RMB MINI - PROJECT.

FIELD: LUXURY WATCH BRANDS

REG NO:RA2052001010174

NAME:N.P. VISHAL

MBA-C

INTRODUCTION
A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep
a consistent movement despite the motions caused by the person's activities. A wristwatch is designed
to be worn around the wrist, attached by a watch strap or other type of bracelet, including metal
bands, leather straps or any other kind of bracelet. A watch is a needful for every person . Now a days
we are all using smart phones to see time,but also many of them wearing watches for fashion. So there
is always demand for watches. There are many companies producing watches in different
styles,variants, attributes,various functions like water resistant and various colours.We are now going
to see top 5 brands which is more competitive and persistent in obtaining to get no.1 in this industry.

TOP 5 BRANDS
There are many brands in this industry like Jaeger-LeCoultre,Lange & Söhne,Audemars
Piguet,Piaget,Cartier,Harry Winston, Benson etc. Among all these watches the top 3 brands are
1.Jaeger-LeCoultre. Founded in 1833; 188 years ago
2.A. Lange & Söhne. Founded in 1845 and 1990 (Re-launched)
 3.Audemars Piguet Founded in 1875
4.Piaget by Piaget. Foundedin 1874
5.Cartier by Cartier. Founded in 1847; 174 years ago
These 5 brands are the top notch of all these brands by creating varios styles,designs,colors and
various attributes. The word top notch gives to the brands because of the qualities these producing. It
also gives the social status. The prices for these brands are more times higher than the normal brands
like Casio, fast track.The main reason for the prices or status is because these are all from early ages .
These brands are all founded in early 80s . So it's well known by anyone and some of the early
models were considered as antiques.

JAEGER-LECOULTRE
Manufacture Jaeger-LeCoultre SA, or simply Jaeger-LeCoultre (French pronunciation: [ ʒeʒɛʁ
ləkultʁ]),[1] is a Swiss luxury watch and clock manufacturer founded by Antoine LeCoultre in 1833
and is based in Le Sentier, Switzerland.[2] Since 2000, the company has been a fully owned subsidiary
of the Swiss luxury group Richemont.

MARKET SHARE
Jaeger-lecoultre is a fashion and apparel retailer with online presence and sell jewelry and watches
related products. It is headquartered in United States of America and has 1001-5000 employees.
Jaeger-lecoultre has an estimated web sales of $25M-$50M. Jaeger-lecoultre.com attracts a monthly
unique visitor traffic 56,890 visitors.
Jaeger-lecoultre Headquarters is situated in Miami, Florida, United States of America, 33180
There are. 1001-5000 employees.
Global Worldwide: 81,672
CountryUnited States: 56,649
CategoryLifestyle > Jewelry and Luxury Products.

PRODUCTS AND NATURE

Since Jaeger-LeCoultre's founding, the company has produced over 1,242 different calibres,
registered approximately 400 patents and created hundreds of inventions. The products are made in
specific material that's what they are making it unique and costly.
DESIGNS
Reverso:
The Reverso Classic Large Duoface Small Second, available in stainless steel.
The Reverso Tribute Small Seconds Burgundy Red, available in stainless steel.
The Grande Reverso Ultra Thin Tribute to 1931, available in stainless steel.

Duoplan:
Duoplan was created in an effort to bring together miniaturisation and precision. The fashion of the
period was for small wristwatches, however small calibres often suffered from a loss of reliability.
Created by Henri Rodanet, the technical director of Etablissements Ed. Jaeger, the Duoplan was built
on two levels – hence its name – enabling it to maintain a large-size balance.

Joaillerie 101:
The Duoplan led to the creation in 1929 of the world's still-smallest mechanical movement, the
Calibre 101, whose 74 original parts (98 today) weighed a total of approximately one gram. The
second family of watches equipped with the Calibre 101, Joaillerie 101 Étrier appeared in the 1930s.
In 1953, Elizabeth II of the United Kingdom wore a Jaeger-LeCoultre Calibre 101 wristwatch for her
coronation.

Atmos:
The Atmos Clock is a timepiece of near-perpetual movement needing no human intervention and
almost no energy. Invented by Swiss engineer Jean-Léon Reutter in 1928 in Neuchâtel, the Atmos
clock has been the Swiss government's official gift for important guests since 1950. Patented in 1928,
the first version – known today as the Atmos 1 – was marketed by La Compagnie Générale de
Radiologie (CGR) in 1930.

