product form design.

Course Outcomes/Learnings
 CO1 – Course will develop an understanding of two-dimensional and three-
dimensional form among students.
 CO2 – Course will train students in three-dimensional visual analysis.
 CO3 – Students will learn the principles of visual relationships and application of
these principles in the process of generating two-dimensional and three-
dimensional form.
 CO4 – Students will learn the skill of observing various natural and man-made
forms around them and will use their observations in creating novel forms.

Syllabus:

1. Introduction to two-dimensional and three-dimensional form

Aspects of form, Designing a form, Representational forms, Serial planes, wall structures,
Prisms & cylinders, Polyhedral structures, Triangular planes, Linear layers, Interlinking
lines.

2. Three-dimensional visual analysis.

Elements and their Properties: Four basic visual elements: Point, Line, Plane and Volume,
Positive and Negative elements, Dimensions of elements, Proportions, 3-D primary
geometric forms.
Movements and Forces: Axis, Axial Movement, Forces, Curves, Directional forces.
Relationships: Order, Axial relationships, Comparative relationships, Joined forms,
Intersectional forms, Transitional forms, Forces in relationships, Evolution of form.
Organization: 3-D spacial matrix, Organizational framework, Symmetry and Asymmetry,
Balance, Orientation, Overall proportion.

3. Form Development for Three-Dimensional Products.

The idea of form in context of products, Methods used in Form Design, Form factors for
product design, Appearance of the product, Expressions in product forms.

4. Nature and Form

Nature as source of inspiration for form, Observation of natural forms, Laws in natural
forms, Principles in natural forms, Concept of abstraction.

Textbooks and Research Papers:

 Wong, Wucius. Principles of form and design. John Wiley & Sons, 1993.

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  Hannah, Gail Greet. Elements of design: Rowena Reed Kostellow and the structure of
visual relationships. Princeton Architectural Press, 2002.
 C. Akner-Koler, Three-Dimensional Visual Analysis, Institutionen for Industridesign,
Konftfack, Sweden, 1994.
 Verma S.K., Punekar R.M. (2021) Decoding Nature-Inspired Form Generation
Processes. In: Chakrabarti A., Poovaiah R., Bokil P., Kant V. (eds) Design for
Tomorrow—Volume 3. Smart Innovation, Systems and Technologies, vol 223.
Springer, Singapore.

Reference Books:
 J.Itten, Design and Form, John Wiley and Sons, 1975.
 Macnab, Maggie. Design by nature: Using universal forms and principles in design.
New Riders, 2011.
 Bergdoll, Barry, et al. Nature Design: From Inspiration to Innovation. Switzerland:
Lars Publishers, 2007.
 K. Critchlow, Order in Space: A Design Source Book, Thames and Hudson, 1969.
 Kimberly Elam, Geometry of Design: Studies in Proportion and Composition, Princeton
Architectural Press, 2001
 Thompson, Darcy Wentworth, and D'Arcy W. Thompson. On growth and form. Vol. 2.
Cambridge: Cambridge university press, 1942.

Case Studies:
 Industrial design case studies on famous designs in context of form.

Approach:
 Studio sessions to train students in form generation.
 Case study presentations.
 Individual assignments.

Evaluation Criteria:
 Understanding of the fundamentals and their applications in assignments.
 Active participation in class discussions.
 Performance in individual assignments.
 Final submission of classwork.

Mapping of Course Outcomes (CO’s) with Program Outcomes (PO’s)

Course Outcomes/Learnings
PO1

PO2

PO3

PO4

PO5

CO1 2 1 3 3 3

10
CO2 2 1 3 2 2

CO3 3 2 3 3 3

CO4 3 1 3 3 3

3 = Strong mapping

2 = Moderate mapping

1 = Gentle mapping

0 = Negligible/Very weak mapping

11
Code Subject L T P S CH Credit

DD-513 Visual Design- Principles and Technology 1 0 0 3 7 4

Course Objective:

The course aims to deliver a comprehensive view of principles involved in Visual Design
with the application of prevalent technology. The course will impart knowledge on the
different aspects of visual design through digital media of drawing, painting, sculpture,
photography and animation. The course will try to explore the principles of Visual Design
through lectures and application-based studio activities.

Course Outcomes/Learnings:

CO1 The course will help to understand the visual design principles with an emphasis on
understanding of visual cognition through digital medium.

CO2 The course will explain the models of Visual Design through various art forms such as
drawing, painting, sculpture, figures, photography and animation.

