PROJECT – HEALTHY BITE JOB # TMU 052

QUESTIONNAIRE
Study ID (101-108) Resp. No. (109-116)
Interviewer No. (120-123) Interview Length (124-127)
No. Of Queries (128-129) Reference No. (130-131)

NAME OF RESPONDENT: Mr./Mrs._________________________________________ SURNAME _______________________

ADDRESS IN FULL:
BUILDING / Chawl NAME / NO.: ___________________________________FLAT / ROOM NO.: _______ FLOOR NO.:_______
STREET / ROAD NO./NAME: ___________________________ Locality Name ______________________________________
AREA NAME: ____________________ CITY: ________________ PIN CODE:
LANDMARK: ___________________________________________________________________________________________
EMAIL ADDRESS

DATA SUPPLIER NAME : _______________________________ DATA VERIFIER NAME : ____________________________

Q1 IDENTIFICATION NUMBER.
(R1) AREA NO. (132-136)
(R2) G.C.No. (137-141)
(R3) LISTING NO. (142-146)
(R4) MAIN No. (147-151)
(R5) D.S. No. (152-159)
(R6) D.V. No. (160-167)

Q2 Q.C. [MA]
RQ CB RQ CB RQ CB RQ CB RQ CB
AC AC BC BC TBC TBC VC VC SCR SCR
(168)
(R1) D.V 1 2 3 4 5 6 7 8 9 0
SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN.
________ ________ ________ ________ ________ ________ ________ ________ ________ ________
DATE. DATE. DATE. DATE. DATE. DATE. DATE. DATE. DATE. DATE.
________ ________ ________ ________ ________ ________ ________ ________ ________ ________
(169)
(R2) OC /OE / SOE 1 2 3 4 5 6 7 8 9 0
SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN.
________ ________ ________ ________ ________ ________ ________ ________ ________ ________
DATE. DATE. DATE. DATE. DATE. DATE. DATE. DATE. DATE. DATE.
________ ________ ________ ________ ________ ________ ________ ________ ________ ________
(170)
(R3) OM/SM 1 2 3 4 5 6 7 8 9 0
SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN. SIGN.
________ ________ ________ ________ ________ ________ ________ ________ ________ ________
DATE. DATE. DATE. DATE. DATE. DATE. DATE. DATE. DATE. DATE.
________ ________ ________ ________ ________ ________ ________ ________ ________ ________
Q3a Date of Interview [dd/mm/yy]
Please record using the short date format (dd/mm/yy). For example, if the date is 21 December 2008, record as 211208

Q3b RECORD TIME INTERVIEW STARTED / ENDED

Please record using 24-hour format. For example, if the time is 2:47pm, record as 1447
Time Started (24-hour format)
,

Q3c Time Ended (24-hour format)

Q3a Q3b Q3c
Date of Interview Time Started Time Ended
[dd/mm/yy] (24-hour format) (24-hour format)
(171-176) (177-180) (220-223)
(R1) INTERVIEW DETAILS
Q4 Record Contact No:
(R1) Telephone No. Resi (224-235)
(R2) Telephone No. PP (C/O) (236-247)
(R3) Telephone No. Office (248-259)
(R4) Mobile No. Self (260-271)
Q5 TYPE OF INTERVIEW [SA] Code Route
(272)
Random 1
Booster 2

PROJECT - Healthy BITE 1

 DATA SUPPLIER DECLARATION
I declare that the respondent , whose name and address appear above, was unknown to me until the interview. I confirm that, before returning
this questionnaire, I have checked that it was carried out in accordance with the MRSI Code of conduct - the Market Research Professional
Code of conduct for this country, and instructions supplied to me for this study. I understand that the information given to me during the interview
must be kept confidential.
SIGNED __________________________________________ DATE ______________

Good morning/afternoon/evening. I'm .......... from Nielsen, a leading market research company. We are currently
conducting a study among the residents of your city to understand their opinion about various aspect regarding
snacking habits. Your views and opinion is very valuable to us and your co-operation would be greatly appreciated.
Could you kindly spare 30-35 minutes of your time for an interview? Thank you.

