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M E D I A P V T L T D
C L I E N T: S HANKA R & V IS WA N AT H
P R O J E C T: FA RM FR ES H DAIRY -
B RA N D S T RAT E GY

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P LA C E

P R I CE

P R OM O T IO N

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S TA G E 1

V I S I ON

M I S S I O N

VA L U E S

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S TA G E 2

M A R KE T PR O F I L E

C O M P E TI T I V E A N A LY S I S

Q UE EN A N T PE RS O N A

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S TA G E 3

B R A N D A D J E C T I VE S /
C HA R A C T E R

T O NE O F V O I C E

TA G L I N E

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S TA G E 4

V I S U A L E L E M E N T S

Logo

COLOURS

Logo

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D ISTR IBUTI ON C HA NNEL S

S H O ULD
R EFLE CT THE
B R A ND I M AGE
W E ’ V E BU I LT
US ING THE
P R E V IOU S
S T EPS

C OU N TRY D EL IG HT’ S
PR I M ARY D IST RIBUTIO N
CH A N N E L I S I TS M OBI LE APP

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 CO GS

P RED E T ER M I NE D OBJECTIVES

I M A GE

P R OD U CT LI FE CYCL E

CR E D I T PERIO D

P R O MO TI O N AL AC TIVITY

P R I CE
PR IC ING STRAT EG Y

CO M PE TI T ION

CO NS UM E RS

G O V E R NM E N T CO NTRO L

E CO N O M I C CO N D ITIO NS

C H A N N EL I NTE RM ED IA RIES

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PLA N OF A CT I ON

BUYER
IDENTIFY PERSONAS

CHANNELS/
MEDIUMS TRACE

CONTENT
EXPOSE MARKETING

CLOSED
LOOP
M U LT I P LY
MARKETING EXPOSURE

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T H A N K Y O U

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