Professional Documents
Culture Documents
Paper 2 - Visual Rhetoric
Paper 2 - Visual Rhetoric
“Mutal Agreement”
Picture this, you’ve just finished reading one of your new favorite books and you’re
excited to talk about it. Naturally, you turn to the internet to see what other people think. Among
the usual discussion posts and rants, there are memes scattered along. One of them catches your
eye. It’s simple in every sense of the word, a plain black and white drawing with two figures
standing next to each other. One stands calmly and stares straight ahead, a slightly bored look on
their face. The words “has no energy” are scrawled under it. Next to the gloomy figure is another
figure, but the drawing is slightly blurred. Despite this, the expression on the drawing's face is
clear; overwhelming excitement. Underneath this drawing, the words “has too much energy” are
written. The names of your two favorite fictional characters are slapped over the drawing's faces
and you think about it for a moment. You laugh “ That’s so true!”Despite the simplicity of the
drawing, it got a multi-step thought process across in just under a few seconds and made you
react emotionally to a stick drawing. Impressive right? Memes are generally like this, conveying
a point that draws out a reaction of some kind and makes you feel like you’re part of this inside
joke. The simple drawing and straightforward message make it easy to approach and interact
with the meme and make it less intimidating to alter it for your use and continue the joke.
If you’ve ever read a book or written anything on the internet before, this meme will
sound familiar to you. This was, after all, its initial purpose. To be related to characters from
media, whether a book series, a tv show, or a movie, it was a way for fans to interact more with
the material and make jokes with other fans. This meme uses Logos and Ethos to promote
engagement. The meme first uses Logos, logic, by making a person think about what they’re
seeing critically and come to a conclusion about whether they agree with what the meme is
saying or not. By allowing the viewer to reason with what they’ve seen they could create a
version that they agree with, or spark a debate about the topic itself. Ethos was also used in this
meme. Because it’s a template, which is a meme that’s specifically made for further meaning to
be added to it, it becomes very versatile. People can be more creative with the meme, and choose
to assign characters to have a certain “energy” or they can go further than that and begin to edit
the meme in its entirety. Doing this pushes the meme beyond its original use and opens it up for
more people to start using it. It starts as a meme geared towards writers or readers on the internet
and by editing it, opened it up to a wider audience, so anyone can choose to use it if they think
The simplicity of the meme makes it easier to engage with since it looks handmade, rather than
just being a picture of a person with a sentence crudely edited on the bottom. Because of that
visual appeal, it catches your eye faster than another meme might. The image isn’t colorful, but
the drawing is neat and clean. Oftentimes, people are attracted to digital drawings more than
traditional drawings because the linework is usually darker, more eyecatching, and tends to look
more professional. People like looking at stuff that looks like it was done with care, and you can
tell that effort was put into the meme by how the “has too much energy” figure is blurred
slightly. This suggests that it was edited at least a little. So whoever made this did so with an
intention behind it and cared about making sure their point was made. Despite the care that goes
into making sure the point is interpreted in a similar way among anyone who sees it, the meaning
of the meme can still change depending on the edits that are made to it.
Being an avid reader myself, I’ve been familiar with this meme for a long time, and have
used it several times before. Personally, the reason I’ve always been drawn to it, rather than
using other memes is because of how flexible it can be. You can put whoever you want into the
meme, and there are so many variations of the meme, that all have the same general template and
the same general idea behind the meme. I think it sticks with so many people is because of the
fact that it’s straightforward. It makes it easy to understand and you can use it right away. It also
helps that it’s funny on its own and that you don’t need to add your interpretation to it for it to
resonate with people. You could be someone that has never seen it before, and even if you edited
a character's face over the drawing but left the text there, it would still be funny.
The straightforwardness of this meme makes it easy to connect with and use. From the
drawing itself to the meaning that people choose to give it adds to its appeal and makes it a
popular choice among readers and writers on the internet. It also promotes people to engage with
the material and make their own memes, of similar design and create an even broader usage of
memes similar to it. Just because a meme was designed for a specific audience doesn’t mean that
it has to be limited to it. Because of how straightforward the drawing is, anyone could see it,
understand it and use it without needing much context from other sources. This allows anyone to
use it and reinforces that the internet isn’t exclusive for any certain type of person, but for
everyone.