Q6 RECORD CENTER[SA] Code Route

(311)
Delhi 1
Mumbai 2
Bangalore 3
Chennai 4
Kolkata 5

Q7 Can you please tell me were you interviewed for any market research project in the last Code Route
6 months? [SA] (312)

Yes 1 CLOSE

No 2

Q8 SHOW CARD Code Route

Do you or anyone in your household work for any of the organizations mentioned in this (313)
card? [MA]

Advertising agency 1 CLOSE

Market Research 2 CLOSE
Public Relations/ Journalism 3 CLOSE
None of the Above 4

LSM QRE (FOR RESPONDENT IDENTIFICATION BASED ON THE LSM)

SHOW CARD ‘LSM 10’
Q10. Which of these items do you have in working order in your home?

MULTIPLE CODING POSSIBLE

(314) Score
Video recorder/player 01 5
Refrigerator 02 5
Deep freezer 03 5
Vacuum cleaner 04 5
Floor polisher 05 4
Hi-Fi or music centre/system 06 5
Electric kettle 07 4
Pressure cooker 08 1
Microwave oven 09 6
Washing machine 10 5
(315)
Telephone 11 5
Dish washing machine 12 5
Kitchen sink 13 5
Radio clock 14 4
Video camera/camcorder 15 6
PC/Home computer 16 6
Still camera 17 5
Fax/telephone answering machine 18 6
Home Entertainment Centre 19 5
Cell phone / Mobile 20 6
(316) 5
Radio 21 -
Total Score

ASK Q.11 ONLY IF ‘RADIO’ CIRCLED ABOVE

Q11. How many radios do you have in working condition?

PROJECT - Healthy BITE 2

 NO. OF RADIOS Code 0 1 2 3 4 5 6 (317)
Score 0 2 3 5 6 8 10
Total Score

Q12. How many rooms do you have in your home?

(Pl include the bathrooms/toilet and kitchen in the count)

CODE ALL NUMBERS ABOVE 15 AS 15

ROOMS Code 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 (318-319)

Score 1 1 3 3 4 4 5 6 7 7 8 9 10 10 11
Total
Score

Q13. What type of TVs do you have in your home?

SINGLE CODING ONLY

READ OUT

(320) Score
Colour 1 6 IF OWNED BLACK & WHITE AND COLOUR TV BOTH,
CIRCLE COLOUR (CODE 1)

Black and White only 2 2

None 3 1

Total Score

Q14. Have you read a magazine Q15.Have you read a newspaper

in the last 7 days? in the last 7 days?

Q14 Score Q15 Score

(321) (322)

Yes 1 4 Yes 1 2

No 2 0 No 2 0

PROJECT - Healthy BITE 3

Q16. Which is the best form of transportation you have? SINGLE CODING ONLY

READ OUT
(323) Score
None - Urban 1 1
None - Rural 2 -1
Animal/animal drawn cart/Pulled 3 -1
cart/Cattle plough
Bicycle 4 0
Powered 2 Wheeler: Motor 5 0
cycle/Scooter/Moped
3 or 4 Wheeler: 6 5
Car/van/lorry/kombi/pick-up/ minibus
– (Have only one)
3 or 4 Wheeler: 7 8
Car/van/lorry/kombi/pick-up/ minibus
– (Have more than one)

SHOW CARD Q17

Q17. Which is the highest level of education of the chief wage earner or head in the household?

SINGLE CODING ONLY

READ OUT
(324) Scores
No formal or school education 1 1
Some primary / junior, but not 2 3
completed
Completed primary / junior 3 3
Completed secondary / senior 4 3
high school
Completed college / university 5 5
Completed a postgraduate 6 6
course
Don’t know 7 -

SHOW CARD Q18

Q18. Where do you buy most of the items that you regularly use for eating, drinking or cleaning your
home or yourself? SINGLE CODING ONLY

READ OUT
(325) Scores
Open markets / hawkers – 1 1
Urban
Open markets / hawkers - 2 -1
Rural
Grocer / Counter service store 3 -1
Kiosks 4 -1
Self service supermarket 5 4
Hyper market 6 4

