Professional Documents
Culture Documents
Price Determination
Price Determination
Market
commonly thought of as a place where commodities are
and sold and where
1s
Classification of Markets
Markets can be classified on the basis of (1) area covered. (2) time and (3)
degree of competition.
I. According to the area, markets can be of three types. (a) local (b) national
and (c) international.
A. Very Short Period It is also called as market period. This is the time period
in which supply remains constant. The
price paid in this time period is called
market price very short
or
period price.
B. Short Period: This is the time
period in which supply can be altered to some
extent by
changing the vari able factors of production.
C.Long Period: This is the time period in which complete adjustment in supply is
possible. Supply of commodity can be increased or decreased according to
the changes in demand. In
long run, all factors become variable. For instance,
if demand for cotton cloth increases in the
long run, the capital equipment can
be altered and the
equilibrium between the demand and supply can be achieved.
3. Based on competition, markets can be classified as
perfect and imperfect markets.
A. Perfect Market : There is
perfect competition amongst the buyers and sellers.
a
Prevalence of the same price for the same commodity at the same time is the
essential feature of this market. Buyers and sellers accept the determined price
in the market.
4 Monopolistic Competition
1. Monopoly : It is a market in which a single firm or seller controls the entire
supply of the commodity which has no close substitutes. The price or output
in a monopoly market is not influenced by other goods.
2. Duopoly It is a market where there are only two sellers. A change in the price
:
and output by one seller affects the other. When a duopolist takes a decision,
Perfect Competition
The following are the features of perfect competition.
large number of buyers and
Existence of
1. Large Number of Buyers and Sellers:
the perfect market. No single buyer or seller
sellers is the important feature of
can influence the price because, each buyers demand is a small portion of the
total demand and each individual seller's output is a small portion of the total
output. So,all firms acceptthe ruling price as given. The firm is thus, a price
taker and quantity adjuster.
2 Homogenous Product: Goods produced by all firms are identical with respect
to shape, size, weight, colour, taste, smell etc. Hence a uniform price prevails
for the product throughout the market.
Quantity Fig.7.1 MR AR
Price Determination
In a
perfectly competitive market, market demand and market supply determine
theequilibrium price. Producersstermine the supply and consumers
demand. The price at which the determine thc
is called the
quantity demanded is cqual to the quantity supplied
equilibrium price
Individual demand is quantity bought by an individual at various
prices at a
particular time. The various quantities of a commodity or service which consumers
would buy in one market in a
given period of time at various prices is the market
demand. A fall in the price leads to an increase in
demand and a rise in price leads
to fall in its demand. The amount of a
commodity that would be offered lor sale at
all possible prices at any one instant of time or
during a period of time is the market
supply. Supply of a
commodity increases with a rise in price and decreases with a
fall in its price.
Price of a
commodity is determined by the demand and
supply. Both the
demand and the supply vary with price. The price al which the
quantity demanded
isequal to the quantity supplied is the cquilibrium price and at this price, exchange
takes place betwecn the buyers and the sellers. The
quantity bought and sold at this
price is the equilibrium output.
The schedule (7.1) shown below indicates how much ofl commodity is demanded
and supplied at different prices.
Table 7.1
In the figure 7.4 the quantity demanded and supplied is taken on the 'X axis
and the price is taken on the 'Y
axis. Sy
DD is the demand curve Y
and SS is the supply curve. They
intersect at E and OP is the
P E
equilibrium price. OM is the
equilibrium output. Due to
change in its conditions supply P,
el
is increased to S S,. Demand
S
remaining constant, the
intersection of demand and
supply curves is at E, and the
s1 D
equilibrium price is at OP, and
the equilibrium output is OM,.
Demand remaining constant an
increase in supply decreases the M M M, X
In a perfect market, supply and demand, determine the price. Earlier there
was a controversy amongst the economists as to whether demand is more important
or supply is more important. Marshall resolved this controversy by introducing the
time element. He compared the demand and supply to the blades of a scissors pointing
out that both the forces are required for price determination. In this context, he
divided the market on the basis of time into three categories. (a) Market Period or
Very Short period (b) Short period and (c) Long period.
1. The ease with which supply can be changed in relation to change in demand.
limited to
a) Market Period: This is the time period in which supply is fixed or is
the existing stock on hand. If there is a sudden increase in demand, there will be
a sharp rise in the market price.
be increased or decreased, when there is
In the market period, supply cannot
demand becomes more
a rise or fall in the
demand. Thus, in the market period,
raises the price and a fall in demand
decreases the
important. So, a rise in demand additional supply
as there is no
price. Costs of production do not enter the price
2. Marginal cost curve must cut the marg1nal revenue curve from below.
inal
m a r g n
cost is decre asing. So production continues.
point Q, not only MC=MR, but also MC curve cuts MR curve from below.
