Nazeem

CA II - Case Study Presentation | MKT517 - Customer Relationship Management

Professor | Manmeet Kaur Kukreja

How BigData helped increase Walmart sales turnover?

Harshini

How Walmart uses Big Data?

Walmart’s Hadoop using Applications
• Savings Catcher –An application that noti es
customers when a competitor reduces the price
of an item the customer has already purchased.
This application then sends the customer a gift
voucher to compensate for the price di erence.

• The eReceipts application - provides customers

with electronic copies of their purchases.

• A mapping application at Walmart uses Hadoop

to keep the most up-to-date maps of thousands
of Walmart stores around the world. These
maps pinpoint the exact location of even a
small bar of soap in a large Walmart store.
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Mupd8 - Map Update Application
How Walmart is tracking it’s customers ?
Piyush

How Walmart is making a real difference to increase sales?

• Launching new Products

• Better Predictive Analytics
• Customized Recommendations

Big Data Analytics Solutions at Walmart

• Social Media Big Data Solutions

• Social Genome
• Shopycat-Gift Recommendation Engine at Walmart
• Inventory Management at Walmart using Predictive Analytics
• Improving the Store Checkout Process for Customers

Magesh

Walmart’ Carts – Engaging Consumers in the Produce Department

With the intent of reduce waste and increasing consumer engagement,

Walmart is introducing quality carts in produce departments across its stores.
Walmart has employed quality carts in across 500 stores now and are expected
to be present in all 5000 US stores by end of third quarter. Walmart knows that
keeping its customers in the fresh produce department is the key to customer
engagement and the implementation of quality carts has attractive o erings
for them.Walmart is using big data and IoT sensors to ind out how long people
loiter in the fresh produce department. Big data analysis has helped them ind
that if the fresh produce looks fresh enough then people loiter for longer and
this is the secret to make customers buy more things from the Walmart stores.

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World's Biggest Private Cloud at Walmart- Data Cafe

Walmart is in the process of creating the world’s biggest private cloud for processing 2.5
PB of data every hour. Walmart has created its own analytics hub known as Data Café in
Bentonville, Arkansas headquarters. At the data café, more than 200 streams of external
and internal data along with 40 PB of transactional data can be manipulated, modelled
and visualized.The data cafe pulls information from 200 varied sources that include
Telecom data, social media data, economic data, meteorological data , Nielsen data , gas
prices and local events databases  that accounts for 200 billion rows of transactional
data for just few weeks. The solution to any particular problem can be found through
these varied datasets and Walmart's analytic algorithms are designed to scan through the
data in microsseconds to come up with a real-time solution for a particular problem.
How Walmart is fighting the battle against big data
skills crisis?

Conclusion
Thank You!