ADD UP ALL THE SCORES AND ENTER BELOW

SCORE (327-329)
TOTAL
RESPONDENTS GROUP CARD

GROUP CODE Lower limit for Group Upper limit for Group
score score
REFER TO
“SCORE CARD” FOR
1 0 8
GROUP CODE.
2 9 14
ENTER THE
GROUP CODE BELOW: 3 15 21
4 22 27
5
GROUP 28 (330-332) 34
6
CODE 35 40
7 41 47
8 48 53
CONTINUE ONLY 9 54 60
IF GROUP CODE IS ‘5’ 10 61 66
AND ABOVE 11 67 73
CHECK Quotas 12 74 79
for LSM- 5-7 (100 13 80 86
PROJECT - Healthy BITE 14 87 92 4
15 93 99
16 100 105
17 106 112
18 113 999
Respondents)
CHECK Quotas for LSM- 8 and above (100 Respondents)

INTERVIEWER TO SPEAK TO THE FEMALES IN THE HOUSEHOLD

Q19 Can you please tell me what is your age?

(RECORD AGE FROM LAST BIRTHDAY)

IF BELOW 26 AND ABOVE 40 YEARS TERMINATE THE INTERVIEW.

(R1) Age (333-334)

Q20 DON’T ASK Code Route

(335)
RECORD AGE GROUP ACCORDING TO ANSWER GIVEN IN Q19. [SA]

Below 26 1 CLOSE

26-33 2 CONTINUE
34-40 3 CONTINUE

Above 40 4 CLOSE

CHECK Quotas for Age – 26 - 33 (100 Respondents)

CHECK Quotas for Age – 34 - 40 (100 Respondents)

PROJECT - Healthy BITE 5

Q21 Marital Status. Code Route
SHOWCARD/READ LIST. (336)
What is your current marital status? [SA]

Single
1 CLOSE

Married (And do not have children)

2 CLOSE

Married (With child/children)

3 CONTINUE

Q22 SHOWCARD & READ OUT AND RECORD THE NO OF CHILD / CHILDREN IN EACH GROUP
Can you please take a look at this card and tell me, in which age group does your child / children fall
in? Also tell me the number of children falling in each of these age groups.

INTERVIEWER TO RECORD THE NUMBER OF CHILDREN THAT RESPONDENT MENTIONS IN

EACH OF THE AGE GROUPS.
NO. OF CHILDREN

(337-338)
Child / children aged 0 - 2 years old
(R1) __ CLOSE
(339-340)
Child / children aged above 2 years upto 5 years old
(R2) __ CLOSE
(341-342)
Child / children aged above 5 years upto 14 years old
(R3) __
(343-344) CONTINUE
Teenagers above 14
(R4) __ CLOSE

CONTINUE ONLY IF (R3) i.e. AGED ABOVE 5 YEARS UPTO 14 YEARS IS NOT BLANK

PROJECT - Healthy BITE 6

Q.23 Are you currently employed outside of the home, or not? (IF YES) Is that full time or Code QUOTA
part time? [SA] (345)

Yes (working) - full time 1 30

Yes (working) - part time 2 respond
ent

Not working (Housewife) 3

Maintain minimum 30 respondent quota of ‘working women’

FOLLOWING QUESTIONS TO BE ASKED TO THE SELECTED RESPONDENT ONLY

ADDRESS THE SELECTED RESPONDENT

INTERVIEWER TO READ

Now I would like to ask you a few questions about you and your family’s eating habits.

Q.24 Now looking at this card please tell me usually at what time do you have dinner? [SA] Code Route
(346)

Before 8:30 PM 1
Between 8:30 PM to 9:30 PM 2
Between 9:30 PM to 10:30 3
PM
Between 10:30 PM to 11:30 PM 4

Q.25 Now looking at this card please tell me usually at what time do you have your pre- Code Route
dinner snacks i.e. after you have your lunch and before having dinner? [MA] (347)

Between 3 PM to 4 PM 1
Between 4 PM to 5 PM 2
Between 5 PM to 6 PM 3
Between 6 PM to 7 PM 4
Between 7 PM to 8 PM 5

