Success Metrics

1. Indicators through which one tests the success

of a solution in mitigating a given problem
2. These metrics differ for every category of jobs:
core, system or emotional
 DiDi Taxi App - Success Metrics
Core Job: -
1. Reliability of arriving at the airport check in counter by the deadline
2. The total journey time from home to the airport check in area
3. The time and effort required to move required luggage
4. The time required to plan and organize the other co-travelers
5. Total cost of getting to the airport on time
System Job: -
1. With how much ease can you book the taxi
2. The convenience of paying the taxi fare
3. How reliable is the platform used for booking the taxi
4. How conveniently can the taxi booked from the platform can get you to the destination
5. Any price advantage/ discounts received on the platform as compared to others
Emotional Job: -
1. How premium is the feeling of travelling in a "pre-booked" taxi is as compared to other
modes such as bus, train etc.
2. How hassle-free and effort-less is booking the taxi on the platform as compared to
booking any other mode of transport or on any other platform