E-commerce in Peru

E-COMMERCE IN PERU

Table of Contents
 Table of Contents

01 Overview
Retail e-commerce sales growth worldwide 2020, by macro-region 02
E-commerce market share in Latin America and the Caribbean 2021, by country 03
Retail e-commerce growth in Latin America 2020-2022, by country 04
M-commerce sales in Latin America 2021-2025, by country 05
B2C e-commerce sales in Peru 2015-2021 06
Peru: e-commerce as share of retail sales during COVID-19 2020 07

02 Segments
Peru: online retail sales 2016-2020, by category 09
Peru: change in online shopping intention due to COVID-19, by category 10
Peru: main products purchased online during the COVID-19 outbreak 2020 11
Online shopping and ordering channels in Peru 2021, by type 12
Peru: most purchased product categories through WhatsApp 2020 13
Peru: delivery preferences for online purchases 2020 14
 Table of Contents

03 Companies
Number of businesses selling online in Peru 2019-2021 16
Preferred e-commerce websites in Peru 2020 17
Peru: monthly visits to selected online marketplaces 2020-2021 18
Peru: commission rate charged by selected e-commerce sites 2020 19
Peru: most complained about online retailers 2020-2021 20
Mercado Libre app monthly downloads in Peru 2020-2022 21
Grupo Falabella online GMV in Peru 2019-2021 22
Ripley Corp online GMV 2017-2021 23
Ripley Corp online sales as share of total retail sales 2018-2021 24

04 Consumption
Number of digital buyers in Peru 2019-2021 26
Peru: change in online purchase orders during COVID-19 2020 27
Peru: online shopping device usage 2020 28
 Table of Contents

Most popular online payment methods in Peru 2020 29

Main online shopping reasons in Peru 2020 30
Peru: main product attributes considered when shopping online 2020 31
Peru: monthly number of e-commerce claims 2020-2021 32
Peru: main e-commerce claims filed 2020-2021 33

05 E-commerce dates
Cyber Days key figures in Peru 2021 35
Peru: main product categories searched on Cyber Days July 2020 36
Cyber Wow key figures in Peru 2020 37
Peru: product categories with the highest sales value during Cyber Wow 2020 38
Black Friday e-commerce growth in Peru 2016-2019 39
Peru: online platforms to do Christmas shopping 2020 40
E-COMMERCE IN PERU

Overview
Percentage change of annual retail e-commerce sales worldwide in 2020, by macro-region
Retail e-commerce sales growth worldwide 2020, by macro-region

E-commerce sales growth rate

0% 5% 10% 15% 20% 25% 30% 35% 40%

Latin America 36.7%

North America 31.8%

Central & Eastern Europe 29.1%

Worldwide 27.6%

Asia-Pacific 26.4%

Western Europe 26.3%

Middle East & Africa 19.8%

Note(s): Worldwide; December 2, 2020

Further information regarding this statistic can be found on page 42.
2 Source(s): eMarketer; ID 1225478 Overview
Distribution of the e-commerce market in Latin America and the Caribbean in 2021, by country
E-commerce market share in Latin America and the Caribbean 2021, by country

Share of e-commerce market

0% 5% 10% 15% 20% 25% 30% 35%

Brazil 29.9%

Mexico 29.33%

Colombia 6.93%

Argentina 6.88%

Chile 6.32%

Peru 6.22%

Ecuador 2.41%

Uruguay 1.51%

Guatemala 1.33%

Bolivia 1.27%

Costa Rica 1.1%

Dominican Republic 1.03%

Panama 0.98%

Paraguay 0.95%

El Salvador 0.82%

Note(s):December 2021
Further information regarding this statistic can be found on page 43.
3 Source(s): Statista Digital Market Outlook; Statista; ID 256166 Overview
Annual growth rate of retail e-commerce revenue in selected Latin American countries from 2020 to
2022
Retail e-commerce growth in Latin America 2020-2022, by country

2020 2021 2022

60% 56.7%

49.8%
50% 48.3%
E-commerce sales growth rate

40.4% 39.6%
40%
35.2% 35.6% 36.1%
33.3%
31.4%
28.9% 28.1%
30%

19.9% 19.2%
20%
15.6%
14.1% 13.9%
11.3%
10%

0%
Brazil Argentina Mexico Chile Peru Colombia

Note(s):December 2021
Further information regarding this statistic can be found on page 44.
4 Source(s): Statista Digital Market Outlook; ID 880469 Overview
Mobile commerce sales revenue in selected countries in Latin America in 2021 and 2025 (in billion
U.S. dollars)
M-commerce sales in Latin America 2021-2025, by country

2021* 2025**

60

52

50
Revenue in billion U.S. dollars

41
40

30 27
23
19
20
13 13
11
9
10
6 6 6

0
Brazil Mexico Argentina Peru Chile Colombia

Note(s):2021
Further information regarding this statistic can be found on page 45.
5 Source(s): Worldpay; ID 734597 Overview
B2C e-commerce sales in Peru from 2015 to 2021 (in billion U.S. dollars)
B2C e-commerce sales in Peru 2015-2021

10
9.3

8
Online sales in billion U.S. dollars

7
6
6

5
4
4 3.6
3
3 2.6
2.3

0
2015 2016 2017 2018 2019 2020 2021

Note(s): Peru; 2015 to 2021

Further information regarding this statistic can be found on page 46.
6 Source(s): Cámara Peruana de Comercio Electrónico; Various sources; ID 256243 Overview
E-commerce share of total retail sales during the coronavirus (COVID-19) pandemic in Peru in
2020, by stage
Peru: e-commerce as share of retail sales during COVID-19 2020

9%

8%
8%

7%

6%
Share of total retail sales

6%

5%

4%

2.8%
3%

2%

1%

0%
Before the lockdown (Jan 2020) During the lockdown (July 2020) Closure 2020

Note(s):2020
Further information regarding this statistic can be found on page 47.
7 Source(s): Cámara Peruana de Comercio Electrónico; Niubiz; PayU; Alignet; ID 1229396 Overview
E-COMMERCE IN PERU

Segments
Online retail sales in Peru from 2016 to 2020, by category (in million Peruvian soles)
Peru: online retail sales 2016-2020, by category

Consumer electronics (tech) Fashion (clothing & footwear) Multimedia products Food & drinks Personal accessories
Beauty & personal care Household appliances Health Pet care & supplies Home items & furniture
Video games Toys & items for children Others

3,000

2,500
Sales in million Peruvian soles

2,000

1,500

1,000

500

0
2016 2017 2018 2019* 2020

Note(s):2016 to 2018
Further information regarding this statistic can be found on page 48.
9 Source(s): Euromonitor; BlackSip; Asociación de Emprendedores de Perú; ID 1132825 Segments
Share of respondents who consider starting or increasing shopping online due to the COVID-19
outbreak in Peru as of March 2020, by category
Peru: change in online shopping intention due to COVID-19, by category