At
and
eQuilibrium is determined at the point Q. Then OP is the equilibrium price
i s the equilibrium output. If the output is increased beyond OM the marginal
revenue. So the firm will be in
is increasing and it will be more than marginal
ost
c O s t
MC
P
AR =MR
N M X
Output
Figure 7.5 -
Perfect competition Equilibrium of the firm
normal profits. AC and MC
Fig 7.6 shows the equilibrium of the firm with
cost curves.
are the average cost and marginal
MC
AC
AR=MR
M X
Output
Figure 7.6-Normal Profits
MC
AC
O
M
X
M
Output
Fig. 7.7 Abnormal Profits
multiplied with the average cost is the total cost (OM, x M,R
total costs are deducted from the total OM,RT). When the
=
Equilibrium of Industry
An industry is the combination of firms producing the same commodity. Au
industry is said to be in equilibrium when there is no tendency either for the existing
firms to leave the industry or for the new firms to enter the
industry. An industry
will be in equilibrium when all the firms in the industry earn normal profits. Tna"
neans
when
when the profit is sufficient, no firm leaves the industry. At the same time,
rofit should not be so high to attract the new firms.
this
pro
D
AR,5 MR, = P, S
P
AR = MR =P
ARMR
S D
M, M M, X O M X
Output Output
Fig. 7.8 Perfect Competition Equilibrium of the industry
Figure 7.8 (a & b) illustrates equilibrium of the firm and industry. Equilibrium
price OP isdetermined by the interaction of market demand and market
curves. OM is the out put. The firm under supply
perfect competition accepts this OP price.
In fig 7.8 (a)
AR is the average revenue curve and it is also the
marginal revenue
curve MR. MC is the
marginal cost curve. It intersects MR curve at E. The firm is
therefore in equilibrium at E and produces OM
output. At the output OM average
revenue (AR) of the firm is
equal to average cost (AC) of the firm. Hence the firm
earns normal
profits. If for one or other reason
price rises to OP,, there by earns
abnormal profits, new firms enter the industry. So the
the industry increases. When the
supply of the commodity in
supply is more than the demand, price falls and
once again comes to OP. That means firms earn
normal profits. If the price falls to
OP, firms incur losses ( AR < AC). So some firms leave the
commodity in the industry decreases. When the supply industry
and the
supply of
is less than the
demand, price rises and once again it will be OP. Thus the
at OP price with OM
industry is in equilibrium
output. Hence the firms earn normal
do not enter or existing firms do not leave the profits. Then new firms
industry.
Imperfect Market - Features
An
imperfect market can take several forms Monopoly, Monopolistic
Competition, Duopoly, Oligopoly. The general features of
as follows: an
imperfect market are
1. Sellers: In a
perfect market there are
many sellers and buyers. In an
market, if it is
monopoly, there is a
single seller. If it is
imperfect
if it is
oligopoly, there are few and if it is monopolistic duopoly, there are two,
6. Knowledge about Market : Consumers are not fully aware of market condition.
s
in an imperfect market.
7. Transport and Selling (Publicity) Costs: In a perfect market, there are no transport
and selling costs. But in an imperfect market, sellers advertise
through Television
Radio etc. Thus, there are both selling and
transport costs in an
imperfect market
8. Average Revenue : In a perfect market, AR=MR and it is parallel to the X' axis
indicating that the seller can sell as much as he wants at the given price. In an
imperfect market. AR is a downward sloping curve indicating that more can be
sold only by decreasing the price, MR will be below the
AR.
Monopoly
Monopoly is form of
imperfect market structure. The literal meaningof
a
Features of Monopoly
1. There is a single seller who controls the whole
supply of the commodity
2. The product of the
monopolist has no close substitutes.
3. Consumers are
many and they compete with one another.
4. Power to influence price is the ed
essence of monopoly.
that the monopolist can either But, it is to be noboth
determine the price or the output but
at the same time. When he
fixes the price, the nohe the
There is only one firm under monopoly. That single firm constitutes the whole
.
industry. Thus, there is no distinction between the firm and industry in monopoly.
