Professional Documents
Culture Documents
2022 RLM The Future of Home Jessica Lautz Presentation Slides 05-05-2022
2022 RLM The Future of Home Jessica Lautz Presentation Slides 05-05-2022
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Housing Landscape
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National Housing Inventory
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National Housing Prices
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Congressional District
Reports
5-page report devoted to
everything in your district
Macro: real estate part of
GDP, employment in real
estate
Housing: homeownership
rate, occupied units vs
rental, home prices and
affordability, loan types
used
Demographics:
migration, age, race,
income
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Economic Impact Reports
18.3% of national GDP
$94k for every home sold
Real estate industries,
related to home purchase,
multiplier of housing
expenditures, and new
construction
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Outside the Box
Ideas to Solve
Housing
Inventory Crisis
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Ownership Gap
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Snapshot of Race and
Home Buying in America
State level:
homeownership rate by
race, cost burden of renter
households, & denial rates
for mortgages
Demographic &
economic
characteristics of
successful home buyers
Fair Housing issues
successful buyers had
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White Homeownership Rate
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Asian Homeownership Rate
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Hispanic Homeownership Rate
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Black Homeownership Rate
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Obstacles to Home Buying
Lack of affordable homes
holding all buyers back
White/Asian potential
buyers: lack of home that
fit criteria
Hispanic potential buyers:
difficulty saving for a
downpayment
Black potential
buyers: lack of credit/
credit issues
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The Double Trouble of
the Housing Market
Since 2019, home prices
rose nearly 30 percent. As a
result, a typical home is
about $80,000 more
expensive than pre-
pandemic
Report stratified by
income/race/area
Household who earns
$75-100k have 411k fewer
homes available for
sale compared to
2019
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Demographic
Changes
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U.S. Population by Age (in millions)
5
0
< 1 yr
21
24
27
3
6
9
12
15
18
51
54
57
72
75
78
81
84
87
30
33
36
39
42
45
48
60
63
66
69
90
93
96
99
Gen Alpha Gen Z Millennials Gen X Baby Boomers Silent Generation
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Median Age of Home Buyers
60
56
36
33
29
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1981 First-time Buyers Repeat Buyers 2021
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60%
58%
Baby Bust Among Buyers
31%
30%
1985 2021
Children Under Age 18 in Home
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First-time Buyers: Household Composition
75%
50%
20%
17%
11%
2%
1981 Married Couple Single Female Single Male 2021
Unmarried Couple Other
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Use of Agents
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Buyer Use of Agents
100%
87%
7
0% 4
1981 2021
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Sellers Want A Full-Service Agent
100%
90%
7%
0% 3%
1981 2021
All FSBO (For-sale-by-owner) Agent-assisted Other
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