Q.26.a/b Let’s consider the pre dinner time i.e. After you have your evening tea / milk and before you have your
/c/d dinner at night (Between 6 PM to 8 PM). Please look at this card and tell us how often in a week do you,
your kids, your husband and other familily members eat snacks during this period. Please note that you may
or may not have snacks at home. SHOW CARD

INSTRUCTION: FIRST ASK FOR KIDS AND THEN SELF, HUSBAND AND OTHER FAMILY MEMBERS.
Frequency Q26a. Q26b. Q26c. Q26d. ROUTE
KIDS SELF HUSBAND OTHER FAMILY
[SA] [SA] [SA] MEMBERS (Please
specify__________
)
[SA]
(348) (349) (350) (351)
Everyday of the week 1 1 1 1
(7 days)

Most days of the week 2 2 2 2

(5-6 days)
INTERVIEWER
Alternate day of the week 3 3 3 3 TO CHECK
(4 days) THE
INSTRUCTION
GIVEN
Few days of the week 4 4 4 4 BELOW
(2-3 days) BEFORE
PROJECT - Healthy BITE CONTINUING 7
Once a week 5 5 5 5
(1 day)

Never (Don’t Show) 6 6 6 6

INSTRUCTION TO THE INTERVIEWER:

CONTINUE IF ’6’ IS NOT CODED IN THE COLUMN FOR KIDS IN Q26a.

Q27a) Now, keeping in mind, pre dinner time i.e. After your kids have evening tea/milk and before they have
dinner at night (Between 6 PM to 8 PM), please look at this card and tell me which of these snacks do your kids
usually have during the week [MA]

Q27b). Please take a look at this card and tell me how many times in a week do your kids have pre dinner snacks. i.e.
Frequency of consuming snacks in a week

______________________________________________________________________________________________
Q28a) Now, keeping in mind, pre dinner time i.e. After you have evening tea / milk and before you have dinner
at night (Between 6 PM to 8 PM), please look at this card and tell me which of these snacks do you usually have
during the week [MA]

Q28b). Please take a look at this card and tell me how many times in a week do you have pre dinner snacks. i.e.
Frequency of consuming snacks in a week

SHOW CARD Q27b / Q28b CODE

Everyday of the week
(7 days) 1

Most days of the week

(5-6 days) 2

Alternate day of the week

(4 days) 3

Few days of the week

(2-3 days) 4

Once a week
(1 day) 5

ASK FOR ALL THE SNACKS IN THE LIST

Q29a. Please look at this card and let me know which of these statements best describes the nutritional / health value
of each of these snacks for your KIDS.I will read out to you the snacks one by one.
Please note that there is no right or wrong answer; we just want to know your opinion.

PROJECT - Healthy BITE 8

 Q 25. KIDS Q26. SELF HEALTH & NUTRITIONAL VALUE OF SNACK FOR KIDS
Q27.a Q27.b Q28.a Q28.b Q.29a
Not at all
Healthy & Average healthy.
Extremely nutritious on health Not very Is a
Weekly Weekly healthy & to a great & healthy & complete
Usually [MA] frequency Usually [MA] frequency nutritious extent nutrition nutritious junk food DK/CS

(471) (611)

Sandwiches/ Subs/ Toast / Bread and Eggs _______ _______ (751)

01 01
(511) (711) 1 2 3 4 5 6
Burgers/Pizza/French Fries 02 _______ _______ (752)
(512) 02 (712) 1 2 3 4 5 6
Pakoda/ Samosa/ Kachori/ Bonda/ Vada _______ _______ (753)
03 03
(513) (713) 1 2 3 4 5 6
Chips/Kurkure _______ _______ (754)
04 (514) 04 (714) 1 2 3 4 5 6
Indian sweets like Laddoo etc. _______ _______ (755)
05 05
(515) (715) 1 2 3 4 5 6
Biscuits/Khari _______ _______ (756)
06 (516) 06 (716) 1 2 3 4 5 6
Fruits _______ _______ (757)
07 07
(517) (717) 1 2 3 4 5 6
Vegetable Salads/Sprouts _______ _______ (758)
08 08
(518) (718) 1 2 3 4 5 6
Chat/Bhel _______ _______ (759)
09 (518) 09 (718) 1 2 3 4 5 6
Soups _______ _______ (760)
10 10
(519) (719) 1 2 3 4 5 6

