BUSINESS MODEL

Medicines and other medical accessories are delivered by PharmEasy all over
India and it works same as Grofers does. In identifying the closest Pharmacy
Stores Pin Codes stored by the company help them a lot. Customers have the
choice of ordering items directly through their website or by downloading the
Mobile App but customers get a discount of around 20% if they order via mobile
app and it gives Brand recognition to the company as well as new customers are
easily acquired.
This E-Pharmacy business also has to have a 3 way chain between the Customers
or Buyers, the Suppliers and a dedicated Distribution Network whose sole purpose
is to link all the pharmacy with the customers.
 Buyers- Here, customers get the prescription uploaded and they search
for their medicines or medical accessories and buy them directly just with
some clicks.
 Suppliers- The company collaborates with local suppliers and dealers
and ensures appropriate stock is available and they remain online. The
company also earns from various pharmaceutical companies by
commission for showcasing their products on their app.
 Distribution Network- PharmEasy has a wide distribution network that is
spread out all over India and this helps the company to fulfill the orders
of customers as fast as possible.
REVENUE MODEL
PharmEasy earns money by variety of ways.
 The major source of revenue is by showing ADS on their
platform. The featured Ads on its Homepage help it in getting
commissions from different companies.
 The ADS that are shown are basically of E-wallets,
Pharmaceutical Companies, Diagnostic Centers etc.
 PharmEasy also charges commissions for the medical products it
sells from its customers.  The fee it charges is pre-defined by
PharmEasy. This fee can be determined by keeping a cutting-edge
market scenario.
  The app also charges some amount from customers as delivery fee
which also adds on to the revenue of PharmEasy
ACQUISITIONS BY PHARMEASY
PharmEASY has acquired three companies which in turn has increased its
Presence as well as its Revenue

 AKNAMED – It is a company that tried to streamline the supply

chain of the industry in India, this acquisition helped the company
to reach out to customers more appropriately with proper stock in
hand.
 THYROCARE TECHNOLOGIES- It is a fully automated
diagnostic laboratory and by acquiring this PharmEasy is able to
reach more customers for diagnostic tests.
 MEDLIFE- This online medicine delivery company from
Bangalore had facilities for home delivery which was acquired by
PharmEasy again giving add on to its operations.
KEY ACTIVITIES  Healthcare Products and medicines are available at more
than 1000 plus cities
 Diagnostic Tests can be done in 2000 plus cities as the
company acquired Thyrocare technologies recently
helping it to spread at a more rapid rate.
KEY PARTNERS  Labs and Diagnostic centres
 Doctors
 Franchise partners
VALUE  Uploaded prescriptions are stored in cloud with full
PROPOSITIONS security.
 Discounts
 Order Tracking
 Simple process
 E-consultation
 Labs Reports are home delivered
COSTUMER  Value for Money
RELATIONSHIPS  Timely Delivery
 24/7 sales support
 Good Quality Products

KEY CHANNELS  WEBSITE

 MOBILE APP
 SOCIAL MEDIA

COST  AD and promotional expenses

STRUCTURE  Employee benefits
 Stock Purchase
 Discounts and legal fee
 Transportation
 IT investments
REVENUE  Sell of medicines
STREAMS  Online Diagnostics
 E- consultation