CHAPTER – IV

DATA ANALYSIS AND INTERPREATION

TABLE – 4.1

TABLE- SHOWS THAT GENDER OF THE RESPONDENTS

S. No Gender No. of. Respondents Percentage

1 86 86%
Male

2 14 14%
Female

Total 100 100%

Source: Primary Data

INFARENCE:

The above table shows that out of 100respondents.(14%) of the respondents

are belongs to Female category,( 86%) of respondents are belongs to Male
category.

The maximum percentages (86%) of the respondents are Male.

 CHART – 4.1

CHART - SHOWS THAT GENDER OF THE RESPONDENTS

100
90
80
70
60 86
50
40
30
20
10 14
0
Male Female
 TABLE 4.2

TABLE – SHOWS AGE OF THE RESPONDENTS

S. No Age No. of. Respondents Percentage

1 Below 20 Years 47 47%

2 20 to 30 Years 43 43%

3 31 to 40 Years 7 7%

4 Above 40 Years 3 3%

Total 100 100

Source: Primary Data

INFERANCE:

The above table shows that out of 100 respondents.( 47%) of the respondents
are below 20 years age groups,( 43%) of the respondents are 21to30 years age
groups, (7%) of the respondents are 31to 40 years age groups and (3%) of the
respondents are above 40 years age groups.

the maximum percentage ( 47%) of the respondents are Below 20 years of age
groups.
 CHART – 4.2

CHART– SHOWS AGE OF THE RESPONDENTS

50
45
40
35
30
25 47
20 43
15
10
5 7
0 3
Up to 20 years 21 to 30 31 to 40 Above 40 years
 TABLE – 4.3

TABLE - SHOWES THE OCCUPATION OF THE RESPONDENTS

S.NO Particulars No. of. Respondents Percentage

1 Employee 11 11%

2 Unemployed 5 5%

3 Student 84 84%

4 Others 0 0

Total 100 100%

Source: Primary Data

INFRENCE:

The table representing the occupation of the respondents it shows that,(11%)

of respondents are employee,(5%) of the respondents are unemployed,(84%) of the

respondents were student and(0%) of the respondents are others.

The maximum percentage (84%) of the respondents are student.

 CHART – 4.3

CHART- SHOWS THE OCCUPATION OF THE RESPONDENTS

90
80
70
60
50
40 84

30
20
10
11
0 5 0
Employee Unemployed Student Others
 TABLE – 4.4

TABLE - SHOWS THE EDUCATIONAL QUALIFICATION OF THE

RESPONDENTS

S.NO Particulars No. of. Respondents Percentage

1
SSLC 2 2%

2
HSC 16 16%

3
Degree holder 76 76%

4
Others 6 6%

Total 100 100%

Source: Primary Data

INFRENCE:

The table representing the educational qualification of the respondents it

shows that ,about (2%) of the respondents are SSLC,(16%) of the respondents are
HSC ,(76%) of the respondents are Degree holder, (6%) of the respondents are
others.

The maximum percentage(76%) of the respondents are Degree holder.

 CHART – 4.4

CHART - SHOWS THE EDUCATIONAL QUALIFICATIONS OF THE

RESPONDENTS

80 76

70
60
50
40
30
20 16

10 6
2
0
SSLC HSC Degree Others TABLE –
holder 4.5

TABLE- SHOW THE MARITAL STATUS OF THE RESPONDENTS

S.NO
Particulars No. of. Respondents Percentage

1
Married 11 11%

2
89 89%
 Unmarried

Total 100 100%

Source: Primary Data

INFERECE:

The table representing the marital status of the respondents it shows that,
about (11%) of the respondents are married and (89%) of the respondents are
unmarried.

The maximum percentage (89%) of the respondents are unmarried.

CHART – 4.5

TABLE- SHOW THE MARITAL STATUS OF THE RESPONDENTS

100
90
80
70
60
50
89
40
30
20
10
11
0
Married Unmarried

TABLE – 4.6

TABLE - SHOWES THE MONTHLY INCOME OF THE RESPONDENTS

S.NO Monthly Income No of Respondent Percentage

1 Below Rs10,000 37 37%

 2 Rs.10,000 to Rs.15,000 51 51%

3 Rs.15,000 to Rs.20,000 7 7%

4 Rs.20,000 to Rs.25,000 5 5%

Total 100 100%

Source: Primary data

INFRENCE:

The above table shows that out of 100 respondents. 51% respondents are belongs
Below Rs.10,000 groups, 37% of the respondents are belongs to Up to Rs.10,000
to Rs.15,000groups, 7% of respondents are belongs to Rs.15,000 to Rs.20,000
groups, 5% of the respondents are belongs to Above Rs.20,000 to Rs.25,000
groups.