PROJECT - Healthy BITE 9

 Q 25. KIDS Q26. SELF HEALTH & NUTRITIONAL VALUE OF SNACK FOR KIDS
Q27.a Q27.b Q28.a Q28.b Q.29a
Not at all
Healthy & Average healthy.
Extremely nutritious on health Not very Is a
Weekly Weekly healthy & to a great & healthy & complete
Usually [MA] frequency Usually [MA] frequency nutritious extent nutrition nutritious junk food DK/CS

(472) (612)
Maggi/Noodles/Pasta
_______ _______
11 (761)
(520) (720)
11 1 2 3 4 5 6
Halwa/Sheera _______ _______ (762)
12 12
(521) (721) 1 2 3 4 5 6
Poha/Upma/Idli _______ _______ (763)
13 (522) 13 (722) 1 2 3 4 5 6
Juices/Shakes _______ _______ (764)
14 14
(523) (723) 1 2 3 4 5 6
Muri/Sev/ Farsaan/ Namkeen _______ _______ (765)
15 (524) 15 (724) 1 2 3 4 5 6
Vada Paav/ Usal Paav/ Misal Paav _______ _______ (766)
16 16
(525) (725) 1 2 3 4 5 6
Cakes / Pastries/Puffs _______ _______ (767)
17 (526) 17 (726) 1
Appam/Dosa/Uttapa _______ _______ (768)
18 18
(527) (727) 1 2 3 4 5 6
Others ____________________(Please SPECIFY) _______ _______ (769)
19 (528) 19 (728) 1 2 3 4 5 6
Others ____________________(Please SPECIFY) _______ _______ (770)
20 20
(529) (729) 1 2 3 4 5 6
(473) (613)
Others ____________________(Please SPECIFY) _______ _______ (771)
21 21
(530) (730) 1 2 3 4 5 6
Others ____________________(Please SPECIFY) _______ _______ (772)
22 22
(531) (731) 1 2 3 4 5 6

PROJECT - Healthy BITE 10

 ASK Q29b and Q29c ONLY IF ‘10’- Soups CODED IN Q.27a OR Q27b OR ELSE GOTO Q30

Q.29b SHOW CARD Code Route

Could you tell me what type of soups do you have?[SA] (811)

Packaged Soups 1

Freshly prepared Soups 2

Both 3

Q.29c Now looking at this card please tell me usually at what time do you have SOUPS as Code Route
your pre-dinner snack i.e. after you have your lunch and before having dinner? [MA] (812)

Between 3 PM to 4 PM 1
Between 4 PM to 5 PM 2
Between 5 PM to 6 PM 3
Between 6 PM to 7 PM 4
Between 7 PM to 8 PM 5

PROJECT - Healthy BITE 11

Q30. These are some of the parameters that people like you have mentioned as ‘’essential in a pre-dinner snack’.
Kindly tell me the importance of each of these parameters w.r.t your PRE DINNER snack on a scale of 1 to 5 where,
1 stands for 'Extremely Important' and 5 stands for 'Not at all Important'. There is no right or wrong answer; we just
want to know your opinion on them. SHOW CARD [SA – For each statement]

Q31. And which 3 attributes according to you will be of top most importance while selecting an ideal PRE DINNER
snack for you and your family?

INSTRUCTION FOR THE INTERVIEWER: Code the ranking of attributes as following:

TOP MOST IMPORTANT = “1”
2nd MOST IMPORTANT = “2”
3rd MOST IMPORTANT = “3”

INTERVIEWER TO CAREFULLY CODE THE TOP THREE RANKING PARAMETERS.