CO3 The course will enable the students to learn visual design in virtual media through a
digital approach.

CO4 Students will apply the principles of Visual Design in Design Development of Studio
Exercises.

Syllabus:

 Visual Perception
Basics of Visual Design, Principles of Visual Perception.

 Visual Elements
Visual elements - Point, Line, Form, Shape, Texture, Colour. Study of Visual Principles - Axis,
Balance, Emphasis/Focus, Proportion and Scale, Rhythm, Harmony& Unity, Hierarchy,
Movement, Contrast. Spatial and Visual relationship in compositions.

* Principles of Design
Positive and negative spaces, Additive Process, Light and Shadow, Gestalts Laws, Serial

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Vision Donald Appleyard. Design Semiotics.

 Colour and Rendering

Colour classification - Additive and Subtractive colour theories. Dimensions of Colour -
Hue, Value, Saturation and Chroma and their relationships. Aesthetic application of
Colour. Mixing of Colours, Techniques of Digital Painting. Digital colors and usage of
Image manipulation Techniques. Digital Rendering: Exposure to Image Editing Software.
Digital and 3D printing.

 Design Semiotics
Basic Lettering, study of communication through signs and symbols, Visual Cognition.
Introduction to graphic design; signs and symbols; logos and signage design.

 Visual Design Methodology

Generic Design Methodology; waterfall model, iterative model, inductive methodology,
Double Diamond method.

Studio based exercise exploring visual design methodology in Animation Design,

Game Design, Web design and Graphic Design.

Texts

 D.K Francis, Design Drawing, John Wiley and Sons, 1998.

 Lisa Graham, Basics of design : layout and typography for beginners. S Chand
and sons.
 L. Holtzschue, Understanding Colour: An Introduction for Designer, 2nd Edition,
John Wiley and Sons, 2002.
 J. Bowers, Introduction to Two- Dimensional Design: Understanding Form and
Function, John Wiley and Sons, 1999.
 W. Wong, Principles of Two-Dimensional Design, John Wiley and Sons, 1972.
 H.G Greet and R. Kostellow, Elements of Design and the Structure of Visual
Relationships, Architectural Press, New York, 2002.
 Bradbury Thompson, The art of graphic design, Yale University Press, 2018
 A. R. Miller and J. M. Brown, Graphic design speak : a visual dictionary for
designers and clients. Rockport Publisher, 1999
 Ching, Francis, Form, Space and Order. Van Nostrand Reinhold Company, New
York, 1979.
References:
 R.W. Gill, Manual of Rendering with Pen and Ink, Thames and Hudson, 1997.
 J. Bairstow, R. Barber, M. Kenny, Design Modelling - Visualising Ideas in 2
Dimension and 3 Dimension, Hodder and Stoughton, 2005.
 W. Wong, Principles of Color Design: Designing with Electronic Color,John Wiley
and Sons, 1972.
 J. Itten, The Art of Colour, New York, VNR, 1973.
 Charlotte Fiell and Peter Fiell, Graphic Design for the 21st Century.
 A. R. Miller and J. M. Brown, Graphic design speak : a visual dictionary for
designers and clients. Rockport Publisher, 1999
13
  Krug, S, Don’t Make Me Think, Rider publication, 2006.
 Lauer, D.A. and Pentak, S, Design Basics, Wadsworth Publishing, 2008.
 Lidwell, W., Holden, K. and Butler, J, Universal Principles of Design, Rockport
Publishers,2010.
 Anshel, J,Visual Ergonomics Handbook, Taylor & Francis, 2005.
 Kurty, Bruce D.s, Visual Imagination – An Introduction of Art. Prentice Hall, New
Jersey,1987.
 Andreas Uebele, Signage Systems and Information Graphics, Thames and
Hudson,2007.
 Craig Berger,Wayfinding: Designing and Implementing Graphic Navigational
Systems, Rotovision, 2009.
 Chris Calori,Signage and Wayfinding Design: A Complete Guide to Creating
Environmental Graphic Design Systems, Wiley and Sons,2007.
 Rayan Abdullah and Roger Hubner, Pictograms, Icons and Signs, Thames and
Hudson, illustrated edition 2006.
 Wallace Jackson, Digital Illustration Fundamentals, Apress, 2015
 Vincent Pegoraroh, Handbook of Digital Image synthesis: scientific foundation of
rendering.
 Wallace Jackson, Digital Painting Techniques using Corel Painter, Apress, 2016.
 Les Pardew and Don Seegmiller, Mastering Digital 2D and 3D Art, Thomson
Course Technology, 2005.
 Jim Leggitt, Drawing Shortcuts Developing Quick Drawing Skills using Today’s
Technology.