The maximum percentage 51% of the respondents are income Rs.10,000 to

Rs.15,000 groups.

CHART – 4.6
CHART - SHOWES THE MONTHLY INCOME OF THE RESPONDENTS

60

50

40

30
51
20 37

10
7 5
0
Below Rs.10,000 RS.10,000 to Rs.15,000 to Rs.20,000 to
Rs.15,000 Rs.20,000 Rs.25,000

TABLE – 4.7

TABLE - SHOWS THE AWARE OF SAMSUNG MOBILE THE

RESPONDENTS

S.NO Particulars No. of. Respondents Percentage

 1
Yes 78 78%

2 22
No 22%

Total 100 100%

Source: Primary Data

INFRENCE:

The table representing to the aware of Samsung mobile among the

respondents. It shows that (78%) of the respondents are respondents are aware of
Samsung mobile and (22%) of the respondents are not aware of Samsung mobile.

The maximum percentage (78%) of the respondents was aware Samsung mobile.

CHART – 4.7

CHART - SHOWS THE AWARE OF SAMSUNG MOBILE IN THE

RESPONDENTS
90
80
70
60
50
40 78
30
20
10 22
0
Yes No

TABLE – 4.8

TABLE – SHOWS THE AWARENESS MODE OF SAMSUNG MOBILE

S.NO Particulars No. of. Respondents Percentage

1
Advertisement 27 27%
2
Family members 22 22%
3
 Friends
40 40%

4
Others 11 11%

Total 100 100%

Source: Primary data

INFRENCE:

The table representing the awareness mode of Samsung mobile among the
respondents. It shows that (27%) of the respondents are aware through
Advertisement. (22%) of the respondents are aware through Family members,
(40%) of the respondents are aware through Friends and (11%) of the respondents
are aware through Other mode.

The maximum percentage (40%) of the respondents have got the awareness
through their Friends.

CHART– 4.8

CHART - THE AWARENESS MODE OF SAMSUNG MOBILE

45
40
40
35
30 27
25 22
20
15
11
10
5
0
Adverisement Family Friends Others
members

TABLE – 4.9

TABLE – SHOWS THE USAGE OF SAMSUNG MOBILE

S.NO Opinion No. of. Respondents Percentage

1
Yes 87 87%
 2
No 13 13%

3
Total 100 100%
Source: Primary Data

INFRENCE:

The table representing the usage of Samsung mobile of the respondents. It

shows that (86%) of the respondents have used Samsung mobile and (13%) of the
respondents have not used Samsung mobile.

The maximum percentage (87%) of the respondents has used Samsung

mobile.

CHART – 4.9
 CHART - SHOWS THE USAGE OF SAMSUNG MOBILE
87
90
80
70
60
50
40
30
20 13
10
0
Yes No

TABLE – 4.10

TABLE-SHOWS THE VARIETIES OF THE SAMSUNG MOBILE

S.NO
Particulars
No. of. Respondents Percentage

1
Digital 26 26%
 2
Analogue 16 16%

3
Smart 18 18%

4
Battery 40 40%

Total 100 100%

Source: Primary Data

INFRENCE:

The table representing the varieties of the Samsung mobile preferred by the
respondents. It shows the (26%) of the respondents use digital,(16%) of the
respondents use analogue, (18%) of the respondents use smart,(40%) of the
respondents use battery.

The maximum percentages (40%) of the respondents prefer to use battery.

CHART – 4.10

CHART - SHOWS THE VARIETIES OF THE SAMSUNG MOBILE

 40
40
35
30 26
25
20 18
16
15
10
5
0
Digital Analog Smart Battery

TABLE – 4.11

TABLE - SHOWS THE REASON FOR PREFER THE SAMSUNG

MOBILE

S.NO
Particulars No. of. Respondents Percentage
 1
Brand value 40 40%

2 Style
45 45%

3
Comfortable 7 7%

4 Price
8 8%

Total 100 100%

Source: Primary Data

INFRENCE:

The table representing the reason for choosing by the respondents. It shows
that (40%) of the respondents buy for Brand value,(45%) of the respondents buy
for its Style,(7%) of the respondents buy for its comforts,(8%) of the respondents
buy for its Price.