30%
28%
26%

23%
Share of respondents

Staple goods Pharmaceutical products Technological products Clothing & shoes

Note(s): Peru; March 27 to 31, 2020; 18 years and older; 400 respondents; among internet users
Further information regarding this statistic can be found on page 49.
10 Source(s): GfK; Portal PQS; ID 1113366 Segments
Most popular products bought through the internet during the coronavirus (COVID-19) outbreak in
Peru in June 2020
Peru: main products purchased online during the COVID-19 outbreak 2020

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

Food 65%

Fashion 36%

Home equipment 34%

Pharmacy products 33%

Cleaning products 28%

Personal care 26%

Note(s): Peru; June 15 to 25, 2020; 16-70 years; 400 respondents; Multiple answers possible / Among people from urban areas of Peru who purchased online in the last year.
Further information regarding this statistic can be found on page 50.
11 Source(s): Ipsos; ID 1170078 Segments
Online shopping and ordering channel usage in Peru in 2021, by type
Online shopping and ordering channels in Peru 2021, by type

80%
75%

70%

60%
Share of respondents

50% 46%

40% 38%

30%

20%

10%

0%
Web pages Apps Social media

Note(s):June 26 to July 8, 2021; 18-70 years; among users in urban areas who purchased online in the last 12 months
Further information regarding this statistic can be found on page 51.
12 Source(s): Ipsos; ID 1191649 Segments
Most popular product categories among users who ordered via WhatsApp in Peru in 2020
Peru: most purchased product categories through WhatsApp 2020

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Food and beverages 44%

Restaurant food 44%

Clothing 31%

Personal care products 18%

Gas cylinder 18%

Home cleaning products 14%

Home maintenance 13%

Mobile phone accessories 12%

Gallon water bottle 11%

Furniture 8%

Pharmacy 8%

Sporting goods 8%

Note(s):September 17 to October 4, 2020; 16-70 years old; 300 respondents owning a Smartphone and ordering via WhatsApp; urban areas of Peru
Further information regarding this statistic can be found on page 52.
13 Source(s): Ipsos; ID 1191781 Segments
Preferred delivery options for online shopping in Peru in 2020
Peru: delivery preferences for online purchases 2020

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Delivery from the store itself 78%

Delivery by app (e.g. Glovo, Rappi, etc.) 35%

Pick up in store 33%

Meet seller at a meeting point 12%

Note(s):June 15 to 25, 2020; 16-70 years old; 400 respondents; Multiple answers possible / Among people from urban areas of Peru who purchased online in the last year
Further information regarding this statistic can be found on page 53.
14 Source(s): BlackSip; Ipsos; ID 1191640 Segments
E-COMMERCE IN PERU

Companies
Number of companies selling online in Peru from 2019 to 2021 (in 1,000s)
Number of businesses selling online in Peru 2019-2021

350

300
300
263.2
Number of companies in thousands

250

200

150

100
65.8

50

0
2019 2020 2021

Note(s):2019 to 2021
Further information regarding this statistic can be found on page 54.
16 Source(s): Cámara Peruana de Comercio Electrónico; ID 1229743 Companies
Preferred online retailers in Peru in 2020
Preferred e-commerce websites in Peru 2020

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35%

Saga Falabella 31%

MercadoLibre 20%

Linio 19%

Amazon 18%

Ripley 14%

Wish 13%

Plaza Vea 12%

Tottus 10%

Note(s): Peru; June 15 to 25, 2020; 16-70 years; 400 respondents; Multiple answers possible / Among people from urban areas of Peru who purchased online in the last year
Further information regarding this statistic can be found on page 55.
17 Source(s): Ipsos; ID 1122499 Companies
Number of monthly visits to selected online marketplaces in Peru from October 2020 to March 2021
(in millions)
Peru: monthly visits to selected online marketplaces 2020-2021

Mercado Libre Linio Lumingo Juntoz

18

15.4 15.3 15.6

16 14.9
13.8 14
14
Number of visits in millions

12

10

5.4 5.1 5.4

6 5 4.8
4.7

1.3 1.5 1.5

2 1.1 0.9 1.1
0.6 0.7 0.6 0.6 0.6 0.6

0
Oct '20 Nov '20 Dec '20 Jan '21 Feb '21 Mar '21

Note(s):October 2020 to March 2021

Further information regarding this statistic can be found on page 56.
18 Source(s): IAB Peru; SimilarWeb; Neo Consulting; ID 1237100 Companies
Minimum and maximum sales commission rate charged for purchases made via selected e-
commerce sites in Peru in 2020
Peru: commission rate charged by selected e-commerce sites 2020

Min. Max.

30%

25%
25%

20% 20% 20% 20%

Sales commission rate

20%
18%

15% 14%

11%

10%
8% 8% 8% 8%
7% 7% 7%

5% 4%

0%
Saga Falabella Linio Juntoz Plaza Vea Ripley Real Plaza Diners Club Mall Mercado Libre

Note(s):October 2020
Further information regarding this statistic can be found on page 57.
19 Source(s): Cámara Peruana de Comercio Electrónico; Various sources; ID 1237207 Companies
Most complained about online retailers in Peru from March 2020 to March 2021
Peru: most complained about online retailers 2020-2021

Number of complaints
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000

Saga Falabella 12,313

Ripley 7,766

Sodimac-Maestro 5,663

Tottus 3,858

Tiendas Peruanas (Oechsle) 3,011

América Móvil 2,921

Linio 2,110

Cencosud 1,399

Conecta Retail (Efe and Cucacao) 1,254

Supermercados Peruanos (Plaza Vea, Vivanda, and others) 1,176

Note(s):March 2020 to March 2021

Further information regarding this statistic can be found on page 58.
20 Source(s): Indecopi; La República (Peru); ID 1132176 Companies
Monthly number of Mercado Libre app downloads in Peru from January 2020 to January 2022 (in
1,000s)
Mercado Libre app monthly downloads in Peru 2020-2022

230
215.47

210

190
Monthly downloads in thousands

170 163.37

150 138.72
126.81
130 122.2
115.09 117.22
110.7 108.59 107.52
110
97.09 96.2 92.96
92 92.81
87.59 88.09
90
72.5 75.48 72.22
68.34 71.45 67.98 66.81 70
70

50
Jan '20 Feb Mar Apr '20 May Jun '20 Jul '20 Aug Sep Oct '20 Nov Dec Jan '21 Feb Mar Apr '21 May Jun '21 Jul '21 Aug Sep Oct '21 Nov Dec Jan '22
'20 '20 '20 '20 '20 '20 '20 '21 '21 '21 '21 '21 '21 '21

Note(s):January 2020 to January 2022; Includes downloads from the Apple App Store and Google Play Store
Further information regarding this statistic can be found on page 59.
21 Source(s): AppMagic; ID 1232921 Companies
Gross merchandise volume (GMV) of S.A.C.I. Falabella in Peru from 1st quarter 2019 to 4th
quarter 2021 (in million U.S. dollars)
Grupo Falabella online GMV in Peru 2019-2021

