SENABM

Business-Plan Idea
PRESENTED TO:
PROF. MUKUL JOSHI

PRESENTED BY:
GROUP 2 - SECTION A
301001: ROHIT PRATAP SINGH
301007: ALBHVYA ACKSHATT
301012: ANKIT KUMAR SINGH
301014: APURV MALVIYA
301016: AYUSH GARG
301033: P MAXWELL JUBILTON
301041: RUBY SINGLA
301046: SAHIL
Problem Definition
Product
The problem of food wastage and amount of Prototype -
organic waste generated in Indian households is
ever-increasing. India is ranked at 94 out of 107 "HOMEFUEL"
countries according to the recent Hunger Index
with food waste reaching around 50 kg per capita
(Front View)
annually.

Solution - The Product

A machine for households which can
be used to convert the food/organic
wastage simultaneously into manure
and biogas to be used for cooking
purposes
 The Product - Working
A domestic biogas manufacturer which processes domestically produced waste into manure and
releases biogas as a by-product.
3 Components

Liquid Fertilizer
Funnel Main Compartment Collector
depositing waste Biogas

Anaerobic Fermentation
 STP Analysis (Initial Phase)
Segmentation
1. Geographic: Initially the rural
areas (introductory phase: 6-8
months) to act as a substitute of
wood logs used as cooking fuel,
followed by including urban areas
2. Demographic: Households across
geographic market within the
category of low, middle as well as
upper class income individuals
3. Psychographic: Looking for cheap
and environmental friendly
cooking means
Targeting
1. Middle-aged to Younger
households looking to
economize their expenditures
associated with cooking (such
as on LPGs)
2. Aware of negative
environmental consequences
of different practices such as
waste generation, deforestation
etc.
Positioning
1. An out-and-out
environmental-friendly
product for processing your
food waste
2. A low-cost product to meet
your cooking needs to a large
extent
3. Tagline: -
"Make an impact by turning
your waste into clean energy"
"Create a change that matters -
for you and for the nature"

Twin Benefits
No other food processing/ biogas
production plant can provide the
following 2 benefits
simultaneously: -
1. Provides clean biogas which
can be used for cooking
purposes
2. Provides liquid fertilizer for
agriculture
Product Novelty
Small Scale Production
Other food treatment plants in
the industry do not provide for
small scale food waste
processing. Hence, our company
aims to "nip the problem in the
bud"
100% environmentally sound
Other plants which focuses on
waste processing have elements of
pollution, non-renewable sources
involved. However, our product is
free from this "irony" and is 100%
renewable from processing to
release of the end products
 Product's Feasibility
For our product feasibility and minimum repair requirements, we assume the following
product dimensions (approximate figures): -

Specifications Estimated Dimensions

Gas Tank Volume 250 Litre

Digestor Tank Volume 430 Litre

Weight Assembled 450 Kg

Daily Waste Input 18 Litre/ Kg

Liquid Fertilizer Output 40 Litre

Internal Stakeholders Public Stakeholders
Employees Government
Managers Gram Panchayats
Business Units Local Municipal Bodies
Ministry of Rural Development

External Stakeholders
Customers
Distributors
Suppliers
Investors
 Stakeholders' Map
Low Interest High Interest
High Power
Gram Panchayat Ministry of Rural Development
Local Municipal Bodies Investors
Distributors
Customers
(Target)
Power

(Keep Satisfied) (Manage Closely)

Employees
Low Power

(Monitor) (Keep Informed)

Interest
 Stakeholders' Insights
Customers Gram Panchayats - Sirsala, Haryana
They were curious whether the inexperienced
The problem of odor coming out of the machine
rural population can handle such a sophisticated
All the associated costs and how they compare
product
with the traditional means (LPG & Wood
Can they pitch this product in the form of a
Loggings)
social scheme for rural areas?
Complications associated with installation and
daily operation of the machine
Problems associated with the mobility of the Distributors
product especially in extreme weather conditions
Since the product is a new innovation, not many
(since it will be kept outdoors)
people are aware and rural consumers do not
prefer to experiment with new products
The product will take up a large amount of space
in the warehouse, making inventory
maintenance difficult
 Changes made in the Product
Problem: Bad Odor
Solution: Active Carbon
Filter Cartridges (2
cartridges comes installed
within the product at no
extra cost)
2 cartridges at a time
Treats odors and toxic
gases like H2S
Problem: Maintenance Cost
Solution: Probiotics to boost the
bacteria and keep the pH level
stable (2 packets of 10 tablets each
are given free with the product)
1-2 tablets should be once a
week through the input sink
Filters should be changes once
every 6-8 months
Problem: Extreme Temperatures
Solution: Tent-like structure with
complete coverage of the internal
system with a high-density
polyethylene (HDP) plastic which
prevents any leakages
 Changes in the B- Plan
We will run awareness
campaigns in collaboration
with the Gram panchayat and
other local bodies to make
sure our product is
understood and people know
the advantages of using the
same
Collaborate with government
bodies, ministries, Gram
Panchayat etc. to promote our The packaging of the product will
be changed to a "flat packaging
product in form of a social
system" like IKEA to reduce the
scheme as a way to reduce warehousing spaces and rising
household waste disposal. inventory costs.
This can provide our business
an additional revenue stream
 Potential Competitors
No Direct Competition (First- Mover Advantage)