Approach:

 Individual assignments.
 Studio sessions to explore the principles of Visual Design application-based
assignments.

Evaluation Criteria:

 Performance in individual studio assignments.

 Final submission of classwork in the form of a digital portfolio

Mapping of course with program outcomes (POs):

Course title PO1 PO2 PO3 PO4 PO5

CO1 0 2 3 1 1

CO2 1 3 2 2 1

CO3 1 2 3 3 2

14
 CO4 2 2 2 3 3

3 = Strong mapping

2 = Moderate mapping

1 = Gentle mapping

0 = Negligible/Very weak mapping

15
Code Subject L T P S CH Credit
DD-514 User Interface Design 2 0 0 2 6 4

Course Objective:
This course aims to introduce the fundamentals of user interface design through a user-
centered design approach considering human capabilities and interface technologies.

Course Outcomes/Learnings:
 CO1 – Inculcate in the students’ minds that user interface design is a systematic and
evidence-based process.
 CO2 – Skills to understand user abilities, needs and analyse user experience.
 CO3 – Gaining experience to develop effective user interfaces that are easy to use
and supports users with different levels of expertise and abilities.
 CO4 – Learning by doing the user interface design process for interactive
technologies.
 CO5 – Skills to implement the learnings from user interface design into responsive
web and mobile application design.

Syllabus:
 Human characteristics (e.g., perception, channel of perception, memory, cognition,
mental model, and interface metaphors).
 Interface technology (e.g., input and output devices, interaction styles, common
interface paradigms, web and immersive environments) and designing for different
screen sizes (e.g., watch, mobile phone, tablet, computer and large screen devices).
 User interface design methods (e.g., user-centered design, scenario building;
personas, ideation, prototyping and design principles and rules), interaction
principles, requirement analysis, design standards, style guides, techniques and
visual design principles.
 Interface evaluation (e.g., heuristic evaluation, evaluation through user
participation, software logging, benchmarks and experiments).

Textbooks:
 Galitz, W. O. (2007). The essential guide to user interface design: an introduction to
GUI design principles and techniques. John Wiley & Sons.
 Shneiderman, B., Plaisant, C., Cohen, M. S., Jacobs, S., Elmqvist, N., & Diakopoulos, N.
(2016). Designing the user interface: strategies for effective human-computer
interaction. Pearson.
 Rodgers, Y., Sharp, H. & Preece, J. (2019). Interaction design: Beyond human-
computer interaction. John Wiley & Sons.

Reference Books:
 Garrett, J. J. (2010). The elements of user experience: user-centered design for the
web and beyond. Pearson Education.
 Krug, S. (2000). Don't make me think: A common sense approach to Web usability.
Pearson Education India.
 Heskett, J. (2002). Toothpicks and logos: Design in everyday life. Oxford University

16
 Press.
 Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things.
Basic Civitas Books.
 Norman, D. (2013). The design of everyday things: Revised and expanded edition.
Basic books.
 Norman, D. (2014). Things that make us smart: Defending human attributes in the
age of the machine. Diversion Books.
 Esslinger, H. (2014). Keep It Simple: The Early Design Years of Apple. Arnoldsche
Art Publishers.
 Raskin, J. (2000). The humane interface: new directions for designing interactive
systems. Addison-Wesley Professional.
 Cooper, A. (2004). Why high-tech products drive us crazy and how to restore the
sanity. Sams Publishing.
 Papanek, V., Papanek, V. J. (1992). Design for the real world : human ecology and
social change. Chicago: Academy Chicago.

Evaluation Criteria:
Students will be evaluated based upon their performance in assignments, sessional tests,
final project deliverables (e.g., prototype, report, and presentation) and end-semester
examination.

Mapping of Course Outcomes (CO’s) with Program Outcomes (PO’s)

PO1

PO2

PO3

PO4

PO5
Course Outcomes/Learnings

CO1 2 1 1 2 1
CO2 3 1 1 2 1
CO3 3 - 1 1 1
CO4 2 - 1 2 1
CO5 1 - - - -

3 = Strong mapping

2 = Moderate mapping

1 = Gentle mapping

0 = Negligible/Very weak mapping

17
Code Subject L T P S CH CR
DD-515 Communication Techniques for Designers 0 0 0 2 4 2

Course Objective:
The course will train students in various communication techniques that students can use
to communicate their design ideas with clients.