250

214
206 206
200
173 177
Volume in million U.S. dollars

165
153
150

99
100
82
77

52 55
50

0
Q1 '19* Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21

Note(s):Q1 2019 to Q4 2021; includes department stores, home improvement, supermarkets, and marketplace
Further information regarding this statistic can be found on page 60.
22 Source(s): S.A.C.I. Falabella; Statista; ID 1228908 Companies
Gross merchandise volume (GMV) of Ripley Corp from 2017 to 2021 (in million U.S. dollars)
Ripley Corp online GMV 2017-2021

1,400

1,179
1,200

1,000
Volume in million U.S. dollars

880

800

600

400 367
276
201
200

0
2017 2018 2019 2020 2021*

Note(s): Chile, Peru; 2017 to 2021; GMV online

Further information regarding this statistic can be found on page 61.
23 Source(s): Ripley; ID 1232879 Companies
E-commerce share of total retail sales of Ripley Corp in Chile and Peru from 2018 to 2021
Ripley Corp online sales as share of total retail sales 2018-2021

50%
45.5%
45%

39.5%
40%

35%
Share of total sales

30%

25%

20% 17.7%
15.1%
15%

10%

5%

0%
2018 2019 2020 2021

Note(s): Chile, Peru; 2018 to 2021; Retail sales made through the site Ripley.com
Further information regarding this statistic can be found on page 62.
24 Source(s): Ripley; ID 1132957 Companies
E-COMMERCE IN PERU

Consumption
Number of online shoppers in Peru from 2019 to 2021 (in millions)
Number of digital buyers in Peru 2019-2021

16

13.9
14

11.8
Number of online buyers in millions

12

10

6
6

0
2019 2020 2021

Note(s):2019 to 2021
Further information regarding this statistic can be found on page 63.
26 Source(s): Cámara Peruana de Comercio Electrónico; ID 1225470 Consumption
Change in online purchase orders during the COVID-19 pandemic in Peru from February to
December 2020
Peru: change in online purchase orders during COVID-19 2020

200%
175.9%

150% 132.2%

100% 88.4% 87%

Percentage change

62.6%
54%
37.9% 41%
50%

8.9%

0%

-47.7%
-50%
-79.1%

-100%
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Note(s):February to December, 2020; percentage change vs. January 2020

Further information regarding this statistic can be found on page 64.
27 Source(s): Beetrack; ID 1200568 Consumption
Devices used to make online purchases in Peru in 2020
Peru: online shopping device usage 2020

80%
74%

70%

60% 56%
Share of respondents

50%

40%

30%

20%

10% 6.7%

0%
Smartphone Desktop / Laptop Tablet

Note(s):August and September 2020; 18 years and older; 400 banked internet users
Further information regarding this statistic can be found on page 65.
28 Source(s): Indra Sistemas ; Minsait; The Cocktail Analysis; ID 1081860 Consumption
Payment methods used in online purchases in Peru in 2020
Most popular online payment methods in Peru 2020

60% 57%

49%
50%

40%
Share of respondents

36%

30%

20% 17%

10%

0%
Debit card Cash Credit card Mobile phone number

Note(s):June 15 to 25, 2020; 16-70 years; 400 respondents; Multiple answers possible / Among people from urban areas of Peru who purchased online in the last year
Further information regarding this statistic can be found on page 66.
29 Source(s): BlackSip; Ipsos; ID 1131274 Consumption
Leading reasons for shopping online in Peru in 2020
Main online shopping reasons in Peru 2020

50%
46%
45% 43%
42%

40%

35% 33%
Share of respondents

30%

25%
21%
20%

15%

10%

5%

0%
Prices & discounts Convenience Hygiene Stock availability Wide variety of products

Note(s):2020
Further information regarding this statistic can be found on page 67.
30 Source(s): Cámara Peruana de Comercio Electrónico; Kantar; Google; ID 1236857 Consumption
Main attributes considered when looking for a product in an online store in Peru in 2020
Peru: main product attributes considered when shopping online 2020

80%

70% 67%
64%

60%

49%
Share of respondents

50%

40%

30%

20%

10%

0%
Price Product description Product pictures

Note(s):September 28 to October 7, 2020; 1,000 respondents; Major Peruvian cities

Further information regarding this statistic can be found on page 68.
31 Source(s): Kantar; Think with Google; ID 1236890 Consumption
Monthly number of e-commerce complaints registered in Peru from March 2020 to February 2021
Peru: monthly number of e-commerce claims 2020-2021

25,000
22,815

20,000
Number of claims & complaints

15,037
15,000

10,000

5,875

5,000
3,180 3,150
2,224 1,819 2,128
1,436
108 493
9
0
Mar '20 Apr '20 May '20 Jun '20 Jul '20 Aug '20 Sep '20 Oct '20 Nov '20 Dec '20 Jan '21 Feb '21

Note(s):March 2020 to February 2021

Further information regarding this statistic can be found on page 69.
32 Source(s): Cámara Peruana de Comercio Electrónico; Indecopi; ID 1230172 Consumption
Main e-commerce complaints registered in Peru from January 2020 to February 2021
Peru: main e-commerce claims filed 2020-2021

Number of registered claims

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000

Non-delivery of product or order 33,055

Non-reimbursement of money 9,250

Incomplete order 3,950

Cancellation of order due to lack of stock 3,279

Faulty product 2,341

Note(s):January 2, 2020 to February 26, 2021

Further information regarding this statistic can be found on page 70.
33 Source(s): Indecopi; El Peruano; ID 1230134 Consumption
E-COMMERCE IN PERU

E-commerce dates
Key figures on Cyber Days in Peru in 2021
Cyber Days key figures in Peru 2021

Indicator Value
Sales revenue per Cyber Days campaign (in million Peruvian Soles) 130
Increase in sales per day of Cyber Days campaign (in percent) 500
Number of unique visits per campaign to the site cyberdays.pe (in millions) 1
Number of clicks to offers of participating retailers per CyberDays campaign* (in 1,000s) 750
Number of participating retailers per Cyber Days campaign 200

Note(s): Peru; 2021

Further information regarding this statistic can be found on page 71.
35 Source(s): Cámara de Comercio de Lima; ID 1132735 E-commerce dates
Most popular product categories searched by website visitors on the second edition of Cyber Days
2020 in Peru
Peru: main product categories searched on Cyber Days July 2020

Share of searches
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Technology & electronics 17.96%

Home 16.78%

Fashion 16.34%

Beauty & health 15.45%

Leisure & entertainment 15.13%

Travel 13.44%

Note(s):July 20 to 22, 2020; among users visiting the event's official website
Further information regarding this statistic can be found on page 72.
36 Source(s): Cámara de Comercio de Lima; Perú Retail; ID 943608 E-commerce dates
Key figures on Cyber Wow in Peru in 2020
Cyber Wow key figures in Peru 2020

