FOUNDED IN 2005

German company with HQ in Stuttgart

More than 60 regularly children

magazines printed weekly only in
Germany

Since 2013 ‘’Worldwide Master Publisher

for LEGO® magazines’’ and collectibles

230 employees with offices in Germany,

France, Spain, Portugal, Poland, Italy

More 150MLN year turnover

Market leader in kids publishing in:

DE –AT – CH – ES - PT

© 2021 BLUE OCEAN ENTERTAINMENT AG • A BURDA COMPANY • ALL RIGHTS RESERVED

 Hubert Burda Media & Blue Ocean

A SOLID
FUNDAMENT
• Blue Ocean is part of
Hubert Burda Media since 2014

• 12,300 employees, 5 2
5
2

thereof 7,300 in Germany 3

• 2,792 billion EURO turnover in 2019 2

• Over 600 newspapers and magazines,

300 websites, radio stations, Apps and 2

events in over 40 countries

• Online reach in Germany

greater than Facebook 2

• Strong growth with innovative

business models and technologies

• 2020 Blue Ocean Italia open in Torino

with main target Italy and CEE for
development of LOYALTY division

Blue Ocean offices Blue Ocean partner offices Hubert Burda Media offices
© 2021 BLUE OCEAN ENTERTAINMENT AG • A BURDA COMPANY • ALL RIGHTS RESERVED Blue Ocean HQ in Stuttgart
60 out of DE employees in Lisbon - Madrid - Strasbourg/Kehl – Wrocław - Torino Montpellier - Belgium - Moscow 12,000 employees in 50 offices
230 tot. employees
 LOYALTY division of Blue Ocean Entertainment

© 2021 BLUE OCEAN ENTERTAINMENT AG • A BURDA COMPANY • ALL RIGHTS RESERVED

 Exclusive concept
Dedicated software & APP Exclusive concept Exclusive concepts
For all our concepts

. . .

Cross media publishing company

Market leader in Germany
Among the top player in EU

Our target
KIDS

Exclusive concept Exclusive concepts

ENTO TO END SERVICE

A team of specialist for POS development
loyalty

Development
successful Production
All marketing tools
Case Histories delivery
© 2021 BLUE OCEAN ENTERTAINMENT AG • A BURDA COMPANY • ALL RIGHTS RESERVED Project management
 OUR LAST
CASE HISTORIES

© 2021 BLUE OCEAN ENTERTAINMENT AG • A BURDA COMPANY • ALL RIGHTS RESERVED

 2017 2018
Series I UK (series I) France (series I) Trading cards Series II

LOYALTY CAMPAIGNS WITH

CONCEPTS FROM BLUE OCEAN
Leading retailers across Europe joined us on epic tours around the
world! Their customers met hilarious LEGO® Minifigures in surprising
locations (series I), took a trip to see the greatest inventions of all
time (series II) and took a delicious tour to know everything about
2020 staying active and eating healthy the fun way (series III).
UK (series III)

2017
Denmark (series I)

2017
6 countries

2021
2018 Belgium
UK (series II) Integration of LEGO ® toys Series III

© 2021 BLUE OCEAN ENTERTAINMENT AG • A BURDA COMPANY • ALL RIGHTS RESERVED

 Last Great Success in DELHAIZE Belgium – Q4 2021

© 2021 BLUE OCEAN ENTERTAINMENT AG • A BURDA COMPANY • ALL RIGHTS RESERVED

 Last Great Success in DELHAIZE Belgium – Q4 2021

© 2021 BLUE OCEAN ENTERTAINMENT AG • A BURDA COMPANY • ALL RIGHTS RESERVED

 1 st ever Playmobil ® Special Promotion Collector´s album Perfect execution A series of 32 exclusive 3D-cards to collect

LOYALTY CAMPAIGN WITH

. 3D TRADING CARDS, TOYS
AND LICENSED PRODUCTS
One of the most successful promotions took place across the
country in 2019 together with the no.1 in Spain, Carrefour

.
Cool licensed products

.
Blue Ocean magazine advertisement

100% POS coverage Hybrid mechanism Supplier funding integration App

© 2021 BLUE OCEAN ENTERTAINMENT AG • A BURDA COMPANY • ALL RIGHTS RESERVED

Case study: CARREFOUR (FR)

READY, SET, GO!

Starting May 2021 PLAYMOBIL athletes
will be competing to become part of every
French family’s cards collection!
They demonstrate their skills on 96 trading
cards and provide lots of info on sports and
Collector`s album nutrition in the corresponding collector’s album.
To make collecting and playing even more fun,
there are additional 3D-versions of every card!
And the best part: They are available in more
than 1.300 Carrefour stores all over France.
But that’s not all: Mini-games, a personality-
test, an APP to play and collect with and a lot of
info on how to increase your performance as an
athlete with the aid of healthy nutrition are only
some things to be excited for.
Children can also test their knowledge by
finding solutions for a quiz on the trading cards
or on the app. They get to know the world of
sports through playful learning!

96 trading cards APP with quiz,

Quiz on back and 7 extra nutri cards
in classic and 3D-lenticular games and more
Extensive content incl. games and stories
Case study: CARREFOUR (FR)

LE MONDE DU SPORT
Launch: May 2021
Duration: 6 weeks

Over 1.400 supermarkets hosted

France’s most successful campaign
with trading cards and toys.

Website Facebook
 Copyright & Imprint

A presentation of BLUE OCEAN ENTERTAINMENT AG - All ideas, samples, concepts

and evaluations of this presentation are the property of the respective
manufacturer or trademark holder and of BLUE OCEAN ENTERTAINMENT AG and
may not be used or passed on. The passing on and reproduction of this document
and the use and disclosure of its contents are prohibited unless explicitly
permitted by BLUE OCEAN ENTERTAINMENT AG in writing.
Infringements shall require full compensation. All contents, texts, photographs,
concepts and conceptual ideas, graphics, sketches, models and designs are the
intellectual property of BLUE OCEAN ENTERTAINMENT AG and shall remain
protected by copyright, including such in modified form.

Learn more about how we can grow your sales and make your family Blue Ocean Entertainment AG
shoppers happy! Roberto Marzio
Sales Manager LOYALTY
Contact us to talk about tailored promotions for your business. Mobile: +39 3421616087
Office: +39 0112173264
marzio@blue-ocean-italia.it
https://www.linkedin.com/in/robertomarzio/?originalSubdomain=it
www.blue-ocean-ag.de

Head office Commercial office

Seidenstrasse 19 Blue Ocean Entertainment Italia S.r.l.
70174 Stuttgart Via Nizza 262
Germany I-10126 Torino, Italia

© 2021 BLUE OCEAN ENTERTAINMENT AG • A BURDA COMPANY • ALL RIGHTS RESERVED