GM

STRATEGIC PLAN 2023 - 2028

Monthly challenge 1

Itzel Saraí Rojas A01235338

Mauricio Morgado Garci
Valeria Fuentes Del Ángel
Fernando Espinosa Castellanos
Stakeholders
Investores
12.7%
The stakeholders in General Motors are varied because of
the global reach of the automotive business.
Employees
28.2%
The company believes that its corporate responsibility
initiatives are satisfactory, although improvements are
needed to improve in GM’s brand image, product Suppliers
competitiveness, and potential revenues. 15.5%

Stakeholders are prioritized as follows:

Employees (highest-priority stakeholders)

Customers
Communities
Suppliers
Investors Communities
19.7% Customers
23.9%
Source: 2017 By Pauline Meyer from Panmore Institute
 Employees
This interest group has the highest level of priority in the
company's corporate social responsibility strategy.

Employees are the ones who manage the company and direct
it according to the stated objectives and the strategic plan.

General Motors satisfies the interests of this group using

a CSR strategy that includes specific programs for the
development of human resources.
For example: GM's Technical Education Program
which pays for employees' education expenses at partner
universities around the world.

Source: 2017 By Pauline Meyer from Panmore Institute

Customers
With significant influence on revenues and profits,
customers take the second priority level in General
Motors' corporate social responsibility initiatives.

This stakeholder group has interests in product

pricing, design, and quality.

Source: 2017 By Pauline Meyer from Panmore Institute

 Communities
Local community participation.
In many communities, the company is a strong employer and an
important contributor to the local economic base.
GM has 118 facilities in the U.S., located in 27 states.

Commitment to climate policy.

Some of the objectives and implementation in GM's automobiles
are decarbonization, electrification, use of sustainable
materials, climate objectives and other aspects of
environmental sustainability.

ESG commitment to investors

The company seeks to engage with investors to highlight its
social and environmental impact, as most investors have been
interested in the company's culture, workplace and vehicle
safety, as well as diversity and inclusion.

("Stakeholder Engagement | General Motors 2020 Sustainability Report", 2022)

Suppliers
Suppliers significantly affect the availability of materials and
the corresponding operational capacity of the company.

Approximately 2000 suppliers such as:

CFF
CEFA
Bridgestone
Mann+Hummel
Gestamp
Sogefi
Axalta coating systems
Saint Gobain
Navarra Estampacion e Inyeccion

Source: 2017 By Pauline Meyer from Panmore Institute

Investors
Investors are determinants of the capital
and business value of General Motors.

This condition makes investors a significant

stakeholder group that affects business
operations, warranting inclusion in the
company's corporate social responsibility
strategy.

Source: 2017 By Pauline Meyer from Panmore Institute

https://drive.google.com/file/d/1_rFjKiRAUBPhPoYC2LOnSG8S2Uc3Mlcm/view?usp=sharing
Link to check with more detail the table that we did.

Source: THE NATURA 2017 ANNUAL REPORT &

Key KPIs for Automotive Industry Naegele.,E. 2020.
https://drive.google.com/file/d/1_rFjKiRAUBPhPoYC2LOnSG8S2Uc3Mlcm/view?usp=sharing
Link to check with more detail the table that we did.

Source: THE NATURA 2017 ANNUAL REPORT &

Key KPIs for Automotive Industry Naegele.,E. 2020.
https://drive.google.com/file/d/1_rFjKiRAUBPhPoYC2LOnSG8S2Uc3Mlcm/view?usp=sharing
Link to check with more detail the table that we did.

Source: THE NATURA 2017 ANNUAL REPORT &

Key KPIs for Automotive Industry Naegele.,E. 2020.
References
PAULINE MEYER. (2017). General Motors’ Corporate Social
Responsibility Strategy & Stakeholders. 30/03/2022, de
Panmore Institute Sitio web: http://panmore.com/general-
motors-corporate-social-responsibility-strategy-stakeholders

Stakeholder Engagement | General Motors 2020 Sustainability

Report. (2022). Retrieved 30 March 2022, from
https://www.gmsustainability.com/esg-
management/stakeholder-engagement.html

Ethan Naegele. (2020). 6 Key KPIs for Automotive Industry

Operations Executives. 30/03/2022, de Logan Consulting Sitio
web: https://www.loganconsulting.com/blog/6-key-kpis-for-
automotive-industry-operations-executives/