Group Project

Presentation On
BKASH
INRODUCTION

bKash is one of the first and most trusted

,prominent mobile financial service (MFS)
in Bangladesh. It was founded in 2010 by
Kamal Quadir and was launched in July
2011.
• Joint venture with brac bank
• 200,000 agents
• 50 million verified accounts
• Has 70% market share
• More than 4.5 million transaction every
day
Requirement 1 E-business in organization

Mission
Vision
Range of services and characteristics of
service:
• Cash in
• Cash out
• Send money
• Salary disbursement
• Interest against savings
• Loan repayments
• ATM withdrawal
• Merchant payments
• Mobile airtime recharge
Requirement 2 E-business revenue model

Value Proposition
• Safe
• Fast
• Convenient
• Affordable
• Nationwide availability

Revenue model
• Transaction fees
• Commission earned from
partnerships
REQUIREMENT 2

Online Market structure

Market Strategy
Demographics- people 18 and above
Psychographics- low and middle-income group
Revenue Generating Strategy
• Pricing
• Product
• Promotion
Marketplace Structure
agents are widely available in all corners of the
country
people can get easy access and also pay bills, do
mobile recharge, cash-out from verified agents
 E-business
REQUIREMENT 3 platform/infrastructure

E-business application service:

To keep Bkash webites and app smooth running it uses ,
Enterprise Resource Planning (ERP)
• Automate manual processes preventing them to slow
down,
• Analyze market shifts in real time,
• Automatic updates to stay up to date

Customer Relationship Management (CRM)

• Analyzes their services by subscribers and Customers
• Formed aliances with national and international
investors

Supply Chain Management (SCM)

Bkash invest on SCM to make their distribution channel
stronger and wider.
 IT Use for E-business Application (Bkash)
REQUIREMENT 3
Intranet Extranet

• offer new services, • communicate with their

• offers rebates and agent/distributor house in
• provides consumer • enables bkash to maintain
motivational power track of cash flow
through ads and • make supplies available to
employees agent house

Some other vital applications includes:

• Electronic Data Interchange (EDI)
• Web Content Management
• Updating Data and Content

Web technology and software applications

• USSD ( Unstructured Supplrmentary Service Data)
• POS (point Of Sale software)
Web content management strategy
• CDN ( Content Delivery Network)
• VPN (Virtual Private Server)
 Digital strategy for e-business
REQUIREMENT 4 SWOT ANALYSIS

STRENGTHS WEAKNESS
• First Mover advantage • Don’t have strong
• Online shopping internal security
payment and cashbacks ,information can be
misused
• Charges higher than its
competitor

OPPORTUNITIES THREATS
• Developing an AI search • Increase of rivalry
engine for specific • Fraudery and unsafe
segmentation money transaction
• E-cash is safer rather
than carrying money
REQUIREMENT 4
COMPITITOR ANALYSIS
COMPITITORS OF BKASH

Core competition of Bkash is Nagad who provides

• Less charges on cash out
• Has government support in terms of taxation policies

Competitive threats
New entrants and increase of competitions
Ways of prevention
• Lowering their operation and transaction cost
• Increasing IT security for their existing and potential
customers

Lack of security
Ways of prevention
• Increase security of money transactions
• Work on Al
REQUIREMENT 5 E-business Security

Five IT security risk

1. SQL injection attack

2. DDOs or disturbed denial of service:

3. Fraudulent phishing

4. Mole employee insiders

5. Ransomware attack
REQUIREMENT 5

PREVENTON OF SECURITY RISKS

Two potential threats would be
• DDOs
• Fraudulent phishing

For preventing DDOs-

• Improve network security
• Ensure server redundancy

For preventing Fraudulent phishing –

• Educating users about fraudulent activity. run different
campaigns.
• It Department of bkash should be more accountable.
CONCLUISION

In conclusion, Bkash main strengths make

them strongest competitor in the long run
.Bkash already established their business in
Bangladesh . Although the competition is high
,bKash is already a reliable source to its
customers but they should improve their
strategies to stay relevant in the long run.