Course Outcomes/Learnings
 Students will learn drawing and presentation skills through this course.
 Students will explore different ways to present and communicate their design ideas.

Syllabus:
Study of the geometry of elements in products and its application in object drawing.
Product presentation in various media like pencil, ink and color.
Study of light and shadow, Perspectives and Object drawing, Viewpoints, Surface detailing
of products: Buttons, Displays, Edges etc.
Isometric and Orthographic Drawing.
Live sketching of people, object, and animals.
Presenting thoughts and ideas in design through sketches, perspective, Wire frame models,
cutaway sections and exploded views.
Presentation of product design concepts through simplified graphics presentation.

Textbooks:
 Koos Eissen and Steur, Roselien., Sketching: Drawing techniques for product
designers. 2008, Page One Publishing Pte Ltd.
 Henry, Kevin. Drawing for product designers. Laurence King Publishing, 2012.
 Powell, Dick; Design Rendering Techniques: A Guide to Drawing and Presenting
Design Ideas, Publisher: North Light Books, 1996.
 Pogany, Willy; The Art of Drawing, Publisher: Madison Books, 1996.
Reference Books:
 McKim, Robert; Experiences in Visual Thinking, Publisher: Brooks/ Cole Publishing
Company, 1980.
 Buxton, Bill; Sketching User Experiences: Getting the Design Right and the Right
Design (Interactive Technologies), Morgan Kaufmann, 2007.
 Caplin, Steve; Banks, Adam; The Complete Guide to Digital Illustration, Publisher:
Watson-Guptill Publications, 2003.
 Robertson, Scott. and Bertling, Thomas. How to draw: drawing and sketching objects
and environments from your imagination. Design Studio Press, 2013.

Approach:
 Studio sessions to train students in sketching and presentation techniques.
 Sketching exercises to improve the hand mind coordination
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  Individual assignments.

Evaluation Criteria:
 Performance in individual assignments.
 Final submission of classwork.

Mapping of Course Outcomes (CO’s) with Program Outcomes (PO’s)

Course Outcomes/Learnings

PO1

PO2

PO3

PO4

PO5
CO1 1 3 1 1 3
CO2 1 3 1 1 3

3 = Strong mapping
2 = Moderate mapping
1 = Gentle mapping
0 = Negligible/Very weak mapping

19
Code Subject L T P S CH CR
DD-516 Materials and Manufacturing Processes for 3 0 0 1 5 4
Designers

Course Objective:
The course will introduce various considerations for the selection of materials and
manufacturing processes for industrial design projects.

Course Outcomes/Learnings
 Course will help to develop an understanding about materials and manufacturing
processes.
 Course will develop an understanding about the design considerations for various
materials.
 Students will learn about the process of selecting a material and application of
various design considerations in their industrial design projects.

Syllabus:

1. Plastics
Introduction to Plastics, Thermoplastic, Thermoset. Manufacturing processes for plastics:
Blow Molding, Thermoforming, Rotation Molding, Vacuum Casting, Compression Molding,
Injection Molding.
Designing of Plastic Products for Injection Molding –
Design considerations: Flow of Plastics in Mold, Wall Thickness, Gates, Air Vents, Corner
Radius, Ribs, Bosses, Filling, Weld lines, Draft, Undercut, Lip design, Top & Bottom
treatment, Foam plastics.
Assembly Techniques for plastics: Snap fits, Hinges, Detachable Assemblies, Non-Detachable
Assemblies.
Decorative Techniques for plastics: During Molding Process & Post Molding Process.

2. Metals.
Introduction to Metals, Ferrous, Non-Ferrous. Manufacturing processes for metals: Panel
Beating, Metal Spinning, Metal Stamping, Deep Drawing, Tube and Section Bending,
Swaging, Roll Forming, Forging, Sand Casting, Die Casting, Metal Injection Molding,
Electroforming, Centrifugal Casting.

3. Glass and Ceramics.

Introduction to Ceramics and Glass, Manufacturing processes for Ceramics & Glass:
Glassblowing, Lampworking, Clay Throwing, Ceramic Slip Casting, Press Molding Ceramics.

4. Wood
Introduction to Wood, Softwoods, Hardwoods, Natural fibers, Manufacturing processes for
wood: CNC Machining, Wood Laminating, Steam bending, Paper Pulp.
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5. Selection of materials for Product Design
Requirements pyramid, Product character, Five dimensions of materials, Methods for
material selection in product design.