Organic Food Processing Liquid Fertilizer LPG & other cooking fuel
Plants Companies alternatives

The global biogas market
size was valued at USD 57.53
billion in 2020 and is
projected to grow at a
compound annual growth
rate (CAGR) of 4.4% from
2021 to 2028
Product Market Size
Indian market was valued at USD 1.40
billion in 2021The biogas market is
expected to register a more than 4.5%
CAGR during the forecast period
(2022-2027). The COVID-19 outbreak
in Q1 2020 hampered the biogas
market
According to IBA (Indian Biogas
Association), India creates over 85%
of household generated organic
waste presently ends up in landfills
with per capita waste reaching the
figures of 0.2 kg
Starting Point: Kurukshetra, Haryana
Total Addressable Market (2022) = 220 villages
TAM in Kurukshetra district, Haryana (Approx.
Population = 3,15,000)

SAM Serviceable Addressable Market (2022) = 150

villages in Kurukshetra district, Haryana
(Approx. Population = 2,15,000)

Serviceable Obtainable Market (2022) = 10

SOM villages in Kurukshetra district, Haryana
(Approx. Population = 15,000)
What all can go wrong? - Contingency Plans

Problem: The product faces a lot of

malfunctions, breakdowns etc. initially
Solution: Undertake regular testing in the
initial phase of launching the product,
followed by phased introduction in the
villages so that faults can be addressed
without a shortage of manpower
Problem: Funding Challenges
Solution: Our endeavor would initially be funded
through bootstrapping. After a period of 6 months,
we plan to apply for government schemes for further
funding. If unsuccessful, we can take an alternate
course of action and fulfill our funding needs
through bank loans and crowdfunding websites.

Problem: The STP analysis is

Problem: Copyright Issues
miscalculated leading to non-conversion
Solution: As competitors can copy our
of the target market
product idea and launch it with lower
Solution: Shift the focus to markets with
price so we will patent our product
the potential of generating revenue such
features and blueprints used in it
as restaurants, local food vendors etc.
 Failures earned so far

Odor Issues Difficulty in identifying Inability to gain Selecting appropriate

stakeholders potential customers' markets to target
confidence
Magical Idea
Complete Decomposition
Capability
Self Maintenance Feature
Release Of Artificial Oxygen
Mapping the Journey
Final Product
Changes in Product
2 free Active Carbon Filter
Cartridges
10 pack of Probiotics to
boost the bacteria
Using HDPE plastic to
Changes in B-Plan
improve product strength
Running awareness
campaigns in target markets
before launch
Collaborating with local govt
and gram panchayat as social
scheme
Using flat packaging to
manage warehouse storage
and reduce inventory cost
Individual Learnings about Entrepreneurship

Accept failure as they are a part of the journey

Never stop creating and improvising in the product as the 1st idea that comes to mind will not
always work
Never stop believing in yourself
Entrepreneur should always look for giving something back to the society and in turn reap some
financial benefits for the same
 Principles/ Concepts
Bird-in-Hand Entreprenurial finance and financial Plan

Banks and Microfinance

Who I am? Institutions
What I know? Sales forecasting
Choosing from different business
Who I know?
model

Affordable loss Principle Other Concepts

Stakeholder mapping
Bottom to top approach
Invest only what you are
for ascertaining market
willing to loose
size
The crazy quilt principle
Lemonade principle
 Member Role

Rohit Pratap Singh Human Resource

Role of Albhvya Ackshatt Sales

each Ankit Kumar Singh Operations

member Apurv Malviya

Information Technology
Implemenataion

in the Ayush Garg Finance

Start-up P Maxwell Jubilton Research and Development

Ruby Singla Customer Relationship

Sahil Marketing
 Service Blueprint Design

User Manual, Websites, Social Media

Evidence Physical Product
Pages etc.

Waste Generation & depositing Collecting the end products for

User Actions
in the machine domestic/ other use

Front of stage Product demonstration during

Minimum interaction since its a
employee awareness campaigns and
core product
interaction product delivery

Backstage Interactions during product Backend answering of customer

interaction maintenance service requests queries

Accounting, Inventory Communication with local

Support
Management, Payment Receipts distributors, retailers and
Process
etc. manufacturers
 Government Schemes

Biogas Power Generation & Thermal

Energy Application Program
Ministry of New and Renewable Energy.
State Renewable Energy Agencies (SNAs)
Biogas Development and Training Centers
(BDTCs)
Waste to Energy Scheme
Ministry of Rural Development Scheme
Haryana Govt Pradhan Mantri Adarsh
Gram Yojana
 Marketing & Customer Awareness

Advertisements via
Free trials hoardings & wall paintings
Introductory Offers Mobile van with free
Product Demonstrations samples for the consumers
Undertake launch events at Kiosk Setup to educate
prominent locations in the consumers at prominent
villages points in the villages, fairs,
melas etc
 Funding Strategy
0-6 months Boot strapping

7-10 months Government startup schemes like MUDRA and SIDBI

11-17 months Angel Investor Funding- Full scale production

18-21 months Bank Loans

22-30 months Venture Capital Funding

31-36 months IPO - Raising money through public offering of Equity