The maximum percentage (45%) of the respondents choose Samsung mobile

for its Style.

CHART – 4.11
 CHART - SHOWS THE REASON FOR PREFER THE SAMSUNG
MOBILE

50
45
40
35
30
25
45
20 40
15
10
5 7 8
0
Brand value Style Comfortable Price

TABLE – 4 .12

TABLE – SHOWS THE USAGE YEARS OF THE RESPONDENTS

 S.NO
Particulars No. of. Respondents Percentage

1 Below 1 year
22 22%
2 1-2 years
43 43%
3 2-3 years
27 27%
4 Above 3 years
8 8%

Total 100 100%

Source: Primary Data

INFRENCE:

The table representing the number of years used by the respondents. It

shows that (22%) of the respondents use below one years,(43%) of the respondents
use (1-2) years,(27%) of the respondents use (2-3) years,(8%) of the respondents
use above 3 years.

The maximum percentage (43%) of the respondents use between 1 to 2

years.

CHART – 4 .12
 CHART - SHOWS THE USAGE YEARS OF THE RESPONDENT

50
45
43
40
35
30
27
25
22
20
15
10
8
5
0
Below 1-years 1-2 years 2-3 years Above 3 years

TABLE – 4.13

TABLE - SHOWS THE COMPETITOR OF SAMSUNG MOBILE TO THE

RESPONDENTS
S.NO Particulars No. Of. Respondents Percentage

1
Real me 25 25%
2
Vivo 15 15%

3
Redmi 55 55%

4
OPPO 5 5%

Total 100 100%

Source: Primary Data

INFRENCE:

The table representing the competitor of Samsung mobile to the respondents.

It shows that (25%) of the respondents said real me, (15%) of the respondents said
Vivo, (55%) of the respondents said Redmi and (5%) of the respondents said
OPPO.

The maximum percentage (55%) of the respondents said Redmi is the

competitor of Samsung mobile.
 CHART – 4.13

CHART - SHOWS THE COMPETITOR OF SAMSUNG MOBILE TO THE

RESPONDENTS

60

50

40

30
55
20
25
10
15
5
0
Real me Vivo Redmi Oppo

TABLE – 4.14

TABLE – SHOWS THE COMPARISON OF OTHER MOBILE

 S.NO Particulars No. of. Respondents Percentage

1
Much better 23 23%

2
Better 56 56%

3
Neutral 14 14%

4 Worse
7 7%

Total 100 100%

Source: Primary Data

INFRENCE:

The table representing the comparison of Samsung mobile to other mobile

to the respondents. It shows that, (23%) of the respondents said Much better,(56%)
of the respondents said Better, (14%) of the respondents said Neutral and (7%) of
the respondents said Worse.

The maximum percentage (56%) of the respondents said Samsung Better

compared to the other mobile.

.
 CHART – 4.14

CHART - SHOWS THE COMPARISON OF OTHER MOBILE

60 56

50

40

30
23
20
14

10 7

0
Much better Better Neural Worse

TABLE – 4.15

TABLE- SHOWES EXPECTATATION OF THE RESPONDENTS

 S.NO Particulars No. of. Respondents Percentage
1
Discount &offers 26 26%
2 Latest design
44 44%
3 Various colour
22 22%
4 8 8%
Others

Total 100 100%

Source: Primary Data

INFRENCE:

The table represents the expectations of the respondents. It shows that,

(26%) of the respondents expects discounts and offers, (44%) of the respondents
expects latest design, (22%) of the respondents expects various colours and (8%)
of the respondents expects Other facilities.

The maximum percentage (44%) of the respondents expects latest design in

Samsung mobile.
 CHART– 4.15

CHART - SHOWES EXPECTATATION OF THE RESPONDENTS

50
45
40
35
30
25
44
20
15 26
10 22
5 8
0
Discount Latest Various Others
&offers design colour

TABLE – 4.16
 TABLE – SHOWS AFFORABLITY OF THE SAMSUNG MOBILE

S.NO Particulars No. of. Respondents Percentage

1
Agree 62 62%

2
Disagree 38 38%

Total 100 100%

Source: Primary Data

INFRENCE:

The table represents the affordability of Samsung mobile to the respondents. It

shows that (62%) of the respondents said Agree and (38%) of the respondents said
Disagree.

