Character Fair & lovely

Product Fair & lovely Anti marks cream

Fair & lovely -Ayurvedic balance
Fair& lovely Forever Glow
Fair & lovely - Multi Vitamin Cream

Price Competitive pricing strategy

Place HUL‘s wide spread distribution network,

comprising of 2900 stockists, 1 million
direct outlets and 6.3 million outlets totally.
Promotion TV, Billboards, newspapers and magazines

Segmentation Geographic
Demographic age between 12-45,
gender -female and income -1-3 lakh 

Targeting a selective targeting strategy in order

to appeal to its respective customer
groups.
Positioning Beauty cream capable of providing fairness
within 6 weeks
Market share 42%

Competitors Emami, nivea

USP Power of Beauty / Maximum fairness

Sale and 24000 cr
revenue
Swot s- brand name, global foot print, uniliver
support, popular advertisement
w- Product Lack of Natural Ingredients,
Controversies
o- market is bigger Introduction of ‘Menz
Active’ fairness
cream for Men

T- Increasing Competition,
A threat of Protests, Increasing
popularity of herbal products