Professional Documents
Culture Documents
Titels
Titels
Titels
Bettelheim, Bruno. The Uses of Enchantment: The Meaning and Importance of Fairy Tales.
New York, NY. Vintage Books, 1989.
http://www.yale.edu/ynhti/curriculum/units/1989/3/89.03.05.x.html
Buner, Jerome. Acts of Meaning. Cambridge, MA: Harvard University Press. 1990
Campbell, Joseph. Flight of the Wild Gander. Chicago, IL: Henry Regnery and Company. 1956.
____________. The Mythic Image. Princeton, NJ: Princeton University Press/Bollingen Series
C. 1974.
_____________. Transformations of Myth Through Time. New York, NY: Harper and Row.
1990.
Damsio, Antonio. Descartes’ Error: Emotion, Reason, and the Human Brain. Berkley, CA: G.P.
Putnam’s Sons. 1994.
Dundes, Alan (Ed). Sacred Narrative: Readings in the Theory of Myth. Berkley, CA: University
of California Press. 1984.
Fog, Klaus and Budtz, Christian and Yakaboylu, Baris. Storytelling: Branding in Practice.
Berlin: Springer. 2005.
Frye, Northrup. Anatomy of Criticism. Princeton, NJ. Princeton University Press. 1957
Jung, Carl, G. Symbols of Transformation. (trans. R.F.C. Hull) Princeton, NJ: Bollingen Press.
1956.
_____________. The Archetypes and the Collective Unconscious. (trans. R.F.C. Hull)
Princeton, NJ: Bollingen Press. 1959.
_____________. The Structure and Dynamics of the Psyche. (trans. R.F.C. Hull) Princeton,
NJ: Bollingen Press. 1960.
_____________. Man and His Symbols. Garden City, NY: Doubleday & Company. 1964.
Mark, Margaret and Pearson, Carol S. The Hero and the Outlaw: Building Extraordinary
Brands Through the Power of Archetypes. New York, NY: McGraw Hill. 2001.
McKee, Robert and Fryer, Bronwyn. “Storytelling that Moves People”.Harvard Business
Review, June 2003.
Lincoln, Bruce. Theorizing Myth: Narrative, Ideology and Scholarship. Chicago, IL. University
of Chicago Press. 1999.
Pink, Daniel H. A Whole New Mind: Why Right Brainers Will Rule the Future. New York, NY.
The Penguin Group. 2005
O’Shaughnessy, John and O’Shaughnessy, Nicholas. The Marketing Power of Emotion.
Oxford, UK. Oxford University Press, 2003.
Scholes, Robert and Kellogg, Robert. The Nature of Narrative. New York, NY: Oxford
University Press, 1966.
Zaltman, Gerald. How Customers Think: Essential Insights Into the Mind of the Market.
Boston, MA: Harvard Business School Press, 2003.