The maximum percentage (62%) of the respondents Agrees about the

affordability of Samsung mobile.

CHART – 4.16

CHART - SHOWS AFFORABLITY OF THE SAMSUNG MOBILE

70
62
60

50
38
40

30

20

10

0
Agree Disagree

TABLE – 4.17

TABLE – SHOWS SATISFACTION LEVEL OF BRAND QUALITY

 S.NO Particulars No. of. Respondents Percentage

1
Agree 24 24%
2
Strongly agree 64 64%

3
Disagree 6 6%

4
Strongly disagree 6 6%

Total 100% 100%

Source: Primary Data

INFRENCE:

The table representing the satisfaction level for its Quality. It shows that
(24%) the respondent said they are agree, (64%) the respondent said they are
strongly agree, (6%) the respondent said they are disagree and (6%) the respondent
said they are strongly disagree.

The maximum percentage (64%) the respondent said they are strongly
agree the Quality of the Samsung mobile.

CHART – 4.17
 CHART - SHOWS SATISFACTION LEVEL OF BRAND QUALITY

70 64
60

50

40

30 24
20

10 6 6

0
Agree Strongly agree Disagree Strongly
disagree

TABLE – 4.18

TABLE - SHOWS SATISFACTION LEVEL OF BRAND PRICE

 S.NO Particulars No. of. Respondents Percentage

1
Agree 34 34%
2
Strongly agree 64 64%

3
Disagree 2 2%

4
Strongly disagree - 0

Total 100% 100%

Source: Primary Data

INFRENCE:

The table representing the satisfaction level for its Price. It shows that
(34%) the respondent said they are agree, (64%) the respondent said they are
strongly agree, (2%) the respondent said they are disagree and (0%) the respondent
said they are strongly disagree.

The maximum percentage (64%) the respondent said they are strongly
agree with the Price of the Samsung mobile.
 CHART – 4.18

CHART - SHOWS SATISFACTION LEVEL OF BRAND PRICE

70
64
60

50

40
34
30

20

10

0 2 0
Agree Strongly agree Disagree Strongly
disagree

TABLE – 4.19
 TABLE - SHOWS SATISFACTION LEVEL BASED OFFER AND
DISCOUNT PRODUCTS

S.NO Particulars No. of. Respondents Percentage

1
Agree 29 29%
2
Strongly agree 63 63%

3
Disagree 6 6%

4
Strongly disagree 2 2%

Total 100% 100%

Source: Primary Data

INFRENCE:

The table representing the satisfaction level of Offer& discount. It shows

that (29%) the respondent said they are agree, (63%) the respondent said they are
strongly agree, (6%) the respondent said they are disagree and (2%) the respondent
said they are strongly disagree.

The maximum percentage (63%) the respondent said they are satisfied
with the Offer& discount for the Samsung mobile.
 CHART – 4.19

CHART - SHOWS SATISFACTION LEVEL BASED OFFER AND

DISCOUNT PRODUCTS.

70

60

50

40

30 63

20
29
10
6 2
0
Agree Strongly agree Disagree Strongly
disagree
CHAPTER - V

CHAPTER – V
FINDINGS, SUGGESTIONS AND CONCLUSION

5.1 FINDINGS

1. The maximum percentage( 86%) of the respondents male.

2. The maximum percentage (47%) of the respondents are below 20 years age
groups.

3. The maximum percentage (84%) of the respondents are students.

4. The maximum percentage( 76%) of the respondents are degree holders.

5. The maximum percentage (89%) of the respondents are unmarried.

6. The maximum percentage (51%) of the respondents are income Rs.10,000 to

Rs.15,000 groups.

7. The maximum percentage (78%) of the respondents are aware of Samsung

mobile.

8. The maximum percentage (40%) of the respondents have got the awareness
through their Friends.

9. The maximum percentage (87%) of the respondents has used Samsung mobile.

10. The maximum percentages (40%) of the respondents prefer to use battery.

11. The maximum percentage (45%) of the respondents choose Samsung mobile
for its Style.

12. The maximum percentage (43%) of the respondents use between 1 to 2 years.
13.The maximum percentage (55%) of the respondents said Redmi is the
competitor of Samsung mobile.
14. The maximum percentage (56%) of the respondents said Samsung Better
compared to the other mobile.