July edition October edition

Number of transactions (in 1,000s) 389 300
Sales value (in million Peruvian soles) 136.7 171
Number of visitors to the event's site (in 1,000s) 331 353
Number of pages visited (in millions) 1.54 1.62
Average session time (in minutes) 4.36 4.32

Note(s):July 6 to 8, 2020, and October 19 to 23, 2020

Further information regarding this statistic can be found on page 73.
37 Source(s): IAB Peru; ID 1132416 E-commerce dates
Product categories that generated the highest sales value in the 6th edition of Cyber Wow in Peru
in 2020 (in million Peruvian soles)
Peru: product categories with the highest sales value during Cyber Wow 2020

Sales value in million Peruvian soles

0 5 10 15 20 25 30 35 40 45 50 55

Audio & video electronics 48

Computer products 34

Major appliances 32

Mobile devices 20

Leisure items 13

Small domestic appliances 3

Note(s): Peru; July 9 to 11, 2020

Further information regarding this statistic can be found on page 74.
38 Source(s): GfK; Gestión; ID 1195772 E-commerce dates
Growth rate of Black Friday online transactions compared to any other day in Peru from 2016 to
2019
Black Friday e-commerce growth in Peru 2016-2019

900%
841%

800%

700%

600%
Growth rate

500%

400% 359%
300%
300%

200%
107%
100%

0%
2016 2017 2018 2019

Note(s):2016 to 2019; Based on number of transactions

Further information regarding this statistic can be found on page 75.
39 Source(s): Picodi; ID 972817 E-commerce dates
Preferred online platforms for Christmas shopping in Peru in 2020
Peru: online platforms to do Christmas shopping 2020

Share of respondents
0% 10% 20% 30% 40% 50% 60%

Facebook 51%

Whatsapp 35%

Supermarkets web page/app 25%

Department stores web page /app 22%

Mercado Libre 18%

Specialized stores web page/app 16%

Instagram 11%

Wish 9%

OLX 8%

Home improvement stores web page/app 7%

AliExpress 7%

Amazon 7%

Tiendamía 2%

Others 1%

Note(s):November 20 to 25, 2020; 18 years and older; 1,174 respondents

Further information regarding this statistic can be found on page 76.
40 Source(s): Activa Research; ID 1193015 E-commerce dates
E-COMMERCE IN PERU

References
Percentage change of annual retail e-commerce sales worldwide in 2020, by macro-region
Retail e-commerce sales growth worldwide 2020, by macro-region

Description
Source and methodology information
In 2020, the sales of retail e-commerce increased by 36.7 percent in Latin America, making it the macro-region
Source(s) eMarketer which grew the most compared to the previous year. North America followed with a growth rate of 31.8 percent,
while countries of Western Europe did not go over 26.3 percent.
Conducted by eMarketer

Survey period December 2, 2020

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by eMarketer

Publication date January 2021

Original source emarketer.com

Website URL visit the website

Notes: Includes products and services ordered using the internet via any device,
regardless of the method of payment or fulfillment; excludes event and
travel tickets, payments such as bill pay, taxes and money transfers, food
services and drinking place sales, gambling and other vice goods sales.

Back to statistic

42 References
Distribution of the e-commerce market in Latin America and the Caribbean in 2021, by country
E-commerce market share in Latin America and the Caribbean 2021, by country

Description
Source and methodology information
Brazil concentrated nearly 30 percent of the e-commerce market in Latin America and the Caribbean in 2021. It
Source(s) Statista Digital Market Outlook; Statista was followed by Mexico and Colombia with approximately 29.3 percent and 6.9 percent, respectively. According
to forecasts, various economies in the region were set to increase their participation in the market in 2022, with
Conducted by Statista Digital Market Outlook; Statista
Brazil and Argentina experiencing the most notable growth in online sales .
Survey period December 2021

Region(s) LAC
The largest market has a foreign leader
Number of respondents n.a. In 2021, Latin America saw its largest e-commerce economy thrive. That year, online shopping in Brazil was
forecast to generate about 149 billion Brazilian reals in revenue. This figure was projected to increase by 18
Age group n.a.
percent in 2021. Competition amongst online retailers for Brazilian shoppers is tight, but Argentina-based
Special characteristics n.a. Mercado Libre is on the top of its game. In July 2020 alone, this marketplace welcomed over 256 million
shoppers to its platform, more than twice as much as its closest rival, Americanas.com.
Published by Statista

Publication date December 2021

Original source Statista Digital Market Outlook

Website URL visit the website

Notes: Values are forecasts. Data is shown using current exchange rates. The
applied current exchange rates are displayed in the Key Market Indicators
below. This replacement of the 2017 constant exchange rate with current
exchange rates was carried out in October 2021. The eCommerce market
comprises the s [...] For more information visit our Website

Back to statistic

43 References
Annual growth rate of retail e-commerce revenue in selected Latin American countries from 2020 to
2022
Retail e-commerce growth in Latin America 2020-2022, by country

Description
Source and methodology information
After the e-commerce boom generated by the COVID-19 pandemic in 2020, estimates show a slowdown in this
Source(s) Statista Digital Market Outlook market across the leading Latin American economies in 2021 and 2022. Chile stood as the fastest-growing
market in the region in online sales in 2021, surpassing Mexico and Argentina.
Conducted by Statista Digital Market Outlook

Survey period December 2021

Region(s) LAC

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista Digital Market Outlook

Publication date December 2021

Original source Statista Digital Market Outlook

Website URL visit the website

Notes: Values are estimates. Data is shown using current exchange rates. The
applied current exchange rates are displayed in the Key Market Indicators
below. This replacement of the 2017 constant exchange rate with current
exchange rates was carried out in October 2021. The eCommerce market
comprises the s [...] For more information visit our Website

Back to statistic

44 References
Mobile commerce sales revenue in selected countries in Latin America in 2021 and 2025 (in billion
U.S. dollars)
M-commerce sales in Latin America 2021-2025, by country

Description
Source and methodology information
The source estimates m-commerce sales amounted to 23 billion U.S. dollars in Brazil throughout 2021. That
Source(s) Worldpay figure was forecast to increase by 126 percent and reach 52 billion dollars by 2025. Concurrently, the mobile
commerce sales revenue in Peru was projected to grow from six billion dollars in 2021 to 13 billion dollars by
Conducted by Worldpay
2025.
Survey period 2021

Region(s) LAC

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Worldpay

Publication date February 2022

Original source Global Payments Report 2022, pages 69, 75, 79, 83. 107, and 117

Website URL visit the website

Notes: * Estimate. ** Forecast. Figures have been rounded.

