Fact Sheet n

For Immediate Release For more information:

February 13, 2022 Hayley Ipsaro
Public Relations Director
(408) 896-5020
hayleyipsaro@gmail.com

Getting To Know Aveda

Overview
o Aveda is a global, environmentally pioneering company founded in 1978 with a widely
recognized, path-blazing brand of nature-based products for hair, skin, body and well-being
o Aveda products harness the power of nature and are created from pure flower and plant
essences

Our Mission
o We strive to care for our world, from the products we make to the ways in which we give back
to society
o We set an example for environmental leadership and responsibility, not just in the world of
beauty, but around our global society
o Aveda is committed to supply chain integrity with traceable, fair and sustainable
ingredients
o Aveda’s impact reaches far beyond its Blaine, Minnesota headquarters
o Alongside our non-profit partners, we help create jobs and income in the
communities we source from, teaching sustainable farming techniques and helping
them provide for their families just as they provide for us
Corporate Responsibility
o Cruelty-free since 1978
o Key ingredients listed transparently in the Ingredient Glossary
o More than 85% of products utilize post-consumer recycled plastic or bioplastic
o All products manufactured with 100% wind power
o Raised $65M to help fund environmental initiatives globally
o Working with global and local partners to protect and provide clean water since 1999
o Expanding textured hair education and product testing since 2018
o Partnering with HBCUs for internships and education programs since 2020
At a Glance
o Employees
o 3,500+ employees wordwide
o Manufacturing
o 86% of production and distrubution through headquarters in Blaine, MN
o Business Offices
 o 62 Aveda Institutes across USA, CAN, and UK
o Salons
o 9,000+ salons and spas worldwide

Products
o Aveda manufactures and distributes a wide range of self-care products
o It has launched 20 hair care collections, 9 body care collections, 7 styling collections, 5 skin
care collections, 5 makeup collections and 3 fragrance collections

History
o 1978 — Horst Rechelbacher founds Aveda with the mission of creating holistic beauty
through wellness; Aveda is “knowledge of the whole”
o 1982 — The first Aveda Institute opens its doors in Minneapolis; Aveda Institutes are schools
for aspiring professionals in the beauty industry
o 1989 — Aveda is the first beauty company to sign the CERES (Coalition for Environmentally
Responsible Economies) principles
o 1993 — A partnership is formed between Aveda and the Yawanawa Tribe in Brazil to
compensate the tribe for the company's use of their uruku; a red dye used in Aveda
cosmetics
o 1997 — Aveda is acquired by The Estée Lauder Companies and grows to become a global
success story with a presence in more than 40 countries and 9,000 salons and spas
o 2004 — The beauty industry awards Horst a Lifetime Achievement Award
o 2007 — Aveda switched to 100% wind power in manufacturing; the first beauty company to
do so
o 2008 — A partnership is formed between Aveda and a women’s cooperative network in
Morocco for sources of argan oil
o 2017 — Aveda wins the Sustainable Leadership Award
o 2020 — Launched 21st Century Advantage Program with Howard University for emerging
Black entrepreneurs

Stock Information

o Aveda is owned by THE ESTEE LAUDER COMPANIES INC.

o The Class A Stock of the company is listed on the New York Stock Exchange under the
symbol EL
o EL is categorized under the Consumer-Packaged Goods business sector

Executive Officers
o Barbara De Laere – CEO/ President
o Marianne Knutson – VP Global Marketing
o Tim Simmons – Executive Creative Director

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