15. The maximum percentage (44%) of the respondents expects latest design in
Samsung mobile.

16. The maximum percentage (62%) of the respondents Agrees about the
affordability of Samsung mobile.

17. The maximum percentage (64%) the respondent said they are strongly agree
the Quality of the Samsung mobile.

18. The maximum percentage (64%) the respondent said they are strongly agree
with the Price of the Samsung mobile.

19. The maximum percentage (63%) the respondent said they are satisfied with the
Offer& discount for the Samsung mobile.
5.2 SUGGESTIONS

Based on the findings, the following suggestions have been recommended to

improve the sales and functioning at the store.

1. As the majority of the respondents are aware of Samsung mobile through

ad friends, it is suggested that the store puts in marketing the advertising media an
effective source of information in reaching the customers at large.

2. Efforts should be made to reduce the price of certain products.

3. Steps should be formulated to make the customers aware of the door

delivery system facility provided.

4. It is suggested to the management to appoint more number of skilled sales

persons in order to attract customers.

5. Steps should be taken to set up more stores in different parts of the city
for the easy accessibility.
5.3 CONCLUSION

In conclusion, this Samsung galaxym31 marketing plan is an excellent

guide for us to have a successful may 2021 launch day. I provided the situation
analysis, place/distribution, promotion, and price strategies. Having this marketing
plan can help increase our customer satisfaction and help out product become a
great considerable success. Having affordable pricing will help.

customers to be to make purchases and build demand and profit for later
competition. Efficient distribution, promotion and pricing strategies will help
increase sales and profit. Samsung has always been an excellent product with high
quality features. If they can promote and provide great promotions, they won’t
have a problem increasing their sales with this new excellent product.
BIBLIOGRAPHY

BIBLIOGRAPHY
TEXT BOOK REFERENCES

1.

WEB SITE REFERENCES

1.http://www.samsung.com/us/aboutsamsung/Samsung_group/history/

2.http://www.businessinsider.com/Samsung –corporate-strategy-2013-3

3.www.wikipedia.com

4.www.yahoo.com

5.www.flipkart.com

6.www.amazon.com
 APPENDIX

“ A STUDY ON CUSTOMER AWARENESS TOWARDS SAMSUNG

GALAXY M31 WITH SPECIAL REFERNCE TO NAMAKKAL ’’
1.Name:

2.Gender:

(A) Male (B) Female

3.Age group:

(A) Below 20 years (B) 20-30 year (C) 31-40 years (D) Above 40

4.Occupation

(A) Employee (B) Unemployed (C) Student (D) Others

5. Educational qualification.

(A) Below HSC (B) HSC (C) Degree holder (D) Others

6. Marital status?

(A) Married (B) Unmarried

7. Monthly income?

(A) Below 10,000 (B) 10,000-15,000 (C) 15,000-20,000 (D) 20,000-25,000

8. Do you aware of Samsung mobile?

(A) Yes (B) No

9.If yes, how did you came to know about Samsung mobile?

(A) Advertisements (B) Family members (C) Friends (D) Others

10. Do you use Samsung mobile?

(A) Yes (B) No

11. If yes, what did you choose?

(A) Digital (B) Analog (C) Smart (D) Battery

12. State the reason for prefer the Samsung mobile?

 (A) Brand value (B) Style (C) Comfortable (D) Price

13. How long you have been using Samsung mobile?

(A) Below 1 year (B) 1-2 year (C) 2-3 year (D) Above 3 year

14. Who is the major competitors for Samsung mobile?

(A) Real me (B) Vivo (C) Redmi (D) OPPO

15. Are you comparing with other mobile.

(A) Much better (B) Better (C) Neutral (D) Worse

16. What are your expectations?

(A) Discount & Offers (B) Latest design (C) Various colours (D) Others

17. Samsung mobile are in low budget.

(A) Agree (B) Disagree

18. What is your mobile price at present?

(A) 13,500-13,000 (B) 13,000-12 ,500 (C) 12,500-12,000 (D) Below 12,000

19. State the satisfaction towords your mobile

Factors Agree Strongly agree Disagree Strongly disagree

Quality
Price
Offer& discount

20.Suggestion_______________________________________ .