LEVEL OF IMPORTANCE (Q30) RANK (Q31)

DK/CS
Somewhat Important

Not so important
Extremly Important

Important

Not at all important

INTERVIEWER
TO CODE THE
PARAMETERS TOP THREE
RANKING
PARAMETERS
HERE

(1) Snacks should be light yet

filling (821) (841)
1 2 3 4 5 6

(2) Snacks should be ideal to (822 (842)

eat in-between meals
1 2 3 4 5 6

(3) Snacks should be value for (823) (843)

money
1 2 3 4 5 6

(4)Snacks should be ideal for (824) (844)

kids
1 2 3 4 5 6

(5) Should be convenient and (825) (845)

quick to prepare
1 2 3 4 5 6

(6) Should be healthy may not (826) (846)

be very tasty
1 2 3 4 5 6

(827) (847)
(7) Should be very tasty
1 2 3 4 5 6

TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 12 of 21
 LEVEL OF IMPORTANCE (Q30) RANK (Q31)

DK/CS
Somewhat Important
Extremly Important

Important

Not so important

Not at all important

INTERVIEWER
TO CODE THE
PARAMETERS TOP THREE
RANKING
PARAMETERS
HERE

(828) (848)
(8) Entire family can eat it
1 2 3 4 5 6

(9) Should have goodness of (829) (849)

vegetables
1 2 3 4 5 6

(10) Should not be fattening / (830) (850)

Should be low-cal
1 2 3 4 5 6

(831) (851)
(11) Should be easy to Digest
1 2 3 4 5 6

(832) (852)
(12) Should be nutritious
1 2 3 4 5 6

(13) Should have 100% real (833) (853)

vegetables
1 2 3 4 5 6

(14)Should be a good (834) (854)

appetizer
1 2 3 4 5 6

(15)Should have no (835) (855)

preservatives
1 2 3 4 5 6

(16) Should be fresh (836) (856)

1 2 3 4 5 6

(17) Should satisfy the (837) (857)

evening hunger pang
1 2 3 4 5 6

(18) Should help in retaining (838) (858)

the appetite for dinner
1 2 3 4 5 6

TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 13 of 21
SHOW CARD
Q32. ASK ALL– Now, I am going to read out some statements one by one and I would like you to tell me, which
of the sancks do you associate with these statements.

You can select as many as you think or none at all. There is no right or wrong answer. We are interested in
knowing your opinion on these attributes for the snacks [MA]

ROTATE THE STATEMENTS AND PLACE A TICK ON THE FIRST STATEMENT ASKED

VadaPakoda/ Samosa/ Kachori/ Bonda/

Vada Paav/ Usal Paav/ Misal Paav

Sandwiches/ Subs/ Toast/Bread

Indian sweets like Laddoo etc.

Muri/Sev/ Farsaan/ Namkeen

Burgers/Pizza/French Fries

Vegetable Salads/Sprouts

Cakes / Pastries/Puffs
Maggi/Noodles/Pasta

Appam/Dosa/Uttapa
Poha/Upma/Idli

Juices/Shakes
Chips/Kurkure

Biscuits//Khari

Halwa/Sheera
Chat/Bhel
Fruits

Soup
SNACKS
STATEMENTS:
(1) It is light yet filling (911) (912)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(2) It is ideal to eat in-between meals (913) (914)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(3) It is value for money (915) (916)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(4) It is ideal for kids (917) (918)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(5) We eat because there are no
(919) (920)
other/healthy options available
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 14 of 21
 VadaPakoda/ Samosa/ Kachori/ Bonda/

Vada Paav/ Usal Paav/ Misal Paav

Sandwiches/ Subs/ Toast/Bread

Indian sweets like Laddoo etc.

Muri/Sev/ Farsaan/ Namkeen

Burgers/Pizza/French Fries

Vegetable Salads/Sprouts

Cakes / Pastries/Puffs
Maggi/Noodles/Pasta

Appam/Dosa/Uttapa
Poha/Upma/Idli

Juices/Shakes
Chips/Kurkure

Biscuits//Khari

Halwa/Sheera
Chat/Bhel
Fruits

Soup
SNACKS
(6) Convenient and quick to prepare (921) (922)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(7) Is healthy but not very tasty (923) (924)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(8) Is very tasty (925) (926)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(9) It’s not fattening / It's low-cal (927) (928)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(10) Goodness of real vegetables (929) (930)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(11) Easy to Digest (931) (932)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(12) Is nutritious (933) (934)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(13) I would wish my kids eat more often,
(935) (936)
since it is healthy
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

(14) It is healthy and very tasty (937) (938)

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(15) It has 100% real vegetables (939) (940)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 15 of 21
 VadaPakoda/ Samosa/ Kachori/ Bonda/

Vada Paav/ Usal Paav/ Misal Paav

Sandwiches/ Subs/ Toast/Bread

Indian sweets like Laddoo etc.