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45 References
B2C e-commerce sales in Peru from 2015 to 2021 (in billion U.S. dollars)
B2C e-commerce sales in Peru 2015-2021

Description
Source and methodology information
Between 2015 and 2021, B2C e-commerce sales in Peru amounted to some 30.8 billion U.S. dollars. In 2021
Source(s) Cámara Peruana de Comercio Electrónico; Various sources alone, online sales in the South American country amounted to 9.3 billion dollars, up 55 percent from the six
billion recorded a year earlier.
Conducted by Cámara Peruana de Comercio Electrónico; Various sources

Survey period 2015 to 2021
Peruvian e-commerce takes off
Region(s) Peru Although Brazil and Mexico are by far the main e-commerce revenue-generators in Latin America , Peru's recent
boom suggests that there is still room for new competitors to invigorate the market. In 2020, the COVID-19
Number of respondents n.a. pandemic played a determining role in accelerating the development of e-commerce in the Andean country. That
year, Peru had the second-highest growth in online sales in the region , surpassed only by Mexico.
Age group n.a.

Special characteristics n.a.

Published by Cámara Peruana de Comercio Electrónico (LinkedIn)

Publication date March 2022

Original source linkedin.com

Website URL visit the website

Notes: Values have been rounded.

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46 References
E-commerce share of total retail sales during the coronavirus (COVID-19) pandemic in Peru in
2020, by stage
Peru: e-commerce as share of retail sales during COVID-19 2020

Description
Source and methodology information
In January 2020, before the coronavirus outbreak hit Peru, e-commerce sales comprised a total share of nearly
Source(s) Cámara Peruana de Comercio Electrónico; Niubiz; PayU; Alignet three percent of all retail sales in the country. By mid-year, this figure grew to six percent, and, by year-end, e-
commerce was responsible for eight percent of all retail sales in Peru.
Conducted by Cámara Peruana de Comercio Electrónico; Niubiz; PayU; Alignet

Survey period 2020

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Cámara Peruana de Comercio Electrónico

Publication date March 2021

Original source Reporte oficial de la industria ecommerce en Perú 2021, page 15

Website URL visit the website

Notes: n.a.

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47 References
Online retail sales in Peru from 2016 to 2020, by category (in million Peruvian soles)
Peru: online retail sales 2016-2020, by category

Description
Source and methodology information
In recent years, retail e-commerce sales in Peru have grown in all categories. By the end of 2020, the consumer
Source(s) Euromonitor; BlackSip; Asociación de Emprendedores de Perú electronics segment is projected to generate online sales of more than 670 million Peruvian soles. This
represents an 85 percent growth compared to the e-sales registered in this category in 2016.
Conducted by Euromonitor; BlackSip

Survey period 2016 to 2018

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Asociación de Emprendedores de Perú

Publication date July 2019

Original source Reporte de Industria: ecommerce en Peru 2019, page 18 and 20

Website URL visit the website

Notes: * Forecasts. The source does not provide a date of survey. The date
provided is the release date of the study. Values have been rounded.

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48 References
Share of respondents who consider starting or increasing shopping online due to the COVID-19
outbreak in Peru as of March 2020, by category
Peru: change in online shopping intention due to COVID-19, by category

Description
Source and methodology information
As of March 2020, during the COVID-19 pandemic, 30 percent of internet users surveyed in Peru stated that
Source(s) GfK; Portal PQS they wanted to start buying or increasing their purchases of staple goods via internet. Moreover, 28 percent of
respondents said they were willing to shop for medicines online.
Conducted by GfK

Survey period March 27 to 31, 2020

Region(s) Peru

Number of respondents 400

Age group 18 years and older

Special characteristics among internet users

Published by Portal PQS

Publication date April 2020

Original source pqs.pe

Website URL visit the website

Notes: n.a.

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49 References
Most popular products bought through the internet during the coronavirus (COVID-19) outbreak in
Peru in June 2020
Peru: main products purchased online during the COVID-19 outbreak 2020

Description
Source and methodology information
The measures to restrict movement due to the outbreak of the coronavirus and the need to limit contact between
Source(s) Ipsos people increased the popularity of internet shopping in Peru. According to a survey conducted in June 2020,
food was the most popular product bought online in the South American country during this time, with 65 percent
Conducted by Ipsos
of respondents stating to have purchased this on the internet.
Survey period June 15 to 25, 2020

Region(s) Peru

Number of respondents 400

Age group 16-70 years

Special characteristics Multiple answers possible / Among people from urban areas of Peru who
purchased online in the last year.

Published by Ipsos

Publication date August 2020

Original source ipsos.com

Website URL visit the website

Notes: The source does not specify the type of survey.

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50 References
Online shopping and ordering channel usage in Peru in 2021, by type
Online shopping and ordering channels in Peru 2021, by type

Description
Source and methodology information
According to a survey conducted in Peru in 2021, approximately 46 percent of internet users said they had made
Source(s) Ipsos an online purchase/order through apps, while 38 percent said they had done so directly on social networks. In
addition, during another study, 44 percent of respondents said they had reduced or stopped making face-to-face
Conducted by Ipsos
purchases from using WhatsApp as an e-commerce tool .
Survey period June 26 to July 8, 2021

Region(s) Peru

Number of respondents n.a.

Age group 18-70 years

Special characteristics among users in urban areas who purchased online in the last 12 months

Published by Ipsos

Publication date September 2021

Original source ipsos.com

Website URL visit the website

Notes: n.a.

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51 References
Most popular product categories among users who ordered via WhatsApp in Peru in 2020
Peru: most purchased product categories through WhatsApp 2020

Description
Source and methodology information
According to a survey conducted in Peru in 2020, groceries and restaurant food were the most popular product
Source(s) Ipsos categories purchased by WhatsApp, each with 44 percent of participating smartphone users stating to have
placed an order.
Conducted by Ipsos

Survey period September 17 to October 4, 2020

Region(s) Peru

Number of respondents 300 respondents owning a Smartphone and ordering via WhatsApp

Age group 16-70 years old

Special characteristics urban areas of Peru

Published by Ipsos

Publication date October 2020

Original source Perfil de los peruanos conectados, page 22

Website URL visit the website

Notes: n.a.

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52 References
Preferred delivery options for online shopping in Peru in 2020
Peru: delivery preferences for online purchases 2020

Description
Source and methodology information
During a 2020 survey, 78 percent of responding internet users from Peru who had made a purchase online in
Source(s) BlackSip; Ipsos the 12 months leading up to the study stated that their favorite delivery option was receiving their order directly
from the store, while for 35 percent of participants it was to request a delivery through apps specialized in this
Conducted by Ipsos
service such as Globo or Rappi.
Survey period June 15 to 25, 2020

Region(s) Peru

Number of respondents 400

Age group 16-70 years old

Special characteristics Multiple answers possible / Among people from urban areas of Peru who
purchased online in the last year

Published by BlackSip

Publication date November 2020

Original source Reporte de Industria: El e-commerce en Peru 2020, page 48

Website URL visit the website

Notes: The source does not specify the type of survey.