Kinds of Monopoly
water supply
Railways, Post-offices, telephones, telegraph, electricity,
These are also
maintained by the state are considered as public monopolies.
called as state monopolies or social monopolies.
technology exclusively.
of currency notes, post offices are the
V. Fiscal & Legal Monopolies : Printing
Patent rights for the products or production
examples of fiscal monopolies.
to firms. e.g., copy right.
process give legal monopoly rights
Price Determination in Monopoly
In a monopoly there is a single producer. He can control either the .
or the price. But he cannot control both at the same time. He can increase thPPl
by decreasing the output. Or he can sell more output by decreasing the e
Maximisation of profits is the sole objective of the monopolist. Further under mone
firm and industry are same. As in perfect competition monopoly equilihriy
determined at the point where marginal cost is equal to marginal revenue. So margin. ium
revenue and marginal cost curves are necessary to determine equilibrium. In additi
average cost and average re venue curves are necessary to know the profit or
position of the firm.
Table 7.2
0 0 0 0
10 10 10 10
2 9 18 9
3 24 6
4 28 4
5 6 30
Explanation Figure 7.9 illustrates that average revenue and marginal revenue
curves are different from each
other. Both the curves slope
downwards from left to right,
more output can be sold by
decreasing price. Further average
revenue curve lies above the
perfect
mpo
netition. These two curves are in 'U'shape. Average cost comprises of
average
ed cost and average variable cost. ig. 7.10 shows prce determination under
Monopoly.
MC
AC
AR
MR
Q X
Output
7.10 Price determination
Fig. under Monopoly
In the 7.10 figure, X' axis represents the output and'Y' axis represents price/
revenue/cost. AR and MR are the average and marginal revenue curves. AC and
MC are the average and marginal cost curves. At point 'A' MC cuts MR. This is
the equilbrium point of monopoly. The output at that level is 0Q and price is OOP
At 0Q output the difference between average revenue and average cost indicates
the profits of the firm. In the figure (7.10) "BC' indicates the profit per unit of
output. To know the total profits of the firm total cost has to be deducted from total
revenue.
= OP x OQ =
OPOQC
Total Cost = Unit Cost x Quantity of output sold
= OR x OQ =
OROQQB
Total Profits Total Revenue -Total Cost
MC,
AC
AR =
Average Revenue
rve
MR Marginal Revenue Curve
AVC AC Average Cost
=
Curve
AVC Average Variable Cost
Curve
MC =
Marginal Cost Curve
\MR AR
Output Q X
Fig. 7.11 Losses in Monopoly
In the figure
7.11 'X' axis represents the
output and Y axis the
cost. Equilibrium is at the OQ output. The average revenue is RQ andprice/revi
cost is R,Q. Costs are averape
higher than revenue. Loss on each unit is
RR,. Total los
is equal to PP, R,R. As the
so the
price (AR) is greater than average variable cost (AVC)
monopolist continues production in short run. E is the point of
of monopoly firm with losses. equilibrium
Regulation of Monopoly
There is a general impression that
the interest of consumer and
monopolist exploits the customers. In
the monopoly. The two methods
community large, the governments may regulate
at
commonly used are 1. Price regulation and 2.
Taxation. By regulating the prices of commodities and
commodities produced by monopolist, by imposing taxes on the
government can control the monopoly power.
Comparison of Perfect Competition and Monopoly
In perfect competition, there are many sellers but in
one seller. Under perfect competition the monopoly there is only
is accepted by every firm. So a firm price is determined
by the industry which
is a price taker and a
influence the price under perfect single firm can not
competition. In monopoly as there is only one firm,
single firm constitutes the whole industry. So monopoly firm has power in the price
determination. In perfect competition and in
maximise the profit. If at all there are losses its monopoly the aim of the firm is to
aim is to minimise the losses.
achieve this the firm under
competition and under monopoly produce that
10
where the marginal cost is equal to outpu
marginal revenue and be in equilibrium. Thougu
there some similarities there are difference too. The
in brief.
following are some of the differenc
nerfect competition, firms average revenue curve is parallel to X axis, MR
eConcides
rve concides with it. Therefore the average revenue and
marginal revenue
curve are one and same. Under monopoly, AR & MR curves fall downwards
irom left to right. MR curve always lies below AR curve.
from
AR = MR = Price
MR AR
X
X Output
Output Fig 7.13
Fig 7.12
MR = MC =
in equilibrium, AR
=
is attained when
above too.
below or from
in the longrun, where
as
firm gets only normal profit
5. In perfect competition, also in the longrun.
in monopoly a firm can get Super normal profits
than under monopoly.
is more ànd price is less
6. In perfect competition output
In
discrimination under perfect competation.
7. There is no possibility of price
discrimination is usual phenomenon.
monopoly price