COMMUNICATION
They made advertisement by using watches in movies ,Venice international film festival,Shangai film
festival, Newyork film festival.Now they have a official website so users can easily purchase and easy
to search service center .

PRICE AND DISTRIBUTION

These watches are used by rich person ,so only high status places and places which they production
can by products . So they are using media's , website and all online facilities like Amazon and
flipkart.They are brought to other countries by shipping the products .
The Highest price for this brand is nearly 8lakhs and lowest price is above 20k.

Lange & Söhne

A. Lange & Söhne is a trademark of Lange Uhren GmbH, a German manufacturer of luxury and
prestige watches.The company was originally founded by Ferdinand Adolph Lange in Glashütte,
Germany in 1845.
MARKET SHARE
The global luxury watch market size was valued at USD 6.9 billion in 2018. Growing preference for
using luxury watches as a status symbol among adults is a key factor driving the market. New
product launches by companies including Titan, Sonata, and Rolex are expected to have a positive
impact on market growth.

DESIGNS
1815;
Lange 1815 is a family of wristwatches that pays a tribute to the legacy of Ferdinand Adolph Lange,
who was born in the year 1815 and founded the company in 1845.
Zeitwerk:
the Zeitwerk is the first mechanical watch that displays the time from left to right in a digital looking
manner. Its designers had challenged everything, except mechanical principles, to come up with a
patented mechanism that drove three precisely switching hour and minute discs.
Lange 1;
The Lange 1 is one of the first watch models introduced after A. Lange & Söhne trademark was re-
established in 1990s.[90] It is a family of watches that boasts a unique decentralized and asymmetrical
dial design, as well as the outsize date display.[91] Specifically, the "Lange 1" model features an
asymmetric layout with no overlap among its key indicators: a dial displaying the hours and minutes,
a smaller subsidiary dial displaying seconds, an oversized double window date display, and a power
reserve indicator.

COMMUNICATION AND ADVERTISING

They have a official website so users can easily purchase and easy to search service center . Their
products are specifically advertise by giving the products to royalty famous politicians and celebrities
by wearing it.

PRICING AND PRODUCTION

Mechanical products accounted for the largest share of more than 75.0% in 2018. A large business
class population prefers to purchase this product as it can be used as a style statement. Utilization of
titanium ceramic coatings and PVD coatings increases the life of mechanical luxury watches more
than conventional products. Some of the key players that are offering mechanical products are Rolex
SA; A. Lange & Söhne; Apple Inc.; and The Swatch Group Ltd.
Prices were also quitely high for this products .lowest price is above 20k and heigh price were near
7lakhs.
Audemars Piguet
Audemars Piguet Holding SA (French pronunciation: [odmaʁ piɡɛ]) is a Swiss manufacturer of
luxury mechanical watches and clocks, headquartered in Le Brassus, Switzerland.The company was
founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875,
acquiring the name Audemars Piguet & Cie in 1881. The company has been family-owned since its
founding.

MARKET SHARE
GlobalWorldwide: 46,356
CountryUnited States;38,793
Category:Lifestyle > Jewelry and Luxury Products 881
The global luxury watch market size was valued at USD 6.9 billion in 2018. Growing preference for
using luxury watches as a status symbol among adults is a key factor driving the market. New
product launches by companies including Titan, Sonata, and Rolex are expected to have a positive
impact on market growth.

DESIGNS
Royal Oak:
The Royal Oak is considered to be the most popular watch that Audemars Piguet currently
manufactures. It was first presented at the 1972 Baselworld, during the quartz crisis.The watch also
featured an integrated bracelet.
Millenary:
The Millenary collection was launched in 1995.The idea behind the unique design was to give the
viewer a three-dimensional take on a standard watch movement. They are characterized by oval cases
as well as domed sapphire crystal.
Jules Audemars:
the Jules Audemars collection takes cues from more traditional Audemars Piguet designs. In 1875,
Jules Audemars created about 20 very complex movements, which he later used as collateral when he
and Edward Piguet founded Audemars Piguet & Cie in 1881.
Code 11.59:
Released at the "Salon International de la Haute Horlogerie (SIHH) 2019", the Code 11.59 collection
is the latest addition to the Audemars Piguet lineup.The collection boasts several unique
characteristics. All Code 11.59 watches feature a chapter ring with numerals depicting seconds for
time-only models, a tachymeter (watch) for the chronograph model, and a week indicator for the
perpetual calendar model.
COMMUNICATION AND ADVERTISING
They have a official website so users can easily purchase and easy to search service center . Their
products are specifically advertise by giving the products to royalty famous politicians and celebrities
by wearing it. For mainly atheletes these watches are very likeable and uses in commercials.