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53 References
Number of companies selling online in Peru from 2019 to 2021 (in 1,000s)
Number of businesses selling online in Peru 2019-2021

Description
Source and methodology information
In 2019, before the COVID-19 outbreak, approximately 65,800 businesses sold online in Peru. Almost two years
Source(s) Cámara Peruana de Comercio Electrónico later, the Andean country had more than 300,000 businesses offering their products and services over the
internet.
Conducted by Cámara Peruana de Comercio Electrónico

Survey period 2019 to 2021

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Cámara Peruana de Comercio Electrónico

Publication date March 2022

Original source ecommercenews.pe

Website URL visit the website

Notes: Figure for 2020 was taken from a previous publication.

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54 References
Preferred online retailers in Peru in 2020
Preferred e-commerce websites in Peru 2020

Description
Source and methodology information
During a 2020 survey fielded in Peru, Saga Falabella was the preferred online retailer among e-shoppers, with
Source(s) Ipsos about 31 percent stating their intention to shop there during the remainder of the year. The online marketplace
Mercado Libre ranked second in the South American country, chosen by 20 percent of respondents, followed by
Conducted by Ipsos
Linio with 19 percent.
Survey period June 15 to 25, 2020

Region(s) Peru Falabella's bet on e-commerce
Founded in Chile in 1889, Falabella has established itself over the years as one of Latin America's most valuable
Number of respondents 400 retail brands . More recently, the consortium Grupo Falabella has sought to reinforce its value by betting on the
digital branch. As a strategic move to gain a leading position in online retail in the region, the group acquired the
Age group 16-70 years
online marketplace Linio in 2018, thereby joining the competition alongside e-commerce giants Amazon and
Special characteristics Multiple answers possible / Among people from urban areas of Peru who Mercado Libre .
purchased online in the last year

Published by Ipsos E-retail: a market with room for improvement
Despite the relative ease and convenience that has become synonymous with online shopping, the rapid growth
Publication date October 2020 of e-commerce has led e-tailers to face a range of new issues, including an increase in the number of complaints
and claims. Even as Peru's favorite online retailer, Saga Falabella was also the one to receive the highest
Original source Perfil de los peruanos conectados, page 12
number of complaints in the country during the first months of the COVID-19 pandemic. Similarly, in Chile, both
Website URL visit the website Falabella and Ripley were victims of their own success during the outbreak, ranking first and second,
respectively, in terms of influx of customer complaints.
Notes: To the question: "¿Dónde piensa comprar?" The source does not specify
the type of survey.

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55 References
Number of monthly visits to selected online marketplaces in Peru from October 2020 to March 2021
(in millions)
Peru: monthly visits to selected online marketplaces 2020-2021

Description
Source and methodology information
Among the selected online marketplaces, Mercado Libre was by far the most visited in Peru. According to data
Source(s) IAB Peru; SimilarWeb; Neo Consulting collected from October 2020 to March 2021, traffic to the Argentina-based e-commerce platform fell slightly
below 15 million visits during the first months of the year, having closed 2020 with about 15.6 million visits. Linio,
Conducted by SimilarWeb; Neo Consulting
for its part, saw an increase in traffic in January 2021, reaching 5.4 million visits that month, a figure that has
Survey period October 2020 to March 2021 remained above that reported at the end of 2020.

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by IAB Peru

Publication date April 2021

Original source Reporte de Ecommerce 2021 - Q1, page 19

Website URL visit the website

Notes: n.a.

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56 References
Minimum and maximum sales commission rate charged for purchases made via selected e-
commerce sites in Peru in 2020
Peru: commission rate charged by selected e-commerce sites 2020

Description
Source and methodology information
As of October 2020, Mercado Libre 's sales commission in Peru ranged from seven to 11 percent, depending on
Source(s) Cámara Peruana de Comercio Electrónico; Various sources the category. Chilean competitors Ripley, Linio, and Saga Falabella had a minimum commission rate of eight
percent in Peru. While the first two reached a maximum commission of 20 percent, Falabella's could go up to 25
Conducted by Various sources
percent, positioning it as the highest commission fee among the selected e-commerce sites.
Survey period October 2020

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Cámara Peruana de Comercio Electrónico

Publication date March 2021

Original source Reporte oficial de la industria ecommerce en Perú 2021, page 41 to 46

Website URL visit the website

Notes: n.a.

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57 References
Most complained about online retailers in Peru from March 2020 to March 2021
Peru: most complained about online retailers 2020-2021

Description
Source and methodology information
On March 15, 2020, the government of Peru declared state of national emergency and obligatory social isolation
Source(s) Indecopi; La República (Peru) as a response to prevent the spread of COVID-19 across the country. From March 2020 to March 2021, a total
of 12,313 complaints on purchases made on Saga Falabella's marketplace were registered by Peru's National
Conducted by Indecopi
Institute for the Defense of Free Competition and the Protection of Intellectual Property (Indecopi, as abbreviated
Survey period March 2020 to March 2021 in Spanish).

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by La República (Peru)

Publication date March 2021

Original source larepublica.pe

Website URL visit the website

Notes: Figures have been rounded.

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58 References
Monthly number of Mercado Libre app downloads in Peru from January 2020 to January 2022 (in
1,000s)
Mercado Libre app monthly downloads in Peru 2020-2022

Description
Source and methodology information
Over the period presented, the number of downloads of Mercado Libre's mobile app reached a peak in July
Source(s) AppMagic 2020. In the midst of the first wave of the COVID-19 pandemic, Peruvians made approximately 215,000
downloads of the app from Apple and Google Play stores. As restrictions eased and Peruvians adapted to the
Conducted by AppMagic
new normal, the number of downloads of the marketplace app has gradually declined.
Survey period January 2020 to January 2022

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics Includes downloads from the Apple App Store and Google Play Store

Published by AppMagic

Publication date March 2022

Original source appmagic.rocks

Website URL visit the website

Notes: Release date is the date of access. Numbers have been rounded.

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59 References
Gross merchandise volume (GMV) of S.A.C.I. Falabella in Peru from 1st quarter 2019 to 4th
quarter 2021 (in million U.S. dollars)
Grupo Falabella online GMV in Peru 2019-2021

Description
Source and methodology information
In the fourth quarter of 2021, the gross merchandise volume (GMV) of S.A.C.I. Falabella in Peru amounted to
Source(s) S.A.C.I. Falabella; Statista about 206 million U.S. dollars. That is a 25 percent increase compared to the same period the previous year. In
2020, Grupo Falabella's annual gross merchandise volume in Peru surpassed 600 million U.S. dollars.
Conducted by S.A.C.I. Falabella; Statista

Survey period Q1 2019 to Q4 2021

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics includes department stores, home improvement, supermarkets, and

marketplace

Published by S.A.C.I. Falabella; Statista

Publication date March 2022

Original source Falabella fourth quarter results 2021, page 5

Website URL visit the website

Notes: * Figures were calculated by Statista based on the data provided by the
source. Values for Q2 and Q3 2019 were converted from Chilean pesos to
U.S. dollars as of the last day of the quarter concerned. Number have
been rounded.