Muri/Sev/ Farsaan/ Namkeen

Burgers/Pizza/French Fries

Vegetable Salads/Sprouts

Cakes / Pastries/Puffs
Maggi/Noodles/Pasta

Appam/Dosa/Uttapa
Poha/Upma/Idli

Juices/Shakes
Chips/Kurkure

Biscuits//Khari

Halwa/Sheera
Chat/Bhel
Fruits

Soup
SNACKS
(16)It is a good appetizer (941) (942)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(17) I will give it frequently to my family
(943) (944)
without any concerns
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(18) Have no preservatives (945) (946)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
(19) Mostly it is fresh to eat (947) (948)
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 16 of 21
Q.33. SHOW CARD
Now, I will read out some statements one by one. Please tell me your agreement or
disagreement on it. Please note that there is no right or wrong answer, we just want to know your
opinion on them [SA]

Strongly Agree Neither Disagree Strongly

Agree Agree Nor Disagree
Disagree

(951)
(R1) Vegetables are the healtiest food for kids 1 2 3 4 5

(952)
(R2) Mothers find it difficult to feed vegetables to their 1 2 3 4 5
kids

(953)
(R3) Mothers have to look out for innovative ways to 1 2 3 4 5
feed vegetables to their kids

(954)
(R4) Over cooking kills the goodness of vegetables 1 2 3 4 5

(955)
(R5) Kids are fussy about having green vegetables 1 2 3 4 5

(956)
(R6) Now a days people have become more concious 1 2 3 4 5
about their health

(957)
(R7) These days people prefer working out / exercising 1 2 3 4 5
regularly

(958)
(R8) Now a days kids play more of indoor games as 1 2 3 4 5
compared to outdoor games

(959)
(R9) Today emphasis is given more on studies than on 1 2 3 4 5
sports

(960)
(R1 Mothers are worried about their kids nutrition 1 2 3 4 5
0)
(961)
(R1 Now a days mothers find it difficult to control their 1 2 3 4 5
1) kids obesity

(962)
(R1 Now a days mothers are worried that their kids eat 1 2 3 4 5
2) more of junk food

Q.34. SHOW CARD Code

Please look at this card and tell me which pre-dinner snack option would you prefer (971)
serving to your kids and other family members [SA]

Freshly prepared snack but low on nutrition 1

Packaged snack but high on nutrition 2
DK/CS 3

Q.35. SHOW CARD Code

Please look at this card and tell me which snack option would you prefer serving to (972)
your kids and other family members [SA]

TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 17 of 21
 Healthy and tasty 1
Healthy may or may not be tasty 2
Tasty may or may not be healthy 3

Q.36. SHOW CARD Code

Please tell me which of the below statement tells your kids opinion towards (973)
vegetables [SA]

My kid eats most of the vegetables happily 1

My kid eats selective vegetables only 2
My kid does not eat any vegetables 3

INTERVIEWER TO READ: Now I will ask you a few questions related to vegetable soups.

ASK ALL
Q.37 SHOW CARD
Now, I will read out some statements one by one, which people like you have mentioned about the
benefits / needs of having Soups. Please tell me your agreement or disagreement on it. There is no right
or wrong answer, we just want to know your opinion on them [SA]

Strongly Agree Neither Disagree Strongly

Agree Agree Nor Disagree
Disagree

(974)
(R1) Soup is a most delicious way of feeding 1 2 3 4 5
vegetables to the Kids

(975)
(R2) Soup is a good appetizer 1 2 3 4 5

(976)
(R3) It is the best evening snack as it does not kill 1 2 3 4 5
appetite

(977)
(R4) It is light and easy to digest 1 2 3 4 5

(978)
(R5) It has 100% real vegetables 1 2 3 4 5

TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 18 of 21
 Strongly Agree Neither Disagree Strongly
Agree Agree Nor Disagree
Disagree