PRICING AND PRODUCTION

Prices were also quitely high for this products .lowest price is above 20k and heigh price were near
40lakhs. Mechanical products accounted for the largest share of more than 75.0% in 2018. A large
business class population prefers to purchase this product as it can be used as a style statement.
Utilization of titanium ceramic coatings and PVD coatings increases the life of mechanical luxury
watches more than conventional products. Some of the key players that are offering mechanical
products are Rolex SA; A. Lange & Söhne; Apple Inc.

Piaget
Piaget SA (French pronunciation: [pja.ʒɛ]) is a Swiss luxury watchmaker and jeweller. Founded in
1874 by Georges Piaget in the village of La Côte-aux-Fées, Piaget is currently a subsidiary of the
Swiss Richemont group.

MARKET SHARE
GlobalWorldwide: 281,780
CountryUnited States: 185,136
CategoryLifestyle > Jewelry and Luxury Products 980
The global luxury watch market size was valued at USD 6.9 billion in 2018. Growing preference for
using luxury watches as a status symbol among adults is a key factor driving the market. New
product launches by companies including Titan, Sonata, and Rolex are expected to have a positive
impact on market growth.

DESIGNS
Piaget Altiplano 40 mm:
The Altiplano 40 mm impressively embodies the know-how of the house Piaget in terms of ultra slim
watches. With this new variant the Altiplano collection is expanded for the first time by a model with
40 mm diameter case. But with its clear lines and classic look it still stands in the tradition of this
collection. According to the new size Piaget has equipped this new Altiplano model with an advanced
12-ligne movement, the manufacture movement Piaget 838P. This ultra-slim manual winding
movement has a height of only 2.5 mm.
Piaget Altiplano 900P:
The Piaget Altiplano 38mm 900P was the world’s thinnest mechanical watch when it was introduced.
Measuring just 3.65 mm thick, the 900P took the record for the thinnest watch in 2013. The
movement is just 2.0 mm thick and it integrates the case back and main plate into a single piece.
Piaget Altiplano Skeleton:
The Altiplano impressively embodies the know-how of the house Piaget in terms of ultra-flat watches.
According to the new case size of 40 mm diameter Piaget has equipped the new Altiplano model with
an ultra-modern 12-ligne movement, the manufacture calibre Piaget 838P. This ultra-flat manual
winding movement has a height of only 2.5 mm
Piaget Polo Chronograph:
The model Polo by Piaget was regarded as a cult watch in the 1970s. In autumn 2006 it was re-
launched in an updated form as automatic watch. The distinctive horizontal stripes accent the fine
satin-finished case. The dial gains attention with its applied stitch indices and Arabic numerals, also
the enlarged section of the date display is noticed. The movement can be admired through the
sapphire crystal caseback

COMMUNICATION AND ADVERTISING

They have a official website so users can easily purchase and easy to search service center . Their
products are specifically advertise by giving the products to royalty famous politicians and celebrities
by wearing it. For mainly atheletes these watches are very likeable and uses in commercials.

PRICING AND PRODUCTION

Prices were also quitely high for this products .lowest price is above 10k and heigh price were near 2
crores. Mechanical products accounted for the largest share of more than 75.0% in 2018. A large
business class population prefers to purchase this product as it can be used as a style statement.
Utilization of titanium ceramic coatings and PVD coatings increases the life of mechanical luxury
watches more than conventional products.

Cartier
Cartier International SNC, or simply Cartier (/ˈkɑːrtieɪ/; French: [kaʁtje]), is a French luxury goods
conglomerate which designs, manufactures, distributes, and sells jewellery and watches.Founded by
Louis-François Cartier in Paris in 1847, the company remained under family control until 1964.The
company maintains its headquarters in Paris, although it is a wholly owned subsidiary of the Swiss
Richemont Group.Cartier operates more than 200 stores in 125 countries, with three Temples
(Historical Maison) in London, New York, and Paris