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60 References
Gross merchandise volume (GMV) of Ripley Corp from 2017 to 2021 (in million U.S. dollars)
Ripley Corp online GMV 2017-2021

Description
Source and methodology information
In 2021, the gross merchandise volume (GMV) of Ripley amounted to over one billion U.S. dollars. This is about
Source(s) Ripley 34 percent more than the 880 million dollar-GMV recorded a year earlier. As a result of the COVID-19 pandemic,
the department chain's e-commerce sales grew significantly throughout 2020. Ripley is headquartered in
Conducted by Ripley
Santiago, Chile. The company has physical stores in Chile and Peru.
Survey period 2017 to 2021

Region(s) Chile, Peru

Number of respondents n.a.

Age group n.a.

Special characteristics GMV online

Published by Ripley

Publication date March 2022

Original source Ripley Corp resultados 4T2021, page 4

Website URL visit the website

Notes: * This Statista estimate is based on the 2020 value and the compound
annual growth rate until 2021 of 34%, which were provided by the source.
An exponential development of the value was assumed. Figures have
been rounded.

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61 References
E-commerce share of total retail sales of Ripley Corp in Chile and Peru from 2018 to 2021
Ripley Corp online sales as share of total retail sales 2018-2021

Description
Source and methodology information
Ripley Corp is headquartered in Santiago, Chile, and has operations in Peru. In 2021, e-commerce sales made
Source(s) Ripley through the website Ripley.com made up 39.5 percent of the company's consolidated retail sales. Although
Ripley's sales revenue had been steadily increasing in the past few years, the crisis related to the COVID-19
Conducted by Ripley
pandemic caused it to drop 13.2 percent in 2020.
Survey period 2018 to 2021

Region(s) Chile, Peru

Number of respondents n.a.

Age group n.a.

Special characteristics Retail sales made through the site Ripley.com

Published by Ripley

Publication date March 2022

Original source Ripley Corp resultados 4T2021, page 4

Website URL visit the website

Notes: Data prior to 2021 was retrieved from earlier releases.

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62 References
Number of online shoppers in Peru from 2019 to 2021 (in millions)
Number of digital buyers in Peru 2019-2021

Description
Source and methodology information
In 2019, before the coronavirus outbreak, there were approximately six million online shoppers in Peru. After two
Source(s) Cámara Peruana de Comercio Electrónico years, this figure more than doubled, with about 14 million Peruvians shopping over the internet in 2021.
Conducted by Cámara Peruana de Comercio Electrónico

Survey period 2019 to 2021

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Cámara Peruana de Comercio Electrónico

Publication date March 2022

Original source ecommercenews.pe

Website URL visit the website

Notes: Figure for 2020 was taken from a previous publication.

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63 References
Change in online purchase orders during the COVID-19 pandemic in Peru from February to
December 2020
Peru: change in online purchase orders during COVID-19 2020

Description
Source and methodology information
Realizing that the restrictions put in place in mid-March to contain the coronavirus could be long-lasting,
Source(s) Beetrack Peruvian buyers increasingly turned to online shopping, with orders reaching a peak in July. Although from July
onwards the quarantine in the Andean country went from national to localized, e-commerce sales remained high
Conducted by Beetrack
compared to the first month of the year. According to projections, Peru registered the most significant growth in
Survey period February to December, 2020 online sales in Latin America in 2020 .

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics percentage change vs. January 2020

Published by Beetrack

Publication date February 2021

Original source insights.beetrack.com

Website URL visit the website

Notes: The source does not provide the date of release, Date given is the one of
last access.

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64 References
Devices used to make online purchases in Peru in 2020
Peru: online shopping device usage 2020

Description
Source and methodology information
As of the measured period, approximately three-quarters (74 percent) of online buyers surveyed in Peru said
Source(s) Indra Sistemas ; Minsait; The Cocktail Analysis they used a smartphone to make purchases online , surpassing that year the share of Peruvians who used a
personal computer to shop via the internet.
Conducted by Indra Sistemas ; Minsait; The Cocktail Analysis

Survey period August and September 2020

Region(s) Peru

Number of respondents 400 banked internet users

Age group 18 years and older

Special characteristics n.a.

Published by Minsait

Publication date January 2021

Original source Tendencias en Medios de Pago 2020, page 25

Website URL visit the website

Notes: Original question: "¿Con qué dispositivo sueles realizar las compras
online?"

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65 References
Payment methods used in online purchases in Peru in 2020
Most popular online payment methods in Peru 2020

Description
Source and methodology information
Approximately 57 percent of people in Peru who participated in a survey in 2020 stated using a debit card to pay
Source(s) BlackSip; Ipsos for their online purchases , while 49 percent of Peruvians surveyed said they had paid cash.
Conducted by Ipsos

Survey period June 15 to 25, 2020

Region(s) Peru

Number of respondents 400

Age group 16-70 years

Special characteristics Multiple answers possible / Among people from urban areas of Peru who
purchased online in the last year

Published by BlackSip

Publication date November 2020

Original source Reporte de Industria: El e-commerce en Perú 2020, page 44

Website URL visit the website

Notes: The source does not specify the type of survey.

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66 References
Leading reasons for shopping online in Peru in 2020
Main online shopping reasons in Peru 2020

Description
Source and methodology information
During a 2020 survey, 46 percent of Peruvian online consumers said that the main reason for them to shop
Source(s) Cámara Peruana de Comercio Electrónico; Kantar; Google online in 2020 was the prices and discounts offered. Nearly as popular was convenience, mentioned by 43
percent of respondents, followed closely by hygiene (with 42 percent), which was a major driver during the
Conducted by Kantar; Google
COVID-19 pandemic. The study also revealed that once in the online store, the main attribute of the product
Survey period 2020 consulted by Peruvians was its price.

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Cámara Peruana de Comercio Electrónico

Publication date May 2021

Original source ecommercenews.pe

Website URL visit the website

Notes: The source does not provide data on the number or age of respondents,
nor on the type and date of the survey.

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67 References
Main attributes considered when looking for a product in an online store in Peru in 2020
Peru: main product attributes considered when shopping online 2020

Description
Source and methodology information
According to a 2020 survey, the main attribute consulted by Peruvians when buying a product online was the
Source(s) Kantar; Think with Google price, listed by more than two-thirds of participants. The product description ranked second with 64 percent of
responses, while images of the product came in third, with 49 percent.
Conducted by Kantar; Think with Google

Survey period September 28 to October 7, 2020

Region(s) Peru

Number of respondents 1,000

Age group n.a.

Special characteristics Major Peruvian cities

Published by Think with Google

Publication date October 2020

Original source Consumidores online durante la pandemia - Perú, page 12

Website URL visit the website

Notes: The source does not specify the age of respondents.