(979)
(R6) Soups are a healthy snack choice 1 2 3 4 5

(980)
(R7) Fresh vegetable soups take too much time to 1 2 3 4 5
prepare

(1011)
(R8) Packaged soups come in many varieties so my 1 2 3 4 5
family will never get bored

(1012)
(R9) Packaged soups are easy to prepare 1 2 3 4 5

(1013)
(R10) Packaged soups are value for money 1 2 3 4 5

(1014)
(R11) Soups can satisfy my family’s pre-meal hunger pang 1 2 3 4 5

(1015)
(R12) 1 2 3 4 5
Packaged soups can be prepared at short notice

(1016)
(R13) Soup is full of taste 1 2 3 4 5

(1017)
(R14) Now a days packaged soups have no added 1 2 3 4 5
preservatines

(1018)
(R15) Packaged soups have goodness of fresh vegetable 1 2 3 4 5

(1019)
(R16) Soups are the best form of feeding vegetables to the 1 2 3 4 5
kids

(1020)
(R17) Soups are the best way to give snacks to the kids 1 2 3 4 5

(1021)
(R18) Packaged soups are high on nutrition 1 2 3 4 5

(1022)
(R19) Now a days packaged soups do not contain MSG 1 2 3 4 5
i.e. food flavor enhancer

(1023)
(R20) Packaged soups have many flavours and varieties 1 2 3 4 5

Q.38 Now please tell me ONE reason why would you not give packaged soups to your
kids? [SA]

RECORD VERBATIM AND POST CODE THE REASONS IN THE GRID GIVEN
BELOW

TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 19 of 21
 INTERVIEWER TO RECORD THE VERBATIM HERE
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________

RECORD VERBATIM AND POST CODE THE REASONS IN THE GRID GIVEN (1031)
BELOW
Packaged soups have added preservatives 1
Packaged soups are not fresh 2
Packaged soups are not healthy 3
Packaged soups are low on nutrition 4
Packaged soups have added flavours 5
Packaged soups contain added food colour 6
Packaged soups are expensive 7
Packaged soups are not tasty 8
Packaged soups have MSG in them 9
Packaged soups lack real vegetables 10
(1032)
No reason – I will definitely give it to my kids 11
Others___________(Please Specify) 12

Q.39 SHOW CARD Code Route

Could you tell me which of these statements best describes your cooking ability? (1041))
[SA]

I can easily cook both basic and specialized food items on my own 1

I can cook basic food items on my own but some guidance is required for specialized 2
food items

I can cook both basic and specialized food items but with some guidance 3

I can only cook basic food and that too with some guidance 4

I cannot cook even basic food items 5

Q.40 SHOW CARD Code Route

Does your family follow vegetarian or non-vegetarian diet? (1042)
[SA]

All members in my family are vegetarian 1

All members in my family are non-vegetarian 2

Few of my family members are vegetarian and few are non-vegetarian 3

We are eggetarian i.e. eat only eggs 4

TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 20 of 21
DEMOGRAPHICS – CLASSIFICATION DATA (ASK ALL)
Finally we would like to ask a few questions about yourself and your household. We collect this information to
ensure we interview a cross-section of the public. These details are grouped with those of other respondents and
you will not be individually identified.

Q.41 SHOW CARD Code Route

Could you tell me which phrase on this card best describes your household structure? (1043)
[SA]

Nuclear family ( Self, Spouse with children) 1

Joint family ( Self, spouse/children, parents, siblings, in laws etc) 2

Q.42 SHOW CARD Code Route

Please look at this card and tell me into which of the following income (1044)
groups does your household monthly income falls? Please include any
earnings of the household through all working members, renting out of
property/premises, investments or any other means [SA]

Upto Rs. 5000 01

Rs. 5001 - 10000 02

Rs. 10001 - 15000 03
Rs. 15001 - 20000 04
Rs. 20001 - 25000 05
Rs. 25001 - 30000 06
Rs. 30001 - 35000 07
Rs. 35001 - 40000 08
Rs. 40001 - 45000 09
Rs. 45000 + 10

(1045)
Refused 11

Don't know 12

Thank you. (Close the interview)

TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 21 of 21