Textbooks and Online course link:

 Thompson, Rob. Manufacturing processes for design professionals. Vol. 3. London:
Thames & Hudson, 2007.
 Ashby, Michael F., and Kara Johnson. Materials and design: the art and science of
material selection in product design. Butterworth-Heinemann, 2013.
 D’source course by Prof. Vijay. P. Bapat and Dr. Shiv Kumar Verma - Designing of
Plastic Products for Injection Moulding Manufacturing Methods and Technologies
(https://www.dsource.in/course/designing-plastic-products-injection-moulding).

Reference Books:
 Lesko, Jim. Industrial design: Materials and manufacturing guide. John Wiley & Sons,
2007.
 Ashby, Michael F., Hugh Shercliff, and David Cebon. Materials: engineering, science,
processing and design. Butterworth-Heinemann, 2018.
 Garratt, James. Design and technology. Cambridge: Cambridge University Press,
2008, 2008.
 Beadle, John D., ed. Plastics Forming. Macmillan International Higher Education,
1971.
 Beadle, John D., ed. Metal Forming. Macmillan International Higher Education, 1971.
 Beadle, John D. Product Treatment and Finishing. Macmillan International Higher
Education, 2016.

Approach:
 Studio sessions to train students for selection of material and processes.
 Individual assignments.

Evaluation Criteria:
 Understanding of the materials and manufacturing processes and their applications
in assignments.
 Active participation in class discussions.
 Performance in individual assignments.
 Final submission of classwork.

Mapping of Course Outcomes (CO’s) with Program Outcomes (PO’s)

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Course Outcomes/Learnings

PO1

PO2

PO3

PO4

PO5
CO1 3 3 3 2 3

CO2 3 3 3 3 3

CO3 3 3 3 3 3

3 = Strong mapping

2 = Moderate mapping

1 = Gentle mapping

0 = Negligible/Very weak mapping

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Code Subject L T P S CH Credit
DD-518 User Research Methods 2 0 0 2 6 4

Course Objective:
This course aims to introduce the fundamentals of conducting user research and analysis of
collected data to propose a design solution that meets the target users’ needs.

Course Outcomes/Learnings:
 CO1 – Inculcate in the students’ minds that the user plays a major role in every
phase of design during the user-centered design process.
 CO2 – Learning to discover problem areas or scope of improvement through user
research.
 CO3 – Learning to get insight into the environment or context for which a design
solution will be proposed.
 CO4 – Learning to discover user needs for whom a design solution will be proposed.
 CO5 – Learning to conduct user research and interpret collected data to propose a
design solution that meets the target users’ needs.

Syllabus:
 Gathering data about the user and user’s context (e.g., observation, contextual
interviews, field study, diary study).
 Interpreting gathered data with team members, creating work models (e.g., Flow,
sequence, culture, physical, artifact models).
 Consolidating data across users with techniques such as affinity diagrams and
personas. Using the collected and analysed data (qualitative and quantitative) in the
design process.
 Comparison of contextual interview to other techniques such as survey research,
focus groups, rapid assessment procedure, task analysis.

Textbooks:
 Holtzblatt, K., & Beyer, H. (1997). Contextual design: defining customer-centered
systems. Elsevier Morgan Kaufmann.
 Holtzblatt, K., Wendell, J. B., & Wood, S. (2004). Rapid contextual design: a how-to
guide to key techniques for user-centered design. Elsevier Morgan Kaufmann.

Reference Books:
 Hackos, J. T., & Redish, J. (1998). User and task analysis for interface design (Vol. 1).
New York: Wiley.
 Goodman, E., Kuniavsky, M., & Moed, A. (2012). Observing the user experience: A
practitioner's guide to user research. Elsevier Morgan Kaufmann.
 Beebe, J. (2001). Rapid Assessment Process: An Introduction. Rowman & Littlefield.
 Handwerker, W. P. (2001). Quick Ethnography. AltaMira Press.

Evaluation Criteria:
Students will be evaluated based upon their performance in assignments, sessional tests,
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final project deliverables (e.g., problem areas, scope of improvements and design concepts,
report, and presentation) and end-semester examination.

Mapping of Course Outcomes (CO’s) with Program Outcomes (PO’s)

PO1

PO2

PO3

PO4

PO5
Course Outcomes/Learnings

CO1 2 1 2 2 2
CO2 2 - 2 3 3
CO3 3 - 2 3 3
CO4 3 - 2 2 3
CO5 3 - 2 3 3

3 = Strong mapping

2 = Moderate mapping

1 = Gentle mapping

0 = Negligible/Very weak mapping

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