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68 References
Monthly number of e-commerce complaints registered in Peru from March 2020 to February 2021
Peru: monthly number of e-commerce claims 2020-2021

Description
Source and methodology information
In 2020, the high demand for online purchasing in Peru during the COVID-19 pandemic posed a challenge for
Source(s) Cámara Peruana de Comercio Electrónico; Indecopi many businesses to provide quality e-commerce services. That year, the Peruvian competition authority
INDECOPI registered up to 60,000 complaints for poor e-commerce performance . Of these, approximately 63
Conducted by Indecopi
percent took place in the months of June and July, where a total of 37,852 complaints were made.
Survey period March 2020 to February 2021

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Cámara Peruana de Comercio Electrónico

Publication date March 2021

Original source Reporte oficial de la industria ecommerce en Perú 2021, page 89

Website URL visit the website

Notes: n.a.

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69 References
Main e-commerce complaints registered in Peru from January 2020 to February 2021
Peru: main e-commerce claims filed 2020-2021

Description
Source and methodology information
From January 2020 to February 2021, the most common complaint reported to the Peruvian competition
Source(s) Indecopi; El Peruano authority INDECOPI regarding e-commerce was the non-delivery of the product or order, for which more than
33,000 claims were filed. In second place was the non-reimbursement of money, with 9,250 complaints made
Conducted by Indecopi
during that period.
Survey period January 2, 2020 to February 26, 2021

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by El Peruano

Publication date March 2021

Original source elperuano.pe

Website URL visit the website

Notes: n.a.

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70 References
Key figures on Cyber Days in Peru in 2021
Cyber Days key figures in Peru 2021

Description
Source and methodology information
Since its launch in 2013, Cyber Days, an online shopping event organized by the Lima Chamber of Commerce,
Source(s) Cámara de Comercio de Lima has held 24 editions. In 2021, each Cyber Days campaign recorded more than 130 million Peruvian soles in
sales, and its official website cyberdays.pe had more than one million visits per campaign. That year, the event
Conducted by Cámara de Comercio de Lima
counted more than 200 participating retailers per Cyber Days campaign.
Survey period 2021

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Cámara de Comercio de Lima

Publication date August 2021

Original source cyberdays.pe

Website URL visit the website

Notes: * With web traffic redirection to e-commerce portals of brands participating

in the event. Values were rounded. CyberDays is a nationwide online
shopping event in Peru organized by the Chamber of Commerce of Lima
to promote e-commerce. Usually, the event takes place three times a
year. In 2021, it o [...] For more information visit our Website

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71 References
Most popular product categories searched by website visitors on the second edition of Cyber Days
2020 in Peru
Peru: main product categories searched on Cyber Days July 2020

Description
Source and methodology information
During the second edition of Cyber Days in Peru in 2020, nearly 18 percent of the internet users who visited the
Source(s) Cámara de Comercio de Lima; Perú Retail e-shopping event's official website searched for electronics and technology-related items. The home products
category ranked second with almost 16.8 percent of all searches made within Cyber Days' official website.
Conducted by Cámara de Comercio de Lima
Overall, the volume of B2C e-commerce sales in Peru has increased in recent years.
Survey period July 20 to 22, 2020

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics among users visiting the event's official website

Published by Perú Retail

Publication date July 2020

Original source peru-retail.com

Website URL visit the website

Notes: Cyber Days is a nationwide online shopping event in Peru organized by

the Chamber of Commerce of Lima to promote e-commerce. In 2020,
three editions were held throughout the year: one in May, one in July, and
the third one in November.

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72 References
Key figures on Cyber Wow in Peru in 2020
Cyber Wow key figures in Peru 2020

Description
Source and methodology information
During the seventh edition of the Peruvian online shopping event 'Cyber Wow', held in October 2020,
Source(s) IAB Peru approximately 300 thousand transactions were generated, about 89 thousand less than the July edition.
Furthermore, in the October edition the total sales value amounted to 171 million Peruvian soles, an increase of
Conducted by IAB Peru
over 25 percent compared to the previous event.
Survey period July 6 to 8, 2020, and October 19 to 23, 2020

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by IAB Peru

Publication date November 2020

Original source youtube.com

Website URL visit the website

Notes: Cyber Wow is an online shopping event celebrated in Peru several times
throughout the year. Its goal is to promote e-commerce in the South
American country. Multiple product categories brands participate in the
event, organized by IAB Peru. Figures have been rounded.

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73 References
Product categories that generated the highest sales value in the 6th edition of Cyber Wow in Peru
in 2020 (in million Peruvian soles)
Peru: product categories with the highest sales value during Cyber Wow 2020

Description
Source and methodology information
During the sixth edition of Cyber Wow in Peru , which was held from July 9 to 11, 2020, brown goods (audio and
Source(s) GfK; Gestión video products) generated online sales of up to 48 million soles, while more than 34 million soles were sold in
computer products.
Conducted by GfK

Survey period July 9 to 11, 2020

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Gestión

Publication date July 2020

Original source gestion.pe

Website URL visit the website

Notes: Cyber Wow is an online shopping event that takes place in Peru several
times throughout the year. Its goal is to promote e-commerce in the South
American country. Multiple product categories brands participate in the
event, organized by IAB Peru. The figures presented here regard the July
edition. F [...] For more information visit our Website

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74 References
Growth rate of Black Friday online transactions compared to any other day in Peru from 2016 to
2019
Black Friday e-commerce growth in Peru 2016-2019

Description
Source and methodology information
In 2019, Black Friday online transactions in Peru showed an average of 359 percent growth in sales compared
Source(s) Picodi to a normal day. During the previous edition of the shopping event, e-commerce sales grew by 841 percent on
that day in contrast to any other day of the year.
Conducted by Picodi

Survey period 2016 to 2019

Region(s) Peru

Number of respondents n.a.

Age group n.a.

Special characteristics Based on number of transactions

Published by Picodi

Publication date November 2020

Original source cybermonday.global

Website URL visit the website

Notes: The source does not specify the date of publication. The release date
given is the date of access. Black Friday usually takes place during the
last week of November. In 2019, Black Friday was on November 29.

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75 References
Preferred online platforms for Christmas shopping in Peru in 2020
Peru: online platforms to do Christmas shopping 2020

Description
Source and methodology information
According to a 2020 survey carried out in Peru, of those respondents who planned to do their Christmas
Source(s) Activa Research shopping online, more than half said they intended to do so via Facebook. Meanwhile, 35 percent of those
surveyed said they had planned to shop on WhatsApp. In that same year, face-to-face purchases in Peru
Conducted by Activa Research
dropped by 44 percent due to WhatsApp being increasingly used as an e-commerce tool.
Survey period November 20 to 25, 2020

Region(s) Peru

Number of respondents 1,174

Age group 18 years and older

Special characteristics n.a.

Published by Activa Research

Publication date December 2020

Original source Los peruanos en confinamiento, page 74

Website URL visit the website

Notes: The original question was "¿Dónde realizarás tus compras de manera
virtual/digital?"

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76 References