MARKET SHARE
GlobalWorldwide: 22,170
CountryUnited States:7,850
Category:Lifestyle > Jewelry and Luxury Products 27.
The focal point of Vendome Luxury Group PLC—Cartier is a subsidiary of Swiss-based, South
African company CompagnieFinancière de Richemont AG. Cartier is responsible for almost 72 % of
the market share of the Vendome group’s annual sales. In addition to Cartier, Vendome also sells
other luxury brands like Alfred Dunhill, Vacheron&Constantin, Lancel, Mont Blanc, Piaget, and
Chloe.
DESIGNS
Cartier Pasha:
One of the model classics of Cartier. The Pasha is the first waterproof watch, 1932 made by
Louis Cartier for the Sultan of Marrakech, who had expressed the wish to be able to wear his
wristwatch also while bathing. Cartier invented a device, by which the crown watch is
protected by a removable metal cap with internal rubber seal; the cap itself is secured by a
metal ring on the outer tube, so that it cannot be lost. To operate the crown the steel cap is
unscrewed and screwed back on after the adjustment
Cartier Roadster:
The watch series Roadster, put on the market in the year 2001, was inspired by the automotive
world of the 1950s and 1960s. At that time, the first sports car with racy curved bodies came
on the market, the "roadster". The design of the Roadster watch takes on the silhouette of
these vehicles. The magnifying lens of the date display is reminiscent of the air intake opening
on the hood. The crown in grenades shape is reminiscent of the cooling fins of some vehicles.
The screws located at the corners of the housing are a nod to the headlights of the vehicles.
Cartier Rotonde de Cartier Tourbillon Monopusher Chronograph:
For the first time in the history of watchmaking a movement is equipped with the two
complications mono-pusher chronograph and tourbillon: the calibre Cartier 9431 MC. It was
made exclusively for Cartier in 2005 by one of the most renowned Swiss movement
manufacturers in the field of Haute Horlogerie, Renaud et Papi
Cartier Santos:
This famous rectangular wristwatch model was developed 1906 by Louis Cartier for his
friend, the Brazilian aviator Alberto Santos-Dumont and came on the market in 1911 with
movements by Jaeger. The Santos is considered the first pilot's watch. In addition it made the
wristwatch, which was previously reserved mostly for women, also socially acceptable for
men.

COMMUNICATION AND ADVERTISING

They have a official website so users can easily purchase and easy to search service center .
Their products are specifically advertise by giving the products to royalty famous politicians
and celebrities by wearing it. For mainly atheletes these watches are very likeable and uses in
commercials.

PRICING AND PRODUCTION

Mechanical products accounted for the largest share of more than 75.0% in 2018. A large
business class population prefers to purchase this product as it can be used as a style
statement. Utilization of titanium ceramic coatings and PVD coatings increases the life of
mechanical luxury watches more than conventional products. Some of the key players that are
offering mechanical products are Rolex SA; A. Lange & Söhne; Apple Inc.; and The Swatch
Group Ltd.
Prices were also quitely high for this products .lowest price is above 20k and heigh price were
near 10lakhs.
ANALYSIS OF THE COMPETITIONS
Key players of the market include Rolex SA; A. Lange & Söhne; Apple Inc.; The Swatch Group Ltd.;
Bernard.; FOSSIL GROUP, INC.; CITIZEN; Seiko; CASIO; and Audemars Piguet. Companies are
working on new product development to get a competitive advantage in the market.
For instance, in 2019, Rolex SA had come up with 2019 collection with 6 new models such as YACHT
master 42, sea-dweller, GMT master II, day date 60, date just 36, and date just 31. Similarly, A.
Lange & Söhne has launched 2019 debuts collection, which have 5 new models such as Lange 1,
Zeitwerk Date, Datograph Perpetual Tourbillion, Langematik Perpetual Honey Gold, and Richard
Lange Jumping Seconds.

OBSERVATION
From observing these 5 companies,these companies are producing both jewelleries and watches.
Their products are only rich people and high status people can buy. It gives them some advantages
and disadvantages. Advantage is it gives them uniqueness like only high status people can buy Rolls-
Royce,well disadvantage is not medium people or poor people can't buy the products . Well these
products are made pure aluminium steel metals ,but in normal watches they use mixture of
metals,even though they gave same abilities,there is a different in quality.
In basis of pricing, production and sales they are low than normal brands due to difference in price
and not in every country these brands are popular like Casio ,sonata and fast track, mostly in our
country. Due to shipping the products also cost extra charges,mostly in gst. If we compare as whole
nation these watches are popular so we can't compare to these products in competition wise,but if we
compare in country wise there is always remotely popular brand can win against these products.
Calculating theses circumstances their differences in prices can help against these remotely products
by gaining profit.